How to Start a Business and Grow it to a Billion Dollar Company--SEO TIPS

So you want to learn how to start a business...but not just any business, a BILLION DOLLAR business. Follow these steps and it just might be possible. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/channel/UCEOZgj57xoJ3-Ud0MgehVXw
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It's not about how hard you're working, or how smart people you have on your team because you know what, to create a million dollar business or a multi-million dollar business, you need that as well.

But the difference between creating a business that does hundreds of millions, versus billions of dollars is you need a business that solves a problem for a really big market cap.

One of my first businesses is called Crazy Egg. A lot of businesses are using it.

We have hundreds and thousands of companies that are using Crazy Egg every single month.

And what it does is it helps you optimize your website, so that way more of your visitors convert into customers, and that's a decent pain that a lot of people are experiencing. But here's a problem, and here's why Crazy will never be a billion-dollar business.

It doesn't solve a big enough problem. Now think about Uber on the other hand. They're solving transportation problems. They're making it more efficient for you to get to one place, to another, and spending less money doing that, and best of all, you don't even have to drive. You can be a poor person, and now you can have a driver just like those rich people have.

Uber is solving a huge problem. It was such a big problem that they increased the market size of the whole taxi industry. That's right, before Uber, the taxi industry was smaller. They didn't just take a portion of the taxi industry, they grew it, and making it way bigger. So if you don't solve a big problem, and go after a huge market, you're not going to create a billion-dollar business. Now whatever idea you have, you have somewhat competitors. It may not be direct competitors like Uber's not directly competing with taxis.

A lot of people aren't like should I take a taxi, or Uber, it's more so they're like oh I need to go to a place, I'd rather have an Uber, versus having my car. Like me, I don't even drive, right, but when I'm in New York it's easier to grab a cab, then it is to grab Uber in most cases. But if you're not going after a really big market, you won't do well.


So if you go after something big like a Salesforce's market size or the CRM market, and let's say they're worth 50 billion.

Will we be bigger than Salesforce? If you dream it, maybe it'll happen.

But chances are you're not, but that's okay. If you're, you know, 5% of Salesforce, you're still a billion dollar company.


And if you go after a huge market size, even if you take 1% of it, you can do well.


And that's why you see me creating multiple products in the marketing space. It's not that I want four, or five different companies, it's because I can combine them all, and I eventually will, and I can have a business that's going after a really big TAM. Total addressable market.

And if you go after a big market, what does that mean? You can have a big company. So if you're not sure if your idea is going to be big enough, where you can hit that billion dollar mark, leave a comment, and I'll respond, and I'll tell you if it's a big enough idea.

And if you're unsure, and you need help, go to Google Finance, you can see other publicly traded companies, and their financials, that'll help you determine if idea's a good idea.

You can just type in a stock hold like Apple, AAPL, and it'll reveal their stock price, and market cap. The other thing you can do is to look at Google Trends and type in keywords related to your space, and it'll show you how many people are searching for stuff related to your space, like the word computers.

- Fancy homes.

Private jets.

Condos overlooking the Strip.

I've had it all.

But you know what one thing I haven't had is?

I haven't built a billion dollar company yet.

And I'm gonna share with you how to build one,

and the mistake that stopped me from building one yet.

(gentle instrumental music)

Most of my friends are entrepreneurs.

Similar to me, they've done well.

And when you look at me, you think, oh successful guy,

nice home, he has money, he dresses decent.

But you know what, compared to my friends,

I'm really, really poor.

I have a lot of friends whose salary,

not business revenue, but their salary

is in the hundreds of millions of dollars a year.

I have friends on the Fortune 1,000 list,

and people are worth five, 10...

Actually I don't know anyone above 10,

but I know quite a few people between five

and 10 billion dollars.

That's a lot of money, right?

People think millions of dollars is a lot of money,

no, billions of dollars is a lot of money.

I've seen some of my friends walk in a Vegas

casino, and people are really sad, and they're

like here's 50 grand.

But you know what?

Them giving 50 grand to people is like

me giving a dollar to someone.

That's how rich they are when they're

worth five or 10 billion dollars,

on the Forbes, or Fortune 1,000 list.

So here's a thing that you need to do if

you want to build a billion dollar business.

It's not about how hard you're working,

or how smart people you have on your team,

because you know what, to create a million

dollar business, or a multi-million dollar business,

you need that as well.

But the difference between creating a business

that does hundreds of millions, versus billions

of dollars is you need a business that solves

a problem for a really big market cap.

One of my first businesses is called Crazy Egg.

