Today we're looking at how you can grow your Shopify
store with content marketing. ►►Subscribe here to learn
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We've been getting a ton of questions from all of you about Shopify.
This one's from Abul, "Neil Patel I have a Shopify store. "But I don't know which things "I should write a blog, "and which things I should make videos?" But really, I think everyone wants your opinion on Shopify in general.
Let's discuss how to grow your Shopify store using content marketing.
The question is really about video or text-based content.
The answer: What are you comfortable with?
For example, Adam here prefers video.
For me, I'm better at content marketing than video. I'm doing okay with video. But I've been doing content marketing for over ten years.
I'm getting better and better at video, but I started with content marketing. I have way more experience.
In general, you want to look at what you think you're naturally better at and focus on that.
It could be video. It could be audio. It could be text-based content marketing. You pick. It could even be visual infographics.
With your Shopify store, ideally, most of you guys are like, "Oh, what kind of products should we sell? "How many?" You should start off with one product.
You don't need tons and tons of products to do well on Shopify. Start off with one. I'm not saying you can't add more products later on.
You want upsells and down sells.
A lot of people us Zipify. That will help get you more upsells when you already have products.
If you're selling insoles for high heels, your upsell could be to buy three of them at a discount.
The point is to start with one product, focus on it and create your blog and content marketing around that one product.
Go to buzzsumo.com. Type in keywords within your industry. You'll see what's hot. But instead of just creating text-based content. Try to create infographics. You can go to Dribbble, dribbble.com or 99designs.
There you can find people to create infographics for a few hundred dollars. Maybe even $50 depending on the country.
Create these infographics then go to buzzsumo.com, find out all the people who wrote similar content. You're now creating visual content. Instead of the text-based. You're hitting up all the people who shared that text-based content by clicking up view shares on Buzzsumo. It gives you a list.
Do the same thing with Ahrefs. You go to Ahrefs. You put in the original article. You see who links to it.
Then you contact them and say: "Hey Adam, I noticed you linked to this article that breaks down what happens to your feet after you walk in high heels for a year. I created a similar article, but mine's visual in an infographic format. Feel free, to check it out here.
If you think your audience will love it, feel free embed it within your article."
If you don't know how to embed your infographic, there are plugins that allow you to embed it with ease. I don't know what plugins work for Shopify.
I know for Wordpress I use WP's Embed Code Generator. You do that, people embed it, and you'll get more links and social shares. In general, you should also get more E-commerce sales.
So, that's it for this week's Q and A Thursday video. Feel free to leave a comment if you want it answered in next week's Q and A Thursday video.
If you have any questions about Shopify, leave a comment below. I'll be there to answer. Thank you guys for watching. Make sure you share, like, comment, subscribe.
Find me on Facebook: https://www.facebook.com/besteducationpage2/
Read more on my blog: https://neilpatel.com/blog
We've been getting a ton of questions from all of you about Shopify.
This one's from Abul, "Neil Patel I have a Shopify store. "But I don't know which things "I should write a blog, "and which things I should make videos?" But really, I think everyone wants your opinion on Shopify in general.
Let's discuss how to grow your Shopify store using content marketing.
The question is really about video or text-based content.
The answer: What are you comfortable with?
For example, Adam here prefers video.
For me, I'm better at content marketing than video. I'm doing okay with video. But I've been doing content marketing for over ten years.
I'm getting better and better at video, but I started with content marketing. I have way more experience.
In general, you want to look at what you think you're naturally better at and focus on that.
It could be video. It could be audio. It could be text-based content marketing. You pick. It could even be visual infographics.
With your Shopify store, ideally, most of you guys are like, "Oh, what kind of products should we sell? "How many?" You should start off with one product.
You don't need tons and tons of products to do well on Shopify. Start off with one. I'm not saying you can't add more products later on.
You want upsells and down sells.
A lot of people us Zipify. That will help get you more upsells when you already have products.
If you're selling insoles for high heels, your upsell could be to buy three of them at a discount.
The point is to start with one product, focus on it and create your blog and content marketing around that one product.
Go to buzzsumo.com. Type in keywords within your industry. You'll see what's hot. But instead of just creating text-based content. Try to create infographics. You can go to Dribbble, dribbble.com or 99designs.
There you can find people to create infographics for a few hundred dollars. Maybe even $50 depending on the country.
