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Thursday, January 9, 2020

How to Hire Writers to Create Killer Content For Your Blog [STEAL OUR PROCESS]--SEO TIPS

How to Hire Writers to Create Killer Content For Your Blog [STEAL OUR PROCESS]--SEO TIPS




If I asked you to produce 1,000 high-quality blog posts per week in 30 days what would you say to me? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/besteducationpage2/
Read more on my blog: https://neilpatel.com/blog

Sounds crazy, right? But we do it. We've created an "assembly line" to crank out high-quality content.

Here's a summary of how it works.

When you have to create a lot of content, there are multiple people involved.

One content creator can probably write about three or four pieces of content at most per week.

So you need to hire 20, 30 writers to generate the amount of high-quality content that you're looking for.

How do you make this process fool-proof?

You come up with a topic.

Then you assign it to the writer, and the writer writes it, outlines it, and after he outlines it, you have to approve it and edit it.

Then you send it back for revisions.

After they write it, you have to approve it, and maybe they'll make some additional edits.

We never hire full-time writers because we know the moment you hire a full-time writer, production max output plummets.

They start thinking of it as a nine-to-five.

They work from nine to five.

A lot of times, I notice that people, at least for myself, I'm more productive if I set my hours.

Because I know when I'm productive.

I'm least productive between
2:00 to 4:00 PM because I get drowsy.

Let's say in the afternoon; I'm not productive.

Instead of me sitting there for three hours trying to pretend like I'm working, what's more efficient?

Take a nap.

That is how writers work. That's how they're creative.

And also, during the day, for a lot of creative people, there are a lot of interruptions.

You can't be creative when you have those interruptions.

You need at least a three-hour block of uninterrupted time.

There are two types of schedules called manager's schedule and creator's schedule.

And what happens in manager's schedule, they're more high-level.

They have a lot of meanings, a lot of calls. But for people who are creative, who are developers, designers, writers - odd hours work best.

So naturally, it doesn't work when you hire full-time writers when you work nine to five when interruptions are happening the most.

We find all our writers from jobs.problogger.com.

Another good way to find good writers is to look at writers who have their authorship on other sites and just contact them.

Contact writers that you like so when they write content you-you they can also promote it to their following and then it just goes so much more viral.

If you hire writers who are already popular and have a following, whatever they write, they're going to do the marketing for you.

So, even if you're paying 20 cents a word, it's a lot cheaper than hiring cheaper writers because these guys also do all the marketing.

So, you don't have to pay for the Facebook ads or any other marketing.

We use Trello to manage our writers and keep it simple by just creating columns. Every person is responsible for a column.

Your job is to make sure whatever is under your column, gets moved to the next. Then it's the other person's job to clear the column. You cannot mess that up.

It's straightforward, and it's scalable.

As I said, if we want to produce a thousand pieces of content a week, we could.

We already produce hundreds and hundreds.

It's not that much harder to scale.

Now you guys know how we produce content by hiring writers for blogging.

Feel free to borrow and follow our freelancing process.

Jack our Trello boards, you know, do the same thing for your business.

You can even go to jobs.problogger.com and find the freelance writers that we're using probably on there for a lot of our customers' stuff.

It works.


