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Adam LoDolce here from Viewership.com, and it is Q and A Thursday, I'm here with Neil Patel, and we're answering your questions.
Today's topic: tips for PR.
If you want to get PR, then here's the thing.
Most people want to be featured on TechCrunch, Business Insider, CNN, Mashable; you name it.
Hitting up the editors and asking them to promote you or write about you, usually isn't going to do much.
They're going to ignore you.
You need to get an intro. But people go about asking for PR the wrong way.
The right way to get PR is to network with all the people within the companies you're targeting.
Once you network with those people, ask them for an introduction. It is the easiest way to get PR.
If you're a marketer, this is even a bit more intense, but it works.
I used to contact Tech Crunch, Mashable, Business Insider, Gawker Media, and the whole network, and the list kept going on and on.
I would offer to do all of their marketing for free, and when I needed PR, I'd go straight to them. It works because not only do I know their stats, they were happy to do PR because I did their marketing for free.
That's an effective strategy, because I got more press, and they also introduced me to other people that needed marketing once I increased their traffic.
That's a longer-term play, but a great strategy.
If people just reached out to you to write about dating, like Tinder or Match, would you respond? No, you'd just ignore them.
On the flip side, if someone you knew emailed you and did an introduction to someone at Tinder, would you be much more likely to respond?
Exactly, so you want to get that intro.
If you can't figure out how to get the intro by reaching out to the top 10 people who work there, go to local events, networking events.
You'll eventually meet the right people, especially if they're startup events, or ones who like have gotten press or networked, and know how to get on Tech Crunch or Mashable, or whatever the version is in your country.
They'll introduce you and help you get on there as well.
When you're emailing people within a company, it's important to know that when you're going for the top 10; it has to be someone in public relations, the CEO or founder, or someone in marketing.
If you just hit up random people, you're not going to get the conversion.
I get, 10, 20 messages a day saying, can you write about us?
I don't even read it, the moment I can see it's generic, I just click the back button and move on to the next email.
It's all about giving and giving to the right people, and then it just comes right back around, it's like that business karma, I guess.
I was going to do SEO for one of my other companies, and then I was starting Viewership.com, and I offered to work with you for free.
There's no money exchanged or anything; we're just friends. It's not even like you asked to be on here, I just offered, and that's how you got PR from me.
So guys, if you enjoyed this, make sure you leave a comment right there below saying, yes I enjoyed this, or of course if you have a question that you want to ask Neil, then leave it down below.
Anything you need help with, I'm here, I'll respond.
Any questions that get upvoted a lot, or liked a lot, I'll make sure we answer them in the Q and A video on every Thursday.
If you're an entrepreneur, a marketer, or anyone, you need help with online or digital marketing, I don't care if you have money, or you have a lot or a little, doesn't matter, it's media karma, I am here to help.
I'll try to do my best to help you succeed. So thank you, subscribe, leave a comment, I love you guys.
Find me on Facebook: https://www.facebook.com/besteducationpage2/
Read more on my blog: https://neilpatel.com/blog
Adam LoDolce here from Viewership.com, and it is Q and A Thursday, I'm here with Neil Patel, and we're answering your questions.
Today's topic: tips for PR.
If you want to get PR, then here's the thing.
Most people want to be featured on TechCrunch, Business Insider, CNN, Mashable; you name it.
Hitting up the editors and asking them to promote you or write about you, usually isn't going to do much.
They're going to ignore you.
You need to get an intro. But people go about asking for PR the wrong way.
The right way to get PR is to network with all the people within the companies you're targeting.
Once you network with those people, ask them for an introduction. It is the easiest way to get PR.
If you're a marketer, this is even a bit more intense, but it works.
I used to contact Tech Crunch, Mashable, Business Insider, Gawker Media, and the whole network, and the list kept going on and on.
I would offer to do all of their marketing for free, and when I needed PR, I'd go straight to them. It works because not only do I know their stats, they were happy to do PR because I did their marketing for free.
That's an effective strategy, because I got more press, and they also introduced me to other people that needed marketing once I increased their traffic.
That's a longer-term play, but a great strategy.
If people just reached out to you to write about dating, like Tinder or Match, would you respond? No, you'd just ignore them.
On the flip side, if someone you knew emailed you and did an introduction to someone at Tinder, would you be much more likely to respond?
Exactly, so you want to get that intro.
If you can't figure out how to get the intro by reaching out to the top 10 people who work there, go to local events, networking events.
You'll eventually meet the right people, especially if they're startup events, or ones who like have gotten press or networked, and know how to get on Tech Crunch or Mashable, or whatever the version is in your country.
They'll introduce you and help you get on there as well.
When you're emailing people within a company, it's important to know that when you're going for the top 10; it has to be someone in public relations, the CEO or founder, or someone in marketing.
If you just hit up random people, you're not going to get the conversion.
I get, 10, 20 messages a day saying, can you write about us?
I don't even read it, the moment I can see it's generic, I just click the back button and move on to the next email.
It's all about giving and giving to the right people, and then it just comes right back around, it's like that business karma, I guess.
I was going to do SEO for one of my other companies, and then I was starting Viewership.com, and I offered to work with you for free.
There's no money exchanged or anything; we're just friends. It's not even like you asked to be on here, I just offered, and that's how you got PR from me.
