Do you want to get connected with a ton of rich
people? Start a podcast. ►►Subscribe
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Find me on Facebook: https://www.facebook.com/besteducationpage2/
Read more on my blog: https://neilpatel.com/blog
It's a fact that 16% of people who listen to podcasts make over $150,000 a year.
That's a ton of money.
And you know what, those people listen to podcasts roughly five hours per week.
Today I'm going to share how you can start a podcast.
The first step, pick a topic.
You should pick one that you're passionate about.
And it should be related to your business or whatever you're trying to get into.
Pick a topic that you're passionate about and one that you're going to do for the long haul.
If you don't see yourself doing this podcast three, four years from now, pick a different topic.
Then don't pick that topic.
It has to be something that you genuinely love.
Sign up for Libsyn.
Libsyn is a service that hosts your podcast.
You're not technical, don't worry. They pretty much do all the work for you.
The cool part about Libsyn is, they show you how many listens your podcast is getting on a monthly basis.
They'll tell you which episodes are popular, which ones aren't great.
Now that you have Libsyn set up, you want to submit it to iTunes, because everyone has an iPhone these days.
When your podcast is in the iTunes marketplace, you're going to get more listeners.
Next, you need to start recording.
Some people say you should buy the most fantastic microphone and recording equipment out there.
I'm going to tell you don't worry about recording software, don't worry about the fantastic microphone.
I started my podcast using earbuds, QuickTime software on my MacBook, I clicked record, that was it.
I didn't pay anyone for editing.
I didn't have crazy intros.
You can figure all that stuff out later.
Wait till you have some traction before you start spending money on improving your podcast.
Once your podcast is out there put it out there, it's time to promote it.
The way you promote it is straightforward.
Interview other guests.
Ask people you admire or follow if they'll be on your podcast.
You may think that you have no followers, no subscribers, no visitors, and no one's going to be a guest on your podcast.
You're wrong. People will.
And you know what, if you're unsure, just leave a comment below asking hey, would X, Y, and Z person be interested, or how can I get them, and I'll tell you.
Ask the people you interview to share your podcast when it comes out, with an email list, Twitter followers, Facebook or anywhere they can possibly share.
You'll start getting more views.
Now you need to create a recording schedule.
Record your podcasts in advance.
I record my Marketing School podcasts 20 at a time.
Sounds crazy, but I'll just crank through 20 with my co-host Eric Siu, and that makes my life easier.
I know I'm not gonna be consistent every single day recording a podcast.
You're not either.
So you wanna do them in batches of at least 10, if not ideally 20 or 30.
And at the end of each podcast, ask people to rate, review, and share your podcast and if they do, you'll give 'em a free bonus.
The bonus could be an ebook, a white paper, some free software or giveaways.
If you follow all of these tips, you're going to start getting some listens, and you're going to get access to an audience that makes over $150,000 a year.
Now here's a caveat.
Don't expect your podcast to be favorite right away.
Don't expect to get results in the first month.
You have to do it for six months to a year.
And if your podcast isn't providing value people will stop listening.
So make sure your topics are good, and your podcasts provide the listeners with value.
I know I didn't go too into depth with podcasting, and the technology or the software.
But if you want to know what I'm using, leave a comment below, and I'll respond telling you what's a good setup or a wrong setup. And if you need help with online or digital markenting leave your questions below and I'll answer them!
Find me on Facebook: https://www.facebook.com/besteducationpage2/
Read more on my blog: https://neilpatel.com/blog
It's a fact that 16% of people who listen to podcasts make over $150,000 a year.
That's a ton of money.
And you know what, those people listen to podcasts roughly five hours per week.
Today I'm going to share how you can start a podcast.
The first step, pick a topic.
You should pick one that you're passionate about.
And it should be related to your business or whatever you're trying to get into.
Pick a topic that you're passionate about and one that you're going to do for the long haul.
If you don't see yourself doing this podcast three, four years from now, pick a different topic.
