How to Rank Video on YouTube and Blow Up Your Channel | Does Youtube SEO Impact Your Google Rank?--SEO TIPS

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I'm Neil Patel, and I'm here with Adam from viewership.com.

In this episode of Q&A Thursday, we're going to answer a question I get asked over and over again:

How will YouTube impact SEO in the online marketing and digital marketing space in the coming years?

Here's the thing about YouTube SEO; YouTube videos don't rank that well or drive a ton of traffic from Google organic.

Videos are ranking because Google is including everything in search results from restaurants, to places to go, to YouTube videos and blog posts.

But here's the thing that most people don't know, if you have a video on YouTube, on a popular topic, it can get a ton of search on YouTube.

YouTube itself is one of the most popular search engines out there.
But video creators aren't optimizing for YouTube search.

So don't try to create a video and getting it ranked on Google. Create video and concentrate on YouTube SEO.

I rank high for the term "SEO" on YouTube, thanks to help from Adam and viewership.com.

But the video does not rank on Google page one for the term "SEO."

Of course, ranking the video on Google will generate more views, but that particular video naturally gets like 400-500 just because it ranks on page one on YouTube for "SEO."

Think of YouTube as a separate search engine outside of Google, and create video content to do well on YouTube.

If you want to rank high on YouTube, here are a few YouTube SEO tips.

YouTube SEO Tip #1: Add transcripts.

If you add a transcript, YouTube really knows what the video's about.

Yes, YouTube can detect topics and keywords from your video, but you need to upload a transcript manually to optimize your video.

By the way, notice how we keep saying "YouTube SEO, YouTube SEO."?

By repeating the keyword "YouTube SEO" YouTube knows and will pick up on the fact that the video is about YouTube SEO and we're going to be able to increase our rank on YouTube because of that.

YouTube SEO Tip #2: Make your videos longer.

I used to make two-minute videos because I thought that's what viewers wanted.

But YouTube does not like super short videos.

What we've found is that YouTube favors videos that are minimum five minutes long.

After analyzing the data, anything over five minutes is pretty much good to go.

YouTube SEO Tip #3: Use the right keywords.

If you don't use the right keywords with tags, descriptions, and headlines, you're not going to rank well.

So how do you find the right keywords for YouTube SEO?

First, look at your niche, and see what's working.

In YouTube, you can spy very easily on your competitors.

To do this you can use VidIQ.com, and you can discover all the videos that are doing well for the keyword you're targeting, see what tags they're using, see what's working, and what's not working.

I used to think YouTube SEO was like standard SEO, you go out there, create a video, and over time it increases in rankings.

But with YouTube, the moment a video is published, the first 24 hours usually determine if the video's going to do well over time.

You need the video to do well in the first 24 hours, so do what you can to drive eyeballs to your video.

Email the video out to your lists, tweet it, and share it, and let everyone know about it, the first 24 hours matter more than anything else.

Don't worry too much about your YouTube videos ranking high on Google. If they don't, it's okay. You can still rank high on YouTube, and get a ton of traffic.

Those are our best YouTube SEO tips.

If you need help with YouTube SEO, leave a comment.

We don't care if you're a big business or a solo entrepreneur with no money.

We are here to help you. We love you guys as a community.

Whatever I can do to help you succeed makes me happy, that's my life mission, so feel free to share this video with other people, let them know about it.

And, if you like one of the questions that someone's asking in the comments, vote it up.

The more votes a comment ends up getting, the more likely Adam and I are to answer it during our next Q&A Thursdays.

