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lifestyle ninja today by the end of

today's episode you guys can know

exactly how to set up Amazon PPC

campaigns from scratch that will be

successful for years to come so that

being said Kevin what do you think I'll

get started let's do it guys so I'm

going to share my screen guys we are not

gonna do anything high-level today Greg

and I are really going to take you

literally inside of one of Greg's

accounts he's been kind enough to share

it and we're gonna do this as if it's

completely from scratch so we're not

going to use any of his search term

report data we are going to build these

campaigns as if there was literally no

data this is a brand new product right

and you can replicate these same methods

no matter what your product is so the

product that we're going to be looking

over today is called jungle sticks and

if you follow Greg you're probably

familiar with it I was familiar with it

when I was reading when I was you know

reading Greg's vlog so many months ago

and we are going to rebuilt these so the

first thing that I like to do is use a

website called merchant words and so if

you're going to be selling you know

marshmallow sticks they have many

different names and so it's important to

kind of recognize the fact that not

everyone calls the same product the same

thing and so we're gonna go in really

quickly and do marshmallow sticks in

here and we're gonna see we're gonna see

what we find right TBC 191,000 estimated

monthly search going for this and guys

for all of these Amazon keyword services

is important to note that these are

estimates right so you can't bet your

bottom dollar on the fact that there's

this many searches the only true source

of actual search volume monthly is using

the search engines right so you can go

to Google Keyword planner

another free service and they can give

you the real data from that so we are

going to do a couple of things the first

thing that I like to do is build out

what I call a master list for PPC so

we're gonna start downloading some CSPs

all right so we're gonna download a CSV

that contains all of these different

Amazon searches right because this is

really pivotal when it comes to keyword

research and you guys will see why we do

build one master list it helps with a

few other advanced strategies that we

are going to do down the line so one of

the ways that I like to kind of

brainstorm what other names people might

call the same product right because not

everyone calls this marshmallow 6 some

people call them you know hot dog stick

or can't fire sticks or bamboo sticks

right there's a bunch of different ways

that you can refer to the same thing and

so what I like to do is take kind of the

highest volume keyword here which is you

know marshmallow roasting sticks and so

I will copy and paste that and then just

bring it into a normal Amazon window and

there's some stuff that we can sell here

right because Amazon like Google is very

very good at organizing data right and

so when they're organizing data we see

that you know and if the reason I'm

ignoring these top-view is because

they're sponsored right so the number

one organic result we can have a lot of

confidence that Amazon feels is the most

relevant product or one of the most

relevant products for this highest

volume search right and what we see here

is that we see marshmallow roasting

sticks is prominently the first in their

title right after their brand but they

also have s'more kit they also have

perfect campfire accessories right they

also have bamboo skewers so then we can

come back into merchant words and we can

try typing some of these other ones

right like bamboo sticks and see what we

see and we do see right 144,000 so we're

going to download this one

and now all of a sudden we have two

completely different sets of keywords

that both are going to be hyper relevant

for the specific term and you know maybe

we're gonna type in some more kit and

you have anything you want to add to

this this is kind of how I like to start

my keyword research Gregg but I think

it's really good I'm just gonna add in

real quickly that if you guys are

overwhelmed by like PPC because it's the

first time you're getting started just

know that setting up PPC campaigns on

Amazon is very easy to do it's like the

most simple PPC can like PPC platform

out there okay all you do is you find

keywords that are relevant for your

product or you think you might get sales

through and you just bid on them okay

and we'll cover all this for detail by

just I just wanted to say that cuz like

that's why we're starting out with this

keyword research and that's kind of why

this is like step one for creating these

PPC campaigns right exactly and we are

going to go over exactly how to actually

set it up literally in the PPC portion

of Amazon so don't feel overwhelmed at

all Gregg and I are gonna walk you

through every single step of the way

right so we did bamboo sticks we did

marshmallow sticks we did smorc it's now

we're gonna do bamboo skewers we're

gonna try to find one more I like to

generally have about five different on

CSVs accidentally download that one

twice so these are the four right here

and then let's try to find one more

keyword that we might not have

represented right now right so maybe we

could do something with campfire

stainless steel s'mores a hot dog maybe

look maybe let's do hot dog sticks see

if there's anything for that hot dog

sticks cuz you know a lot of people are

using these to cook hot dogs so it's not

a ton here but you know we'll take it

anyways and we'll we'll use these five

alright so the next thing that I like to

do is kind of aggregate these all into

one master spreadsheet because once you

kind of build out one master spreadsheet

it's much easier to keep things

organized so we are going to use this

