Should you have multiple rotating images on your
website? Carousels are a box on your website in which someone can place
multiple images within that space.
For example, you will see this on photography or image-based type of sites. In which images continually rotate.
9 out of 10 times a carousel is going to reduce your conversions. So you should avoid using them, especially when it comes to the above the fold real estate.
If you have an ecommerce site you can always use a carousel to showcase multiple images of the product. But don't place this above the fold and don't highlight this area.
The reason carousels decrease conversions in most cases is because they distract users. They tend to drive users in a different flow than what they need to take in order to convert.
For example, you will see this on photography or image-based type of sites. In which images continually rotate.
9 out of 10 times a carousel is going to reduce your conversions. So you should avoid using them, especially when it comes to the above the fold real estate.
If you have an ecommerce site you can always use a carousel to showcase multiple images of the product. But don't place this above the fold and don't highlight this area.
The reason carousels decrease conversions in most cases is because they distract users. They tend to drive users in a different flow than what they need to take in order to convert.
you go to these websites that have tons
of information in one spot and that
information continually changes every
few seconds hey everyone I'm Md Hridoy Hossain
and today I'm gonna explain what
carousels are and when you should use
them in most cases you should not use
carousels what they are as I described
earlier
it's a box and in that box information
continually changes for example if
you're a photographer and you have
photos and you continually change out
the photo so every few seconds people
can go left or right and see more photos
that's what a carousel is and you mainly
see them on image based websites like
photography or weddings a lot of people
though are using these carousels on
their b2b websites or business websites
or e-commerce websites and what we found
is generally usually nine out of ten
times it decreases your conversion rate
the reason being is most people put
carousels and the header area of their
website right that hero image above the
fold and what we found is when you're
putting it above the fold it's
distracting and people are continually
looking at what's in that information in
that box that's continually changing
versus taking action you don't want
people just continually browsing and
looking at your images or your
information you want them to by turn
into a lead or convert become a customer
that's how you make money so if you have
tons of testimonials sure you can use a
carousel image for that if you have a
lot of photos and your photographer sure
you can use it for that as well
but don't put it above the fold above
the fold should be the problem you can
help solve the solution that you provide
and how they can get in touch with you
to buy that solution or to sign up for
it below the fold you can consider using
a carousel but in general unless you're
providing a service that's very visual
such as a photographer like a wedding
photographer or artist I don't recommend
that you use them
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