there are a lot of
things in this world
that are hard to
understand but the
human brain has to be
the most
incomprehensible like
why do you forget
some things and
remember others
how come rejection
feels like physical
pain don't worry I'll
get there but
first how about this
surprising
psychological TED bit
if there's a
calorie chart in a
fast food or any
other restaurant
people tend to order
less healthy and
higher calorie food it
goes a little
something like this when
you walk into a
restaurant you're
probably starving your
body is saying
feed me right now and
who are you to
argue but then you
notice a handy-dandy
calorie chart hanging
on the wall it
tells you that a big
greasy burger with
extra cheese has 710
calories as for a
large serving of
Caesar salad it
contains about 500 and
that's when your
hunger speaks instead
of you a look the
difference is just 200
calories does it
really matter and at
that moment you're
too preoccupied with
the prospect of
getting food to think
about the future
consequences not all
people read those
calorie charts though
so they don't even
know that the healthy
salad they chose
can actually contain
as many calories as
a cheeseburger just can't
win can we you
might believe that in
case of an
emergency you'll be
more likely to get
help if there are a
lot of people around
unfortunately that's
just not the case
in reality if
something happens to you
in a crowd of people
you might become
victim to the
bystander effect it's been
proven multiple times
that the more
people witness an
emergency the fewer
chance is one of them
will help the
reason for this
phenomenon is that
people don't like
taking responsibility
for the situation when
there are others
around that can do it
have you ever
complained about poor
product choices at the
grocery store
well even those
options that you do have
might be too many for
you when you have
too many alternatives
your brain freezes
and fails to make a
final decision
shoppers in one
grocery store
unknowingly
participated in an
experiment researches
set up two booths
with the selection of
products on one
table there are six
kinds of jam while
the other was covered
with 24 different
jars of the sweet
treat and if you are
sure that the second
booth had more
visitors think again
the first table
with fewer options got
60% of the
shoppers and 31%
those who approach
this table bought one
of the jams as for the
remaining 40
percent of shoppers
who stopped at the
table with all that
variety only 3%
bought a jar as you
can see less really
is more so if you want
to sell something
try to fight the urge
to bombard your
customers with dozens
of options and if
you're a consumer pick
one from a
maximum of four
alternatives who doesn't
like to think that
they make conscious
and rational decisions
based on factual
analysis unfortunately
nothing is that
simple almost all your
choices are made
through unconscious
mental processing
hey but what about
that new smartphone I
recently bought before
purchasing it I
compared the prices
all the functions I
really did my homework
I know I feel
yeah but your
subconscious was still
probably running the
show for example
you might have seen an
ad about the
product and it's stuck
in your memory
but don't worry even
though your
subconscious makes
most of your
decisions it doesn't
mean they're bad or
wrong your brain
analyzes 11 million
pieces of data every
second so your
decision-making is in
good hands
trust me if brains had
hands well you
know what I'm saying
actually on that note
you should trust
your subconscious more
it tends to make
decisions much faster
than you do again
let's go back to that
smartphone example
say you're at the
store and the
salesperson has talked
you into buying
this one super awesome
model the one
thing that's left is
to pay for your
purchase but that's
where the problems
begin you start
feeling increasingly
uncomfortable and on
chore what's
happening well it's
right about now when
your subconscious has
already jumped
into the driver's seat
it's already
decided even faster
than you that it
doesn't like the
choice you've been
offered
if the negative
emotion you feel is very
intense it might be
better to trust your
gut
it almost never lets
you down with one
exception
people cannot
multitask you probably
think that you can
because that's a very
popular belief but the
truth is that you
can just switch from
one task to another
really fast thus
you're a hundred
percent sure that your
multitasking as
for that one exception
well if you're
engaged in some
physical mundane task
you've done a million
times before you
can simultaneously
busy yourself with a
mental one that's why
you can easily do
the dishes and think
about work all walk
and talk on the phone
emotional pain
activates the same
regions of your brain
as physical pain
does this means that
if your co-workers
forget to invite you
to a party you'll
feel as if they have
physically hit you
it turns out that
during the process of
evolution your body
decided to save its
resources and take the
economical route
the result you have a
single neural
system to feel and
detect both physical
and emotional pain oh
my heart your
memories aren't set in
stone you tend to
reconstruct them every
time you think of
a particular memory
imagine that a
memory is a short
video clip that starts
somewhere in your
brain each time you
return to this memory
certain nerve
pathways fire new but
these memories can
change as a result of
new events that
happen in your life
for example you had
an amazing beachside
vacation with your
partner your memories
of this time will
be warm romantic and
cozy but then you
break up and this time
your mind will
add some new details
to the previously
perfect picture
perhaps your partners
seem cold and distant
even if at the
time it wasn't true
and the whole memory
would evoke totally
different emotions
you don't exactly read
text the way you
might think you do
despite what some
researchers used to
believe in the past
the brain doesn't
focus on word shapes
it pays attention to
letter shapes and
sequences first you
recognize the
letters in a word and
then proceed to
figure out the word as
a whole even if
they're not in the
right order
interestingly enough
you use your
peripherals to read
not only letters in
front of you but also
fifteen more
letters that are ahead
in other words
your brain anticipates
the following
words if you find it a
bit harder to
read text written all
in caps which is
something a lot of
people say they find
more difficult the
reason is that you
aren't used to this
type of writing as
soon as you practice
though you'll get
used to the style and
it'll become as
easy as reading texts
in lowercase
letters but don't
forget the nowadays
riding in all
uppercase letters can be
seen as shouting so be
careful if you
decide to conduct a
few experiments
involving your friends
and family hey
can you read this whoa
take it easy man
the next fact that
might burst your
bubble a little but
it's a truth of life
you're a very poor
predictor it turns
out that people tend
to overestimate
their potential
reactions to different
future events this is
true both about
negative and positive
things that might
happen
people can't correctly
estimate how bad
they feel if they lost
their job they
also can't predict how
happy they'd be
if they won the
lottery if you think
about a potential
unfortunate event you
believe that you'd be
devastated for a
much longer time than
you will be if
that event really
happens and the same
goes vice-versa
you overestimate the
level of happiness
you feel if something
great happens be
careful if you go
shopping in a bad mood
when you're tired or
if you feel scared
in this case
logos and brands will
have the biggest
effect on you the
thing is that when
people are stressed
they aren't likely
to try anything new
they tend to stick
to familiar products
they've at least
seen in commercials on
TV when you're
exhausted and worried
you opt for
familiarity and fall
into the brand trap
so just get your
groceries when you're
feeling happy and not
hungry that's a
dangerous game - which
psych fact
impressed you the most
let me know down
in the comments
remember to give this
video a like share it
with your friends
and click subscribe to
stay on the
bright side of lifetop websites to earn money, online typing jobs for students to earn money, earn skrill money online, earn skrill money, best way to earn money from home, make instant money online absolutely free, trusted online money making sites, online income site, best online earning, money online, earn money from home, earn dollars online, earn money online, earn money online 2019, earn money online by typing pages, earn money online daily, online work at home and earn money, online earning, earn money online free, online money earning sites, earn real money online, e commerce ideas to make money, easiest way to earn money online, best way to earn money online, make money from home, make money online free, money making sites, earn from home,
Posts
No comments:
Post a Comment