ONE Email Marketing MISTAKE That Lost Me $1000+ Dollars

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today I need to show you one email

marketing trick that has lost me

thousands and thousands of dollars and I

just recently found this out and I just

need to share this with you so you don't

lose out on so many sales like I did

just one tiny little tweak that you can

do now I've been doing email marketing

for the last three years I haven't

focused so much on it I've put a lot

more effort into my YouTube channel and

growing my youtube channel and on the

email marketing side I've just been

putting in some swipes writing a few

emails and falleth having just a follow

up sequence and what I wanted to do with

email marketing is basically get people

into my list have a really nice

follow-up sequence that converts them

and just make sales like that on

autopilot looked at my stats I know that

my open rates are not the highest and I

know that my click-through rate are not

the highest but they're fine and I've

always heard that the money is in the

list and I've always heard that and I've

never understood because I wasn't making

that much money out of my email list I

was making a quite a bit but I could

have made a lot more so last month I

traveled to Portugal on Portimao where

there was an event where a lot of

speakers were there this was an internet

marketing event and I got to meet a Matt

base act which is a email marketing

expert that really knows his craft I

think he's been online for about 22

years now and he's just an email

marketing fanatic and I got to meet a

lot of cool people as well like deadbeat

super affiliate and this event just blew

me away

when Matt was speaking at the event he

said this S + C + e equals money in that

sense for how many emails do you send

how many clicks do you get and how much

EPC are you getting you need to track

this stuff and I was like I haven't been

tracking any of my email marketing at

all I just know the open and the

click-through rates so when I came back

had to track everything as I laid it out

I took an entire day to track everything

I wrote about 21 new emails that was

gonna send out and I put it all up in

the autoresponder and then I sent my

list to it and look at these results

here we go guys 4% 3% 3% 3% 3% 3% this

is unheard of I've never seen the

click-through rate be this low ever

before and I was like why is this

happening how can this happen three

percent open rate I have never seen

these low open rates ever before so I

had to take a deep dive into like email

deliverability how to not end up in spam

how to not end up on the perform

promotions folder and this list is huge

right you can see all of the things that

are in here that I've just been fooling

around with and just wondering how can I

improve my deliveries how the hell is

this solo three percent open rates and

then I found this alright and this is

how content affects the deliverability

and I saw this finger printing one

well-known method of analyzing content

is called fingerprinting fingerprinting

in and of itself is not a filter but

it's a technology that helps mailbox

provider make decisions about email

content meaning if your fingerprint is

highly similar to a fingerprint

belonging to an email that has been

confirmed as spam then your mail will be

likely flagged as unwanted mail I also

found out that you have to test test

test and then test some more the other

thing was how and what do you test and

the test that you have is actually the

most accurate is the click to open rate

so basically how many people open your

email clicks that email so I went into

my email autoresponder I checked all of

the emails that I've sent in the past

four autoresponders I couldn't get every

one and then I put it into a document

just like this and this has given me so

much clarity and here is where I've made

a big big mistake but in the beginning I

said I crafted 21 new emails right well

the thing was that these emails were a

little

shorter than the ones have already sent

out to my email list and the

deliverability has a lot to do with

consistency what emails you send and

mostly how does the fingerprint look

when they open that email and here is

the lesson I want you to take away from

this all right track all of your email

open rates track the click-through rates

and then find that the open to click %

and what you do from here is you have a

one winner right you have one winner and

what you need to do with this winner is

that you have to take your winner and

then you have to write ten new emails

and see which one of these convert the

best so let's just say that this one is

the highest converting one out of these

emails that you made that looks very

similar as the best email that you have

ever sent and what you're gonna do when

you find a best one is that you're gonna

write ten new emails like the one that

has already converted again and then

again you're gonna find which one is the

best one out of these and then you're

gonna take this one and you're gonna

write ten new emails and see which one

of those convert the best and then the

cycle continues and you go like this for

years and years then you can optimize

for exactly what your customer wants

exactly what you should write in the

email to make them click and the best

thing is if you can track your sales if

you can track your email open rates to

sales you can track the open to sales

percent okay and that is going to give

you the best tracking stat that you need

you only have to worry about the email

open to sale rate and these are gonna

give you insane metric and you're gonna

make a lot more money with email

marketing then you've had before I don't

know how much I've lost not doing this

and not tracking and not doing anything

other than just copy pasting some

generic boring emails instead

what I should focus on is finding the

top performer making new top performers

and then tracking that top performer and

going even deeper and even deeper until

you have the perfect email because you

can learn a lot of email tactics you can

learn a lot of different things online

and a lot of people will tell you this a

lot of people will tell you this but you

never know unless you're tracking it and

you're optimizing and you're optimizing

and testing and optimizing and testing

and that is the key to becoming the best

email marketer ever in your niche and in

your industry but I just needed to tell

you this quick story so you don't go and

do this mistake yourself I don't want

any of you go and guys going out there

and seeing in insanely low email open

rates also if you want to get this email

deliverability the ultimate guide to

email deliverability that has just

insanely a lot of info in it with yellow

being info blue being actual steps that

you can take to increase a email

deliverability you can get that in the

description box down below there should

be a link that you can opt-in and you

can get this as well alright so that is

going to be today's video thank you so

much for watching

don't make any email mistakes I'll see

you in the next video

[Music]  

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