one as our master spreadsheet so that we

just downloaded that first CSV I'm going

to grab the second one here open it up

and I'm just going to take all of the

keywords from this second document and

I'm going to

paste them into this master and so we're

gonna do this you know three more times

until we have all of the different key

word charts represented and once we have

kind of that master list then we can

really start to use you know some some

tools and software and little tricks and

hacks that we picked up over the years

to kind of organize this data in a way

that sets our products ahead all right

so it's the fourth one and at this final

one guys it's important to note too that

you know when you are doing keyword

research in this way you're not only

doing it for PPC right there everything

are a lot of things with Amazon are kind

of interconnected so it's important to

remember that when you're doing this

keyword research for PPC you're also

doing keyword research for your back end

keywords you're also doing keyword

research for your tight your title for

your bullet points right so you kind of

you have to get to know and love your

product and know you know all the

different ways people are searching and

finding your products and once you kind

of understand exactly how people are

getting you know to your product to your

competitors that is when you can start

you know really ramping up your PPC so

this is the master keyword list from

merchants words before we kind of go

into how we're actually going to you

know manipulate this data I like to show

I like to show a couple more little

tricks that I like to use as far as you

know keyword research so this is our

merchant orgs list so we're gonna call

this MW we're gonna open up a new tab

here and let's go on to a little tool in

AMS so am s for those of you don't know

is Amazon marketing services it is kind

of Amazon PPC you know except a little

bit more souped-up oh actually before we

go to a mess I do want to show one more

thing I don't know how how you do this

Gregg and I'd actually be interested to

know but one of the cool like little

tricks that I've picked up over the

years is basically to use misspelling

generators right so if we if we type in

marshmallow sticks here and we can you

know go in a number of different

countries and we search it so what this

is is basically an

aggregation of thousands or millions of

different searches on eBay over the

years that have been misspelled so it

sorts these misspellings by the most

common so what we can do is grab you

know the first five or ten of these

right because you don't you know you

don't need to do all of them because if

you if you put like a thousand

misspellings amazon's not gonna give you

any impressions but if we take the top

ten most popular then we can you know

throw these into a misspellings chart

and once we have these then we can run

misspelling campaigns for these most

common misspellings and so you know you

can do this with all of your different

keywords whether it's marshmallow sticks

whether it's bamboo skewers right and

take the top ten misspellings for all of

your most highest highest volume

keywords and then you can run

misspelling campaigns where you're going

to get you know it's not going to change

your life or anything like that but you

will get a few very very low cost sales

every month and so really there's no

reason to do it when it takes like five

minutes to set up so now we're gonna

move on to am s so before you do that

I'm just gonna add something real quick

that technically like Amazon is supposed

to correct for these misspellings I

think they even say that they do so so I

think a lot of people don't set up these

misspelling campaigns but I actually had

have have had success with these before

some of them are more successful than

others but they're a good thing just to

try and then later on when we show you

how to optimize these you know if things

aren't performing well you can always

adjust bids or pause them right no

absolutely and you know just because

people out there saying you know Amazon

corrects with this they won't give you

any impressions like do it anyways right

what's the worst that can happen you

just don't get impressions and you don't

get sales right and so I've also tested

Spanish keywords for some of my really

highest highest volume keywords right

cuz there's there's a large Hispanic

population that uses Amazon in the

United States right so test things out

cuz the whole point of PPC and

optimizing and iterating these things

into success is by running a bunch of

experiments that's how you know I

figured it out in the beginning that

sure that's how Gregg figured out the

beginning so this is Amazon marketing

services there's three different types

of ads here we are going to focus on

sponsored products and headline search

for now so sponsored products basically

allows you to show

you're add in kind of a more prominent

way than a normal PPC allows so anyone

can sign up for a mess a mess you can do

like you can do it through vendor

Express right I teach exactly how to do

that I'm in my course I think I have a

video on YouTube as well I'm going over

how you can get AMS but it's not too

difficult and they have some really cool

tools that you can't really find

anywhere else as far as keyword research

so what I like to do here is um I search

marshmallow sticks for marshmallow

roasting sticks right cuz this this is

generally our highest volume there's 191

thousand monthly searches we're gonna

skip these two sponsored and go to the

organic position one product listing and

so when we open this what we're gonna do

is we're gonna grab the Aysen so the

a-sun usually begins with b01 but it can

look different right you can find it in

the URL usually after the /dt DP which

stands for a detailed page i'm so we're

