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Friday, January 10, 2020

How to Skyrocket Your Google Adwords ROI | PPC Advertising Tips---SEO TIPS

How to Skyrocket Your Google Adwords ROI | PPC Advertising Tips---SEO   TIPS

Are you spending money on google adwords? If so, here's a step by step formula on how to make the ads more profitable.

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The first thing I want to educate you about is SKAG, Single Keyword Ad Group. If you have a hundred keywords in one ad group, what's going to happen?

Your ad text isn't going to be related to all of those keywords. But on the flip side, if you only have a handful or one keyword related to one ad copy, what's going to happen?

That ad copy is going to be so relevant to that keyword, that you're quality score's gonna skyrocket, people are going to click on it, you're going to save money, and you're going to convert better. So instead of writing the same ad text for hundreds and hundreds of keywords, write the same ad text for one keyword, or a handful of keywords max. But, ideally, just one keyword. That way, it's specific each and every single time to the keyword you want to bid on. The second thing I want to teach you about is a landing page optimization. Why does AdWords ROI have to be related to your ads purely? That's a bunch of BS.

That's what everyone thinks, oh we have to fine-tune our ads and keep tweaking and adjusting our bids. And, yes, I'm not saying you don't have to do that. But, you're going to cap out on optimizing your ads. Eventually, the real ROI is going to be your landing page, your product that you're selling, the offering that you're going to make.

Also, optimize that landing page. And the way you do that is you install Crazy Egg. With Crazy Egg, it'll show you how far people scroll down, where they click, they provide you with reports like heat maps.

You've heard me talk about Crazy Egg tons and tons of times. Of course, I wouldn't be talking about it if it didn't benefit you. Plus, I also own the company, so that's a plus for me as well. But check it out, it's useful. Once you have all of that running, you'll get reports on where people are clicking and engaging with your landing page.

Then you'll want to run A/B test with Craz Egg and you can do that through the WYSIWYG Editor. Make some tweaks, some changes, and then boom, start running some tests, and you can optimize your conversions. Because you know what, if you keep paying a dollar per click from AdWords, and in general, you're only getting one lead or one sale out of a hundred clicks, you're paying $100 per conversion. But if you can optimize your conversion on your landing page by four times using Crazy Egg, or any other A/B testing tool out there, right, you don't have to use Crazy Egg. Now you're paying $25 per conversion.

You see how that's a drastic difference for inbound marketing? And that happens a lot. Countless times. I see it day in and day out. A lot of people just focus on their ad campaigns, and they forget about their landing pages. To do well, you have to do both.
the chances are you're spending money on
Google who is it
if you're a business and you're not
spending money on Google you're doing
something wrong hi everyone i'm neil
patel and today i'm gonna share with you
how to skyrocket your adwords roi the
first thing i want to educate you about
is scag single keyword ad group if you
have a hundred keywords in one AD group
what's gonna happen your ad text isn't
gonna be related to all of those
keywords but on the flip side if you
only have a handful or one keyword
related to one ad copy what's gonna
happen the ad copy is gonna be so
relevant to that keyword that your
quality score is gonna skyrocket
people are gonna click on it you're
gonna save money and you're gonna
convert better so instead of writing the
same ad text for hundreds and hundreds
of keywords write the same Attucks for
one keyword or a handful of keywords max
but ideally just one keyword that way
it's specific each and every single time
to the keyword you want to bid on the
second thing I want to teach you about
is landing page optimization
why does AdWords ROI have to purely be
related to your ads that's a bunch of
that's what everyone thinks oh
we got a finetuner ads and keep tweaking
and adjusting our bids and yes I'm not
saying you don't have to do that but
you're gonna cap out on optimizing your
ads eventually the real ROI is going to
be your landing page your product that
you're selling to offering that you're
gonna make so optimize that landing page
and the way you do that is you install
crazy AK with crazy ik and I'll show you
how far people scroll down where they
click they provide you with reports like
heat maps you've heard me talk about
crazy at tons and tons of times of
course I wouldn't be talking about it if
it didn't benefit you plus I also own
the company so that's a plus for me as
well but check it out it's useful once
you have all of that running you'll get
reports on where people are clicking and
engaging your landing page then you want
to run a beat us with crazy egg and you
can do that through the WYSIWYG editor
make some tweaks some changes
and then BOOM start running some tests
and you can optimize your conversions
because you know what if you keep paying
$1.00 per click from Adwords and in
general you're only getting one lead or
one sale out of a hundred clicks you're
paying $100 per conversion but if you
can optimize your conversion on your
landing page by four times using crazy
ik or any other a be testing tool out
there right you don't have to use crazy
now you're paying $25 per conversion you
see how that's a drastic difference and
that happens a lot countless times I see
it day in and day out a lot of people
just focus on their ad campaigns and
they forget about their landing pages to
do well you have to do both




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