You're an entrepreneur and have a product and
service. I bet your competitors have a similar product or service. How do you
gain a competitive advantage with your online marketing efforts?
#1 Tell a story
If people understand why your product or your company is different than the other players in the space, they're much more likely to connect with you and buy from you.
That's why story telling is so powerful to gain a competitive advantage. It goes back thousands and thousands of years with marketing. People connect with stories, they connect with emotion. If you don't tell any stories on your website, people are just gonna see it as a cold corporation.
#2 Focus on your unique selling proposition
Your USP or unique selling proposition has to be different than your competitors'. For example, if your competitors claim to be the biggest player in this space, then your unique selling proposition should be "hey, we're a boutique agency and when you work with us, you work with the founders".
That's an example of a unique selling proposition, so when you combine those two strategies, you'll be able to differentiate yourself from the competitors and more people are going to be likely to be buy from your website versus other players in this space.
This is how you win in digital marketing.
#1 Tell a story
If people understand why your product or your company is different than the other players in the space, they're much more likely to connect with you and buy from you.
That's why story telling is so powerful to gain a competitive advantage. It goes back thousands and thousands of years with marketing. People connect with stories, they connect with emotion. If you don't tell any stories on your website, people are just gonna see it as a cold corporation.
#2 Focus on your unique selling proposition
Your USP or unique selling proposition has to be different than your competitors'. For example, if your competitors claim to be the biggest player in this space, then your unique selling proposition should be "hey, we're a boutique agency and when you work with us, you work with the founders".
That's an example of a unique selling proposition, so when you combine those two strategies, you'll be able to differentiate yourself from the competitors and more people are going to be likely to be buy from your website versus other players in this space.
This is how you win in digital marketing.
- You have a product and service.
I bet your competitors have a similar product or
service.
How do you differentiate yourself from them?
Hi everyone, I'm Neil Patel
and today I'm gonna share with you
how to differentiate your product or service
from your competitors.
(lively music)
The first thing you need to do is tell a story.
If people understand why your product,
your company is different than the other players
in the space, they're much more likely to connect
with you and buy from you.
That's why story telling is so powerful, right?
It goes back thousands and thousands of years.
People connect with stories, they connect with
emotion.
If you don't tell any stories on your website,
people are just gonna see it as a cold corporation.
Secondly, what you need to focus on
is your unique selling proposition.
Your USP or unique selling proposition
has to be different than your competitors'.
For example, if your competitors
are like we're the biggest player in this space
and all the big corporations come to us,
then your unique selling proposition
should be hey, we're a boutique agency
and when you work with us, you work with the
founders.
When you work with these large corporations
you're just working with some college graduate
that they recently hired, right?
That's a example of a unique selling proposition,
so when you combine those two strategies,
you're gonna be able to differentiate yourself
from the competitors and more people
are gonna be likely to be buying from your site
versus other players in this space.
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