A lot of businesses are using it.

We have hundreds and thousands of companies

that are using Crazy Egg each and every single month.

And what it does is it helps you optimize your website,

so that way more of your visitors

convert into customers, and that's a decent pain

that a lot of people are experiencing.

But here's a problem, and here's why Crazy

will never be a billion dollar business.

It doesn't solve a big enough problem.

Now think about Uber on the other hand.

They're solving transportation problems.

They're making it more efficient

for you to get to one place, to another,

and spending less money doing that,

and best of all, you don't even have to drive.

You can be a poor person, and now you

can have a driver just like those rich people have.

Uber is solving a huge problem.

It was such a big problem that they

increased the market size of the whole taxi industry.

That's right, before Uber, the taxi

industry was actually smaller.

They didn't just take a portion of the taxi industry,

they grew it, and making it way bigger.

So if you don't solve a big problem,

and go after a huge market, you're not

gonna create a billion dollar business.

Now whatever idea you have, you have somewhat competitors.

It may not be direct competitors,

like Uber's not directly competing with taxis.

A lot of people aren't like should I take

a taxi, or Uber, it's more so they're like

oh I need to go to a place, I'd rather

have an Uber, versus having my own car.

Like me, I don't even drive, right,

but when I'm in New York it's easier

to grab a cab, then it is to grab Uber in most cases.

But if you're not going after a really big market,

you won't do well.

And a lot of people, and you may be thinking,

hey if I wanna create a billion dollar business,

I wanna create this new category, but no, stop.

Sure you can innovate in a sector,

but go after something that's a really big TAM.

If you're not familiar with TAM, T, A, M,

stands for, TAM is total addressable market size.

So if you go after something big like a Salesforce's

market size, or the CRM market, and lets

say they're worth 50 billion.

Will we be bigger than Salesforce?

If you dream it, maybe it'll happen.

But chances are you're not, but that's okay.

If you're, you know, 5% of Salesforce,

you're still a billion dollar company.

So if you go after something that's really huge,

like the advertising space, or the CRM space,

or support, or if you go after transportation,

or automation, or trucking, or shipping containers,

how boring that may sound, like companies

like Docker, or Dock, or whatever they are.

They're huge.

It's because they're going after

something that's totally big.

And if you go after a really huge market size,

even if you take 1% of it, you can do well.

I was at a conference the other day,

speaking in Arizona, and a company was holding it.

It was called NexCon, and it was held by

this company called Nextiva, which offers

voice over IP phone services.

And they're already doing over

100 million dollars in revenue.

And you know what the founder told me?

He's like, "Neil, it's crazy, the voice over

"IP market, you know like those Vonage commercials,

"the woo-hoo, hoo-hoo-hoo, and you pick up the phone,

"and you can call over the internet, those guys?

"That market has only 8% penetration."

That means 92% of the people out there are

still using landlines.

That's a small market penetration.

But that means five, 10 years from now,

it can grow to be even bigger and bigger.

Yeah Nextiva's doing over 100 million dollars,

and they're not even the biggest player in this space.

There's companies like Ring Central,

and Vonage, that are already worth a billion plus.

But as you can see, you probably haven't

heard of Nextiva, yet they're still making

hundreds of millions of dollars.

So if you go after a huge market, you have a much

better shot of creating a billion dollar business.

And that's why you see me creating multiple

products in the marketing space.

It's not that I want four, or five

different companies, it's because I can

combine them all, and I eventually will,

and I can have a business that's going

after a really big TAM.

Total addressable market.

And if you go after a big market, what does that mean?

You can have a big company.

So if you're not sure if your idea

is going to be big enough, where you can

hit that billion dollar mark, leave a comment,

and I'll respond, and I'll tell you

if it's a big enough idea.

And if you're unsure, and you need help,

go to Google Finance, you can see other

publicly traded companies, and their financials,

that'll help you determine if idea's a good idea.

You can just type in a stock hold

like Apple, AAPL, and it'll reveal

their stock price, and market cap.

The other thing you can do is go look

at Google Trends, and type in key words

related to your space, and it'll show you

how many people are searching for

stuff related to your space, like the word computers.

So once you have that chart, and if it's huge,

you're doing a good job.

If it's small, you're doing a bad job,

and compare it when you're using Google Trends,

to the term digital marketing.

It has to be at least 10 times bigger

than the word digital marketing.

And again, if you're unsure, leave a comment,

I'm here to help you out.

Make sure you subscribe to the channel,

and I'll speak to you in my next video.

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