On this week's Q&A Thursday, I'm explaining why
I started a personal blog at NeilPatel.com ►►Subscribe here to learn
more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/besteducationpage2/
Read more on my blog: https://neilpatel.com/blog
Kissmetrics is a corporate blog.
I don't own it; I raised venture capital.
Crazy Egg isn't a personal blog either.
With Quick Sprout I ended up creating a business around it, and then I'm like you know what, I want a personal blog that sticks with me for life.
Funny, Neil Patel turned into Neil Patel Digital which is my agency, so now I don't have a personal blog anymore.
But most people don't know if they want a corporate blog or a personal one.
And here's the mistake that I learned.
If you want to sell a company, you're better off creating a corporate blog.
If you're a serial entrepreneur and you want to tap your audience because you keep creating businesses in the same niche, you're better off with a personal blog because you can keep building up that business.
Or a new business, and then once it gets to a decent size and it's self-sustainable you can do other marketing channels or build up its blog.
I'm a big believer that a personal blog for serial entrepreneurs is something that everyone has to have; it's more important than a corporate blog.
That's how I got my start. I didn't want to create a blog. I was like I want a place where I can keep going and marketing to the audience.
The global digital advertising business is multi-billion if not hundreds of billions, right?
I don't know what the exact number is, but Spend is over probably $100 billion a year.
It gets down to how big the market is.
Because you're never going to take 100% of it, you're only going to take a fraction of it. And for me, if I got 1% of the digital marketing industry, I wouldn't care, I'm rich, I'm a billionaire, right.
And I'm not doing this for money.
I want to create the largest marketing technology company in the world.
I don't have a goal for what I want to buy, I don't care for homes or cars, and you know that.
For me, I want to create the biggest company.
And it's kind of like a sport in and of itself, it's the scoreboard, and I want the highest score.
I don't have a company I've created that's in the billions yet.
You know, there's a lot of companies like Adobe where they have marketing components, and they're bigger.
If you look at Google, they're focused on marketing; they're $700 billion, Facebook is $500 billion I think currently.
Either way, they're all large corporations.
I have a long way to go.
And that's why I built up the Neil Patel audience because I'm like if I can build this big community of marketers, I can keep going after them.
See everyone talks about Instagram and Facebook, Pinterest, but you know what, Facebook changes their algorithm and then you're in trouble, and then you get half the traffic.
Same with YouTube, same with Instagram.
With my blog and my audience, it's my email list, I control it.
Yeah, sure, maybe I'll get a little bit less traffic because Google adjusts their algorithm.
Or Facebook adjusts something.
But I'm still in control.
It's my platform; no one can shut me down the next day.
And that's why everyone should create a personal blog and start a personal brand.
The way to build your brand is simple. You have to grind.
Three years of writing amazing content, and then just going out there and trying to outrank everyone.
And it was a really simple process; I went to SEM Rush, I typed in every single competitor, I looked at their most popular content.
It shows it by traffic.
I took those articles, and then I put them into ahrefs, and I sorted them by which ones had the least amount of backlinks, and I wrote better versions of all of them.
And that's how my traffic grew.
Because I'm like wait, these are the articles that get the most traffic, yet they're the least competitive because people barely built any links from, let me just go and write better versions of them that are updated and more thorough.
After years of doing that, that's how you get a lot of traffic. My buddy Mike, who runs Dr. Axe, did a similar strategy, and that's how they got to over 20 million visits a month.
So by building a personal brand, building loyalty, it's easier to get people to come back and build a massive audience.
If you need help with online marketing or branding leave a question in the comments below and I'll personally answer!
Find me on Facebook: https://www.facebook.com/besteducationpage2/
Read more on my blog: https://neilpatel.com/blog
Kissmetrics is a corporate blog.
I don't own it; I raised venture capital.
Crazy Egg isn't a personal blog either.
With Quick Sprout I ended up creating a business around it, and then I'm like you know what, I want a personal blog that sticks with me for life.
