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Thursday, January 9, 2020

Facebook Watch vs. YouTube | Which One Is More Important for Video Marketing?--SEO TIPS

 Facebook Watch vs. YouTube | Which One Is More Important for Video Marketing?--SEO   TIPS
https://goo.gl/ScRTwc

Today we have another Q & A Thursday, again if you have a comment or a question and you want to answer it on a Q & A Thursday video, leave a comment below, and we may pick it for next week's video. So Adam what's this week's question?

This is your best opportunity to get your questions answered by Neil. I'm reading every single one of your comments so make sure you leave your question in the comments.

This is from Deon, and it says, "Outstanding content Neil. "Quick question though, "How would one access Facebook Watch?"

Facebook Watch is available to everyone. If you're on Facebook and you want just watch videos, like Tom vs. Time, it's amazing.

But you can go Facebook Watch and end up watching amazing content, kind of like what you find on YouTube but on Facebook.

If you want to leverage Facebook Watch and have your own videos on there, yes you can submit them. Eventually, it will be open to everyone but right now it's an application process in which you have to apply to Facebook, get permission, and they'll either select you or they won't.

But it's a great way to get out there. What happens with these social networks is they do whatever they can to crush their competitors.

Facebook wanted to crush Snapchat. What feature did they add on Instagram?

Stories.

Snapchat's growth died down, their stock died. They're still around, they still make money, but their growth just got crushed by Facebook.

Facebook is now trying to go after YouTube. YouTube has evergreen video content like television shows. They want the same thing on Facebook.

YouTube is one of the most popular social networks.
Therefore, Facebook wants some of that action.

To do that Facebook with push video up to the top of people's news feeds. This is when creators want to start pushing out content on Facebook or any social network for that matter. The moment you see they're trying to compete with someone else, and clobber them, that's when you want to make more of the content they're looking for. In this case with Facebook, it's video.

Eventually, I believe, Facebook will start getting into audio content, it's not there yet. YouTube isn't there yet with audio content either.

Everyone wants a visual, but podcasting growing so fast and Voice Search is going to be the new wave. Although many of you guys don't care about it, I can see when I write articles on Voice Search, or I do podcast episodes, the listens, or the readership is a lot lower on those, but that is the future, and you're going to see these guys competing for that.

We'll watch the analytics on this video and see if it just died, as well.

There you go. So what I would do if I were you guys is if you're trying to get the most amount of views on your videos, don't just submit it to YouTube. Submit it to LinkedIn because they lack video content and they are pushing it hard. Same with Facebook, go after Facebook Watch. Try to get your videos in there. You'll get a lot more views. In addition to that, promote your videos to your email list, promote them to your other social profiles.

If you want to leverage Facebook Watch, there's not much you need to know. As long as they're the underdog, they will push whatever they can to your videos to get you to put your content on Facebook over YouTube.

When it comes to promotion, catchy headlines are good. Make sure you're clear with your text and the way you speak because they will start looking at audio files and using the words as keywords to eventually figure out, when people are doing searches, what videos should be there.

Make sure you always add long descriptions or transcripts and all these options will change as YouTube or Facebook Watch gets more and more popular and as they develop it more, but it's the basics, keywords, clear tags, mention the keywords within your video.

Like we're doing now: Facebook Watch.

Facebook Watch.

Mention it as many times as possible (without being ridiculous), because that will help you rank on YouTube and if we're on Facebook Watch we'll get more traffic there as well.

Consider translating your videos into multiple languages and creating subtitles.

We've been doing a lot of tests on this lately. It's not competitive in other regions, but the majority of the population in the world doesn't speak English, so make sure you translate and caption for other languages.

If you have a question that you want to be answered on another Q & A Thursday video, leave a comment below. Maybe we will consider it for next week's video, and we look forward to helping you out.

