what is up guys it is Kevin with that
lifestyle ninja and today I'm going to
be talking about AMS or Amazon marketing
tool that Amazon is releasing and
allowing new sellers to be taking a part
of so all you have to do is go ahead and
sign up for a vendor Express account
which was super easy I didn't add any of
my products it basically just allowed me
into the Amazon marketing services from
there and so Amazon marketing services
is basically a new type of PPC that
allows you to target super targeted ads
in three ways the first way is sponsored
products the second way is headline
search and the third way is product
display and parked display guys is an
absolutely indispensable new tool that
every serious seller should be taking
advantage of right now and I'm gonna
teach you how to do all three here we go
alright guys so just a really quick
recap there's three different options
available and Amazon marketing services
we're gonna go through each one so
really quickly
sponsored products we've all seen this
right so this is when somebody appears
in a full horizontal with banner in a
product search and so you obviously you
know naturally your eyes assigned a
higher weight to something taking up
more of the screen rather than just the
regular you know PPC sponsored ads which
is just the little right boxes the
second one is a headline search so this
is the one that you see for kind of
major brands that want to really attract
your eyes and show not only a single
product offering but a series of product
offerings related to directly what you
just searched on Amazon and so the third
way and this one is very cool guys this
is definitely you should be taking
advantage of this if you're at all a
serious seller on Amazon so what this
does is allow you to actually advertise
in the bye box of another sellers
product listing and so what this allows
you to do guys is if you have a product
you can type in your most relevant
search term and actually advertise on
the product listing that appears first
in the organic search results so let's
take a look at all three so sponsored
product
right so what I searched here was yoga
mat and so take a look here this is a
sponsored product so it gives you kind
of more of the large portion of the
screen here and the horizontal kind of
attracts your eyes first rather than
just these regular you know smaller
boxes that normal PPC gives you and so
the second one is the headline search
right so this is the more like the major
brand so check a look here so I searched
garlic press and take a look so they not
are on there not only are they're
actually not advertising garlic presses
at all but they think that somebody
interested in garlic presses would be
interested in their other product
offerings and so they're actually
showing you an entire headline sponsored
ad of their collection assuming that
somebody interested in the search term
would also be interested in their
product so very cool and then the third
one is product display so check this out
so I searched yoga mat and this was the
one we looked at for the sponsored
product listing the banner ad and now
that we're in the bye box inside the
product listing so we're able to add to
cart or buy now take a look right here
so this is the product display ad so
there's only one right and it's very
related so we're looking at a premium
mat a better grip you go friendly mat
right and this is only black maybe maybe
somebody wants something more colorful
or cheaper so this one's you know four
cents cheaper 755 reviews and they have
all these different colors right like so
they're exactly they're advertising
specific to this listing they're saying
more colors more colors than what right
more colors than this mat right here
right so they only have these offerings
right here it looks like this one's out
of stock and so they're saying that they
have more colors better prices and we
sell mass as their brands right so you
can really know that that's really what
they're focusing on is the yoga mat and
the mat in general so those are the
three services for Amazon marketing
services guys so definitely check this
out it's very interesting it's a new way
to do PPC and you really want to take
advantage of all the options that Amazon
gives you to stay ahead all right guys
so that is a quick preview of Amazon
marketing service
and if you found this helpful please
make sure you check out our other videos
and make sure you subscribe and always
always always check out the Facebook
page guys because we really put out a
lot of great content for you guys and
there's much more detailed thorough
walkthroughs on not only AMS but all
types of advanced stellar topics for
Amazon so if you want to take your
seller account to the next level join us
guys and join our Facebook page I
promise you you won't forget it
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