Funny, Neil Patel turned into Neil Patel Digital which is my agency, so now I don't have a personal blog anymore.
But most people don't know if they want a corporate blog or a personal one.
And here's the mistake that I learned.
If you want to sell a company, you're better off creating a corporate blog.
If you're a serial entrepreneur and you want to tap your audience because you keep creating businesses in the same niche, you're better off with a personal blog because you can keep building up that business.
Or a new business, and then once it gets to a decent size and it's self-sustainable you can do other marketing channels or build up its blog.
I'm a big believer that a personal blog for serial entrepreneurs is something that everyone has to have; it's more important than a corporate blog.
That's how I got my start. I didn't want to create a blog. I was like I want a place where I can keep going and marketing to the audience.
The global digital advertising business is multi-billion if not hundreds of billions, right?
I don't know what the exact number is, but Spend is over probably $100 billion a year.
It gets down to how big the market is.
Because you're never going to take 100% of it, you're only going to take a fraction of it. And for me, if I got 1% of the digital marketing industry, I wouldn't care, I'm rich, I'm a billionaire, right.
And I'm not doing this for money.
I want to create the largest marketing technology company in the world.
I don't have a goal for what I want to buy, I don't care for homes or cars, and you know that.
For me, I want to create the biggest company.
And it's kind of like a sport in and of itself, it's the scoreboard, and I want the highest score.
I don't have a company I've created that's in the billions yet.
You know, there's a lot of companies like Adobe where they have marketing components, and they're bigger.
If you look at Google, they're focused on marketing; they're $700 billion, Facebook is $500 billion I think currently.
Either way, they're all large corporations.
I have a long way to go.
And that's why I built up the Neil Patel audience because I'm like if I can build this big community of marketers, I can keep going after them.
See everyone talks about Instagram and Facebook, Pinterest, but you know what, Facebook changes their algorithm and then you're in trouble, and then you get half the traffic.
Same with YouTube, same with Instagram.
With my blog and my audience, it's my email list, I control it.
Yeah, sure, maybe I'll get a little bit less traffic because Google adjusts their algorithm.
Or Facebook adjusts something.
But I'm still in control.
It's my platform; no one can shut me down the next day.
And that's why everyone should create a personal blog and start a personal brand.
The way to build your brand is simple. You have to grind.
Three years of writing amazing content, and then just going out there and trying to outrank everyone.
And it was a really simple process; I went to SEM Rush, I typed in every single competitor, I looked at their most popular content.
It shows it by traffic.
I took those articles, and then I put them into ahrefs, and I sorted them by which ones had the least amount of backlinks, and I wrote better versions of all of them.
And that's how my traffic grew.
Because I'm like wait, these are the articles that get the most traffic, yet they're the least competitive because people barely built any links from, let me just go and write better versions of them that are updated and more thorough.
After years of doing that, that's how you get a lot of traffic. My buddy Mike, who runs Dr. Axe, did a similar strategy, and that's how they got to over 20 million visits a month.
So by building a personal brand, building loyalty, it's easier to get people to come back and build a massive audience.
If you need help with online marketing or branding leave a question in the comments below and I'll personally answer!