gonna grab the Aysen head over sponsored

products and we're gonna paste it here

right and so when we paste it here

something cool happens so even though

this isn't our product amazon is

assuming that no one would advertise and

spend their own money to advertise other

people's products right so it actually

gives you keywords from Amazon right

this is Amazon data this is not an

estimate this is not you know how other

services like merchant words like are

making estimations and giving you

approximations and permutations at the

autofill feature of search this is true

Amazon data from the source right and so

when we scroll down you can put anything

for the campaign name and the budget

right because we're not actually

creating it right now all we're doing is

actually looking at the keywords so it

gives you suggested keywords when you

choose a manual targeting campaign and

this is amazing right because we did not

ever type into merchants or it's camp

fire roasting sticks

we never typed s'more skewers we never

talked bonfire

we never typed right blazing sticks or

any of these right so what we're gonna

do is we are going to grab all of these

keywords because you look at this is a

ton of stuff that we wouldn't have

otherwise had and so we're gonna grab

all of these

quickly and we're gonna open up our

master spreadsheet and we're gonna add a

new tab we're gonna call this AMS one

right because there is gonna be a second

way that we can use em as to get us on

some really valuable keywords and so

we're just gonna paste these in here

we're gonna try and see if it lets us

yeah okay so and we're going to we don't

really need these two columns and so now

we have a ton more stuff to work with

right and so the more keywords and the

more you know different permutations of

longtails

that you can potentially capture the

wider spread of potential you know

keywords you're going to actually be

showing four and winning ad options for

and getting sales for so if you have

anything you want to add to that Gregg

no that's really good I think this is a

good hack that most people don't know

about and I'll just repeat this real

quick because Kevin said a real pretty

quickly earlier you don't automatically

have access to AMS just because you're

using seller central but him in

ourselves we both created a video on how

to do and we'll include some of those

links in the description below yeah

absolutely

okay cool so then that is kind of how

you use what is called the sponsored

products right you can put and it

doesn't have to just just be one person

right I could go back and maybe I could

type in another one of ours right maybe

I could type in bamboo sticks because we

know that one is also highly has a high

volume and look here we see jungle

sticks that looks like an awesome

company and so you know we can take okay

so blazing sticks is actually first

organic here too but we could grab you

know another one of these that is very

close to it plug it back in in the exact

same way in the sponsor products and

start to build even more and more

keyword so we're not gonna show that

again you just showed it but let's move

on to the next way right so headlines

search is another way that people use

AMS very successfully to do keyword

research and what this is one of the

coolest like little hacks that I've

actually come across right so when

you're in headline search what you can

do actually is use Amazon's autofill PPC

box so what this is

is you know we can go and we can try to

surmise what we think the most relevant

and highest volume are right so we know

it's bamboo sticks we know it's

marshmallow and roasting sticks but what

about like campfire sticks or hotdog

sticks right those are a little bit

harder to know exactly what people are

searching and so what this does is

actually takes out kind of an ambiguity

and the guest and tells you right so if

we search bamboo all of a sudden we see

it straight from Amazon not only you

know all of these different words but

they also give us the amount of traffic

associated with these words right so

bamboo s is sheets right we could do k

for skewers and then all of a sudden we

have these long tail keywords that are

the you know the number of inches and

just because somebody is searching for a

bamboo forest excuse me a bamboo skewer

that is six inches if you see if they

see a beautiful listing and yours

happens to be 8 inches they aren't going

to you know necessarily just ignore

yours cuz it's 2 inches longer right and

so it's very important to have as much

representation for all of these longtail

keywords as we can get right so we're

gonna type in bamboo we're gonna type in

bamboo sticks and see what we see here

so we see decorative we see fake right

bamboo sticks for plants for vase these

are things that I would never have you

know thought of you know what I'm when I

in my brain the bamboo sticks are for

you know marshmallows there for you know

hot dogs

cooking at camping and things like that

so and then we can do camping sticks for

s'mores for hot dogs cooking right so

and then here's a misspelling that they

have so we had all those and you know we

could do what are some other ones we

should try Greg some of the hot dog

terms or sticks extra long for fire pit

for can't fire a dull right these are

great heat works guys because the more

words you have I've found in my in my

experience if you have a you know a long

tail phrase that's three words four

words five words or even more than five

words those are where you get the

incredibly cheap PPC sales right because

no one is competing on the word hot dog

sticks for campfire a dull right that's

a six that's a six string

keyword phrase there's I can guarantee

you that that is going to be a lower bid

than bamboo skewers right so we're gonna

add all of these ones and then we could

