There are two types of links that you need to be
familiar with: do-follow and no-follow links.
A "do-follow" link tells search engines that this link is good and that you don't mind if the links helps them rank higher.
A "no-follow" link tells a search engine that the link isn't approved by you or that it is paid and that the link shouldn't help the site rank higher.
In general when you are using affiliate links or paid links you should no-follow the link. This way you aren't helping to manipulate Google and cause these sites to rank higher.
If you sell backlinks and "do-follow" them, you can potentially get penalized.
And if your website contains user generated content, such as message board or blog comments, no-follow the links.
When you are citing a source, even if it is a competitor, you should do-follow the link.
Now you know the difference between those two link types and when you should use them.
A "do-follow" link tells search engines that this link is good and that you don't mind if the links helps them rank higher.
A "no-follow" link tells a search engine that the link isn't approved by you or that it is paid and that the link shouldn't help the site rank higher.
In general when you are using affiliate links or paid links you should no-follow the link. This way you aren't helping to manipulate Google and cause these sites to rank higher.
If you sell backlinks and "do-follow" them, you can potentially get penalized.
And if your website contains user generated content, such as message board or blog comments, no-follow the links.
When you are citing a source, even if it is a competitor, you should do-follow the link.
Now you know the difference between those two link types and when you should use them.
you're linking out to a company because
they paid you but you don't want to give
them linkjuice that helps their Google
rankings because that's frowned upon
what should you do
hi everyone i'm Md Hridoy Hossain and today i'm
gonna teach you guys about do follow and
no follow links there's two types of
links do follow and no follow a do
follow is telling search engines hey i'm
linking to the site because I want to
pass link juice and have the site rank
higher the nofollow link is hey I'm
linking to this site I don't want you
guys to help the site rank higher and
that's usually because they paid you or
it's affiliate link or there's something
that's maybe like sketchy about the site
let's say you wrote a blog post on how
someone is doing something terrible and
you know they shouldn't exist you could
know follow that link in general you
usually don't link out to sites with the
nofollow it's mainly used for
advertising or let's say your blog
comments so user-generated content like
all the blog comments on Md Hridoy Hossain or
any website out there is usually no
followed wordpress does this by default
because they don't want marketers to go
in right tons of spammy comments and get
links and search engines want you to
know follow links that can be easily
manipulated for example if you're
promoting it affiliate offer and that
company has thousands of affiliates like
you google wants you to know follow
those links because if you don't know
follow up that site can unfairly rank
higher so in general when someone's
paying you or you're making money by
linking out somewhere like a affiliate
link or advertisement you want to use a
nofollow when you decide who you want to
link to because it's reputable you're
citing a source in those cases even if
you're linking to a competitor because
you know you're saying hey my
competition did XY and z that was really
cool you want to make those links do
follow that's the difference between
nofollow and do follow links and just
because the site has more do follow
links it doesn't mean they're gonna rank
higher or just because a site has tons
of nofollow links it doesn't mean
they're gonna rank lower there's a lot
of other factors that determine the
site's rankings but of course the more
do follow links a website has its
opposed to in theory help with rankings
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