How She Makes $2,000,000 Per Month ON AMAZON (Amazon Expert)

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hey guys today we have an amazing guest

on she's the founder of econ profits

calm she has helped many big million

dollar companies sell more products

online and if she is making over two

million dollars per month on Amazon

Tammy do kow how it's an absolute pret

pleasure having you on is absolutely

crazy how are you today

I'm doing well thank you so much for

having me it's such a pleasure to be

here yeah and right now you're in Vegas

right what's happening in Vegas yeah so

we are here at an econ leader event a

group I work with and we have a really

cool community of people that are trying

to grow their businesses online in

e-commerce and so I come and help sort

of on the Amazon fronts all right that's

awesome and how it like from the path of

making zero dollars on Amazon and to

making two million dollars per month

like how did you start with Amazon you

know it's a funny story because I kind

of went you know in a different

direction than most people do so I've

been in e-commerce almost 20 years it

sounds really weird to say that but

because of my interesting life choices I

ended up working for Starwood Hotels a

long time ago even when ecommerce I

didn't even know what it was they said

we want you to be the e-commerce

director I said I don't know what that

means

here's a book some SOPs and figure it

out because I had that amazing start in

my career I you know I just continued to

work for a lot of Fortune Brands and

eventually it led to you know working

with huge agencies brands and awesome

products

you know brands you would recognize

household name products so I did

everything from social media and then to

Amazon so it was really a really cool

path to be able to actually meet with

Amazon execs all the time travel to

Amazon really get to know them inside

and out and it didn't even occur to me

until about four years ago that maybe I

should build my own business

that's what Matt started but yeah I did

have a little bit of a you know inside

track there to get me started and you

know get over some of those humps that

sometimes we we endure as entrepreneurs

but that's why I'm so passionate about

helping others you know yeah that's

perfect and like when you started four

years ago and Amazon what was like the

change that you had in mindset so even

though it works through with some

fortune companies over the years I've

also always been an entrepreneur on the

side I've always had a side hustle

something going on and so I've always

had that entrepreneurial mindset I had a

real estate license when I was like in

my teens so you know I loved going to

motivational you know mindset speakers

like Tony Robbins and all that kind of

thing early on and so I knew it's

something that I always wanted to

achieve and grow and leave a legacy and

you know help people I just had this

incredible desire to help people so that

it was a path to to do that to help

others instead of just fortune brands it

was a path to help you know the little

guy and you know I've gone through a lot

of transitions and wonderful life

choices that I've made having to get to

some hurdles in so you know that's what

drives me also just helping other people

that might be in tight positions and

need another avenue if you're in a

transitional time of your life you know

I think ecommerce and Amazon is like the

the best way it's really one of the the

best ways to start a business without a

whole lot of capital depending on your

business model so to me it's it can

really be helpful to a lot of people and

so the story is that it was just a

family member that said you know she had

gotten a new dog and the dog was eating

the rug like literally eating a hole in

the rug every day she approached me and

she said you know you are on the

internet all day long your whole life

could you just please find me a dog toy

that this pissed

will not chew and will avoid the carpet

and that's the first thing that I did

and I couldn't find anything so it led

us to find the best thing we could find

and then make it better until it was so

good that this dog didn't eat the carpet

anymore and that's how that started so

that was our first unique product that I

launched and then that led to a pet

brand and then the next product we

launched actually within a year and a

half became again another

solutions-based product became an asking

on TV product all through amazon you

know became an Amazon Choice product and

then as seen on TV found it Kevin

Harrington from Shark Tank reached out

and said hey we want to up this product

so that was the journey you know in the

beginning it all started from a dog

eating a rug that's very funny and you

have one person just needing that

product like crazy anything that is so

annoying in your life and you can't

figure out a solution

just add it until you figure it out

because you know that other people have

that problem too you've probably saved a

lot of rugs throughout the years legacy

yeah exactly but I wanted to go into

like how do you actually make money on

Amazon for all the people that know

don't know you know there's a lot of

different approaches and so you know and

that's one thing that I think separates

me from a lot of the other Amazon people