do s'mores s'mores

yeah s'mores kit maker sticks for fire

pit

let's do s'mores st yeah so wooden for

kids bulk and then we could do s'mores

again but with the apostrophe we could

do s'mores as K for skewers and I mean

you know we could do this all day and

the more and more words that you collect

the more and more profitable that your

PPC campaigns are going to be so we can

you know we just took a bunch of those

keywords and so we're going to add these

in to our Wow

we're gonna add these into our

spreadsheet as AMS too and so once we

kind of have all of these keywords then

we can start to think about okay

how do we want to populate our back-end

and what I mean by our back-end keywords

is literally the keywords that you put

into a product listing in the backend

that Amazon is using to index and what I

mean by index is show your actual

product when people search you know

specific keyword phrases as we saw we

saw Gregg's products show up right and

that's because he's indexing for those

keywords and Amazon has deemed his

product relevant for those phrases that

his product does show organically for

right and so excuse me and so one of the

ways that we do this and you know

actually just learn this from Gregg so I

was doing it a different way but

actually um do appreciate the way that

he does it a little bit better is we

want to figure out what the most

relevant single words are right because

in your back and keywords you don't have

to repeat words Amazon makes it very

clear that you only have to put them

once and Amazon's a nine algorithm will

actually do the heavy lifting for you

and kind of formulate the permutations

and the different longtail phrases from

your single word list and so what we're

gonna do is this master list that we

made of merchant word keywords right

this is the longest one there's like you

know fifteen hundred

different keywords here we're gonna copy

all of these and we're gonna come to a

website called word counter and Greg do

you want to kind of explain why why

exactly we're using word kana yeah so

this is a good kind of indicator of like

which words are essentially which

keywords are the most important for you

right so the ones after hereit's go we

see at the top is like stick than bamboo

then marshmallow then roast these are

like the most and probably most

important words to have even in your

title or even towards the beginning of

your title and then everything here

that's mentioned like you know more than

one time which is all of them these

should all be key words somewhere in

your listing or your back-end search

terms otherwise you're not going to be

you're likely not going to be indexed

for these particular words absolutely

and you know with the 250 character

update that Amazon did roll out right so

if you guys haven't heard of that before

you could have you know a ton more back

in keywords but people were kind of

manipulating and keyword stuffing and

just like putting a bunch of random

stuff that wasn't particularly relevant

to their specific product and so what

Amazon did was they limited on your

back-end characters that you are allowed

to actually be indexed for to two

hundred and fifty characters right and

so what this method does is it really

shows you you know if there's 1500

different words all with a bunch of

volume that you're getting from

merchants words from AMS from Google

Keyword planner from keyword I'll write

from all these different keyword

services it's very difficult to tell

which of these are most targeted and

most relevant then will give you the

highest chance of being indexed for

phrases that include these words right

and so what we're gonna do then is we

would just take 250 characters of out of

you know these top most searched words

right because it tells us the frequency

right here and we're going to plug those

into our back-end and feel very

comfortable doing so and that Amazon is

going to actually deem our listings

relevant and so what you want to do kind

of once we're here right we have all of

these different keywords right we have

misspellings we have AMS one from the

sponsored we have AMS two from the

headline all from actual Amazon data is

we're going to actually build out some

of these campaigns and so one

thing that I want to know just while

we're here right is that um as Greg

mentioned right we want to have

representation for all of these hyper

relevant keywords in our listing and it

needs to be in one of a few places right

it needs to be in your title or it needs

to be in your keywords or it needs to be

in your back-end right so your most

relevant most you know giving you the

highest click-through rate and sales

rate and things like that you want those

to be in your title your title holds the

most weight as far as what Amazon is

indexing you for and so once you kind of

have some data to look at from your

search term report after you get some

sales from PPC then you can actually

really iterate your title and we will go

over that when Greg leads the discussion

about optimizing PPC campaigns once we

are back on to my channel so if you guys

are interested make sure that you do

catch part two because it's going to be

Greg leading it and it's going to be

very good right so one of the things

we're gonna do is actually get started

so okay so we are in the campaign

manager so in the advertising menu we're

going to go to campaign manager and then

we're gonna go to create campaign and so

when we create campaign we can kind of

do two different things here and you

want to be specific right so we are

going to set up a manual we're gonna set

up a jungle Stix right so depending on

how many products you have you want to

be specific here because you'll just

thank yourself when you have a ton of

different products and you're looking at

all of these different things in your

