What is up ninjas! Kevin David with that lifestyle ninja today we are going to
Talk over exactly how to find a home run products to sell in q4 on Amazon FBA and
We are going to go over the brand new top secret best three ways to do front
Entry search for Amazon FBA trust me guys you have never seen these
Before and they're going to be good so stay tuned what does that mean just we
Have a very very good one for you today we're going to be doing product research
Going into 2018 the brand new never before seen or released product research
Strategies that I've personally been using to find incredibly profitable
Products so what we're looking at right here is lists of the best ten thousand
Selling products in a specific category on Amazon FBA so what I mean by that
Guys is for the baby category these products right here are the bestsellers
Based on sales velocity so these are the best eight thousand nine hundred and
Thirty selling products in the baby category on Amazon FBA and that's very
Exciting I've never before released this and we do have more than just baby bees
In my experience are the most profitable Amazon FBA categories to do product
research in and thus you know find products to sell in those categories on
Amazon FBA so we're gonna look at baby really quick but we also have Beauty
home-improvement industrial kitchen lawn and garden office products pet tools and
toys that we can also take a look at and these lists are not available to the
public but we will be sharing them down in the description so if you guys are
interested go ahead and download them I have used these specific lists to find a
ton of super profitable products in the past all you really have to do is know
how to manipulate the data in a way to really hone down on which of these
products to actually take a look at and that's we're gonna do right now so
excuse me we see the item name here right so these are the names of the
products themselves but we want to actually narrow this down a little bit
so average review rating so we want the review rating to have some room for
improvement right so we want this to be less than let's say four point zero one
so now only four out of five star ratings are going to
which means that there's some room for improvement we can take a look at some
of the negative reviews on the products that we are actually taking a look at to
see if we can add value in some way what we also are going to take a look at and
very importantly is the total number of offers so the total number of offers
basically means how many different people are you know offering that same
product on a listing you don't want a hundred different people a hundred
different hijackers on one listing so we're gonna do go ahead and do less than
ten just really quickly to narrow it down and we can take a look at how many
we have left afterwards but I want to narrow down a few things just to begin
with so again probably the most important factor here guys is customer
review counts so we're gonna take a look at this one we're gonna go less than
let's do fifty one for now just to see what happens so now we went down you
know from what we started to 784 so you know almost 9000 down to 784 I want to
take it down a little bit further though so let's take a look at minimum price so
a minimum price what this is is obviously what it sounds like the
minimum price the anyone who is actually offering that product on the listing is
selling it for and so we don't want this to be too low because as you know if you
do have experience with that Amazon FBA or follow any of my stuff kind of the
lowest price you can sell a product profitably for on Amazon FBA is in the
you know thirteen fifteen eighteen dollar range and so we are going to make
sure that this is a greater than let's do twelve ninety eight so the
minimum price there's no that means no products are gonna show up that are less
than twelve dollars and ninety eight cents and the reason we're doing twelve
ninety eight instead of thirteen Ryan's we want to try to be one step
ahead of the people who are one step ahead right so some people might put
thirteen but that's what everyone's putting right so some smart people might
put $12.99 to show a little a few more products than the people who put
thirteen we're one step ahead of the people who are one step ahead of those
people right because we're gonna put twelve ninety eight which means we are
going to see a few product that's slipped through the cracks that other
people are not going to see so now we started out with around nine thousand
and we're down to 350 right so these are order two based off sales velocity so
the ones that are higher in this list and numerically are the ones who had to
have the best sales so now we're gonna look at some of these products and how
we do that is just copy and paste the actual item name and we see immediately
that this has 109 reviews right so this is by Newby right so when this list was
generated this product had let's take a look
18 excuse-me reviews and now they have a hundred and nine right so they were
either doing view campaigns or you know really focusing on that or no maybe they
got a ton of natural reviews because people were just loving the product so
let's take a look at what jungle Scout has to say about this product alright so
these are these are these are pretty good numbers so we see you know a number
of different ten thousand or so with about a hundred reviews right we see a
lot of reviews on this one but not a terrible
you know very first let's take a look at right I'm doing I always try to do this
live for you guys so we can I can talk through you know what I'm seeing what
I'm looking for and things like that so you know not every single one I find is
going to be a home run I could you know like a lot of other people out there
want to try to actually show you really in real time you know how product
research is actually done so we're gonna take a look at their actual storefront
because they had some interesting products so maybe we could actually find
you knows maybe a diamond in the rough or something by running jungle scout on
their actual store for himself and if you didn't see that I basically just
clicked where it said newbie the link um on any of their product listings you can
find it in a similar way so we see that they have some pretty reasonable stuff
here they do have a lot of reviews excuse me all of you know they do have a
pretty wide range of products obviously all in the baby niche and so you know
it's not it's not super bad but we we do see you know pretty high reviews some of