So guys, if you enjoyed this, make sure you leave a comment right there below saying, yes I enjoyed this, or of course if you have a question that you want to ask Neil, then leave it down below.
Anything you need help with, I'm here, I'll respond.
Any questions that get upvoted a lot, or liked a lot, I'll make sure we answer them in the Q and A video on every Thursday.
If you're an entrepreneur, a marketer, or anyone, you need help with online or digital marketing, I don't care if you have money, or you have a lot or a little, doesn't matter, it's media karma, I am here to help.
I'll try to do my best to help you succeed. So thank you, subscribe, leave a comment, I love you guys.
hey there come on Adam little tray here
from viewership calm and it is Q&A;
Thursdays I'm here with Neil Patel and
we are going through all of your
comments and we're picking a specific
one that you all about it that you
wanted to talk about so Neil for today
the comment that we're going to be
talking about is from Drew Tatia sorry
if I'm getting that pronunciation wrong
sir can you give me some tips for public
relations Neil if you want to get PR
then here's the thing most people want
to be featured on TechCrunch Business
Insider CNN Mashable you name it the
next web hitting up the editors and ask
him to promote you write about you ug
isn't gonna do much they're gonna ignore
you you need to get an intro so people
go out about the wrong way they try to
get on there by hitting them up versus
finding out who they've written on
because they write tons of stories every
day or network with all the people
within those companies like those top 10
or top 50 or whatever that they keep
mentioning and then once you network
with those people ask them for an
introduction genius it really is the
easiest way to get PR right if you're a
marketer this is even a bit more
hardcore but it works I used to hit up
TechCrunch Mashable Business Insider
Gawker media and their whole network and
the list kept going on on Google and
I'll do all their marketing for free and
then when I needed PR to hit them up I'm
already doing their marketing sonali did
I know their stats there are they always
wrote about me because I did it for free
right and that was a really effective
strategy because not only did I get more
press but then they also introduced me
to other people that needed marketing
once I increase their traffic and that's
a bit more of a longer-term play but
that was a great strategy like I
remember when I head up Michael
Arrington to do his marketing he ignored
me the first few times and said thanks I
did Mashable on all his competitors he
started noticing that they got way more
traffic and I made sure they put my logo
on the website so they knew I did the
marketing and then Arrington finally hit
me back up one day I was like oh can you
also do our marketing now and then I
grew his traffic and I'm like once I
grew up I'm like hey make sure you email
all your investor friends and show them
the screenshot of what I did and that
also helped drive more biz
as law which was a great approach but
people have it wrong with PR you can't
just head up a header like you go for
the kill yeah you you have a dating
website right what is it called a sexy
conference sexy confidence okay if
people just hit you up to write about
dating like tinder or match will you
respond you just ignore me
yeah but on the flipside if someone you
knew emailed you and did an introduction
with someone at tinder would you be much
more likely to respond of course yeah
exactly so you want to get the intro if
you can't figure out how to get the
intro by just hitting up the top ten
people or people who work there go to
local events networking events and
you'll eventually meet people especially
their startup events of ones who like
have gone press or network and know how
to get you know on TechCrunch or
Mashable whatever version is in your
country and they'll introduce you and
help you get on there as well when
you're emailing people within a company
it's important to read know that like
when you're going for the top ten it has
to be someone in public relations the
CEO or founder or someone in marketing
right if you just head up random people
you're not going to get the conversion
right right no I mean it makes total
sense because I feel like with with PR
or marketing or anything like this so
many people are trying to just take from
them yep right because they know that
they have been the honey and so people
are just hitting them up and it happens
with me with both my companies I'm sure
it happens to you and for you every day
like I'm getting like 10 20 messages a
day saying can you write about us oh we
have the CEO he would be amazing for
your podcast like I don't even read it
I'm like the moment I can see it's
generic I just click the back button and
move on to the next email right so it's
all about giving and giving to the right
people and then it just comes right back
around like that that business Karma
I guess that's right yeah that's a great
strategy and that's how I hate you up in
the first place that's right you hit me
up and when you hit me up I think you
tried hitting us up for paid consulting
yeah and then I don't know no I was
gonna do sexy o for one of my other
companies and I was starting viewership
my new company and
like hey I'll work with you for free
that's right and then in exchange for
SCO for my other thing and now it's just
when we built a friendship and look
you're even on camera exact there's no
money exchanged or anything we're just
friends yeah it's not even like you
asked to be I'm like oh this will be
cool totally and then on top of that I
also drove you business side revenue
exactly I'm flying from Boston in LA to
do this stuff and it's worth it yeah
yeah so there it is all right cool so
guys if you enjoyed this make sure you
leave that comment right there below
saying yes I enjoy this or of course if
you have a question that you want to ask
Neil then of course do that and and of
course anything you need help with I'm
here I'll respond any ones that get
uploaded a lot or liked a lot I'll make
sure we answer them in a you know Q&A;
video on every Thursday but again if
you're entrepreneur marketer or anyone
you just need help I don't care if you
have money or you have a lot or a little
doesn't matter
leave a comment I really am here to help
and I'll try to do my best to help you
succeed so thank you subscribe leave a
comment I love you guys see you next
Thursday
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