search and report and you just like to

stay organized so jungle Stix manual

we're gonna do phrase match and we're

gonna set the daily budget to you know

maybe a hundred and nine dollars a day I

like to use a little bit random of

numbers right and it depends what you're

actually doing so I go over this in

detail in my channel and my course it's

a little bit more complicated but if you

have proven keywords right or you're

using a low bid keyword you know some of

the more advanced tactics I'll even set

my budget to crazy stuff like I'll set

it to like literally like four thousand

dollars a day just because Amazon won't

actually spend that much but they will

give you more impressions but you have

to be very careful it's more of an

advanced tactic and you know if you are

new to this definitely you know you can

start out even with like twenty or fifty

dollars a day right so we're gonna put a

hundred

109 dollars a day we're gonna start it

now and end date never right and so the

first thing that I want to talk about

really quick right here is the

difference between automatic and manual

targeting so automatic targeting goes

back to what we Craig and I were just

discussing right why it's so important

to have representation of these you know

super relevant keywords somewhere in

your listing because what automatic

targeting does is it kind of combs

through your listing and scrapes all the

key words out of your title out of your

back end out of your bullet points and

then it creates PPC campaigns for you

right so Amazon kind of does all the

work for you

in my experience automatic is generally

less profitable than manual just because

you can really get more creative with

manual you can test things yourself you

can play around bid prices and stuff

like that what have you what have you

found right between automatic and manual

which is better yeah so automatics good

first starting out for a product if

you've never had it before because it

gives you a good insight of what Amazon

thinks about your product some real

customer search terms even without

having to input keywords or anything

like that after some time generally most

people will stop their automatic

campaigns or put like a lower daily

budget because you can't optimize for

certain search terms inside of their

Amazon just chooses which search terms

they think are relevant for your product

and they just use your overall bid for

all those words even though like some of

these words might not be converting well

right yeah and so you know we're not

gonna actually go over automatic

targeting just because you know

literally all you do is click this and

press continue to next step choose your

product and that's it right there's no

there's no creativity there's no you

know research really involved aside from

building your list incorrectly right but

one trick that I do want to just quickly

mention for automatic targeting that I

have found to work is actually spreading

out your automatic campaigns and what I

mean by that is you know instead of

making one automatic campaign with a

hundred dollars per day I will instead

make ten automatic campaigns with ten

dollars a day and let me explain why

right because how Amazon determines

whether or not they're going to give you

more impressions is based on the initial

impression so if you show your ad to a

hundred people and zero

people by Amazon says okay this isn't

relevant and they completely cut you off

give you no more impressions right and

you aren't going to be able to actually

get sales from your automatic campaigns

but sometimes your automatic campaigns

will choose different random keywords to

show these people first and so out of

that same hundred people maybe they

choose a different keyword and ten

people buy and then all of a sudden

Amazon seeing write a ten percent

conversion rate and they're gonna say

okay this is relevant we're gonna show

this to a bunch more people and so

you'll see maybe like two or three out

of the ten campaigns being very

successful as far as profitability

you'll see two or three of them maybe

are not profitable right there they're

spending too much with that without

enough sales and you'll see maybe four

or five that have just no impressions

right because they were deemed not

relevant so what you do there is you

scale the ones that are profitable right

to kind of piggyback off that initial

momentum you you know downgrade or lower

the bids of the non profitable automatic

campaigns and then you can just pause

the ones that aren't working so um

that's just a little trick that I've

kind of picked up

I'll just added something real quick

people always wonder a question about um

can you i like compete against yourself

and the answer is no so like if you have

the exact same keyword you know in ten

different spots you're not driving up

the bid and all those different

campaigns right and Amazon actually goes

over this specifically they have a

little section in AMS where they they

show you exactly how they they prevent

duplicate bids it's basically just if

you have the exact same bid price

they'll choose one at random and so you

can go over to AMS and read on it if you

want but like like greg said he's

exactly right you are not going to bid

against yourself so we're going to name

this ad group manual merchant where it's

one manual phrase merchant where is one

and we select bamboo marshmallow s'mores

roasting sticks and the default bid here

you can kind of put whatever you want

cuz I have a little trick that I'm gonna

show you guys how I like to you know

actually show the ad to as many people

as possible but spend the least amount

of money doing it so we're gonna we're

gonna go over exactly how to do that so

excuse me so the next thing that we're

gonna do is we're gonna come back into

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