Create these infographics then go to buzzsumo.com, find out all the people who wrote similar content. You're now creating visual content. Instead of the text-based. You're hitting up all the people who shared that text-based content by clicking up view shares on Buzzsumo. It gives you a list.
Do the same thing with Ahrefs. You go to Ahrefs. You put in the original article. You see who links to it.
Then you contact them and say: "Hey Adam, I noticed you linked to this article that breaks down what happens to your feet after you walk in high heels for a year. I created a similar article, but mine's visual in an infographic format. Feel free, to check it out here.
If you think your audience will love it, feel free embed it within your article."
If you don't know how to embed your infographic, there are plugins that allow you to embed it with ease. I don't know what plugins work for Shopify.
I know for Wordpress I use WP's Embed Code Generator. You do that, people embed it, and you'll get more links and social shares. In general, you should also get more E-commerce sales.
So, that's it for this week's Q and A Thursday video. Feel free to leave a comment if you want it answered in next week's Q and A Thursday video.
If you have any questions about Shopify, leave a comment below. I'll be there to answer. Thank you guys for watching. Make sure you share, like, comment, subscribe.
hello everyone it's neil patel here and
we're here for another Q&A; Thursday
video I'm here with Adam from viewership
and everyone and today we're gonna be
answering one of your questions so we've
been getting a ton of questions from all
of you about Shopify so I just grabbed
one of them please again leave those
comments we'd love to read through them
reading every single one of them there's
also a bull new Patel I have a Shopify
store but I don't know which things I
should write a blog and which things I
should make videos but really I think
everyone's just your opinion on Shopify
in general so today let's discuss how to
grow your Shopify store using content
marketing the question about video or
text-based content it's not hey should
you create videos or text or both its
what are you comfortable with for
example Adam here prefers video for sure
why do you prefer video because it's
easy and I don't really like writing
personally but for you you're naturally
better at video and it goes with your
personality yes for me although I'm
doing video I'm probably better at
content than video and I'm doing okay
with video well I've been doing content
for over ten years and yes I'm getting
better at better at video but I started
with content I have way more experience
so in general you want to look at what
you think you'll naturally better app
and you want to first start focusing on
that right so it could be video it could
be audio it could be text-based content
you pick it could even be visual
infographics sure and with your Shopify
store ideally most of you guys are like
oh what kind of product should we sell
how many you should start off with one
product for example there was this lady
that I met in New York I was at one of
Chris Winfield's dinners and she was
breaking down how she does six figures a
month on Shopify I was like how many
parks you sold she said one what product
he saw she responded with I make women
shoes comfortable I'm like what do you
mean Wow she's like kind of like those
dr. Scholl insoles and that way when you
step in your high heels it's more
comfortable and I was like wait why
don't companies like Gucci and Prada
make their high heels more comfortable
and she told me something else
interesting woman in many cases
perceived high-end shoes and the
uncomfort them
to be luxurious and beautiful of her tea
I don't get that concept but if that's
the market
she's smart for doing that because she
knows that Gucci Prada all these luxury
brands aren't going to create
comfortable high heels so she just
created insoles to make them really
comfortable did Facebook Ads one product
and crushed it unreal
you don't need tons and tons of products
to do well on Shopify start off with one
I'm not saying you can't add more later
on you of course want the upsells and
down cells
what's up plugging that everyone uses
David for the upsells on Shopify so
one-click upsell but zip Fi that'll help
get you more upsells when you already
have products if you're selling insoles
for the high heels your upsell could be
by three of them at a discount or
something like that now the point I'm
trying to get is the reason you are sure
off with one product when you start off
with one product or even if you already
have tons focus on one and create your
blog and marketing content around that
one product for example if it's the
insoles to make shoes more comfortable
you can talk about how to cut the
insoles how to make them more
comfortable
what kind of insulin do you need ideally
for your shoes I don't know much about
high heels but some could be higher some
could be less how is it healthy to walk
in high heels for eight hours a day and
you can do a study and talk about how
people who walk in high heels for eight
hours day for a whole year this is what
happens to their feet versus people who
only walk in high heels none right right
and you probably don't even have to do
that study you can probably find data
from all over the web that breaks down
the stats compiled all together make it
easier to find or even make it into
infographic there's a really cool
animated infographic that talks about
how fast is a Cheetah Run and in that