this obviously is doable but this product price is a little bit too low
you know we're looking more in the third scene and above so we're gonna move on
but you know it could have been a good one so it's kind of how product research
goes Medela for people who follow my channel I now know what Medela is so I
didn't know before I'm not I don't have many babies in my life but I now know
what Medela is so thank you all so much for commenting
video so again you know these guys have a ton of reviews probably not something
that we would want to get into Medela is a large company and now no so we are
going to move on to the next one without too much time spent there so these
square trades these are just warranties so let's take a look at dr. Brown's so
we do see some reasonable stuff here right good good price points obviously
some room for improvement as far as reviews are concerned let's go ahead and
run jungle scalp and these are definitely much more what we were
wanting to see right so we're seeing dr. Brown's bottle three pack can you use
with or without a vent right but here here we go right so 44 reviews with
16,000 39 with 12,000 96 for 3 not necessarily what we want but you know
there's a number of different things in here that we could actually take a look
at and you know potentially follow up on so we're gonna not we're gonna go ahead
and save that one and open up a new window to take a look at more products
let's get it organized it's always good to say we're gonna with your windows
alright boppy nursing pillow and positioner see so I don't know I don't
know much about babies but you know this one looks real looks relatively
interesting right so we do see you know this is this is the numbers we'll return
to see right so 58,000 with 84 reviews absolutely incredible 26,000 with three
reviews 20,000 158 so you know we're seeing a lot of very very good numbers
here and we will talk about some of the new features that jungle Scout does have
right the opportunity score basically evaluates the overall kind of
competitive landscape of your jungle scale Chrome extension query we are also
going to talk about the associated keywords how to use these keywords to
find homerun products as well but we are going to talk about that a little bit
down the line so don't go anywhere so again this is a great one so we're gonna
save this one as well and we'll look for one more just while we're on baby
but again guys so I mean we it took us 5 minutes right to narrow down this list
of the 10,000 best selling products in the baby category based on sales
velocity is about five minutes to narrow this down with a
few you know filters and all of a sudden we found two really interesting products
right so we're gonna skip over the reason I skipped over these two is cuz
it's a Mandela modèle is a large company if you don't know I'm sure
people would be happy to point it out to you so the this product looks like it
has 498 reviews just interesting because when we hold this
they had 17 right so they've gotten you know 460 reviews in a very short time
which means that they're probably absolutely pumping money into this
overall campaign and you know for good reason because there's a huge amount of
there's a huge amount of revenue and this isn't a sneeze right some diaper
bag multifunctional waterproof I'm high demand but again high competition this
was probably one that I would personally stay away from just because you know if
they're getting that number of reviews in such a short time it's probably it
probably means that there are somewhat of a larger company that has pretty
unlimited budgets as far as you know doing about getting reviews in less than
you know legitimate ways so let's go ahead and move on to the next one
so diaper dekor plus diaper pail liner refills biodegradable some diaper pail
this is more what we're looking for right 32 reviews here so not necessarily
too crazy but again here we go so this is a very interesting one so we
see you know very low reviews with 6,000 and revenue you know not necessarily
what we're wanting to see but here we go right so the two-count 1184 a little bit
lower on the price but we can make it work if it has a very low cost of goods
and a low shipping per unit cost which we would have to calculate when we're
doing our profitability analysis anyways so again 32 reviews here with 53,000
dollars in revenue we see some huge revenue numbers 107 right 12,000 this is
definitely one that I would want to take a look at 30,000 156 reviews right 10000
137 definitely one that is again interesting so these are three products
that we found literally in ten minutes and again that was all 100% live and I
don't know a single thing about babies and so that
is the power of using these lists of the 10,000 best-selling products and that
was only one one of these lists right so we're also we also have beauty with the
top 10,000 home improvement top 10,000 right lawn top 10,000 kitchen one of the
most probably the most profitable overall niche in the Amazon FBA world we
have the top 10,000 best selling products by sales velocity and we can
narrow these down very easily in Excel with a few simple filters exactly how I
showed you guys to fine home run product so that is my secret
weapon guys I've shared it for the very first time if you are interested in
downloading these lists we will have the link in the description for the top
10,000 best seller so one of the next things that we want to do guys is just
make sure that it's not a one-off case and what I mean by that and when I tell
all of my students you know over and over again with the six steps of product
research is you don't want to just find one product that looks really great on
Amazon or excuse me on a jungle scale and assume that the overall landscape of
that product is going to be you know just as ripe so what we want to do here
is we want to find the actual main keywords here so dr. Brown's is a brand
right so this doesn't necessarily reflect the landscape of the overall you
know keywords people would be searching to find this product and so I'll
illustrate what I mean by that right now so we are going to I don't know let me
let me take a quick look options so let's let's erase the brand name right
okay but this is still bringing up 100% so let's just do three piece wide neck
glass bottles all right so now let's run jungle scalp so we do see first of all
we do see you know a headline ad which is a good sign people are profitable
profiting off PPC right we see a sponsored ad up here which is again a
good sign so let's run jungle scout on this overall niche so we do see dr.
