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Thursday, January 9, 2020

How to Become a New York Times Best Selling Author | 3 Tips to Write and Publish Your Book--SEO TIPS


So you want to write a book and become a New York Times bestselling author? Here are the 3 best tips I have for you if you're going to publish a book.

Do you want to be an Amazon Best Seller? Well, everyone's an Amazon Best Seller.

They have thousands of categories.

Today, I'm going to teach you guys how to write a book and become a New York Times best-selling author.

Some of you know this about me, and some of you don't, but I co-authored a book called Hustle.

We hit the New York Times Best Seller list not once, but three times in a row.

If I can do it, and I have terrible grammar and writing; that means you too can do it as well.

Here's how to write a book and market it.

#1: You have to sell a TON of copies in the first week

If you sell a lot of copies in the first week, you're more likely to hit the New York Times Best Seller list.

But you know what? Selling a lot of books all at once is hard. But here's the thing that they don't tell you. If you sell books a year in advance, all of those book sales count for your first week. If you sell a lot of books, it all counts to your first week.

So pre-sell as many books as you can. Don't just sell them online; you have to sell them in bookstores like Barnes & Nobles, you have to sell them on Amazon, you have to sell them to corporations.

The next thing that they don't tell you is it's all discretionary. If they want you to be on the Best Seller list, you will; and if they don't, even if you sell a lot of copies, you won't.

So make sure you have a good publisher.

#2: Create a ton of press.

If people see a lot of press with the book sales, it's much more believable. If they don't, it's not as credible. Here's the thing that they don't tell you, and here's how I hit the New York Times Best Seller list. It's two things that I did. You need a lot of corporate book sales. I don't care if you're selling to consumers or businesses, you need a lot of book sales.

The easiest way to get that is from other businesses or conferences, assuming you're a paid speaker. If you can get them to buy in bulk, you're much more likely to hit.

The reason Hustle hit isn't because I have a big social media following.

It's because I hit up a lot of big businesses and I traded services. I said, "Hey, I will do your marketing "in exchange for you to buy $100,000 worth of books." I did that five times. That means I pre-sold $500,000 worth of books to companies by doing a trade of services. You guys have heard of the name Gary Vaynerchuk? Well, who hasn't? Do you know how he hits the New York Times Best Seller list a lot of the times?

When he goes to conferences and speaks, he's getting them to buy books. Before he has a new book that's coming out, a lot of these conferences are buying his book, and that helps him hit the New York Times Best Seller list.

#3: We use a company called Result Source. What I didn't know is you can also do this by just hitting up Barnes & Nobles, and all the major book suppliers.

What they do is they take all your pre-sell money, and they take that money, and they distribute it to Barnes & Nobles, and Amazon, and a lot of random places; so it seems legitimate and, quote-unquote, natural.

So the New York Times believes it's all natural, and then you hit the list, and you can hit it multiple weeks in a row.

What these companies do is, they don't just release the books all at once, because York Times is catching on. They release it over a period of a few weeks because you can hit the weekly list and the monthly list.

If you want to hit the list, don't have all your book sales ran right away.

If you enjoyed this video about writing a novel and the best marketing strategy and SEO for publishing, make sure you leave a comment below.

And if you need help with online or digital marketing leave a question or comment below and I'll be sure to answer!

