PPC Calculator: How to Measure ROI For Pay Per Click Advertising---SEO TIPS

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Hey everyone, I'm Neil Patel, and today I'm going to share with you on how you should measure the ROI of your paid advertising campaigns.

Sure, Facebook and Google they try to tell you the ROI that you're getting, but you know what? They are wrong.

The numbers you're getting from your Facebook and AdWords usually accounts always show more conversions than you're getting. Just check out your products, your e-commerce store, your lead generation. Whatever you're trying to get, your leads, I bet you AdWords, Facebook and even Google Analytics show you more conversions than what you're getting.

You need to be looking in your database.

Now, in general, the numbers are off not just for you, not just for me, but for almost everyone. S

O, what do companies do? Well, they double check their metrics.

They know that if their Facebook metrics say that there are two conversions, they know, let's say, if the rule of thumb is by half, because that's what your database is showing, then when Facebook is showing you had 1,000 sales today, then you really only got 500 and that's okay.

You just need to know how to optimize your spend based on your true conversions.

You have to check your database for the real sales and lead numbers. It's that simple. There's no quick, easy solution being like oh if you use this software, it fixes it, or if you do this, it fixes it.

Everyone says hey, try out this solution, or this company but the real true way that I've noticed is I look at my database and my bank account. When I can see numbers coming in, that's how I know I've generated sales. I don't care to see what a number in a software solution shows me that's off. I want to see the real dollars.

you're spending money on Facebook ads

and Google AdWords how do you know if

you're generating ROI hey everyone I'm

Neil Patel and today I'm gonna share

with you on how you should be measuring

the ROI of your paid advertising

campaigns sure Facebook and Google they

try to tell you the ROI that you're

getting but you know what they're wrong

the numbers you're getting within your

Facebook and AdWords accounts usually

always show more conversions and you're

really getting just checkout your

products your ecommerce store your a

lead generation whatever you're trying

to get your leads I bet you AdWords

Facebook and even Google Analytics show

you more conversions than what you're

really getting you need to be looking in

your database if you're not really

tracking that number you're gonna be off

because if a lead or a customer is worth

100 bucks you and Google is saying that

hey you're getting 10 customers we know

that you got five and you're optimizing

your Google spend you could be losing

money and if you're not tracking it back

to your true conversions you're gonna be

off now in general the numbers are off

not just for you not just for me but for

almost everyone so what do companies do

well they double check their metrics

they know their Facebook metrics say

that there's two conversions they know

let's say if the rule of thumb is by

half because also your database is

showing then when Facebook is showing

you how to thousand sales today then you

really only got 500 and that's okay you

just need to know how to optimize your

spend based on your true conversions you

have to check within your database for

the real sales and lead numbers it's

that simple there's no quick easy

solution being like oh fuse this

software it fixes it or if you do this

it fixes it everyone says hey try out

this solution or this company but the

real true way that I've noticed is I

look at my database and my bank account

when I can see numbers coming in that's

all I know I really generated sales I

don't care to see what a number in a

software solution shows me that's off I

want to see the real dollars

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