browse right this is the one that caught our eye
16,000 344 reviews we do see a number of other you know enticing ones 13,000
again a little bit high on the reviews here with 164 but you know this again
doesn't look that as enticing as just looking at dr. Brown so it's important
here to take a look at the overall niche so let's take a look at the next one we
did boppy nursing pillow and positioner so
let's take the brand name out all right let's take this dial out and just put
nursing pillow and positioner all right and so then let's run a general Scout on
just nursing pillow and positioner and see we see other brands here and now
which is a better reflection of you know the overall competitive landscape and
let's take a look so we see a couple with high reviews but again here we go
so you know 7,000 37 60,000 84 these are absolutely fantastic numbers you know
almost all the way down the board with a few exceptions so this is a very prime
niche that we wouldn't have been able to necessarily tell unless we had looked at
the overall landscape rather than the one product that we found in our product
research so let's do it one more time so diaper dekor plus it's the name of the
brand so I would assume I would assume that diaper pail liner refills
biodegradable it's biodegradable so I think that would be the actual main the
main keyword that people would be searching to find at these actual
products so this is the product that we found right the 53,000 132 reviews but
we do see a little bit light revenue here you know these are some ok numbers
a hundred thousand we do see you know some crazy revenue numbers but again
with a little bit higher of reviews you know 67,000 with four reviews is
absolutely insane so again we do see some good numbers here medium demand
with low competition so out of these three I think I would immediately you
know discount this one and we'll just take one last look just to kind of
cement at home for everyone so how we how we actually went about doing this is
instead of searching dr. Brown's which does have this one nice listing we
actually took out the brand name made it more generic and targeted the highest
volume search term so now we see you know a bunch of hundreds three hundred
you know some very weak revenue numbers and so it is not a niche that we would
want to get into so we are going to go ahead and close this one out
we are going to focus on these two so the nursing pillow and positioner and
the diaper pail liner refills and so these are two products that we found in
about you know six minutes using the top ten thousand best-selling products that
I will you know for the very first time share with you guys and so you can see
truly the power I think a lot of you guys are realizing how quickly you can
find these amazing products and you know you can look at their stores and you're
doing this all with a few simple filters in Excel and so I have a quiz for you
guys right so before before you look to the end of the video right wick you have
to make a guess right now which is going to be the better product to sell are we
going to go with the nursing pillow or are we going to go with the diaper pail
liner refills and I will reveal this at the end of the video guys so no nobody
cheat right shoes right now pause the video throw a comment below in the
comments tell me which is going to be the better product to sell is it gonna
be the nursing pillow or is it gonna be the liner refill so don't she throw a
comment down below and tell me and I will reveal at the end of the video
exactly how to tell which of these products is going to be the bigger home
run alright guys so let's move on to the next topic that we are gonna discuss as
far as brand new product research methods before Amazon FBA but before we
do I just want you to know you know and again reiterate incredibly how important
and valuable these are literally we looked at just maybe just one of the top
10 most profitable categories on Amazon FBA and every single one of these ten
different excel sheets has you know ten thousand products that have been
identified as the best sellers in the most profitable categories on Amazon FBA
and with a very simple filter you guys can narrow that down to find a ton of
products so let's move on we're gonna take one of these and we're gonna look
at some of the new jungle scalp features so take a look at this specific one
we're gonna run Java Scout here and we're gonna try to run it again so here
we go so some of the new features that we do see here are the opportunity score
which again we have to do the page itself because it's looking at
the entire ecosystem rather than a specific product that was my mistake so
we're seeing a ton of revenue here with not a ton of reviews so if the
opportunity score is you know so here we go high demand with medium competition
so it's giving us a six in my experience the highest score that you can ever get
on this is an eight it you know it might be possible to get a ten or a nine I've
never personally seen it and I've seen hugely profitable you know product
prospects at you know anywhere from a six seven or an eight so as long as I
see a six seven or eight I'm really not that concern generally you are looking
for green but if you use your brain here right you can see that there is you know
a ton of room in this specific niche as far as you know reviews are not all
fives not many reviews at all with a ton of revenue so the next thing that we
want to look at is excuse me associated keywords so the word cloud has a couple
of cool it has a couple of cool uses so you can see just by looking that the it
tells you similarly similar to how word cloud works which ones are the most
popular again it reiterates that down here top keywords you can download this
word cloud to excel which is cool because you can actually use these for
PPC and you know if you are one of my students you can use these have Jungle
Scout do the heavy lifting for you in a low bid campaign and if you are one of
my students or you know you do follow some of the stuff that I do on YouTube
you know that the low bid PPC campaign is by far the most profitable way to run
PPC and to find those longtail keywords you never would otherwise find by using
the broad match low bid campaign that I do teach so you can download these use
them in PPC but another cool way that you can do it
is you know just look at the actual words themselves alright so pillow
nursing positioner so let's take a look at positioner because positioner has 19
pillow is a little bit not related to this specific niche nursing again could