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you want to be a Amazon bestseller well
everyone's a Amazon bestseller they have
thousands of categories today I'm gonna
teach you guys how to become in New York
Times best-selling author some of you
know this about me and some of you don't
but I co-opted a book called hustle
we at the New York Times bestseller list
not once but three times in a row so if
I can do it and I have terrible grammar
and writing that means you too can do it
as well and here's how you do it first
you got to sell a shitload of copies if
you sell a lot of copies in the first
week you're more likely to hit the New
York Times bestseller list but you know
what it's hard to sell a lot of books
all at once but here's the thing that
they don't tell you if you sell books a
year in advance all of those books else
count for your first week so if you sell
a lot of books it all counts to your
first week so pre sell as many books as
you can and don't just sell them online
you gotta sell them in book stores like
Barnes and Nobles you gotta sell them in
Amazon you gotta sell them to
corporations you need to sell them to
everyone because they're also looking at
who's just selling books on Amazon if
everyone just sells books only on Amazon
they're gonna be like hmm they're
probably gaming the system and doing
something just for Amazon but if
someone's selling books on Amazon Barnes
and Nobles local bookstores at the
college what are they gonna think oh wow
this book is really popular it deserves
to be on the New York Times bestseller
list the next thing that they don't tell
you is it's all discretionary if they
want you to be on the bestseller list
you will and if they don't even if you
sell a lot of copies you won't so make
sure you have a good publisher and I
know that's gonna hurt for a lot of you
guys who are trying to sell publish but
if you self-publish you're pretty much
out of luck you need a really good
publisher if you have a well known name
backing you even if they don't give you
a lot of money or they don't give you a
lot of perks it's still worth it because
that's going to increase your odds of
succeeding the next thing you want to do
is create a ton of press if people see a
lot of press with the book sells it's
much more believable if they don't it's
not as believable and here
thing that they don't tell you and
here's how it really hit the New York
Times bestseller list it's actually two
things that I did you need a lot of
corporate book sales I don't care if
you're selling to consumers or
businesses you need a lot of book sales
and the easiest way to get that is from
other businesses or conferences assuming
you're a paid speaker and if you can get
them to buy in bulk you're much more
likely to hit the reason hustle hit and
then because I have a big social media
following it's because I head up a lot
of big businesses and I traded services
I said hey I will do your marketing in
exchange for you to buy a hundred
thousand dollars worth of books and I
did that five times that means that
pre-sold five hundred thousand dollars
worth of books to companies by doing a
trade of services you guys have heard of
the name Gary Vaynerchuk well who has it
do you know how he hits a New York Times
best seller list a lot of the times when
he goes to conferences and speaks he's
getting them to buy books so before he
has a new book that's coming out a lot
of these conferences are buying his book
and that helps him hit the New York
Times best seller list now the second
part of that trick that I told you that
really helped me is we use a company
called result source and what I didn't
know is you can also do this by just
hitting up Barnes and Nobles and all the
major book suppliers what they do is
they take all your preset money and they
take that money and they distribute it
to Barnes and Nobles and Amazon a lot of
random places
so it seems legitimate and quote-unquote
natural so the New York Times believes
it's all natural and then you hit the
list and you can hit it multiple weeks
in a row and what these companies do is
they don't just release the books all at
once because New York Times is catching
on they release it over a period of a
few weeks because you can hit the weekly
list and the monthly list so if you want
to hit the list don't have all your book
sales hit right away make them spread
out now here's the caveat and here's
what most people won't be telling you
you probably want to hit the New York
Times bestseller list because you think
it's gonna get you higher speaking fees
it's gonna make your career you're gonna
do really well and I hate to be the
bearer of bad news it didn't do much for
me I didn't get higher speaking fees I
didn't get more traffic to my website
and my business didn't grow now my book
wasn't related to
Marketing and I do believe that's part
of the reason on why I didn't do that
well financially from the book I did get
a half a million dollar advance to write
the book though which was nice but if I
wrote a book that was similar to my main
core profession even if that meant I
couldn't sell as many copies and hit the
New York Times bestseller list I would
have done better financially or at least
that's what I feel and also other
authors who have hit the list or have
written books have also told me the
other thing that I've learned is I
co-authored a book and I love my
co-authors but you should write a book
under your name and no one else's name
so it should just be you by yourself
because it'll do much better for your
career and of course if you're just
starting off I do believe it'll help you
a lot more than it helped me because
I've been in my career for over 16 years
I'm already getting paid tens and
thousands of dollars for a corporate
speaking gig
so having a book doesn't really help
much more but if I was starting up from
scratch it probably wouldn't hurt so if
you want more tips like this you want to
succeed in life subscribe to this
channel like the video leave a comment
and if you're struggling with your book
you're trying to figure out how to
market your brand and grow it leave a
comment I'll be there to respond and
help you grow




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