How To Create & Sell a Digital Information Product

I can not guarantee that you will make money from this, or any of my other videos. I'm just showing you different websites and methods that has the potential of making money. Any link you see in the description or in the video is most likely an affiliate link. Meaning that if you sign up or buy through me, i will get a commission. This helps and supports this youtube channel, and keeps it going, thanks!

hey guys and EFL here and today i wanted

to talk about what i've written on this

white board right here and this is the

new product that i'm gonna be releasing

and i wanted this video to be about how

to create your own product and also how

to optimize your sales funnel to get a

lot more conversions than you're already

having so if you have a product right

now or you're thinking of making a

product this video is gonna be for you

and also if you're interested in

creating your own product and learning

how sales funnels work this is gonna be

for you as well so to accurately explain

all of this I need to first tell you why

I actually created this and why this

will it's gonna help me in my vision of

making sales and making money online and

what we need to do is we need to take a

step back and we really need to see

where is our potential customer entering

our world so for me that's gonna be my

youtube video so as you can see the

first one is gonna be my youtube videos

and I know that most of my youtube

videos get the most views around

suggested videos so I get about I think

it's about 60% of my views are going

from suggesting or coming from suggested

videos and that means that most people

are gonna enter through this right here

from a suggested video and they're gonna

be taken to my video right here so as

you can see I have the video right here

and in this video I'll probably teach

you something interesting or something

that you want to learn about and then if

people are more interested about

learning more about that specific

subject they can click the link in the

description down below and they're gonna

be taken to this opt-in page right here

this opt-in page should essentially give

something of value away to the customer

that's coming in so say for example this

video was about how to make money online

with affiliate marketing I can give them

away something a little short guide or

PDF about how to do a fluid marketing

and as you can see

right here we have this little arrow

that's gonna be split into four and why

is that well the reason that it split

into four is that from for all the

people I click the link this page right

here is called the capture page and

you're never gonna know which capture

capture page actually converts the best

unless you test it and I thinking right

here is its track

everything you need to track everything

so you need to know how many people came

in here and how many people went to the

next page with all the way down here

this is called an action so how many

click through this page and then got

taken out to this next page and here you

can actually find a conversion

percentage so let's say that we have

four different pages right here you will

know exactly which one converts the best

out of these four and it's very

important to split test and track every

single click that comes through this

page right here because after you get

there email you now have a direct

contact with them so you can actually

contact them via email and that's very

powerful and next we're gonna take them

to a loop we're gonna take them to a

bridge video and here is where you

explain exactly why what they signed up

for who you are what they're gonna learn

from you where the direction of and

what's gonna happen are you gonna send

them a bunch more emails about affiliate

marketing you're gonna say all of that

in that this video down below and then

you want to have some call to action

about I just sent you let's say five

different emails that you can use

starting to make affiliate or starting

to make affiliate commissions right now

but if you actually want to learn and if

you want to implement all of these

emails that you just got so this lead

magnet should be like five high

converting affiliate emails and here you

say if you want to learn how you can

actually improve these five emails and

also get like thirty more emails you can

go to this page right here and you can

buy my product so you say to them

basically that if they want more infant

about this they can go to the next page

and they can see your sales page and the

hair is where you're gonna sell them

something and this should be maybe a

course affiliate marketing course

something like that and this right here

is where I haven't really found what I

want to do yet and I'm still in the

thinking stage about what do I actually

want to accomplish and if you watch my

video two days ago I said that my real

goal of 2019 is to get a thousand people

to make a hundred dollars per day so

that is what this product should be

about but I also said that I want to get

a bunch of people to make their first

affiliate sale online and then what's

gonna happen is that some people might

actually pick up on this

some people might actually not pick up

on this and what we're gonna do is we're

gonna send them a five-day value

building email follow-up series and this

is basically to tell your story tell

your backstory tell you tell what you've

been struggling with tell them what

problems you had when you first started

with affiliate marketing and all of that

to build trust and build a relationship

so the customers can actually relate to

you so if you come in here I have a

story about how I quit college and how I

now make a full-time living and then all

of these emails are gonna explain that

into in further detail so you get to

know me and you get to trust me and now

that you have this five-day email series

you're gonna start pitching your product

again because now they know like and

trust you and now they know that you can

bring value to their life that you can

actually be the guy that helps them move

forward with their business or with

making money online and what happens

after they buy is that you're gonna give

them information products or something

like that so that could for example be

ten videos on how to make your first

sale and then what you want to have is

all the way down here

hope you can see this what you want to

have is up cells so you want to have

basically an upgrade to their product so

here in this front end product they're

gonna get step-by-step video showing you

exactly how you can make your first sale

and then there can be an upsell for

maybe seventeen dollars where they're

gonna get let's say seven done-for-you

campaigns so they can just take all of

these seven done-for-you campaigns they

can use that and it's gonna be a lot

easier for them so basically upgrading

their package and then you can have

another upgrade that's basically let's

say twenty nine dollars and this could

