How to Increase The Lifetime Value (LTV) of Your SaaS Customers--SEO GUIDE

Would you love if your SaaS customers spent more money, and stuck around forever? Here's how you increase your life time value of your SaaS customers.
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Step #1: Optimize the onboarding flow - when someone signs up what they do right then and there will affect their life time value more than anything else.

If someone uses you software heavily, they are more likely to stick around. If they just leave, they probably won't pay or stick around forever.

By using Crazy Egg you can optimize your user onboarding flow.

Step #2: Analyze usage - usage means high LTV. Low usage means churn. From email follow up, to reminders, you want to get people engaged.

Building a good product also helps with usage. Just look at Slack they do really well because people love their product.

Step #3: Survey your users - ask them what they like and what they don't. Talk to them on the phone to figure out how you can create a better product.

Data isn't enough. You need to talk to your customers. By getting their feedback you will be able to create a better product, user experience and eventually increase your life time value.

you have a SAS product the hardest part

is getting people to subscribe

but once they subscribe wouldn't you

love to keep them forever hey everyone

i'm neil patel and today i'm gonna teach

you how to increase the lifetime value

of your customers the first step is

optimizing the onboarding experience

anytime someone buys your SAS product or

more so subscribes to it you need to

optimize the onboarding whether it's a

free trial or you're going right

directly into the paid version you need

to optimize the onboarding the

onboarding is right when they get

started so if they get onboard and they

start using it right away you're off to

the races and you're doing an amazing

job on the flipside when someone buys

your product and they're subscribing

right away but they don't use it for the

first week what's gonna happen they're

probably gonna cancel after a few months

and your lifetime value of your

customers are gonna start decreasing you

need to make sure that on-boarded right

away and they're using it you could

follow up by email you could track your

onboarding experience you could add chat

you can look at what people are doing

and do more of the things that make

people happy and do less of the things

that are confusing people on the

onboarding experiences you can use tools

like crazy egg to watch your onboarding

experience and see how people are

navigating it so you can optimize it

right in other words what you need to do

is look to see what people are doing who

are getting all the way through and look

at all the people who aren't getting all

the way through and see where they're

getting stuck based on that you can fix

it the second thing you need to look at

is how often are people logging in but

they're not logging in often they're not

using your SAS subscription product that

means they're probably gonna turn usage

causes a higher LTV non-usage causes a

lower LTV send email reminders send

reports send text messages get them

engaged and a good way to get them

engaged other than sending reminders is

by continually fixing your product and

the way you fix it which gets into the

third way is by surveying people survey

your users find out what they love what

they hate and what you can improve upon

and don't just take their word for it

look at what they're using within your

application that's getting them results

talk to them on the phone don't be shy

words only tell you a limited amount of

stuff talking to people watching them

seeing that whole interaction will

really help you create a better product

the true way to optimize for a higher

LTV it really does come down to the

product a ship product is gonna have a

ship LTV a great part is gonna have

amazing LTV look at SLAC my team loves

slack I am NOT a big slack user I know

so many things wrong with a slack

website but yet they have amazing LTV

because people love their product sure

you still want to do the first two

methods that I talked about but in

reality you also or mainly want to focus

on creating amazing product and that's

how you create a higher LTV

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