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Wednesday, January 8, 2020

SEO Test 101: How to Measure Your Search Engine Optimization Efforts--SEO TIPS

Do you wonder whether or not your SEO is even gaining traction? Here are a few simple ways to measure your SEO test progress. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/channel/UCEOZgj57xoJ3-Ud0MgehVXw
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Read more on my blog: https://neilpatel.com/blog




You're doing SEO test, but you know it takes forever for the results to kick in. It's not going to be three months before you see results, it's not even six months. It's somewhere between six months and a year.

And within the first year of the second year, that's when you see your SEO ranking skyrocket.

I don't care what industry you're in.

And if you're getting results within a week, that means your site's already really old and has authority, but in most cases that means you're going after easy keywords that aren't going to generate you any income.

Hey, everyone. I'm Neil Patel. And today I'm going to share with you the main key metrics you should measure for your SEO campaign and how to SEO test the right way.

So the first SEO test you should be measuring is your search traffic.

You can see this in Google Analytics. Google Analytics tells you if your search traffic is going up or down.

If it's going up, good for you! If it's going down, you need to change something.

The second thing you need to do to SEO test is sign up for Google Search Console. It's another free tool provided by Google, and it'll show you the number of impressions you're getting from Google. See, before you get traffic from Google, you get impressions.

What an impression means is someone's doing a search query on Google, they see your listing, but they don't click. They may click, they may not. But in most cases, you're going to have way more impressions than clicks.

And typically, you get impressions first, because you're at the bottom of the rankings, you're down in page three or page four, and eventually, as you move up to page one, you get more clicks.

And as you see that impression count continue climbing month over month, it means you're doing something right.

If it's going down, you're doing something wrong, and you need to change your SEO model, all right?

The third SEO test strategy I have for you, or more so, a third metric that you need to be tracking is backlinks.

Use ahrefs.com. When you're using ahrefs, it'll show you how many people are linking to you. And you don't want to just track your backlinks.

You want to track how many backlinks you're getting, and how many backlinks your competitors are getting, and who's growing faster.

If you're growing faster than your competitors, and you're getting more authoritative natural links, you're not buying them, which you shouldn't, you're in a good place.

The fourth SEO test you need to be measuring is how much content you're producing.

If you're producing four articles a week, good for you. If you're producing one a week, it's going to take you forever to do well in the search landscape.

Ideally, you need to be producing three or more articles per week, at a minimum.

You should try to go to one or two a day, you could even go to five or six a day, but that's just overboard with your SEO website.

I've tested it out, it's a lot of work, and yes, you do get more search traffic over time, but the more content you produce, there are more keywords that Google can potentially index you for.

The last metric I want you to track is some index pages.

Your Google Search Console will show you how many index pages you have.

If you have it, you want to submit a sitemap to Google Search Console. If you're running on WordPress, use the Yoast SEO plugin.

That plugin makes it easy, where it automatically creates a sitemap, updates it, and tells Google every time you have a new blog post.

Measure those metrics, and you'll know if you're on the right path.

If your numbers are all going down, then you should adjust your SEO strategy, and something you're doing is not working. If they're going all up, do more of what you're doing! That's how you properly SEO test your optimization efforts.

you're doing SEO but you know it takes
forever for the results to kick in it's
not gonna be three months before you see
results it's not even six months it's
somewhere between six months and a year
and within the first year to second year
that's when you really see your SEO
ranking skyrocket I don't care what
industry you're in and if you're getting
results within a week that means your
site's already really old and has
Authority but in most cases that means
you're going after easy keywords that
aren't gonna generate you any income hi
everyone I'm Neil Patel and today I'm
going to share with you the main key
metrics you should be measuring for your
SEO campaign so the first metric you
should be measuring is if your search
traffic you can see this within Google
Analytics Google Analytics tells you if
your search traffic is going up or down
if it's going up good for you if it's
going down you need to change something
the second thing you need to do is sign
up for Google search console it's
another free tool provided by Google and
it'll show you the number of impressions
you're getting from Google see before
you get traffic from Google you get
impressions what impression means is
someone's doing the search query on
Google they see your listing but they
don't click they may click they may not
but in most cases you're gonna have way
more impressions than clicks and
typically you get impressions first
because you're at the bottom of the
rankings earned down and page 3 or page
4 and adventure as you move up to page 1
you get more clicks and as you see the
impressions count continue climbing
month over month it means you're doing
something right if it's going down
you're doing something wrong and you
need to change your SEO model right the
third strategy I have for you or more so
third metric that you need to be
tracking is backlinks use the Atrix com
when you're using a trust it'll show you
how many people are linking to you and
you don't want to just track your
backlinks you want to track how many
backlinks you're getting and how many
backlinks your competitors are getting
and who's growing faster if you're going
faster than your competitors and you're
getting more authoritative natural links
you're not buying them which you
shouldn't you're in a good place the
fourth thing you need to be measuring is
how much content you're producing if
you're producing four articles a week
good for you if you're
producing one a week it's gonna take you
forever to do well in the search last
week ideally you need to be producing
three or more articles per week at
minimum you should want to try to go to
one or two a day you could even go to
five or six a day but that's just
overboard I've tested it out it's a lot
of work and yes you do get more search
traffic over time but the more content
you produce there's more keywords that
Google can potentially index you for the
last metric I want you to track is
number of index pages your Google search
console will show you how many index
pages you have if you haven't you want
to submit a sitemap to Google search
console if we're running on wordpress
use the Yoast SEO plugin that plug-in
makes it easy where it automatically
creates a sitemap updates it and tells
Google every time you have a new blog
post measure those metrics and you'll
know if you're on the right path if your
numbers are all going down that means
you should adjust your SEO strategy and
something you're doing is not working if
they're going all up do more of what
you're doing




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