Want to engage with your audience and make more
money? Try running a social media contest.
Subscribe here to learn more of my secret social media tips: https://www.youtube.com/channel/UCEOZgj57xoJ3-Ud0MgehVXw
Find me on Facebook: https://www.facebook.com/besteducationpage2/
Read more on my blog: https://www.besteducationpage.com/
The first thing you wanna do is sign up for gleam.io. What Gleam does is it allows you to run a contest. If you don't have a software that's tracking your contest or incentivizing people, well, how do you do it?
You don't want to go to Upwork and sites like that and pay a developer to do it for you when you could just use a simple software out there like Gleam - https://gleam.io/.
Now that you have the software set up, you need to figure out who you want to target.
So the second thing you want to do is take your email list and upload it to Facebook.
See, when you upload it to Facebook, there's something called Lookalike Audiences. What Lookalike Audiences are is it tells Facebook, "Hey, these are my best-qualified people. "Go find me more people like 'em." And you can select how similar you want your audiences to be to that email list that you upload. In general, you want to do a 1% Lookalike Audience.
If you don't have an email list, no worries. You can just put a pixel on your page and track people who are coming to your website because these are all people who are coming to your website that may not be converting. If you have 100 people coming to your website, you're lucky if only a few of them buy, which means the majority of them should be entering into your contest.
So now that you have that set up on Facebook, you need to incentivize people. When they're entering the contest, what's the point?
When they're entering it, they have to have some benefit, not just, "Hey, you can get this stuff for free," but there has to be some incentive, such as the more you share it, the more likely you are to win. Because everyone knows it, including you. If I run a contest and be like, "Hey, apply, "and there's a good chance that you're gonna win," you're gonna be like, "Well, you know what? "If there are thousands of people applying, "I only have like a one in 1,000 chance."
Well, with Gleam, the way you can do it is the more people you invite, you can incentivize, you'll get more points.
So if you ask all your friends and you're popular, you know what? Your chances or your odds may even go all the way up to one in 10, one in 20, whatever it may be, depending on how much work you put into it.
So if you start using these tools like Gleam, if you start doing Lookalike Audiences on Facebook, you can start getting more people entering in your contest.
Now, when you get all these people coming in your contest, make sure follow up with them through email and sell them on other products and services.
If you forget to do that, you're not going to have a profitable contest. Instead, you're going to spend money on ads, you're going to spend money on software, you''re going to get people to enter into a contest, you're going to give away stuff for free, and then you're not going to make any money. W
hy would you want to do that? So make sure you follow up with people through emails and upsell and downsell them on other products or services. That's how you make your contests profitable.
Without that, you will lose money.
Subscribe here to learn more of my secret social media tips: https://www.youtube.com/channel/UCEOZgj57xoJ3-Ud0MgehVXw
Find me on Facebook: https://www.facebook.com/besteducationpage2/
Read more on my blog: https://www.besteducationpage.com/
The first thing you wanna do is sign up for gleam.io. What Gleam does is it allows you to run a contest. If you don't have a software that's tracking your contest or incentivizing people, well, how do you do it?
You don't want to go to Upwork and sites like that and pay a developer to do it for you when you could just use a simple software out there like Gleam - https://gleam.io/.
Now that you have the software set up, you need to figure out who you want to target.
So the second thing you want to do is take your email list and upload it to Facebook.
See, when you upload it to Facebook, there's something called Lookalike Audiences. What Lookalike Audiences are is it tells Facebook, "Hey, these are my best-qualified people. "Go find me more people like 'em." And you can select how similar you want your audiences to be to that email list that you upload. In general, you want to do a 1% Lookalike Audience.
If you don't have an email list, no worries. You can just put a pixel on your page and track people who are coming to your website because these are all people who are coming to your website that may not be converting. If you have 100 people coming to your website, you're lucky if only a few of them buy, which means the majority of them should be entering into your contest.
So now that you have that set up on Facebook, you need to incentivize people. When they're entering the contest, what's the point?
When they're entering it, they have to have some benefit, not just, "Hey, you can get this stuff for free," but there has to be some incentive, such as the more you share it, the more likely you are to win. Because everyone knows it, including you. If I run a contest and be like, "Hey, apply, "and there's a good chance that you're gonna win," you're gonna be like, "Well, you know what? "If there are thousands of people applying, "I only have like a one in 1,000 chance."
Well, with Gleam, the way you can do it is the more people you invite, you can incentivize, you'll get more points.
So if you ask all your friends and you're popular, you know what? Your chances or your odds may even go all the way up to one in 10, one in 20, whatever it may be, depending on how much work you put into it.
So if you start using these tools like Gleam, if you start doing Lookalike Audiences on Facebook, you can start getting more people entering in your contest.
Now, when you get all these people coming in your contest, make sure follow up with them through email and sell them on other products and services.
If you forget to do that, you're not going to have a profitable contest. Instead, you're going to spend money on ads, you're going to spend money on software, you''re going to get people to enter into a contest, you're going to give away stuff for free, and then you're not going to make any money. W
hy would you want to do that? So make sure you follow up with people through emails and upsell and downsell them on other products or services. That's how you make your contests profitable.
Without that, you will lose money.
what's one of the coolest aspects about
social media one of my favorite things
is you can get a ton of stuff for free
there's all these contests on Instagram
Facebook so why not run your own
contests because you know what companies
wouldn't be running them unless it was
profitable hey everyone I'm Neil Patel
and today I'm going to share with you
how you can run a profitable contest the
first thing you want to do is sign up
for gleam do what gleam does is it
allows you to run a contest if you don't
have a software that's tracking your
contest or incentivizing people well how
do you really do it you don't want to go
to up work in sites like that and pay a
developer to do it for you when you
could just use a simple software out
there like glean now that you have the
software setup you need to figure out
who you want to target so the second
thing you want to do is take your email
list and upload it to Facebook see when
you upload it to Facebook there's
something called look-alike audiences
what look-alike audiences are is it
tells Facebook hey these are my best
qualified people go find me more people
like them and you can select how similar
you want your audiences to be to that
email list that you upload and generally
you want to do a 1% look-alike audience
if you don't have an email list no
worries you can just put a pixel on your
page and track people who are coming to
your website because these are all
people are coming to your website that
may not be converting if you have a
hundred people coming to your website
you're lucky if only a few of them buy
which means the majority of them should
be entering in to your contest so now
that you have that set up on Facebook
you need to incentivize people when
they're entering the contest what's the
point when they're entering it they have
to have some sort of benefit not just
hey you can get this stuff for free but
there has to be some incentives such as
the more you share it the more likely
you are to win because everyone knows
that including you if I run a contest
and be like hey apply and there's a good
chance that you're actually gonna win
you're gonna be like well you know what
if there's thousands of people applying
I only have like a one in a thousand
chance well with gleam
the way you can actually do it is the
more people you invite you can
incentivize you'll get more points so if
you invite all your friends and you're
popular you know what your chance is
your odds may even go all the way up to
one in ten one in twenty whatever it may
be depending on how much work you put
into it so if you start using these
tools like glean you start doing
look-alike audiences on Facebook you can
start getting more people entering in
your contests now when you get all these
people entering in your contest make
sure you follow up with them through
email and sell them on other products
and services if you forget to do that
you're not going to have a profitable
contest instead you're gonna spend money
on ads you're gonna spend money on
software you're gonna get people to
enter into a contest you're gonna give
away stuff for free and then you're not
gonna make any money why would you want
to do that so make sure you follow up
with people through emails and up cell
and down sell them on other products or
services that's how you make your
contests profitable without that you
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