out there because I really want to shine

a light on what Amazon actually is

Amazon is actually a search engine guys

you know we have to think of it more

than just a place to go by my widgets

right it is a search engine it's called

a nine it has autocomplete it tells us

exactly what consumers are searching for

right now up to the last second it's the

third largest search engine after Google

and YouTube right

2.6 billion visitors a month and they

automate you know they do all the

advertising for you so the more I like

to think of it like this the more hooks

we put in the water you know that Amazon

fishing pond the more free traffic we're

gonna bring to our products or services

whatever it is that we're promoting and

so I like to shine a light on all the

different ways that we can gain access

to that little fishing pond that big

fishing pond and one of the ways I would

say for for newbies the way that I coach

people to just get started get your feet

wet is through the Amazon Associates

Program I know it's been around since

1999 or something they've they weren't

the first they were actually the first

affiliate program out there before gee

yeah it was pretty cool and so they

offered a way for other people to refer

people to their products so if you think

about a blog like BuzzFeed right or you

know there's there's so many right now

but all they do is put list of hey the

10 best Christmas gifts this year that

you know the top 5 Father's Day gifts

their whole business model is affiliate

links to Amazon yeah and that's how they

make money that's how they get paid and

there are over I think 800 million

affiliates that are associates for

Amazon now driving traffic to that

platform so they are a big part of why

so many people do come to that platform

and it's a great way to get started I

mean you build a link you put it

somewhere in your blog on social

whatever hey I mean this new smoothie I

use this awesome bullet I love it I'm

gonna get it for Christmas you know link

and that thing lives forever and you

could paint on that forever so

very you can start making YouTube

channels and post links in the

description as well like that's I see a

lot of people posting links to their

camera what PC they use what graphics

card that you saw so many niches as well

and so many things you can go into it's

absolutely crazy and like for Americans

especially they use Amazon for

everything like they buy everything on

Amazon there's no other option

absolutely it's a hundred million Prime

members now in the US which is

definitely over fifty percent of the

households so it's it's rare that you're

not you know using Amazon in a lot of

households and you're really reaching

people even beyond the internet now with

all the Alexa skills which is a whole

nother portal that I talk about in a new

business opportunity for Amazon but you

know one thing I want to get back to if

you're really thinking about selling

products then and you don't have a

product in mind then you know the retail

arbitrage methods are still out there

and it's a great way that's true get

started you know it just gives you

immediate confidence that platform is so

powerful that just having a product on

there you know you're gonna sell it and

it will if you've never made a sale

online Amazon is a great place to start

I I love to you know encourage people to

just take that first step because it

gives you so much confidence and the the

you know the tenacity to and the

empowerment to just music that's

personal bite you know so for those and

for those that don't know what is retail

arbitrage on Amazon

oh sure so when you buy something at a

low price and then you sell it at a

higher price that's called arbitrage so

think about eBay right so that was so

popular for years

we could sell whatever's in our garage

or wedding guess we never opened you

know our children's clothes but the

difference on doing it on Amazon then

eBay is you know Amazon is really more

about new products so that consumers

really expecting more new products

unless you're in like the collectibles

type niche you know that's different but

on Amazon you know you can go to stores

like

TJ Maxx or even Walmart or whatever buy

closeout deals and you know send them

into Amazon warehouses which makes them

prime you know and then you're tapping

into that huge prime loyalty membership

network and your chances of getting your

for sale at that pointer are really

great you know yeah I've seen a couple

of pictures online with people with like

a lot of cereal boxes too stacked on top

of each other because there were on sale

and they cost like a lot more than it

was on Amazon so they took that

arbitrage and made a few dollars off of

that and it's so nice to see all those

super beginners that don't think they

can start making money online actually

go out there and start making their

first dollar because that's a huge leap

for a lot of people and that want to

make money online right now you have a

free webinar and I actually wanted to

know like why did you create this

webinar so this is a really interesting

story because I spend most of my days on

you know besides we outsource a lot of

our Amazon business now but you know I'm

still doing retail arbitrage all the

time because I love it

you know I'll go like I'll go to the

store one Saturday morning I'm like oh