so David I want to do something really
cool and interesting today everyone
always ends up saying like oh we produce
so much content which we do just on our
own blog ah seven a week plus a podcast
a day plus three or four videos a week
and then with all our other blogs and
client blogs I think we're doing around
like 150 to 200 a week right it's
something crazy like that
now you once had this concept because I
was talking to you I was like dude if
fort can keep cranking out cars why
can't we end up just cranking out
content and just put on the assembly
line and you ended up creating that
assembly line for me what was the
process that we use to create assembly
line so we can just produce as much
content along because if I asked you in
30 days from now could you produce a
thousand pieces of blog posts a week
that are high in quality what would you
say to me yeah exactly right and what
does it take to do that
okay so the way I look at it is because
like when you have to create a lot of
content there's multiple people involved
for example one content creator when we
have only King crave probably you write
about three four pieces of content at
most per week so you what you're going
to do if you're creating 1,000 or
working with probably 20 30 whatever the
math is like yeah I buy three or four
yeah Tony would be nice but yeah AG just
does he good at math yeah I'm working
but the thing is so how do you make this
process foolproof so if you look at the
process what happens we have a blog post
we work with the content creators you
have a piece of content that comes out
first they outline it right now for as
you come up with a topic then you'll
sign it to the writer then writer writes
it outlines it and after the outlines
that you have the
and edit it right then you get send it
back okay write this now after they
write it then you had to prove it
and maybe they'll make some additional
edits you know what the funny thing is
everyone always tells me I was working
with the buddy the other day and they're
huge they're trying to figure out how to
spend twenty million dollars a year on
inbound marketing without paid ads just
organic and they have the process of
hiring full-time writers which you and I
strongly disagree with and we never do
it because we know the moment you hire a
full-time writer what's the production
max output that they're gonna end up
doing very bad and what happens is
they're only work because they'll start
thinking some 95 they'll be exactly by a
lot of times I noticed that people at
least for myself I'm more productive if
I kind of set my own hours because I
know why I'm productive right yes let's
say I'm very I'm at least productive
between like let's say 2 to 4 p.m.
because I get drowsy so for me it's do
you sleep during the day yeah I got one
hour and you miss meetings but you're
the only person that emails me 3 a.m.
that night girl like yeah and I get like
five giggles from you wait and I wake
about 5 a.m. I'm like okay I'm like you
work the weirdest hours yeah but because
I could concentrate right but what
happened it was like let's say afternoon
I'm not productive instead of me sitting
there for three hours trying to pretend
like I'm working what's more efficient
take a nap of course that's how writers
work that's how they'd be creative and
you're also during the day time a lot of
times for for a lot of creative people
you get a lot of interruptions you can
be creative and when you have those
interruptions you need at least the
three hour block of uninterrupted time
actually a Paul Graham from
Y Combinator talks about this there's
two type of schedules called manager
schedule and creator schedule I think
and what happens manager schedules
normally they're more higher level like
you right yeah so you have a lot of
meetings a lot of calls but for people
who are creative or developers designers
writers at least three hours of one
block under up that time he's really
hard to have that during the day time
it's actually for freelancers so
normally so a lot of time doesn't work
out we have them full time when you can
work 9:00 to 5:00 but when interruptions
are happening the most and we end up
paying writers what is it like 10 cents
to 10 see ya 20 is a high and I never
see bills for 20 cents yeah yeah it's
mainly lower than that right it's a lot
of like 13 15 I'll say the average is
somewhere between 10 and 15 cents the
work I think depends on what content
we're trying to do that's true and the
super technical ones I do know we pay
more but yeah most of our clients it's a
lot less technical stuff yeah and then
we also find all our writers from jobs
upload bloggers and that's mainly it
right yeah that's mainly it also another
good way to find a good writers look at
writers who have their authorship on
other sites and yeah contact them
because they're already doing a good
piece of content that you want it and
you like and then just content and see
what their rates are yeah there's two
writers that come to mind Jason tumors
and Chirag Cole I don't know how to say
the last name Cole nekke I don't know I
said he's Indian but they do a smart
approach in which they don't just
recruit the writers from entrepreneur
and ink and stuff like that I know what
Chirag he's really slicking which he
goes and finds all these writers that
write in all these other places that
have a big following so then when they
write content for him they can also
promote it to their following and then
it just goes so much more viral because
everyone's like oh you write the content
and that's it and I'm like well you
can't forget the marketing and content
marketing I'm like you're right content
don't care how amazing it is it doesn't
mean it's gonna do well but his cool
strategy is is if you hire writers who
are already popular and have a following
whatever they write they're gonna do the
marketing for you so even if you're
paying 20 cents a word it's actually a
lot cheaper than
hiring shitty writers because these guys
also do all the marketing so you don't
have to pay for the Facebook guys or any
like exactly exactly and then for the
Trello process one thing to make sure
one thing is she's like yeah like I
really get inspired by the KISSmetrics
yes yeah I keep this really simple right
there's like all these extra features in
Trello I don't use like you can change
colors yep I see some people they're
counting those do that I don't do that I
just create columns every person is
responsible for calling that's right
once your your job is to make sure
whatever it's under your column you move
it to the next and then yeah there's his
job to clear the column and then you
cannot mess that up you know yeah you
can't and it's really simple and a skill
like I said if we want to produce a
thousand pieces of content a week we
could we already produce hundreds and
hundreds so it's not that much harder to
scale yep but cool now you guys know how
we produce content and feel free and
follow the process Jack our Trello
boards you know do the same thing you
can even go to jobs or problogger and
find the writers that we're using
probably on there for a lot of our
customers stuff it works


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