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Wednesday, January 8, 2020

Snapchat VS Instagram: Here's Which Social Media Platform You Should Use For Business--SEO TIPS


Not sure which social media platform to use? Snapchat vs Instagram? Here's which platform I'd recommend for business.
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There's Instagram Stories, and then there's Snapchat.

What should you use? It's the great Snapchat vs Instagram debate.

Snapchat came out first, then Instagram Stories, but Instagram Stories is more popular.

So should you be using Snapchat or should you be using Instagram Stories?

Hey everyone, I'm Neil Patel, and today I'm going to share with you if you should be using Instagram Stories or Snapchat.

The answer I have isn't probably what you're expecting.

I'm not going to tell you to use Snapchat, and I'm not going to ask you to use Instagram Stories instead.

Instead I'm telling you that you should be using both.

 If you're already creating content for one of these social sites, why not use it for both of it?

How long does it take to bust out your phone and post a picture on both instagram and Snapchat?

It isn't that hard.

If you're not willing to use both, that means you're lazy.

If you're already on one, you should be on both.

Because here's the thing, there's a different audience on Instagram than Snapchat.

From all the research we've seen around the web, yes there are a lot of overlaps, but Snapchat tends to have a younger audience.

So go after both of them, what do you have to lose? Little to nothing.

And when you're using both of them, here are the things that you should be following if you want to do well.

One, your stories have to align with each other.

For example, you don't want to be talking about food one minute and then horseback riding the next minute.

Do you see the similarities in those stories? Because I don't. But when you tie everything in with each other, people are more likely to continue to view every single one of your stories and follow along.

In other words, create a journey or a story that people can follow along.


Number two, build anticipation. iPhone always releases new phones, or Apple technically is the one who's releasing new phones, but they release new phones, computers, and products all the time.

How do they build it up and make a ton of sales is that they build anticipation?

They always have news coming out ahead of time that Apple's designing it this way or they're doing this, or this is what's going to come out.

In other words, they're building up anticipation and doing product launches.

Now you don't have a product to launch, but you can build anticipation.

For example, if I was doing an Instagram Story and tomorrow I can end up sharing some tips on traffic, today what I may end up doing is saying, hey everyone, check me out tomorrow on my Instagram Stories, I'm going to be giving you guys ten tips on doubling your SEO traffic.

Do you see how I'm building anticipation?

I'm telling people what's going to happen tomorrow, so for all those people who are interested, they're much more likely to come back.

The last tip I have for you is if you're going to be using Snapchat and Instagram Stories, you can't just do it once a day or twice day.

You have to use it throughout the whole day continually.

It doesn't hurt you.

It's not like posting an image 20 times a day on Instagram that'll lose you followers, or it'll cause each of your photos to get barely any likes.

By using the Stories, people can keep following along with you throughout the day.

Think of it as reality TV.

People can continue to follow and keep along whenever they want.

If they don't want to, they don't have to do it that day.

And the cool part is, once it's over it's gone. So they're much more likely to keep following up with you every single day.


there's Instagram stories and then
there's snapchat what should you use
snapchat came out first then Instagram
stories but Instagram stories is more
popular so should you be using snapchat
or should you be using Instagram stories
hey everyone I'm Neil Patel and today
I'm going to share with you if you
should be using Instagram stories or
snapchat the answer I have isn't
probably what you're expecting I'm not
gonna tell you snapchat and I'm not
going to tell you she use Instagram
stories inset instead I'm telling you
that you should be using both if you're
already creating content for one of
these social sites why not use it for
both of it how long does it take to bus
out your phone and be like a picture
post oh let me also post this on
snapchat well let me also post this on
my Instagram story it really isn't that
hard if you're not willing to use both
that means you're lazy if you're already
on one you should be on both because
here's the thing there's a different
audience on Instagram then snapchat from
all the research we've seen around the
web yes there are a lot of overlaps but
snapchat tends to have a younger
audience so go after both of them what
do you have to lose little to nothing
and when you're using both of them
here's the things that you should be
falling if you want to do well one your
stories have to align with each other
for example you don't want to be talking
about food one minute and then
horseback-riding the next minute do you
see the similarities in the stories
because i do' but when you tie
everything in with each other people are
more likely to continue to view each and
every single one of your stories and
follow along in other words create a
journey or a story that people can
follow along number two build
anticipation you know i phone always
releases new phones or apple technically
is the one who's releasing new phones
but there were these new phones
computers and products all the time how
do they build it up and make a ton of
sales is that they build anticipation
they always have news coming out ahead
of time being like oh my god apple's
designing it this way or they're doing
this or this is what's gonna come out in
other words they're building up
and doing product launches now you don't
really have a product to launch but you
can build anticipation for example if I
was doing an Instagram story and
tomorrow I can end up sharing some tips
on traffic today what I may end up doing
is saying hey everyone check me out
tomorrow my Instagram stories I'm gonna
be giving you guys ten tips on doubling
your SEO traffic do you see how I'm
building anticipation I'm telling people
what's going to happen tomorrow
so for all those people who are
interested they're much more likely to
come back the last tip I have for you is
if you're going to be using snapchat and
Instagram stories you can't just do it
once a day or twice a day you have to
continue use it throughout the whole day
it doesn't hurt you it's not like
posting an image 20 times a day on
Instagram that I'll lose you followers
or it'll cause each of your photos to
get barely any likes by using the
stories people can keep following along
with you throughout the day think of it
as reality TV people can continue follow
and keep along whenever they want if
they don't want to they don't have to do
it that day and the cool part is once
it's over it's gone so they're much more
likely to keep following up with you
each and every single day


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