you know I'll just it's a great night

and it just feels good I think it's

something with women to you like we're

never spending money we're only saving

money when we exactly what I was gonna

say was I spend most of my day really

figuring out all the different ways to

promote our products and services on

Amazon and one way that I was digging

into recently it was called the digital

services platform and this had been you

know a light had been shined on this

little portal I'll call it you know

about a year ago and we could we could

upload almost any digital product to

Amazon like you know a PDF

there's Kindle but

you know we were I was trying to get

courses on there like in commodities

like that and so many people were

interested in that so I was trying to

figure that out

and what happened was one day thousands

and thousands and thousands of digital

services products just became delisted

and I also noticed and this is about a

month and a half ago six weeks ago and

what I also noticed was that there were

a lot of differences in the algorithms

there were category changes all kinds of

things happen in one day and you know no

one at Amazon would really say what was

going on but I knew there was definitely

there must have been a huge change in

coding this is probably going on for you

know um months and months and months

before they actually changed over and

when that happened I think you know it

really caught a lot of people off-guard

you know people's Kindle accounts we're

getting shut down randomly I mean all

kinds of chaos so I thought okay well if

they're closing some portals they must

have opened support so then I really

started digging around and it took me

about three days until I uncovered it

and it was this one little portal that

allows us to upload videos and link into

our products to promote our products and

when I found that I was so excited

because that portal which led to a video

that would land on what's called Amazon

video shorts it's like a whole video

shorts category that in the past that

had only been available to brands we

would have to pay thirty five thousand

dollars go to Amazon Studios shoot these

videos and then they would put them in

the video short section you know but the

little guy could never do that so

suddenly this opened up for the little

guy

oh my god that's like the golden ticket

from Charlie and shockula Factory right

so I was so excited I get a little

excited about it was a but but yeah so

everyone needs to know this so that's

that's the that's why you created the

product right because you you found this

new portal and and how to utilize it to

make more sales it was the biggest win

for the little guy that I've ever seen

you know in the past so now level the

playing field and video is so important

you know as a youtuber oh yeah

absolutely

right like 80% of marketing internet

marketing is gonna be video by next year

video is huge

Amazon's all-in on video I mean they

have been launching portals over the

last year like they actually have

amazon.com /watch and shop it's almost

like a QVC type o world where they've

got like ladies talking about baby cups

and and then there's right for sale and

they are all in on videos so I think

that's why they really wanted to you

know up you know love with a playing

field and and and now they actually

partnered with YouTube so and there was

always this kind of crazy little you

know competition going on but there is

actually a way through this new portal

that you can take like your channel and

II would be perfect and you can stream

it to fire TV through this portal which

is credible yeah so and I just imagine

because I've never seen this video proud

platform before but I just imagine a lot

of entertaining video kind of

infomercial zall most well actually the

video shorts area let's call it was

launched a few years ago and and what it

was meant to do was to help the consumer

make a better buying decision because

you're not touching and feeling the

product you're not you don't have a

sales person there that's educating you

about why to buy this vacuum versus that

vacuum or why this baby cup is better

for this kind of child than this

kind of child and yes we can say that in

all of our enhanced brand content detail

pages and you know things like that but

we've never really been able to explain

that with video without dropping and

load of cash you know and having Amazon

do that and so they really do like

educational videos but now this portal

when you upload a video it will ask you

what kind of video is it isn't an

unboxing video is it a product review is

it an other so I as the founder of my

dog brand can go on and say you know

what there's we love you know giving

back and with you today we're here at a

rescue center and you know just helping

the consumer to say well I want to do

business with that brand they give back

so so there's I think six or seven

different categories that you can

categorize your video in when you upload

it and then you actually attach it to a

product so if you don't have a product

on Amazon then you would just choose a

product that you're talking about right

like and have your associates link money

really so you don't really have to have

so you don't have to have products on

Amazon in order to make these videos I