have a lot of you know different meanings breathable boppy positioner so
because this is a brand word breathable is another one that could you know
it's a clothing so the most relevant to this niche and also the most you know
commonly appearing is position so what we're gonna do here is we are going to
actually type this in to merchant works and so what merchant works is is it's
basically an aggregator of keywords and it gives you an estimated monthly search
volume for those keywords and so we're gonna use this in slightly different way
so we're gonna actually do product research with merchant words rather than
doing keyword research and so let me repeat that just so everyone's kind of
clear on it normally merchant words you're trying to find you know keywords
are on PPC or to put into your back-end keywords are to put into your title or
you know your bullets or things like that we're gonna do it in a slightly
different way so we found the most popular word that was most related to
this specific niche which is positioner then we plugged it into merchant words
now we're seeing the you know the suffixes and prefixes that merchant
works is finding based on you know thousands of searches monthly to give us
you know permutations of the word positioner so we see sleep positioner we
see baby positioner infant positioner so we want to see multiple keywords if
we're gonna go into a niche because we want to be able to actually advertise on
PPC for you know these specific keywords if it's something like an angle eyes
drooler right there's not many ways that you can say angle eyes drooler you could
say sleep positioner in a bunch of different ways you could say you know
something to position your baby for sleep or sleep baby
you know angler or you know any number of things you want to see multiple
different ways to target your keywords and the second thing that you can see
from this is that we can see that maybe there's other things that we could
actually find here so again perfect example car seat positioner so this is a
completely different product that you decide in a different way to actually
position your baby in the car rather than at the house so this again
immediately we found a second product that we could then go on to Amazon and
type in car seat positioner so let's do that really quick and I have no idea
this is gonna be a good one because I'm doing this all alive but we'll see so
car seat positioner so we do see a couple of things here see what jungles
got to say excuse me so here we go not as crazy a volume as the positioner in
you know the home but we do see some interesting stuff we see a seat belt
adjuster which is a totally you know different area we see a seven out of ten
or out of eight and potentially and we see some stuff that's definitely
interesting to piece baby head support right so these are new products that we
never ever would have been able to find you know unless we use this kind of
merchant words product research hack so we found car seat positioner and then
all of a sudden when we type that in we we found a you know baby head support
pram stroller safety seat fastening belt right so a support a head strap for
babies and these are products that we can now go down further and further down
the rabbit hole to explore these new options and all and the way that we were
able to find that right is through the merchant words products research pack so
again for summer maybe it's a wrist positioner sleep positioner wedge right
so maybe we're looking at the wedges rather than the overall positioner so
again we found some really cool products using this and I've used merchant words
with you know single words that are most relevant to niches that I've identified
as being interesting just that single word into merchant words and see what
permutations that merchant words brings you back so you can do further product
research all right guys the next thing that I want to talk about is shut up and
take my money so a lot of you have probably heard about this it kind of
originated from a meme from fry from Futurama
so somebody capitalized on this and made a website from it in a very intelligent
way and we're basically all they do here is you know just take products from
Amazon that they think are funny or interesting advertise on Facebook bring
people here and then earn affiliate Commission's so they're not actually
selling any of these products themselves as we can see here they're affiliate tag
is right here so every time somebody buys this product through their
affiliate link which we can see right here this guy makes you know ten percent
of the money so he's making like three dollars
so that's not what we're taught that song we want to talk about though what
we do want to talk about is how you can use you know websites like this to do
product research so maybe you find a website product here you know some of
these things are small and interesting I've seen this specific product on
Amazon a bag of unicorn farts maybe you could make it like a bag of fairy farts
our bag of Donald Trump farts or you know something polar that people could
give as a gag gift to people who feel very strongly about a specific subject
so you know just kind of the hardest part about product research for a lot of
people is just getting kind of stuck at the beginning so never never never let
yourself get stuck there's always so much you know motivation and inspiration
for you available sometimes you just have to know you know where to look so
this is an interesting one like a where werewolf dog muzzle right a Pokeball
pizza cutter just a lot of different things that you'd never really think
about right a Death Star toaster that makes a you know toast in the form of a
TIE fighter which is amazing right and I you know I do I do product research like
this all the time life-sized dancing baby Groot I've seen a baby Groot that
sells on Amazon that's kind of like a solar dancer that you put in your car
that sounds absolutely ridiculous numbers right so there's a lot of just
stuff that you can take a look at here to get inspiration and to create your
own little creative twist or you can find kind of a hole where it's not on
Amazon and it is selling well here and you know if you are curious about
whether or not it's selling you can you know take a look at Google Trends type
in Snorlax slippers on Google's trends you could type in Snorlax slippers it's
hard to say Snorlax slippers on buzzsumo to see you know the social traffic
around the internet but one of the things that I wanted to highlight here