infographic it's kind of like a gyp and
we'll show it here on the screen it
shows that cheetah running and the cool
part about that is you can do the same
thing with your content let's say you're
doing the high heels you can show
someone continually walking with your
high heels on so putting that kind of
content out there is what's gonna go
viral you just need to get creative if
you're not that critic of a person go to
buzz
komm type in keywords within your
industry you'll see what's hot but
instead of just creating text-based
content try to create infographics you
can go to dribble DRI BBB le calm or
99designs and you can find people to
create these infographics for a few
hundred dollars maybe even $50 depending
on what country you live in all the way
up to five hundred dollars if you're in
the u.s. create these infographics you
go to bus sumo comm find out all the
people who wrote similar content but
you're now creating visual content
instead of the tech space you're hitting
up all the people who share that
text-based content by clicking up view
shares on buzzsumo
it gives you a list you're hitting up
each of them and saying hey Adam I know
you shared this article I created an
infographic that shows all this
information in a visual format if you
liked it feel free and share
cheers Neil it's that simple and if
you're ready share the original and what
would you do with this one yeah of
course you'd share again of course and I
would do the same thing with a trips you
go to Atreus you put in the original
article you see who links to it hey Adam
I notice you link to this article that
breaks down what happens your feet after
you walk in high heels for a year I
created a similar article but mine's
visual and an infographic format feel
free and check it out here and if you
think your audience will love it feel
free embed it within your article
cheers neil and if you don't know how to
embed your infographic there's plugins
that allow you to embed it with ease I
don't know what plugins work for Shopify
bino for WordPress I use WP embed code
generator you do that people embed it
and you'll get more links social shares
and in general you should get more
ecommerce sells best of luck with your
e-commerce business any losses no I was
just gonna say it sounds like it the
strategy is really easier if you have
less products on Shopify right because
so much easy strategy is all focusing
and you can end up creating one product
that makes you six figures a month you
do not need 2030 products David here
used to sell organic solution to eczema
and what were you doing in revenue
during your peak
six figures per year just one product
that helps you cure eczema an organic
way or get rid of eczema or control it
that's not that bad you don't need 50
products to do well sure you'll want to
expand later on but one product is
enough you can use Google Trends to see
how big the market is by typing in
keywords just make sure the industry
that you're thinking about is bigger
than digital marketing and as long as it
graph is bigger than that you're good to
go so that's it for this week's Q&A;
Thursday video feel free to leave a
comment if you want to answer it in next
week's Q&A; Thursday video and if you
have any questions about Shopify or
anything like that
leave a comment I'll be there to answer
thank you guys for watching make sure
you share like comment subscribe
preciate everything if I can do anything
for you guys please let me know I'm here
to help
we're here for another Q&A; Thursday
video I'm here with Adam from viewership
and everyone and today we're gonna be
answering one of your questions so we've
been getting a ton of questions from all
of you about Shopify so I just grabbed
one of them please again leave those
comments we'd love to read through them
reading every single one of them there's
also a bull new Patel I have a Shopify
store but I don't know which things I
should write a blog and which things I
should make videos but really I think
everyone's just your opinion on Shopify
in general so today let's discuss how to
grow your Shopify store using content
marketing the question about video or
text-based content it's not hey should
you create videos or text or both its
what are you comfortable with for
example Adam here prefers video for sure
why do you prefer video because it's
easy and I don't really like writing
personally but for you you're naturally
better at video and it goes with your
personality yes for me although I'm
doing video I'm probably better at
content than video and I'm doing okay
with video well I've been doing content
for over ten years and yes I'm getting
better at better at video but I started
with content I have way more experience
so in general you want to look at what
you think you'll naturally better app
and you want to first start focusing on
that right so it could be video it could
be audio it could be text-based content
you pick it could even be visual
infographics sure and with your Shopify
store ideally most of you guys are like
oh what kind of product should we sell
how many you should start off with one
product for example there was this lady
that I met in New York I was at one of
Chris Winfield's dinners and she was
breaking down how she does six figures a
month on Shopify I was like how many
parks you sold she said one what product
he saw she responded with I make women
shoes comfortable I'm like what do you
mean Wow she's like kind of like those
dr. Scholl insoles and that way when you
step in your high heels it's more
comfortable and I was like wait why