don't you can just go right into Amazon

and start selling products link to any

product and you know here's the beauty

part of it but I think the real trick

that I teach people is and I found this

kind of out by accident as well but you

know many years ago I started tagging

and naming my images in a way so I could

catalog them I was putting keywords in

there and then I started putting my

Amazon Associates link in there because

I started seeing them on Google because

Amazon is the largest advertiser on

Google they spent 17 billion dollars on

Google ads last year so any images that

I was uploading to Amazon I would see

suddenly I would see pop up on Google

Images and I I don't do anything on

Google it's all Amazon so would like

when you click on an image and then you

you go over to the right and it says

visit and you click that little button

it will take you to Amazon well even if

it's not my product

and I have my Amazon Associates link in

the info of the image or the video I'm

going to get paid by Amazon for

everything that customer buys in the

next 24 hours and it was yeah that's

crazy as well like that the craziest

part is that they don't even have to buy

the product it has like a sticky cookie

that stays for 24 hours so whatever they

buy within that 24 hour space you get

paid yeah it's amazing so I you know

this is a really funny story that I love

to tell because we had our dog brand

website and we only had one kind of dog

toy it was a tug toy you know how some

dogs they have to have just stuffing

toys or they like the squeaky toy or you

know but ours was a ton toy right so I

knew that if a consumer was there and

they didn't have the tug toy type of dog

they would probably be the squeaky

stuffing type of dog right on my same

website right next to my tug toy product

I listed an Amazon Associates you know

image with my competitor product and so

when people would click on there people

are crazy about their dogs they would

they would flow through to Amazon and

not only buy that product but twelve

products that's crazy yeah yeah dog

lovers are just a huge like they buy

everything

it's insane though I want to talk a

little bit of more about the trains so

you're giving away a free training or

webinar and and the link isn't down in

the description as well for the lunches

so they can see but what you actually go

through in that training so this

training I I really went overboard I

think it's we ended up going for like

three days on it and so it's a lot of

hours you you

we started with showing you the video

portal and how to do that and but a big

piece of that is how to become an Amazon

Associates right because I want you to

put that link and all your images and

videos and I also go through how to

really figure out what the consumers

looking for so I go through how to find

the right sir

terms you know in fact that's that's

something that you know I've built a lot

of a lot of my success is always based

on that everything we do starts with

what the consumer searching for not with

some dumb product that I think might

sell it's always with consumer searching

for right

so I teach people how to figure that out

and then reverse engineer because for

example I was working on a product that

you know it's called diaper genie right

a diaper pail and that was our keyword

but you know it's through sponsored ads

and things like that that I found out

that other people were searching for it

and in saying nappy been right because

in the UK it's called nappy men and yeah

you mean in America with all the you

know transplants we had a lot of people

searching for that so when we started

adding those search terms then you know

our scale our sales just ten times right

we doing we keep downloading that

because what I I'm gonna call a thing

something and you're probably gonna use

a different term and said one of our one

of our pet products actually is kind of

a weird thing because it's a different

thing so we again like created it and so

there's about seven every time I show it

to someone they call it a different

thing yeah you have to have like that

title will have to be like seven

different words but I really go through

that because that's really foundational

to selling online I mean you can use

that you're on Shopify or Google

Shopping or social or wherever you are

so we start with that I start with

giving you an associates helping you

open an associates account understanding

how that works getting your affiliate

links naming and taking your images and

videos I go through how to make videos

different video platforms that you know

we there's all these pre shot video

clips that we merge together and you can

make a video in ten minutes or one on

your iPhone or you know things like that

to help people because that seems to be

a big stumbling block isn't

oh yeah I think people don't want to be

even camera people don't want to talk

into a microphone or

super easy yes yes but but there are

people just won't so I go through that

too and I understand that so I go

through you know you don't have to be on

video you can you know like on my dog

thing I show a bunch of dogs tearing

apart this huge stuff dog toy or stuff

you know and then I say you know dogs

will be dogs but here's a solution you

know I don't even show the product I

just put my my product name and the link