is so there are multiple websites like this so shut up and take my money is
only one website maybe you're looking at wish calm maybe you're looking at eBay
maybe you're looking at any number of different things shut up and take my
money is just one that I've used in the past and so another cool little way that
we can kind of take a shut up and take my money and find similar websites to it
is a website called similar web which is you know a very creative name obviously
because we're trying to find similar websites so there is a ton of
information here you know if you're trying to look at things for mark
things like that it gives you a global rank a traffic overview it shows you
where the website traffic is from by country well we are going to focus on
right now though is competitors so we do see that shut up and take my money has
competitors right so coolest gadgets is one some of these are not as relevant
right YouTube obviously shit you can afford is a great one right this is why
I'm broke procrastination cool things see a ton of
these websites that I personally would never think about actually visiting to
do you know product research on unless I used similar web so let's take a look at
some of these actual websites and I've never looked at any of these before so
maybe they're gonna be terrible but you know maybe they're gonna be good so I'm
gonna type in shit you can afford take a look at coolest gadgets so this has you
know kind of a hero 6 this isn't necessarily a great one cuz electronics
isn't something that I would want to personally get into so we're gonna close
that one out so you can afford right honest t-shirts we're looking at
t-shirts you know if you are interested in merch by Amazon you can look at
teespring there's always inspiration for the best selling t-shirts on a variety
of different like Shopify teespring websites you can look at these type of
things right an LED valve cap only 2 dollars and 28 cents via Amazon you can
actually buy ladybugs via Amazon I do remember that rainbow flame crystals
right so a lot of these products would be so difficult to think about unless
you actually kind of had the inspiration of seeing them from these types of
websites so fire starter kids shot glass let tons of different things that you
can get inspiration from into product research from this is why I'm broke calm
I've actually visited I think I've actually bought something from this one
bro calm they have like ridiculous things that you'd never even think about
like I think you can buy like $20,000 mech suits to make you look like an Iron
Man but again tons of different stuff here to take a look at and you don't
necessarily only have to look this in the context of Amazon right so
grow your own marijuana seeds obviously this would be a gain category on Amazon
but it would be though it would be something that beat you no more perfect
for a drop shipping website right or a Shopify website or if you're even making
a simple click funnels landing page sales page to sell these and manually
fulfill the orders or you could use like zapier or you know order linux to
fulfill those orders on click funnels and so you know all the whole point of
all of this is to kind of get the cogs moving so i think a lot of you out there
kind of starting to realize how interesting these websites can be right
and so when you find a website that you are interested in like this is why i'm
broke or shut up and take my money you can use similar web to actually go ahead
and find you know websites that are similar like this ultra telephoto zoom
lens for twenty six thousand dollars you know right it's a great deal and you can
see it based on how many saves that people have on this is why I broke calm
the overall interests of you know the overall product itself right this is a
hilarious one right here for a gag gift right embarrassing prank shipping box
you can send this to somebody as a gift right and then just not wrap it and open
it up maybe their husband or wife opens it up and it's a hilarious kind of
little situation fetish coloring book a lot of these would be perfect gag gifts
so I hope that was interesting I use this all the time right gifts for men
gifts for women we can you know kind of parlay this into Mother's Day Father's
Day maybe it's a Christmas specific gift and we can use camel camel camel to kind
of evaluate seasonality and as well as Google Trends to evaluate seasonality to
make sure that the gift the gag gift is selling all year round
obviously gag gifts and gifts in general are going to have spikes during the
holiday season but these websites are absolutely fantastic for kind of getting
the creative juices flowing as far as unique product research all right guys
so the next tip that I want to go through is actually Pinterest so a lot
of us have heard about Pinterest but there are some actual cool ways that you
can use Pinterest to do specifically product research and so what we can do
actually is just type in products or even just you know the product and let's
see what comes up so immediately right we get some kind of
artsy stuff which would be perfect for you know Facebook advertising we see a
bookshelf very cleverly designed bookshelf and you know some of the
things that we want to take a look at here are you know the number of pins
right and so the number of repin so we see two point three thousand it does
actually order your what shows up by the number of you know Pitre pins and
popularity right so things that are trending they have their own you know
algorithm because obviously from Pinterest perspective the more you click
and the more you stay on the website the more money they make and so they want to
show you the most interesting things as deemed you know most interesting from
other people so this is a really cool one that I've never really thought about
before so it's gonna Amazon and see if that even exists so what does that even
called skull fireplace logs so we're gonna type in skull fireplace blogs so
we do see that there okay so there is one it's not prime right which is a huge
factor obviously is somebody would if somebody's gonna pay $80 for a you know
a human fire pit skull and there's 93 reviews which means that people are
actually buying it right two hundred and twenty-five dollars is absolutely crazy
so we do see that there are some sales here right ten thousand dollars a month
with 93 reviews only a four out of five star rating and not prime eligible so
you know the very first one that I thought was interesting you know we can