Then don't pick that topic.
It has to be something that you genuinely love.
Sign up for Libsyn.
Libsyn is a service that hosts your podcast.
You're not technical, don't worry. They pretty much do all the work for you.
The cool part about Libsyn is, they show you how many listens your podcast is getting on a monthly basis.
They'll tell you which episodes are popular, which ones aren't great.
Now that you have Libsyn set up, you want to submit it to iTunes, because everyone has an iPhone these days.
When your podcast is in the iTunes marketplace, you're going to get more listeners.
Next, you need to start recording.
Some people say you should buy the most fantastic microphone and recording equipment out there.
I'm going to tell you don't worry about recording software, don't worry about the fantastic microphone.
I started my podcast using earbuds, QuickTime software on my MacBook, I clicked record, that was it.
I didn't pay anyone for editing.
I didn't have crazy intros.
You can figure all that stuff out later.
Wait till you have some traction before you start spending money on improving your podcast.
Once your podcast is out there put it out there, it's time to promote it.
The way you promote it is straightforward.
Interview other guests.
Ask people you admire or follow if they'll be on your podcast.
You may think that you have no followers, no subscribers, no visitors, and no one's going to be a guest on your podcast.
You're wrong. People will.
And you know what, if you're unsure, just leave a comment below asking hey, would X, Y, and Z person be interested, or how can I get them, and I'll tell you.
Ask the people you interview to share your podcast when it comes out, with an email list, Twitter followers, Facebook or anywhere they can possibly share.
You'll start getting more views.
Now you need to create a recording schedule.
Record your podcasts in advance.
I record my Marketing School podcasts 20 at a time.
Sounds crazy, but I'll just crank through 20 with my co-host Eric Siu, and that makes my life easier.
I know I'm not gonna be consistent every single day recording a podcast.
You're not either.
So you wanna do them in batches of at least 10, if not ideally 20 or 30.
And at the end of each podcast, ask people to rate, review, and share your podcast and if they do, you'll give 'em a free bonus.
The bonus could be an ebook, a white paper, some free software or giveaways.
If you follow all of these tips, you're going to start getting some listens, and you're going to get access to an audience that makes over $150,000 a year.
Now here's a caveat.
Don't expect your podcast to be favorite right away.
Don't expect to get results in the first month.
You have to do it for six months to a year.
And if your podcast isn't providing value people will stop listening.
So make sure your topics are good, and your podcasts provide the listeners with value.
I know I didn't go too into depth with podcasting, and the technology or the software.
But if you want to know what I'm using, leave a comment below, and I'll respond telling you what's a good setup or a wrong setup. And if you need help with online or digital markenting leave your questions below and I'll answer them!
do you want to get connected with the
shitload of rich people start a podcast
did you know that 16% of people listen a
podcast make over a hundred and fifty
thousand dollars a year that's a
ton of money and you know what those
people listen to podcast roughly five
hours per week hey everyone I'm Neil
Patel and today I'm gonna share with you
how you can start a podcast the first
step in starting a podcast is to pick a
topic you should be picking one that
you're passionate about and it should be
relate to your business or whatever
you're trying to get into if you do a
podcast on something random like kids
toys right you're not really gonna make
money you're not gonna be like one of
those YouTube moms is monetizing the
crap out of all these videos showing
like car toys or whatever the latest
Disney toy out there is so pick a topic
that you're really passionate about and
one that you're gonna do in the long
haul if you don't see yourself doing
this podcast 3 4 years from now and you
want a different topic then then don't
pick that topic it has to be something
that you truly love my podcast marketing
school is about marketing why I love
marketing and it shows when I create
podcasts and information about marketing
they do way better if I create a video
or podcast about business advice it
doesn't do as well
why I'm not as passionate about business
as I am about marketing the second thing
you need to do is sign up for Lipson
Lipson is a service that allows your
park has to be hosted you're not
technical don't worry I'm not technical
either they pretty much do all the work
for you
libsyn is it main one and the cool part