in like Oh 20% off and that's it

yeah so we go through that and then and

then just for good measure I kind of

went into a LexA a little bit in that

opportunity because I think that's

pretty cool oh yeah and I science a

whole different beast I guess yeah yeah

that's a whole nother long conversation

but think of it like you know Apple

iTunes store opened in 2008 and there

were 5,000 apps back then Alexa skills

you know are kind of the apps that make

Alexa enabled devices smart those smart

speakers and now we've got 50 50 million

people have Alexa naval devices now and

I'm sure it will skyrocket even more

after you know this holiday season so

people are starting to build these apps

or skills and no last year there were

there were 10,000 last summer skills

available on the App Store and 40,000 in

May there's over a hundred thousand now

so it's another great opportunity for

people to start you know looking into

you because this is where we are going

it's conversational selling you know so

I just wanted people to be aware of that

if that's something that trips their

trigger like oh man I could really do

that you know you know like when the

mobile phone apps came around and put 11

and that was the big thing yes exactly

people's wheels turn in like you know

that's something you're into then now is

your chance you know oh absolutely

and I think voice is gonna be huge

that's well like tapping with your

tongue is gonna be dead in about five

years I guess everyone is gonna just

talk like that into the microphone it's

just getting so good I think so and you

know what's funny is that you know I

never knew the more I dig into this the

more I know that how much I don't know I

guess but Alexa has or Amazon has

partnered with Yelp and partnered with

yext and all these things that work in

the background of you know when I'm

talking voice when I'm searching

something voice with my iPhone it's

gonna be a different browser than I

enable I might get different results

than if I'm typing right um on a

different browser versus you invoice on

a you know a non iPhone like an Android

phone something like that right so

there's so many different search engines

and they're all voice enabled a lot of

them are you know voice enabled so the

voice enabled search is much different

than the you know the normal text-based

search and so the conversational selling

piece of it you know now our search

terms are changing you know because

that's very true if we tight grain so

all our search terms now we're gonna

have to really use sites like well

YouTube right it's perfect because how

to do a thing you know I I would say

that and or you know sites like answer

the public I love that site answer the

public calm so that curates all the

different questions that people are

asking around a specific search term and

it's sort of conversational so we can

use you know databases like that now to

power our search terms yeah it's gonna

change like a lot when you said that the

search is different for typing than

voice I was like oh my god I need to

change my youtube keywords around in the

future maybe you know yeah a lot of

different ways to target ask

but the free training that you that you

get if you go down in the description

down below and Tammy's gonna show you

everything we talked about today if you

want to go into Amazon yourself and

check this out I highly highly recommend

it

Amazon is such a great platform and the

third best search or the third most used

search engine in the world and just

around products you can't find an

article on Amazon you can just buy

products there so it's absolutely

amazing to have you on for all the

people that want to join there's a link

in the description down below Tammy is

there anything else you want to say to

the others before we go well thanks

again for having me on and I would just

encourage everyone to you know take dip

your toe in the water I'm kind of portal

that is interesting for you you know

what the other thing is if you have a

local business for example or your

consultant or something like that and

you're saying well I don't want to sell

anything online

you know Amazon is offering a way for

local businesses to be found and booked

and referred on there on the website

juice there's I'm sure whatever you're

doing there's a portal for you and it's

free traffic guys it's free traffic so

any business really any business can

grow with the power of Amazon and you

know I really my hope is that you start

thinking of it in a different way than

we do with our consumer hats on really

think about how we can grow our

businesses with it you know even if it's

just throwing some associate links out

there and getting some passive income

and you know paying your car payment

every month why not you know so I just

want everyone to feel empowered get a

little bit of confidence by getting your

first online sale and really in really

growing that because that's the future

you know that's the future that's where

you need to be

that's an amazing outro for this

interview thank you so much

Tammy for being on here today for all

the people that want to join the link is

down in the description amazing time

thank you for your taking the time to

talk with you today my pleasure thank

you

[Music]

[Applause]

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