cross-reference it on Amazon FBA we can take a look to see you know if
there's any Shopify sites if we if we search I'm kind of the same phrase into
Google and see what comes up so that was the Amazon listing if we just looked at
so we do see the awesomer right which is probably some type of you know Shopify
site let's take a quick look right so yeah so it's the same exact picture that
we just saw actually on Pinterest so they're just taking it straight from
there for sixty-five dollars cheaper than Amazon right so again this could be
a drop shipping item and you know it could be a great Amazon FBA item cuz
it's a you know it's gag gift it's it piques people's interest right you can
you can advertise on pbc for just fireplace logs artificial fireplace
logs carbon fireplace logs all the different types of keywords for it right
and we have and we do see some sustained demand from Amazon if there's 93 reviews
that means people are buying it right if there's people commenting and there's
things being written about these specific items again that's the exact
same picture then you can see that people might be actually interested in
it right so and that was just the very first product that we actually looked at
so let's go back to Pinder's really quick some blackout curtains very
beautiful right this would be very visually stunning I'm kind of image to
sell via Facebook Ads we could take a look at blackout curtains on Amazon
right perfect perfect vegetable slicer we see like a kitchen Iraq with a
rollable kitchen rack a lot of things again to kind of get the creative juices
flowing which is the point of all of this right so this is a beautiful thing
I could actually use this right here wall decor idea install a paper roll
holders to create you know your kind of like whiteboard
excuse me to-do list type thing we see you know multiple scissors to be able to
mince vegetables you know kind of sectioned off frying pan to cook
multiple things I could actually use this I'll probably literally buy this
after I finished this video that I'm doing for you guys
and so again some really cool items that we found from Pinterest and some other
ways that we can actually kind of narrow this down even further that a lot of
people don't use and know about that I use all the time on Pinterest is all
pins instead of actually having the default checked we can go to Bible pens
so buyable pins actually excuse me it makes it a little bit more product
centric what people are actually selling and we can tell again from the number of
reprints how interested people are before we make that initial investment
right so please stay seated for the entire performance kind of a novelty
type poster or you know bathroom decor the perfect vegetable slicer two words
one finger kind of a play on two girls one cup probably for those of you know
that I don't actually know what that is I was just that's just I don't even know
what I was thinking just then um heart-shaped double walled glass tea mug
right so heart-shaped for the team of very good idea 28,000 refunds obviously
a ton of interest here I'm probably going to save that one for my own
reasons to potentially get in there right so a cute little penguin has kind
of hanging planter lit right Zen AF so kind of the gag play on kind of the Zen
life and like meditation type niche moon lamps again very popular on Pinterest so
right so we're just looking through these and in about five minutes we see
we're able to see a ton of different products that have a ton of different
social proof proven social proof and all we have to do guys is cross-reference
these on amazon.com see what's there see what the sales are like see if there's
an opportunity we can look on Google to see if there's you know Shopify sites
that are already created for these we can look on Google Trends for the
keywords to see you know the popularity of the sustained popularity so these are
very good ways and I think a lot of you guys out there starting to realize you
know how you know what we can actually do to be able to find products using
Pinterest so one last thing that I like to do for Pinterest is use they're kind
of autofill so if we put in products right it's kind of a little bit generic
so we can put products to sell we can put products for men right if we have
already uh you know kind of a line in place and we want to advertise for
specific people so maybe we can put products to sell and this is more kind
of info but if we just stick with our products then we can put you know cool
cuz it kind of gives us these prompts right so now we're only seeing cool
products so these are like cactus candles leave like grips which is
actually hilarious looking so this is actually from shut up and take my money
like we looked at before so it's kind of all interconnected guys so these are
kind of make your own drawers which is actually a really interesting idea that
I'm definitely going to save as well for later this is a great way for a handle
for a door right and so these are perfect products to you know take a look
at and we can even do more stuff so if maybe we have a company that focuses on
teens or women or you know that are awesome to buy or maybe we're only
looking for cool products for the home we can continue to take Pinterest Auto
suggestions here and now all of a sudden you know we have a plug that you know
pops up like that out of nothing which is amazing right we
can you know look at these custom-built countertops or these diffusers or maybe
we have the stag kind of plug inserts or a hanging bookshelf right so all of
these items and all of these different products it would be very difficult to
think about these unless we use these hacks so use Pinterest guys again you
know just type in products if you want to do large products small products for
teens women's products for Christmas maybe it's Mother's Day and then again
you can look an additional narrower down to Bible pin so use Pinterest guys I've
used it to find a ton of very profitable products alright guys the last thing
that we are going to talk about is how to do product research specifically for
q4 if you do if you are a new seller on Amazon FBA you may not know but q4 is
generally where you know serious Amazon sellers do about 50% of their revenue if
you think about that right 25% of the year doing 50 percent of your revenue or
more is a big deal right so q4 is when everybody goes crazy Amazon hires a ton
of more people right to come in and help fulfill orders and so it's a very
important time and so you know there are Amazon stars out there who are killing