hey everyone I'm Neil Patel and I'm here

with Adam from viewership comm this is

another episode of our QA Thursdays and

today we're gonna be going over a really

popular ask question that someone add so

what is a question Adam here it is this

is from ruin M Marino Neil how YouTube

impact SEO in the coming years here's

the thing about YouTube and you know

this because your company specializes in

YouTube marketing YouTube videos don't

rank that well or drive a ton of traffic

from Google organic yes they're their

videos are ranking right because now

Google is including everything within

search from restaurants to places to go

to YouTube videos and whatever it may be

and blog posts I'm sure but here's the

thing that most people don't know and

you know this if you have a video on

YouTube on a popular topic it can get a

ton of search YouTube is one of the most

popular search engines out there what

people aren't doing is optimizing for

YouTube search so don't try to create a

video and worry about ranking on Google

create a video and worry about ranking

on YouTube for example I rank really

high for the term SEO on YouTube thanks

to your help as well but that video

doesn't rank on Google on page one for

SEO now of course Google gets way more

views but that video naturally gets like

four or five hundred views a day without

assuming anything just because it ranks

on YouTube so think of YouTube as a

separate search engine instead of Google

and create video content to do really

well on YouTube now that's going to

change I mean a drop but do you think in

the future you know Facebook's going

mostly video yeah Google organic search

is gonna turn more video no because if

users wanted on Google tons and tons of

videos they would have been already

pushing up the videos there right right

they're looking at all data and patterns

so for that reason I don't see a big

change in the search in which YouTube

videos are gonna dominate yes it's easy

to get them rankings but that's not what

people looking for most of time right so

if you want to rank really well on

YouTube there's a few things you can do

one add transcripts because if you add a

transcript then YouTube really knows

what the videos about it's not just

about them crawling you're kind of like

oh

can already detects up and put into the

subtitles is like no you need to upload

a transcript manually and by the way if

we keep saying YouTube SEO YouTube SEO

Google YouTube knows never talk about

YouTube SEO and this is gonna get high

on it YouTube SEO little trick for you

guys yes another thing you need to do is

make your videos longer before I met you

I was doing two-minute videos cuz I'm

like oh short to the point that's what

people loves quick in and out but what

is YouTube hate short super short videos

yes and then you told me you changed my

strategy about five plus minute videos

and it made the world of difference you

don't really need I started analyzing

the data and I know you analyzed a lot

of data as well but creating 20 30

minute videos versus five minute videos

doesn't really matter anything about

five minutes is pretty much good to go

the other strategy with YouTube is using

the right keywords if you don't use the

right keywords with the tagging and the

headlines and you know within the

description you're not gonna always do

the best with rankings with YouTube SEO

I know you're the master at this and

you're better than me how do you find

the right keywords and what tools to use

I mean the biggest is really just

looking within your niche and just

seeing what's working right which is

what most people don't do and within

YouTube you can really spy very easily

on your competitors so use this tool

called vid IQ you can find it video q

comm and you can literally for any

search term just find all the videos

that are doing well see what tags

they're using see what's working what's

not working and the best way to know if

a term is really good is if a video is

ranking really high for a certain term

but it doesn't have many subscribers

okay that means that like there's a lot

of room for other people to do well that

means there's room for like the channels

to do well that have a lot of

subscribers on it so and you got it

right and using that tool it'll help

them do better but that's pretty much it

with YouTube SEO it's actually not that

competitive and here's the cool part I

learned is through you I used to think

YouTube SEO is like normal SEO in which

you go out there you create a video and

over time it increases in rankings but

with YouTube the moment of video hits

whatever does really

the first hour and first 24 hours

they'll usually determine that the

videos gonna do really well over time so

in the first 24 hours if you crush it

you're gonna continually crush it if in

the first 24 hours the video was a dud

no matter what you do yet you can get a

bit more higher rankings and a bit more

traffic but you're not gonna crush it

you need the video to do really well

within the first 24 hours so whether

it's email out to your list tweet it out

and share it and let everyone know about

it the first 24 hours matter more than

anything else right now that's great so

to dance allure question it sounds like

these are gonna be separate things in

the future Oh forever there's gonna be

Google organic and this contract to be

organic and both should be part of the

strategy from here that's correct if you

can get Google organic why not get more

if you can get YouTube organic why not

get more as well in other words do a bit

of everything and don't worry about oh

are my YouTube videos gonna rank high on

Google if they don't it's okay you can

still rank high on YouTube and get a ton

of traffic there it is alright awesome

some of you guys enjoyed this definitely

make sure you leave that comment we're

reading every single one yes and we're

responding if you need help

leave a comment we don't care if you're

a big business or solo entrepreneur with

no money we really are here to help you

we love you guys as a community whatever

I can do to help you succeed makes me

happy that's my life mission so feel

free to share this video with other

people let them know about it if you

like one of the questions that someone's

asking voted it up the more votes a

comment ends up getting the more likely

we I am and Adam are to answer it during

our next Q&A; Thursday's

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