be a membership site so you can have a

private Facebook group where you can

interact with your customers where you

can actually help them out more and you

can have like live videos you can have

every single week you can answer the

group's questions on the live video and

this can be an upgrade that they also

would want and then you can have another

upgrade and another upgrade right here

and this can be like a higher ticket so

say for example ninety seven dollars

you're gonna give them all of the tools

and the training that you've made

yourself and you're just gonna give them

all of your most valuable stuff and just

give that all away to them and this is

gonna be for more of the higher actually

action takers that want to start and

want to start fast and all of that and

then you can have other upsells and and

stuff like that but how it works is that

you want to have a very specific offer

and then you want to give them more and

more value the more that they pay and

for example in the back end like all the

way down here you can give a one-on-one

coaching with people for a much higher

price like say four ninety seven so five

hundred dollars you can get one-on-one

coaching you want to have this

step-by-step value ladder that people

can walk through so if you they want

just a tiny bit information and they

want to do all of it themselves you can

get this right here

but if they want like done-for-you

campaigns or a Facebook group mastermind

kind of deal where they actually get

follow-up training and and answered

their questions they can join that or if

they actually want to get all of the

things that you and

has worked for you they can get that as

well as an upgrade and then if they're

not satisfied with that they can even

get one on one coaching with you to get

the most value and that's where a lot of

people fail I feel like where they have

one product and here they try selling

something that doesn't really resonate

with the exact course that you're

selling so you might give away let's say

that this product is about making your

first sale and the OTO number one is

gonna be how to build a store like if

you want to know how to build a store

just buy this and what's gonna happen is

that most people will find that they'll

feel cheated like this method right here

should work all by itself but if they

want more help and faster results

that's really what you give here because

you can't really give away all the pages

you've done yourself or you can't really

give away a Facebook group membership

we're all like every question is gonna

be answered with just four people that

enjoin the 997 because it's not too it's

not enough money for four especially for

me if I want to spend my time actually

teaching study is teaching somebody

something I know that they have to be

willing to give away money to get that

in return and they need to see value in

that and I get it in return so if I give

away a one-on-one coaching to all the

997 that would be stupid because my time

is worth a lot more than that so I need

to have an incentive for me to do and to

help out personally and you need us

incentive to actually get that and get

that specific thing that you find

valuable for some people they don't want

to have a Facebook group where they can

get help for some people they just want

it done for you solution but for some

others the community and the Facebook

group is gonna be the most important and

that's what resonates with them so they

would want to pick up on that and

actually want that so it's really just

to see where can you bring value to

people what can you actually give them

and what can you help them with to reach

their next level

and read

the next milestone so for example the

back end can be one-on-one coaching like

coaching calls for example but what can

actually give more value than that that

you can get a higher price for like say

let's say for $5,000 I would go into

your videos your YouTube videos I would

review your channel I would review every

single thing you do and I will tell you

do more of this do less of that and I

would give you all the pages I will copy

the pages I would make every single

level change for you and write your

emails write all of it and all of that

but this is gonna take me a lot of time

and it's gonna take me a lot of actual

brainpower and and focus to be able to

do that and I can't serve people that

has only paid me 997 dollars on how to

do that I can actually only do that when

it comes to people that actually has

gone through the course and they don't

even have to have bought anything of the

upgrades or all that but let's say that

they actually found success with the

training and what they had to do inside

the training and now they need to get

help and they're willing to pay $5,000

for that for me to go into the the

business and actually help them so you

got to think about it like a value

ladder like how what is the tiniest

thing that you can do to give value to

people and then how can you upgrade that

value with more value and it's just a

value ladder like that and I also have

another thing right here which is the

emails and when it comes to these emails

is basically once they sign up if they

go all the way through here and they

don't buy you can continue sending

emails to them getting them to buy the

product and you can do that basically

just every single day you're gonna teach

them something new new and cool about

whatever they sign up for so if this is

email marketing you can send them a lot

of cool email marketing videos and

helpful training and all of that and at

the end of every video you say basically

you should definitely buy my first sale

online course or email marketing course

or affiliate marketing course if you

want to do that and then the next day

you send them more content more content

more content and what's going

happen is that you'll pull people

towards here and they will enter your

funnel and there will enter this the

upsells and they can get higher coaching

and they can really experience all of

the value ladder there's also this one

thing that I really care about a lot and

this is sends click and EP C's equal

money and that basically means how many

emails you send plus how many clicks you

get to your offer and how much earnings

per click that offer has will equal how

much money you're making so this is

basically the formula that you want to

follow when it comes to all of these

when it comes to all of that and track

everything and all of that so that is

basically gonna be the video about how

to make your own product and how how to

think through the steps on what you can

actually give to people what people will

actually find valuable and that's gonna

be the video so if you like this video

give it a like and also if you're new to

this channel subscribe to this channel

because I post more videos like this but

that is gonna be today's video thank you

so much for watching and I'll see you

and next one

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