it specifically only selling products during q4 and so it's very important to
think about and you know it is October 6 right now and so we are going into q4
right now and I luckily enough have been around for q4 2 in the past and so I
understand you know kind of the craze about it and how to go about doing
product research for it so let's use the same little hack that we were talking
about before using kind of a single word I'm specific to the niche we're trying
to look at and we're gonna see what we what we find from merchant words so
we're in the u.s. right now if you are in the UK or you know any different you
know Amazon region you can use the different ones I found though that
they're actually generally pretty similar and so I usually just use the US
because it is the most extensive so you see Christmas lights Christmas right
Christmas ornaments a lot of these things obviously are very you know kind
of Christmas century not to safety obvious so let's just choose one all
right let's just do Christmas cards so we're gonna type in Christmas cards here
and we see a number of one so if we run jungle Scout right it's
not necessarily close enough to Christmas in October now to see huge
sales numbers but you know this is the type of product that you'd expect to see
as basically as seasonal as it possibly gets right and so if we were to run
Google Trends here out expected to be very exactly like this right so a
hundred percent right during December of 2004 December of 2005 right and so it's
gone down a little bit if you guys ecards have become more prominent and
things like that which is you know something very interesting to look at
and think about but you know just for our example this works for anything
whether it's Christmas stockings Christmas pajamas Christmas you know
cookies crisps the cookie gingerbread houses anything associated with
Christmas right so get creative but we're just using this example kind of to
show you the tools available to you Google Trends is a great one
you know jungle Scout is a great one but we want to take one of these products
let's just take the one that seems like it's been around the longest right it
has the most reviews here so we're gonna click on this one we're gonna grab the
ace in here and it's actual it's after the slash detail page slash and then it
has the Aysen a lot of times it begins with a B it's kind of 8 digit or 10
digit alphanumeric sequence you can find it in the URL here excuse me we're gonna
go to camel camel camel so what camel camel camel is is it you know and for
those of you haven't used that I know it's a ridiculous name but you know when
you're a software developer and you're smart as heck you can name things
whatever you want so we're gonna plug in that Aysen that we just copy and pasted
from this actual listing right here it's a camel camel camel and now we can see a
few things so we can see that they generally price about the same at 1295
except for you know right before Christmas they actually jumped up to 53
dollars for this which is crazy but what were mainly concerned with here is the
sales rank so we're gonna look at sales rank here and this is exactly what we
would expect to see so that what this chart is representing is BSR and for
those of you don't know PSR is bestseller rank it is how Amazon
organizes all of its different products across all of its different
subcategories and so the higher or sorry the lower number of the BSR means the
higher sales right so if you are number one on VSR you are literally the best
seller in the whole ranking system right so you can see right here that during
you know right before December leading up to December kind of
starting after you know in the end of October it's really jumping up here and
then it kind of starts to fade throughout the year and then again we
can see it jump straight up starts to fade jump straight up so for the past
three years we can see very sustained demand so if we wanted to get into this
specific niche we could feel very comfortable that this is going to jump
up incredibly for one month of the year right or maybe a month or two depending
on how much of this you know lead up you want to get into we can see that there's
their bestseller ranked got actually up to 29th right when we see that their
worst it was all the way down to 80 almost 80,000 on the bestseller rig so
it's an incredible jump so this would be a product that we'd feel pretty
comfortable with investing in specifically for q4 and kind of the last
way that I like to do kind of q4 research is utilizing the jungle Scout
app and so what I like to do here is I select everything right we're in the US
market there's a few things that I like to actually exclude books right there's
a lot of Christmas books and I'm not particularly interested in getting into
the book niche Amazon has been notorious for driving those prices as low as
possible for the end customer which is really all they care about and so I'm
not interested in getting into books and I'm not interested in getting into
clothing because clothing has multiple sizes right holding a bunch of different
s KU's and you know the return rate is obviously higher for online clothing
sales because people don't know whether or not it fits so we're gonna exclude
these two we're gonna set a few other things right like we talked about before
we like to set our price for about twelve ninety eight just because 13 is
about the lowest that you want to sell a product for twelve ninety eight gives
you a few more products we want to be we want to have estimated revenue we want
to be five thousand or greater we want our refuse to be no higher right the
maximum in our views to be fifty the rating we want that to be four stars or
lower so the maximum there is four point zero one which means that there's some
room for improvement that we can actually you know maybe add value in a
place where other people might not be I'm in the listing quality right so
listing quality is basically an algorithm that jungle Scott uses
factoring in the quality of the title bullet points photos and description so
we want it to be about seventy five percent right so you know about a see
average so that there's room for improvement for us to improve that
listing through you know a written copy or you know
high-definition pictures or some way that we can actually add value to the
listing itself so we're gonna we're gonna look at standard size oversized
and fulfilled by Amazon Amazon being a seller and fulfilled by merchants and
