How to Choose the Right Color Schemes for Your Brand or Website | Conversion Optimization Tips--SEO

Building a new website? Here are 4 steps to choosing the right color schemes for your brand.
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You're creating a website, what colors should you be using on your site?

Here's the thing, different colors mean different things. Green means nature and kind and nice and organic, colors like red mean urgency and stop, colors like black resemble luxury but you know what?

Pick whatever colors you feel resembles your brand.

If you don't pick colors that resemble your brand, your product, it's not going to flow right, you're not going to connect with people because you're not going to be happy with what you have and that's gonna come across with your web design.

The second thing you need to know is your colors need to have contrast, so your call to action buttons need to stand out from your main design. If everything blends in, you're not going to convert your visitors into customers.

The third thing you need to know is once you figure out what main color you want, go check out the color wheels out there, there's a ton of them on the web.

You can put in your primary color that you're using and they can give you other colors that complement these main colors that you can use throughout your design.

And last but not least you need to test everything. Just because you like red or orange, if you think it's the best and that's what people are gonna like, it's not always the case.

Test out your colors, especially the ones on your call to action buttons and as you're making these changes, what you'll find is you can then pick the ones that cause the most clicks and sales and if you're wondering how to test out your color scheme, you can use Crazy Egg. Through Crazy Egg's AB testing feature, you can pick different colors and you can see which ones impact your conversion rate the most.

you're creating a website what color

should you be using on your site hi

everyone i'm neil patel and today i'm

gonna share with you how to pick the

best color scheme for your site so

here's the thing different colors mean

different things

green means nature and kind and nice and

organic colors like red mean urgency and

stop colors like black resemble luxury

but you know what everyone says oh you

got to use these colors to generate the

most conversions and sales and they're

totally wrong pick whatever colors you

feel resembles your brand if you don't

pick colors that resemble your brand

your product it's not gonna flow right

you're not gonna connect with people

because you're not going to be happy

with what you have and that's gonna come

across with your web design the second

thing you need to know is your colors

need to have contrasts so your

call-to-action buttons need to stand out

from your main design if everything

blends in you're not gonna do that well

the third thing you need to know is once

you figure out what main color you want

go check out the color wheels out there

there's a ton of them on the web you can

put in your primary color that you're

using and they can give you other colors

that complement these main colors that

you can use throughout your design and

last but not least you need a test

everything just because you like red or

orange if you think it's the best and

that's what people are gonna like it's

not always the case test out your colors

especially the ones on your

call-to-action buttons and as you're

making these changes what you'll find is

you can then pick the ones that cause

the most clicks and sales and if you're

wondering how to test out your color

scheme you can use crazy egg do crazy

xav testing feature you can pick

different colors and you can see which

ones impact your conversion rate the

most

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