Do you ever wonder if your social media efforts are
amounting to anything? Learn how to measure your social media efforts.
Subscribe here to learn more of my secret social media tips: https://www.youtube.com/channel/UCEOZgj57xoJ3-Ud0MgehVXw
Find me on Facebook: https://www.facebook.com/besteducationpage2/
Read more on my blog: https://neilpatel.com/blog
You're on Facebook, and you're on Twitter. You're on Instagram. Heck, you're on all the main social sites out there. But you want to be popular, and you're not getting enough traffic or popularity or fans. What should you be doing?
Hey, everyone, I'm Neil Patel, and today I'm going to be sharing with you the main social media metrics you should be tracking.
See, before you could be doing well on the social web, you need to figure out if you're doing the right things or not.
If you're not tracking the right metrics, you won't know if you're doing the right things or if something's wrong or if things are going well and you just need to give it more time.
So let's go over some of the metrics you should be tracking.
The first metric you should be tracking is the number of new fans you're getting on a consistent basis.
Not just total count, but how many new ones are you getting on a weekly basis? So you can do daily, you can do weekly, you can do monthly, but the goal is to have more and more added every single month.
And here's what I mean by this. Let's say you start off with zero fans and the next month you add in 100.
Well, the next month after if you add in another 100, that's not that great, because you already had 100.
You want to be growing faster and faster month over month. So if you added 100 the first month, then 150, then 250, then 500, that's great because your growth rate is increasing.
But if your growth rate is decreasing, in which you're only adding 100 each month, that means you're not growing at a fast pace, and eventually, you're going to cap out. So, keep track of your followers and fans.
And also, this is the second metric, keep track of your competitors' growth.
Your competitors could be growing faster or slower than you.
You ideally want them to be growing slower. If they're growing faster, that just means they're doing something you're not, and you're going to get your butt handed to you.
You want to be beating your competitors. You can use socialblade.com.
It's a free tool that shows you how fast you're growing compared to how fast your competitors are growing.
The third metric that you want to be doing is you need to be tracking engagement.
How many comments are you getting per Facebook post? How many people are liking your stuff? How many people are retweeting? How many people are sharing your content on LinkedIn?
If that percentage is going down, that means you're not building a thriving community that'll help your content go viral. You want loyal followers. And the way you do this and the way you cultivate this is you respond to people, engage.
If you go to my Facebook page or my Twitter profile, I do try to engage with people. Sure, I can't respond to everyone, but I do. When someone gives me a message on Facebook, I do try to respond to them.
That helps me build a much more loyal audience.
The last metric I have for you that you need to be tracking is how much content are you pushing out there.
Right, if you're not pushing out content, pieces, status updates. It doesn't have to be stuff from your business. It could just be industry stuff or educational base that you're trying their help people out.
If you're not putting out a lot of information, I'm talking about multiple times a day; you're not going to be building a thriving community.
I try to post multiple times a day on all my social profiles, and I track my competitors, and I make sure I post just as much as them, if not more
Track those metrics, and you'll get a good idea of if you're growing. Sure, in the end, you can base it off of traffic and sales, and in your Google Analytics you can see if you're getting more social traffic and more sales, but when you're starting off, you're not going to see much traffic.
You're not going to see much sales. So by following the metrics that I just gave you, you'll know if you're going in the right direction, and eventually, you should be doing well as long as all those metrics are increasing and looking good.
Subscribe here to learn more of my secret social media tips: https://www.youtube.com/channel/UCEOZgj57xoJ3-Ud0MgehVXw
Find me on Facebook: https://www.facebook.com/besteducationpage2/
Read more on my blog: https://neilpatel.com/blog
You're on Facebook, and you're on Twitter. You're on Instagram. Heck, you're on all the main social sites out there. But you want to be popular, and you're not getting enough traffic or popularity or fans. What should you be doing?
Hey, everyone, I'm Neil Patel, and today I'm going to be sharing with you the main social media metrics you should be tracking.
See, before you could be doing well on the social web, you need to figure out if you're doing the right things or not.
If you're not tracking the right metrics, you won't know if you're doing the right things or if something's wrong or if things are going well and you just need to give it more time.
So let's go over some of the metrics you should be tracking.
The first metric you should be tracking is the number of new fans you're getting on a consistent basis.
Not just total count, but how many new ones are you getting on a weekly basis? So you can do daily, you can do weekly, you can do monthly, but the goal is to have more and more added every single month.
And here's what I mean by this. Let's say you start off with zero fans and the next month you add in 100.
Well, the next month after if you add in another 100, that's not that great, because you already had 100.
You want to be growing faster and faster month over month. So if you added 100 the first month, then 150, then 250, then 500, that's great because your growth rate is increasing.
But if your growth rate is decreasing, in which you're only adding 100 each month, that means you're not growing at a fast pace, and eventually, you're going to cap out. So, keep track of your followers and fans.