most importantly guys we're going to put in Christmas here so search keywords of
Christmas right so we're gonna click search and so then once this fun gear
stops turning it will give us all 50 results right and we're gonna organize
these by reviews so we're taking a look here we see a star shower LED cork
lights USB rechargeable wine bottle right LED projector Halloween lights
which is interesting so that they must be you know both targeting Halloween and
Christmas and Mister Christmas so this looks like an interesting one so let's
take a look so this product looks like it like projects santa or something into
the window but welders okay so it looks like they're also doing it for Halloween
okay so they have six Halloween and twelve fully animated videos with sound
for Christmas alright so this is kind of something that maybe people would be
interested in if they have a lot of trick-or-treaters or people who walk by
their house or you know they want to show off their Christmas lights or
something like that right so let's let's take this ace in and let's take a look
so we're gonna plug this into camel camel camel again brings up the product
here and let's take a look at the sales rank so we do expect to see something
similar with I'm kind of the troughs in for December right so this one's been
around for two years and as we can see right it's fluctuating some but we do
see a definite climb as we get closer to December to raise that BSR all the way
up to it looks like nine thousand four hundred and thirty-four worst being two
hundred and sixty four thousand right so a huge huge jump and then again we see
it kind of fluctuating and again once December kind of starts creeping up we
see it all the way back up so that is how I like to do product research for
Christmas right you can do you can do a keyword comparison where you're looking
at merchant words for you know complimentary items
can look at jungle scout and you can play around all of these right these are
all very specific you know we could just we could literally just do 5,000 for
revenue 50 for reviews and nothing else right and search and just how Chris must
be the quantifier and all of a sudden now we have more stuff to look at right
so oil lamps countdown to Christmas advent calendar right I haven't talked
advent calendars are great I had those when I was a kid
Halloween barn dance night before Christmas full-size poseable hanging
character right so a ton of different things to take a look at here and as we
can see right 6000 revenue 12,000 revenue a month and this is a snapshot
as it is now right so we want to take a look at all of these and we'd want to
run them in a camel camel camel we'd want to run them in Google Trends just
to ensure that they are doing those crazy q4 numbers that we would be after
all right guys so last but not least we are going to go over the answer to the
quiz from earlier so hopefully you guys actually commented and made your guess
it's really important to kind of evaluate these things before hearing the
opinion of someone with a ton of experience right because then you can
kind of validate your thoughts and it's just helpful as far as product research
goes so the very first one that we're gonna go over is the nursing pillow and
positioner so what we're gonna use here is the ninja product research checklist
and so what this is is basically the culmination of a lot of different
experience that I've had going through product research sourcing a ton of
different products what is important to kind of evaluate out of a 100-point
score what is the most important factors from a profitability perspective when we
are dealing with sourcing new products so I already went ahead and filled this
out cuz I didn't want to like sit there and you know make you guys go through
all of it for 20 minutes so we can go over it really quickly so it sells at
least 10 parks a day right so we looked at jungle scalp obviously it does sell
10 bucks today top 3 related keywords have over 50,000 monthly searches on
Amazon merchant words yes indeed it does right many of them actually have 50,000
or more as we can see 137 thousand right derivative keywords four main keywords
right so think like garlic press versus jumbo got pressed or stainless steel
garlic press so we do see aside from just
nursing pillow we see pillow covers case inserts set right all of these have been
derivative keywords meaning that there's going to be enough keywords that we can
target from a PPC perspective to you know have a profitable campaign all the
PPC spots are used this is actually a no right so we only see two here we do see
the headline but not the side ads so that's a 0 out of 1 it's not a huge
factor but you know it does take away from our perfect score no legal issues
no trademark related to brand name right so people are not necessarily only
searching boppy which is the most the highest
popularity brand but people are definitely searching poppies but we
don't have to put the brand name for it to have the searches right so an example
of that might be like a Kevlar vest right so Kevlar is trademarked the word
itself right so people are normally searching Kevlar because it has become
synonymous with the product itself similar to how people say yeah I'm gonna
Google that or you know I've made a Xerox of that right so really what they
mean is a photocopy but when the product itself has become synonymous with the
trademark right it is important to stay away from those key word specific
trademarked search terms right so that's not an issue here 50% of the products
listed in the first 5 pages have less than 100 reviews yes
ensure no famous brands in the top three right so this is kind of an objective
one boppy is a reasonably famous brand but it's not something you know like
household like kitchen maid or something like that so we're gonna go with yes
there are no famous brands two to three products have less than 50 reviews on
the first page yep the first three items have less than 400 reviews this was
actually a no and we when we say the first three items we always exclude the
sponsored so we do see that the first two items have you know 832 629 but then
it drops pretty drastically product is not restricted on Amazon right so I
always recommend that people chat with Amazon seller support just to make sure
that you don't kind of end up in a situation where you're sourcing you know
lockpick sets that look great from jungle Scout numbers or you know some of
the magnets the little magnets that people use that as kind of
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