about Lipson is they even show you how
many listens your podcast is getting on
a monthly basis they'll tell you which
episodes are popular which ones suck you
may love it but if other people don't
like listening to it your view count
will show don't get all personal it's
okay
just look at the date and the stats and
do what shows is best for you and your
audience now that you got Lipson set up
you of course want to submit it to
iTunes because everyone has an iPhone
these days and by being in the iTunes
marketplace what ends up happening
you're gonna get more lessons of course
you also want to make sure that your
podcast is submitted through all the
other channels out there as well
so iTunes isn't the only channel out
there now that you're out there you have
your hosting you got your topics you
even figured out how to get your podcast
so people can download it you need to
start recording some people say that hey
you should go on Amazon go buy the most
amazing microphone out there I'm gonna
tell you don't worry about recording
software don't worry about amazing
microphone you know how I started my
podcast take out some Apple earbuds load
up some QuickTime software on my macbook
and click record that was it I don't pay
anyone for editing or anything like that
I don't have crazy intros yeah you can
figure all that stuff out later why do
you want to keep it simple is because
your podcast has no listeners wait till
you have some traction before you start
spending money on improving it I don't
know why everyone wants to spend
thousands and thousand dollars on
marketing when no one's even listening
or reading or even coming to their stop
don't make that mistake I see that when
I was younger it's a terrible way to
start your marketing career and once you
put it out there it's time to promote it
the way you promote it is really simple
one start interviewing other guests you
can even do episodes where you're doing
it over let's say Skype or Google
Hangouts and you record it you can do a
video version and an audio version at
the same time and you ask people hey
will you be on my podcast I'm starting a
new one and I want to interview people
on X Y & Z topic you may think that you
have no followers no subscribers no
visitors that no one's gonna be a guest
on your podcast you're wrong
people will and you know what if you're
unsure just leave a comment below asking
hey would X Y & Z person be interested
or how can I get them and I'll tell you
I'll say hey here's the type of email
you can under breeze find him with the
way you promote him is you just
interviewed John ask John to share your
podcast when it comes out with his email
list his Twitter profile his Facebook
whatever it may be by doing that you'll
start getting more views now that you
got your episodes you got 10 minute
episodes you're cranking them out there
you want to create a schedule do them in
advance I record my marketing school
podcasts 20 at a time sounds
crazy but I'll just crank through 20
with my co-host Eric sue and that makes
my life easier I know I'm not gonna be
consistent every single day recording a
podcast you're not either so you want to
do them in backed is about least ten if
not ideally twenty or thirty if you go
too many you're gonna get burnt out and
they're not gonna sound the same and at
the end of your podcast ask people to
rate review and share your podcast and
if they do and they show you proof and
email you you'll give them a free bonus
the bonus could be an e-book a white
paper some free software another thing I
like doing is doing giveaways I'll go to
software companies in the Marquee niche
cuz I have a marketing podcast and I'll
say hey I'll give away your software if
you do an email blast promoting it and
they're like yeah that would be awesome
I get access to your audience and I even
started doing that right when I release
my podcast when I had no listeners it's
that simple
you follow all of those tips you're
gonna start getting some listens and
you're gonna get access to the audience
that makes over a hundred and fifty
thousand dollars a year now here's the
caveat don't expect your podcast to be
popular right away don't expect to get
results in the first month you have to
do it for six months to a year and if
your podcast is and providing value
people are gonna listen to one or two
episodes and then they're gonna stop
make sure you have amazing podcast or
else people will stop listening now
thank you for watching if you like this
episode please subscribe like the video
share it tell other people about it I
really do appreciate it and of course if
you have any questions I know I didn't
go to into depth with podcasting and the
technology or the software but if you
want to know what I'm using leave a
comment below and I'll respond telling
you what's a good setup or a bad setup
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