My Best Marketing Strategies for [2018] | Creative Growth Plans for Business--SEO TIPS

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2018 is going to be an exciting year.

The analysis on how much money we're spending to generate the traffic and here's what's crazy, most people don't realize this, we generate, let's say a million visitors a month on Neil Patel.

Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building?

$110,000 a month.

That's what it averaged out to for 2017.

Here are my marketing strategies for 2018.

I just bought a blog in the marketing space for a half a million bucks.

They get a million visitors a month, and it's cheaper to spend money acquiring people who already have the traffic.

So in 2017, I bought Uber Suggest, I think it was around 140 grand.

They had very little traffic.

I 381 redirected the site, traffic increased and guess what happened?

Nothing.

I hoped that my traffic would go through the roof, but nothing happened.

Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links?

Don't buy anything for the links.

Buy it purely based off of traffic and just pay a simple metric.

If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn't matter.

For a blog that I just spent half a million on, their traffic ranges.

On a horrible month, they'll get around 800,000 uniques.

In a perfect month, they'll get around, like, 1.2, 1.3 million uniques, and all I'm doing right now is buying as many blogs as possible.

My marketing strategy for 2018 is to buy blogs based on of traffic.

I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content.

I don't even care if they have revenue.

If they don't have revenue, even better.

The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it.

I don't care for any of that.

I just want the traffic.

So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth?

If I can't make my money back in less than 12 months, I will not buy it.

The other marketing strategy that I use when I'm buying these sites is to look for blogs that aren't monetized well.

The blog that I ended up buying for half a million bucks, they're not even making three grand a month.

If you're not even making three grand a month, that's a good deal, right?

They're like; you're going to give me half a million dollars for this?

No problem.

Another creative marketing strategy I'm doing right now, is trying to buy a really popular marketing tool.

I don't want to pay them all the money they're asking for because they want well into the millions, and it isn't worth it.

But, I'm trying to work out a deal where I give them X amount of money up front, let's say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years.

When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren't optimized for traffic or conversions.

So buy it for what it's worth, optimize it, and then use the profits to pay them out continually.

That way you're not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don't have to spend as much money, and that's my marketing strategy for 2018.

My goal is to spend at least $5 million acquiring businesses purely based on their traffic.

If you need help or have questions about online or digital marketing or of you're a small business looking for help, leave a comment or question below and I'll personally answer and help you in any way I can!

tell me what's the marketing strategy

for 2018 2018 is gonna be an interesting

year I started doing analysis on how

much money we're spending to generate

the traffic and here's what's crazy most

people don't realize this we generally

let's say a million visitors a month on

Neil Patel do you know the cost to get

there is if you gotta take a guess with

video production podcasting blogging

promotion ads link building all right

I'm not sitting there and building the

links like someone's manually doing

outreach all the social media portions

what do you think the cost is I'm gonna

say a hundred thousand a month yeah it's

close it's a bit more than that it's a

bit more than 110 that's sort of

averaged out to for 2017 and I was

looking at this and you spend the money

there's no guarantee that you're gonna

get the traffic so our strategy for 2018

we just finished up one deal right now

it costs us a half a million bucks I'm

not gonna say the name of the blog in

which we bought a blog in the marketing

space for a half a million bucks there

to get a million visitors a month and

I'm like whatever it's cheaper to just

spend money

acquiring people who already have the

traffic so in 2017 we bought ubersuggest

I think it was like 110 120 or 140 grand

I don't know what we paid it something

like that I also did experiment with

marketing program because they had a lot

of backlinks I spent a hundred grand on

that domain name he barely had any

traffic at one point I got a hundred

thousand visitors a month I'm like all

right whatever

so why didn't 100 grand I 301 redirected

the site traffic increase guess what

happen nothing I hope that my traffic

would go through the roof but nothing

really happened

the uber suggests was a good acquisition

and what I ended up learning from that

is who cares about links don't buy

anything for links by purely based off

of traffic and just pay a simple metric

so like if someone who person just has

roughly 200,000 visitors per month paid

a hundred and something I want to pay

200 grand the money didn't really matter

for the blog that I just spent half a

million on their traffic ranges on a

really bad month we'll get around

800,000 uniques

on a really good month we'll get around

like 1.2 1.3 million uniques and

I'm doing right now as I'm just buying

as many blogs as possible I reach out to

search engine watch which is another

industry blog they do jack with

their site and it's just crap content

I tried buying them they ignore me

they're owned by a private equity

company I had other people head him up

because if I had him up most people try

charging me more and I would have been

willing to pend spend like two million

bucks I head up the search engine

journal guys from 2016 to end of 2017

tried working out a deal the numbers

just didn't pan out for me but yeah in

general my marketing strategy for 2018

is purely just by based off of traffic

and I look at the top posts that they

have and how qualified their visitors

are like all right can i monetize this

or can i not monetize this I don't even

care if they have revenue if they don't

have revenue even better like search

engine journal the problem with them is

they have conferences they have

advertising they have contracts for a

lot of this stuff I don't care for any

of that I just want the traffic so when

you buy all these people for traffic and

then you put it into your monetization

flow you can easily figure out alright

what is this worth can i end up making

my money back in a year or three months

six months two years typically if I

can't make my money back in less than

twelve months I will not buy it

the other strategy that I use when I'm

buying out these sites I'm looking for

the people who haven't monetized well so

the blog that I ended up buying for a

half a million bucks they're not even

making 3 grand a month if you're not

even making 3 grand a month that's a

good deal right there like you're gonna

give me a half a million dollars for

this I'm like yeah no problem I'm like

here's the legal work boom sign it I'll

wire the next day and I don't care but

I'm getting really creative with

acquisitions and if you don't even have

the cash another creative thing that I'm

doing right now I'm trying to buy a

really popular marketing tool and I

don't want to pay them all the money

that they want because they won't well

into the millions I'm like god this

isn't worth it but I'm trying to work

out a deal where I give them X amount of

money up front they're like a million

bucks and then give them like a hundred

thousand a month over X amount of times

or a hundred thousand a year over X

amount of times and I learned that

strategy from my buddy Edward he would

acquire mortgage companies and when you

see inefficiencies in their site and be

like oh I can double the

because they didn't optimize for traffic

or conversions so you buy it for what

it's worth you optimize it and then use

the profits to continually pay them out

so then that way you're not using all of

your money and their business is paying

them out and sure you may have spent a

bit more money but personally you don't

have to spend as much money and that's

my marketing strategy for 2018 and my

goal is to spend at least 5 million

bucks this year just acquiring

businesses purely based on their traffic

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