SUMMARY:
- Stores play music that is
slower than your heartbeat to make you spend more time wandering about!
- Marketing experts know
about this human quirk and place huge “sale” signs in their windows.
- One more hook that stores
use to make you come back again and again is loyalty cards.
- Beware of bogus coupons! At first glance,
they seem to help you save money. But in reality, they are nothing but
advertisements.
- Don't let yourself be
tricked by words about a “limited-time offer.” The catch is that if you believe
the offer won't last long, you'll most likely act impulsively.
- Have you noticed that you've
been paying the same price for less product recently? Some manufacturers
steadily reduce the volume of their packaging while the cost remains the same.
- Marketing experts use
bright colors to enhance your mood, thus encouraging you to buy more.
- By rearranging their
products, retailers make you wander around the store in confusion.
- Stores put pricier items
at eye level to make you pay attention to them first.
- To make you spend much
more than you intended, stores use the trick of bulk pricing.
- There are different BOGO
varieties with the most popular ones being “Buy one item, get one for free” and
“Buy one item, get the second one 50% off.”
[Music]
everything in the store and
I mean
everything is designed to
make you part
with your savings marketers
use your
sense of smell sight and
sound to get
you to spend more money but
that's not
all
brace yourself stores
aren't above using
dirty psychological tricks
to manipulate
you let's have a look at
the most
popular ones I have yet to
see a store
which doesn't use prices
ending in 99 or
any kind of dot nine these
prices have
the nickname charm prices
and their only
real purpose is to make you
think that
stuff is cheaper than it
really is
in this case a phenomena
called the left
digit effect comes into action
and you
perceive the price of $6.99
now how do you like this
stores play
music that is slower than
your heartbeat
to make you spend more time
wondering
about it may not make sense
but this
trick works statistically
you don't only
spend more time in such a
store but also
leave 29% more money there
who doesn't
love a good sale well
marketing experts
know about this human quirk
and place
huge sale signs in their
windows this
draws many more shoppers
into their
store unfortunately nobody
can promise
that you will indeed find
any discounts
inside one more hook that
stores used to
make you come back again
and again is
loyalty cards with the help
of these
cards they can track your
purchase
history figure out your
buying habits
and use this info to
persuade you to buy
more what's the first thing
you see when
you enter a store right you
are discount
of goods for example cheap
socks or
bargain bags of potato
chips why would a
store sell something at
half its price
is the expiration date
approaching nope
everything is good with the
quality of
these goods they are just
open the
wallet items that brutally
break your
psychological anti money
wasting barrier
beware of bogus coupons at
first glance
they seem to help you save
money but in
reality they
are nothing but advertisements
they do
give you some discount but
usually for
the most expensive option
in the store
don't re to use your coupon
to buy
something for $4 55 you
might find a
cheaper alternative for $4
30 that will
be just as good stores
often try to lure
you with candy and succeed
in this the
Journal of consumer
research published a
study proving that people
bought more
luxury products like
expensive watches
designer clothing and
gadgets after they
were treated to some
chocolates this is
also the reason why some
grocery stores
invite you to sample their
products
don't let yourself be
tricked by words
about a limited time offer
the catch is
that if you believe the
offer won't last
long you'll most likely act
impulsively
as a result you end up with
stuff you
don't need or with more
things than you
were planning to purchase
have you
noticed that you've been
paying the same
price for less product
recently some
manufacturers steadily
reduce the volume
of their packaging while
the cost
remains the same shampoo
manufacturers
tend to make a big dent
pool at the
bottom of the bottle so
that it looks
the same but contains less
product oh
you're going to love this
one it turns
out that customers prefer
discounts that
are easy to calculate
therefore they
will be more likely to pick
used to be
$25 now $20 over used to be
$25 now 17
it seems obvious that the
latter option
saves more money but
shoppers still up
for the former I have just
one question
why marketing experts use
bright colors
to enhance your mood thus
encouraging
you to buy more that's why
