I think our mission is
always to create
easy-to-use products for
women who love
makeup but may not know
exactly like how
to use it so we want to
make sure that
our products are not
intimidating their
user friendly and compact
enough for
traveling
[Music]
every color is pressed
differently so
there's different press
levels and the
way test that is I want to
make sure
there's not too much
fallout but then
there's also a lot of
pigment and so you
have to find the balance
because if
something is too pressed
then of course
you're not going to have
any fallout but
you're also not going to
have a lot of
pigment so you have to find
that middle
ground
[Music]
[Music]
what I love the most about
this
community is that I can
just be in the
lab and ask them a specific
question and
get their input and make
something that
they want so for example I
was in the
lab creating lip products
and I wasn't
sure between you know a
vanilla scent
and a peach scent and I was
like you
know what let's just ask
them and see
what they learned and most
people wanted
vanilla and I was like well
that was
easy and I feel like
because we're just
such a small company and I
love my
audience so much and I love
our
customers so much I want to
make sure
that they are involved
every step of the
way
I think that people really
love watching
their favorite beauty
bloggers start a
brand or even collaborate
with a brand
because they have a special
bond and a
special connection with
them especially
with makeup it's such a
personal thing
you wear it every day so to
have a
little piece of your
favorite you know
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