you've had all these successful
companies you've done well crazy egg
KISSmetrics
all these you decide to start Neil Patel
I would love to hear not only how did
you get all of this traffic how did you
do it from start to finish but also why
was this important to you like what was
your driving mindset throughout all of
this yeah sure so my driving mindset
behind all of this was a KISSmetrics is
a corporate blog I don't own it I raise
venture capital Craig isn't a personal
blog either quick straw I ended up
creating a business around it and then
I'm like you know what I want a personal
blog that sticks with me for life and
plenty of Neil Patel turns into Neil
Patel Digital which is my agency so I'm
like this sucks too because now I don't
have a personal blog anymore but most
people don't know if they want a
corporate blog or a personal one and
here's the mistake that I learned if you
want to sell a company you're better off
creating a corporate blog if you're a
serial entrepreneur and you want to tap
your audience because you keep creating
businesses in the same niche you're
better off with the personal blog
because you can keep building up that
business or a new business and then once
it gets this size and it's a
self-sustainable you can do other
marketing channels or build up its own
blog I'm a big believer that a personal
blog for serial entrepreneurs it's
something that everyone has to have it's
more important than a corporate blog hmm
interesting and that's how I got my
start I don't want to create a blog it
was like I want to play so I can keep
going and marketing too right that was
my real reasoning behind it yeah well
now you're different than I think a lot
of people because a lot of people when I
think of a personal blog I also think of
I was flying today I came and saw an
Neil this is what happened so it mixes
in the personal side with also just the
hardcore like Neil telkom is a business
blog yeah I look at the personal blogs
in which if you want to talk about what
you ate and food I don't know how to
monetize that stuff really well and most
people don't yeah yeah you can make some
money but not enough where I would be
happy with so for that reason I go after
big market caps so I call it total
addressable market size it's not my net
the term is just industry wide term
you're looking at the total potential to
make or earnings or how much money is
being spent on industry for example the
global digital advertising
the multi billions if not hundreds of
plus billion right I don't know what the
exact number is but spend is over
probably a hundred billion a year and it
gets down to how big is the market
because you're never gonna take a
hundred percent of it you're only gonna
take a fraction of it and for me if I
got one percent of the digital marketing
industry I wouldn't care I'm rich I'm a
billionaire right and I'm not doing
everything for money but like
business-wise I created something big
enough is that your goal one percent I
goal is what I'm doing all the software
stuff and marketing stuff I want to
create the largest marketing technology
company in the world I don't have a goal
on what I want to buy I don't care for
homes or cars and you know that it for
me it's just I want to create the
biggest company and it's kind of like a
sport in and of itself this is core word
and I want the highest score right
there's no reasoning it's just see the
meteor not are you not number one right
now company wise no there's so many
larger companies like hub SWAT is worth
multi billions of dollars I don't have a
company that I've created that's in the
billions yet you know there's a lot of
companies like even like Adobe where
they have marketing components and
they're bigger look at Google they're
focusing on marketing there's 700
billion Facebook is 500 billion I think
currently either way these are all large
corporations they're I have a long way
to go and that's what I built up the
neil patel audience cuz i'm like if i
can build this big community of
marketers I can keep going after them
see if no one talks about Instagram and
Facebook Pinterest but you know what
damn Facebook changes are all grow and
then you're screwed and then you get
half the traffic same with YouTube same
with Instagram and all these with my own
blog my own audience my own email us I
control it yeah sure maybe I'll get a
little bit less traffic as Google
adjuster algorithm or Facebook adjust
something but I'm still in control it's
my own pop board no one can shut me down
the next day and that's why people
should do it and it's like the way I
built it up which is going back to your
first question is I built it up by just
doing the grind three years of writing
amazing content and then just going out
there and then trying to outrank
everyone and it was a really simple
process I went to SEM rush I typed in
every single competitor I looked at
their most popular content it shows it
by traffic I took those articles and
then I
put him into a trucks and I sorted them
by which ones had to lease amount of
backlinks and I wrote better versions of
all of them at least in my opinion and
that's how my traffic grew because I'm
like wait these are articles I get the
most traffic yet they're the least
competitive people barely built any
links from let me just go and write
better versions of them that are updated
more thorough and after years they're
doing that that's how you get a lot of
traffic my buddy Mike who runs dr. axe
he did a similar strategy and that's how
they got to over 20 million visits a
month that's amazing it's incredible how
Google is now just it's pretty much just
have the best content out there yeah now
figure it out and say this is awesome
content and they you rank right yeah and
then if you build a brand like you're
doing and I've been doing it's easier to
get rankings because you're less likely
to connect with coca-cola then you are
with the individual at Tony Robbins
right
so building a personal brand the loyalty
easier to get people to come back and
build a massive audience
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