Want to pay less per click for your google adwords campaigns? Here are 5 tips to improve your adwords campaigns.
Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_...
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog/
Summary
The higher your Google AdWords quality score, the cheaper you're going to be paying per click.
The way Google AdWords works is every time someone clicks on your ads; you pay money. So if you want to improve your quality score, you have to do a few simple things.
Number one, target very specific keywords.
Don't do broad match. If you go after particular keywords by doing the exact match, what'll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you're going to end up paying more per click because Google's going to be showing your ads to a lot of people who aren't clicking.
The next tactic that you need to be following is negative keywords. For example, let's say you're selling computers. When someone types in Apple because you're also a reseller of Apple computers, you may want to add the negative keyword of food. Because if you show up for ads related to Apple and someone's looking for the food, you're going to be wasting money per click, your quality score is going to go down, and your ad costs are going to go through the roof.
So make sure you add in negative keywords.
Third, group your ppc keywords.
What I mean by grouping is a lot of your keywords are similar to each other. Put those in one group.
So the higher your click-through rate, the cheaper your ads will be.
And the higher your click-through rate, the better your quality score is going to be.
The fourth tip I have for you continues to optimize your ad text.
If your ad texts get more click-through than the competitors, your cost per click is going to go down, and your quality score is going to go up.
By testing, you're going to be able to figure out what works and what doesn't work. If you're unsure of this, look at your competitors. Type in a keyword. You can see the ad texts that other people are using at the top. Usually, the people at the top have appealing ad text and which is getting a ton of clicks. If you can't find a ton of examples when you're searching a keyword, go to SEMrush, put in a keyword, and it'll show you the history of all the people who have been bidding on that keyword and what their ad copy was.
Last but not least, optimize your landing page.
If your landing page is fantastic when people go click through on your ad, go to your landing page, and buy, your quality score is going to go up.
If your landing page sucks and people keep bouncing back off, well, Google's going to ding your quality score. The way you can landing page is,
A, put your keywords on that landing page. So if someone Googles the keyword marketing and your landing page also shows marketing, you're much more likely to keep the visitor on there and convert.
B, continually run tests using Crazy Egg. Using Crazy Egg, you can see where people are getting stuck on your landing page, what they like, how far down they're scrolling, and what you can improve on that page to create a better user experience.
That's it. Follow all those techniques and tactics, and you're going to be able to improve your Google AdWords quality score and your inbound marketing efforts.
Google's worth well over 500 or 600
billion dollars why is because everyone
is clinging on Google AdWords ads when
you do a Google search what do you see
at the top it's an ad your get in there
by paying Google through their service
called Google AdWords hey everyone I'm
Neil Patel and today I'm gonna share
with you how to improve your Google
AdWords quality score the higher your
Google AdWords quality score the cheaper
you're going to be paying per click the
way Google AdWords works is every time
someone clicks on your ads you pay money
when they don't click on your ads you
don't pay Google money so if you want to
improve your quality score you have to
do a few simple things number one target
very specific keywords don't do broad
match if you go after very specific
keywords by doing an exact match what
will happen is your ads will only show
up for that specific keyword or phrase
when you go too broad you're gonna end
up paying more per click because
Google's gonna be showing your ads a lot
of people who aren't clicking the next
tactic that you need to be following is
negative keywords for example let's say
you're selling computers when someone
types in Apple because you're also a
reseller for Apple computers when
someone types in Apple you may want to
add in the negative keyword of food
because if you show up up for as related
to Apple and someone's looking for the
food you're gonna be wasting money per
click your quality score is gonna go
down and your ad costs are gonna go
through the roof so make sure you add in
negative keywords third group your
keywords what I mean by grouping is a
lot of your keywords are similar to each
other put those in one group by grouping
you can create relevant add texts
towards each group the moment you put
all of your keywords in one campaign and
you have the same add text for all of
those keywords what's gonna happen is
your ad text isn't gonna be relevant
towards each keyword a lot of people
won't be clicking on them and this is
gonna cause your click-through rate to
go down and your cost per click to go up
because the way Google works is they
optimize for their own revenue so the
higher click-through rate the cheaper
your ads will be and the higher your
click-through rate the better your
Quality Score is gonna be the fourth tip
I have for you is continue up
your ad text if your ad text get more
click-through than the competitors your
cost per click is gonna go down and your
Quality Score is gonna go up by testing
you're gonna be able to figure out what
works and what doesn't work if you're
unsure of this go look at your
competitors type in a keyword you can
see the ad text that other people are
using at the top usually the people at
the top have really appealing ad text in
which it's getting a ton of clicks if
you can't find a ton of examples when
you're searching a keyword go to SEM
rush put in a keyword and it'll show you
the history of all the people who have
been bidding on that keyword and what
their ad copy was last but not least
optimize your landing page if your
landing page is amazing when people
click through on your ad go to your
landing page and by your Quality Score
is gonna go up if your landing page
sucks and people keep bouncing back off
well Google is gonna ding your Quality
Score the way you can optimize your
landing pages a put your keywords on
that landing page so if someone Google's
the keyword of marketing and your
landing page also sells marketing you're
much more likely to keep the visitor on
there and convert be continually run
tests using crazy egg using crazy egg
you can see where people are getting
stuck on your landing page what they
like how far down they're scrolling and
what you can improve on that page to
create a better user experience that's
it follow all those techniques and
tactics and you're gonna be able to
improve your Google AdWords quality
score
Posts
No comments:
Post a Comment