don't companies like Gucci and Prada
make their high heels more comfortable
and she told me something else
interesting woman in many cases
perceived high-end shoes and the
uncomfort them
to be luxurious and beautiful of her tea
I don't get that concept but if that's
the market
she's smart for doing that because she
knows that Gucci Prada all these luxury
brands aren't going to create
comfortable high heels so she just
created insoles to make them really
comfortable did Facebook Ads one product
and crushed it unreal
you don't need tons and tons of products
to do well on Shopify start off with one
I'm not saying you can't add more later
on you of course want the upsells and
down cells
what's up plugging that everyone uses
David for the upsells on Shopify so
one-click upsell but zip Fi that'll help
get you more upsells when you already
have products if you're selling insoles
for the high heels your upsell could be
by three of them at a discount or
something like that now the point I'm
trying to get is the reason you are sure
off with one product when you start off
with one product or even if you already
have tons focus on one and create your
blog and marketing content around that
one product for example if it's the
insoles to make shoes more comfortable
you can talk about how to cut the
insoles how to make them more
comfortable
what kind of insulin do you need ideally
for your shoes I don't know much about
high heels but some could be higher some
could be less how is it healthy to walk
in high heels for eight hours a day and
you can do a study and talk about how
people who walk in high heels for eight
hours day for a whole year this is what
happens to their feet versus people who
only walk in high heels none right right
and you probably don't even have to do
that study you can probably find data
from all over the web that breaks down
the stats compiled all together make it
easier to find or even make it into
infographic there's a really cool
animated infographic that talks about
how fast is a Cheetah Run and in that
infographic it's kind of like a gyp and
we'll show it here on the screen it
shows that cheetah running and the cool
part about that is you can do the same
thing with your content let's say you're
doing the high heels you can show
someone continually walking with your
high heels on so putting that kind of
content out there is what's gonna go
viral you just need to get creative if
you're not that critic of a person go to
buzz
komm type in keywords within your
industry you'll see what's hot but
instead of just creating text-based
content try to create infographics you
can go to dribble DRI BBB le calm or
99designs and you can find people to
create these infographics for a few
hundred dollars maybe even $50 depending
on what country you live in all the way
up to five hundred dollars if you're in
the u.s. create these infographics you
go to bus sumo comm find out all the
people who wrote similar content but
you're now creating visual content
instead of the tech space you're hitting
up all the people who share that
text-based content by clicking up view
shares on buzzsumo
it gives you a list you're hitting up
each of them and saying hey Adam I know
you shared this article I created an
infographic that shows all this
information in a visual format if you
liked it feel free and share
cheers Neil it's that simple and if
you're ready share the original and what
would you do with this one yeah of
course you'd share again of course and I
would do the same thing with a trips you
go to Atreus you put in the original
article you see who links to it hey Adam
I notice you link to this article that
breaks down what happens your feet after
you walk in high heels for a year I
created a similar article but mine's
visual and an infographic format feel
free and check it out here and if you
think your audience will love it feel
free embed it within your article
cheers neil and if you don't know how to
embed your infographic there's plugins
that allow you to embed it with ease I
don't know what plugins work for Shopify
bino for WordPress I use WP embed code
generator you do that people embed it
and you'll get more links social shares
and in general you should get more
ecommerce sells best of luck with your
e-commerce business any losses no I was
just gonna say it sounds like it the
strategy is really easier if you have
less products on Shopify right because
so much easy strategy is all focusing
and you can end up creating one product
that makes you six figures a month you
do not need 2030 products David here
used to sell organic solution to eczema
and what were you doing in revenue
during your peak
six figures per year just one product
that helps you cure eczema an organic
way or get rid of eczema or control it
that's not that bad you don't need 50
products to do well sure you'll want to
expand later on but one product is
enough you can use Google Trends to see
how big the market is by typing in
keywords just make sure the industry
that you're thinking about is bigger
than digital marketing and as long as it
graph is bigger than that you're good to
go so that's it for this week's Q&A;
Thursday video feel free to leave a
comment if you want to answer it in next
week's Q&A; Thursday video and if you
have any questions about Shopify or
anything like that
leave a comment I'll be there to answer
thank you guys for watching make sure
you share like comment subscribe
preciate everything if I can do anything
for you guys please let me know I'm here
to help
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