Thank you very much for watching. Make sure you subscribe and like the video.

everyone is Neil Patel here I'm here
with Adam from viewership I guess today
we have another Q&A; Thursday again if
you have a comment or a question and you
want to answer it on a Q&A; Thursday
video leave a comment below and we may
pick it for next week's video so Adam
what's this week's question this is your
best opportunity to get your questions
answered by Neil I'm reading every
single one of your comments so make sure
you do that this is from Dion and this
is outstanding content Neil quick
question though how would one access
Facebook watch Facebook watch is
available to everyone if you're on
Facebook and you want to just go watch
videos like Tom versus time it's amazing
I don't know how many of you guys follow
this Super Bowl his team lost but you
can end up going and watching amazing
content kind of like what you find on
YouTube but on Facebook right if you
want to leverage Facebook watch and have
your own videos on there yes you can
submit them eventually be open to
everyone but right now it's an
application process in which you have to
apply to Facebook get permission and
they'll either select you or they won't
but it's a great way to get out there
what happens with these social networks
is they do whatever they can to crush
your competitors for example are you on
Instagram a lot yeah
Facebook wanna crush snapchat what
feature that they add on Instagram the
story that's right yeah after they out
of stories to Instagram whatsapp and
even Facebook web to snapchat out I
don't I don't use snapchat at all
anymore some people still use it as
snapchats growth died down their stock
died still around they still make money
but their growth just got crushed by
facebook facebook is now trying to go
after YouTube YouTube has evergreen
video content kind of like television
shows they want the same thing on
Facebook YouTube is one of the most
popular social networks so Facebook's
doing something in which hey we want
more of this content if you submit it
will be very favorable in our algorithm
in which we'll give it more views more
engagement we'll push it up to the top
of people's newsfeeds this is when you
want to start pushing out content on
Facebook or any social network the
moment you see they're trying to compete
with someone else
and clobber them that's when you want to
be like okay they lack this kind of
content they want more of it let's go
and submit all that type of content to
this social network and right now that's
specifically video content eventually I
believe Facebook will start getting into
audio content it's not there yet
YouTube isn't really there yet with
audio content either everyone wants a
visual but podcasting is growing so fast
and voice search is gonna be the new
wave although many of you guys don't
care about it I can see when I write
articles on voice search or I do podcast
episodes the listens or the readership
is a lot lower on those but that is the
future you're gonna see these guys
competing for that well watch the
analytics on this video see if it just
died there you go so what I would do if
I were you guys is if you're trying to
get the most amount of views on your
videos don't you submit it to YouTube
submit it to LinkedIn because they're
lacking video content and they're really
pushing it hard and same with Facebook
go after Facebook watch try to get your
videos in there you'll get a lot more
views in addition to that promote your
videos to your email list promote them
to your other social profiles you can
Instagram
yeah even Instagram shorten them that's
right I'm like though absolutely
probably Instagram you can't do long
videos what is it 2-minute Kasich's 60
seconds 60 seconds so maybe you can
shorten them to 60 seconds on that the
end be like hey go check out my YouTube
or Facebook for the rest of the video or
you can end up doing like 5 60 second
videos and then eventually people will
have to watch through all of them to get
the full story or the quote-unquote full
video right but again if you want to
leverage Facebook watch there's not much
you need to know as long as they're the
underdog
they will push whatever they can to your
videos to get you to put your content on
Facebook over YouTube or what's probably
gonna happen is you're gonna be
leveraging both they just want to take
market share away when it comes to
promotion catchy headlines are good make
sure you're clear with your text and the
way you speak because they will start
looking at audio files and using the
words as keywords to eventually figure
out hey when people are doing searches
what videos should be
make sure what descriptions you always
put long descriptions or transcripts and
all these options will change as YouTube
or Facebook watch gets more and more
popular and as they develop it more but
it's the basics keywords clear and tax
mention the keywords within your video
so we mentioned Facebook wat Facebook
watch many times which means it's not
only gonna rank on YouTube but if we're
on Facebook watch will get more traffic
therefore those terms transcripts
consider translating your videos in
multiple languages and doing subtitles
we've been doing a lot of tests on this
lately it's not competitive in other
regions but the majority of the
population in the world doesn't speak
English so make sure you do that as well
and just follow those tips you'll do
well if you have any more questions
leave a comment below we'll all be there
to answer it if you have another
question that you want answered on the
Q&A; Thursday video leave a comment with
the question maybe we'll consider for
next week's hopefully we will and we
look forward to helping you out thank
you very much for watching make sure you
subscribe or like the video





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