most stores
keep their brightest
products up front
if you don't want to fall
for this trick
start your shopping in the
middle of the
store retail masterminds
create mazes in
their stores and send you
on a wild
goose chase such a
confusing store
design isn't an accident or
lack of
thinking when you look for
something you
need and can locate it you
start to lose
focus as a result you are
likely to make
more impulse purchases on
top of that
most stores change their
layouts at
least once a month by
rearranging their
products retailers make you
wander
around the store and
confusion it
takes time you grow hungry
and tired and
voila you exit the store
with a bag full
of questionable stuff the
next trick
looks outright mean stores
put pricier
items at eye level to make
you pay
attention to them first as
a result more
customers end up buying
more costly
products then they're ready
to admit
have I mentioned the
checkout aisle yet
the place that stocked to
the brim with
all kinds of bright and
tempting things
candies chewing gums
magazines and other
stuff are likely to end up
in your
basket while you're waiting
in line when
you agree to get a loyalty
card you
typically leave your
contact details
including your email
address many stores
use it to send you
newsletters and
notifications informing you
about their
special offers naturally it
reminds you
about the existence of this
particular
store and encourages you to
go shopping
right away so as not to
miss a great
deal to make you spend much
more than
you intended stores use the
trick of
bulk pricing grocery stores
in
particular tend to offer 10
items for
just $10
it looks appealing
especially if they
add something along the
lines of maximum
5 per customer this makes
you believe
that you're getting a great
deal however
if you search the shelves
for the same
product you may find out
that one item
miraculously costs a bit
less than the
whole package what about
the stores that
offer you free shipping
after you spend
a particular amount of
money as a result
instead of the planned $43
you leave the
store with 17 dollars more
to avoid
paying for shipping which
by the way
costs only $10 humans
you're confusing
many stores offer you free
returns and a
guaranteed refund if you
don't like
their product
this way they remove the
risk factor
from buying and people
spend money more
eagerly after all you can't
get your
money back at any time
guess how many people come
in to return
something you're right
almost nobody
this one may sound
controversial but
some high-end stores prefer
their
salespeople to be rude the
trick is that
in this case customers will
feel
excluded from the exclusive
group of
people who buy things in
that store
there
or they will buy things
just to prove
that they can have you ever
paid
attention to the abundance
of shopping
baskets and carts at the
entrance of any
shop well they are left
there not only
for your convenience but to
make you buy
more according to experts
people can't
stand empty baskets and
carts and often
fill them with things they
don't need
but that's not all the
bigger your cart
is the more you buy that's
why after
some stores made their
carts twice as
big people began to buy
nineteen percent
more products don't tell me
that your
eyes don't start to shine
when they fall
on buy-one-get-one-free
signs looks like
the perfect deal doesn't it
if only life
was that easy this offers
simply a super
popular marketing trick
called BOGO
which is short for buy one
get one there
are different BOGO
varieties with the
most popular ones being buy
one item get
one free and buy one item
get the second
one 50% off but let's check
how it works
you can buy a pair of jeans
for $60 or
you can get a pair of jeans
for the same
$60 and a $40 shirt with a
50% discount
the second offer looks
tempting after
all $20 for a perfectly
good piece of
clothing isn't that much
but think about
this you weren't planning
to buy a shirt
your goal was to get a pair
of jeans and
now instead of $60 you
spent $80 as for
buy one get one free
you can often translate it as
buy two at
their regular price you see
you can get
a buy one get one free
offer for apple
juice and the first item
costs $4 but
then you notice that you
can get one box
of juice for $2 or $2 30
wife anymore if
you don't actually need so
much juice as
you can see BOGO isn't
usually a good
deal but people perceive it
as such
after they notice the
alluring word free
and the most curious thing
about this
trick is most people
realize that
they're being full but
still fall for
this offer have you ever
made purchases
under the influence of
these marketing
tricks share your
experience in the
comments below remember to
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