And also, this is the second metric, keep track of your competitors' growth.
Your competitors could be growing faster or slower than you.
You ideally want them to be growing slower. If they're growing faster, that just means they're doing something you're not, and you're going to get your butt handed to you.
You want to be beating your competitors. You can use socialblade.com.
It's a free tool that shows you how fast you're growing compared to how fast your competitors are growing.
The third metric that you want to be doing is you need to be tracking engagement.
How many comments are you getting per Facebook post? How many people are liking your stuff? How many people are retweeting? How many people are sharing your content on LinkedIn?
If that percentage is going down, that means you're not building a thriving community that'll help your content go viral. You want loyal followers. And the way you do this and the way you cultivate this is you respond to people, engage.
If you go to my Facebook page or my Twitter profile, I do try to engage with people. Sure, I can't respond to everyone, but I do. When someone gives me a message on Facebook, I do try to respond to them.
That helps me build a much more loyal audience.
The last metric I have for you that you need to be tracking is how much content are you pushing out there.
Right, if you're not pushing out content, pieces, status updates. It doesn't have to be stuff from your business. It could just be industry stuff or educational base that you're trying their help people out.
If you're not putting out a lot of information, I'm talking about multiple times a day; you're not going to be building a thriving community.
I try to post multiple times a day on all my social profiles, and I track my competitors, and I make sure I post just as much as them, if not more
Track those metrics, and you'll get a good idea of if you're growing. Sure, in the end, you can base it off of traffic and sales, and in your Google Analytics you can see if you're getting more social traffic and more sales, but when you're starting off, you're not going to see much traffic.
You're not going to see much sales. So by following the metrics that I just gave you, you'll know if you're going in the right direction, and eventually, you should be doing well as long as all those metrics are increasing and looking good.
you're on Facebook and you're on Twitter
you're on Instagram heck you're on all
the main social sites out there but you
want to be popular they're not getting
enough traffic or popularity or fans
what should you be doing hey everyone
i'm neil patel and today i'm going to be
sharing with you the main social media
metrics you should be tracking see
before you could be doing well on the
social web you need to figure out if
you're doing the right things or not if
you're not tracking the right metrics
you won't know if you're doing the right
things or if something's wrong or if
things are going well you just need to
give it more time so let's go over some
of the metrics you should be tracking
the first metrics you should be tracking
is the number of new fans you're getting
on a consistent basis not just total
count but how many new ones are you
getting on a weekly basis so you can do
daily you could do weekly you could do
monthly but the goal is to have more and
more added each and every single month
and here's what I mean by this let's say
you start off with 0 fans and the next
month you add in 100 well the next month
after if you add in another 100 that's
not that great because you already had
100 you want to be growing faster and
faster month over month so if you added
100 the first month than 150 then 250
then 500 that's great because your
growth rate is increasing but if your
growth rate is decreasing in which
you're Li adding 100 each month that
means you're not growing at a fast pace
and eventually you're gonna cap out so
keep track of your followers and fans
and also this is second metric keep
track of your competitors growth your
competitors could be growing faster or
slower than you you ideally want them to
be going slower if they're growing
faster that just means they're doing
something you're not and you're gonna
get your butt handed to you you want to
be beating your competitors you can use
socialblade.com it's a free tool that
shows you how fast you're growing
compared to how fast your competitors
are growing that's what I love using the
third metric that you want to be doing
is you need to be tracking engagement
how many comments are you getting per
facebook posts how many people are
liking your stuff how many people are
retweeting how many people are sharing
your content on LinkedIn if that
is going down that means you're not
building a thriving community that will
help your content go viral you want
royal followers and the way you do this
and the way you cultivate this is you
respond to people engage you go to my
Facebook page or my Twitter profile I do
try to engage with people sure I can't
respond to everyone but I do when
someone gives me a message on Facebook I
do try to respond to them valves me
build a much more loyal audience the
last metric I have for you that you need
to be tracking is how much content are
you pushing out there right if you're
not pushing out content pieces status
updates it doesn't have to be stuff from
your business it could just be industry
stuff or educational base that you're
trying to help people out if you're not
putting out a lot of information I'm
talking about multiple times a day
you're not going to be building a
thriving community I try to post
multiple times a day on all my social
profiles and I track my competitors and
they make sure I post just as much as
them if not more and I respond to more
people and I'm more engaged track those
metrics and you'll get a good idea on if
you're going sure at the end you can
base it off of traffic and sales and in
your Google Analytics you can see if
you're getting more social traffic and
more sales but when you're starting off
you're not gonna see much traffic you're
not gonna see much sales so by following
the metrics that I just gave you you'll
know if you're going in the right
direction and eventually you should be
doing well as long as all those metrics
are increasing and looking good
you
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