What is up guys! Welcome to the Shopify beginner tutorial so this is going to be
A tutorial on how to set up a fully functional Shopify store ready to make
Sales in under an hour if you are looking for a video on actually how to
Do product research how to find the best niches right how to find home run
Products to actually sell on Shopify then take a look at the video in the
Description it's going over a lot more of the product research side this video
Is going to be devoted to actually setting up your store for a complete
Beginner so we are going to do it completely from scratch
Starting right now so what we're gonna do first is go to Shopify dot-com and
Then we are going to enter our email address and then where we put your store
Name so this if you're gonna actually buy a domain from Shopify um it's not
The biggest deal this is going to be your my dot my Shopify store name but
Just for clarity we're just gonna we're just gonna make it what we want to call
Our store anyway so Steve golf samurais available looks like it is so we're
Gonna use golf for our example and we're gonna get a completely set up store from
Scratch ready to go to sell some real golf products and I chose golf just you
Know for very some ated because there's a lot of small items that are available
For sale it has an incredibly passionate user base it's a little bit harder to
find some golf products and they have you know small and cheap items that you
can ship out to a passionate audience a lot of which have discretionary income
as golf is a slightly more expensive habit and sport so I'm selling I sell
with a different system right you want to choose I sell with a different system
just because I mean it's not a huge deal here but you want them to kind of take
you seriously and so I usually say because I actually am selling on Amazon
for a million plus per year I just put this I generally recommend people to do
the same just because you know I don't know if it's just me or if Shopify
prioritizes people who are already doing more money because they think that they
the customer service so I generally recommend you know people to put these
options here and so we're gonna go to next so I'm
gonna fill this out quickly right now I'm in Sydney Australia which
is why it's pre-populating this and so I fill this out really quick just so you
guys don't have to sit here and watch me do it
but obviously you'd want to make this kind of your real billing address it
just makes things easier along the way so we're gonna go to create my store and
after it stops loading it's gonna you know start up our store creation and so
we see golf Samurai here we see welcome to Shopify Kevin here's some tips to get
you started and we are going to walk through kind of what's important in
these menus and how to actually kind of Bill about setting things up so the
first thing that we want to do is jump into online store and so when we jump
into online store it's going to give us the debut theme and so the theme is kind
of how the general look and feel of your Shopify website it's very important to
have kind of a nice theme and the one that I recommend personally is actually
one of the free ones so if we come down in here and to explore free themes and
we're in the online store theme section we go to Brooklyn so Brooklyn is one of
my favorites and it's very beautiful I prefer the classic model it has a mobile
optimized dynamic display meaning that it actually will dynamically resize
pictures for different browser sizes and it's you know lightning fast on mobile
and as you know sixty percent of traffic nowadays comes from you know your mobile
phone it's obviously incredibly important to have a mobile optimized
website especially one that loads quickly on a mobile phone you know on 4G
or LTE or 3G even if we're talking about particular places in the world so we're
gonna go to add Brooklyn here and now Shopify is going to do a ton of the work
for us it's going to add the Brooklyn theme to our actual store and once it
actually finishes adding the Brooklyn theme to our store but now we actually
have to apply it to our default theme so now we see Brooklyn here we're gonna go
to actions and we're going to go to publish are you sure you want to publish
book unless you're live Deane this will replace your current theme debut yes so
we're gonna click publish here and now we have the Brookland theme set up on
our store let's take a quick look at it just to kind of see what it looks like
familiar familiarize yourself with it just to
kind of you know get a general feel and so you're not you know overwhelmed when
it comes to actually applying changes to it and things like that so right now it
gives us kind of a default logo here this would be replaced
by your logo this is our hero banner I'm sorry hero banner is kind of the
images normally there's a couple there's like a slideshow between two and so
we're gonna grab a couple images right now and we're going to actually add them
um where I like to grab images is from a website called unsplash so we're gonna
go golf here excuse me and we see a hundred and ten free golf
pictures you want to make sure that you use things that are they don't have
copyrights and so unsplash is kind of a the best way that I've found to get
really beautiful imagery without having to worry about you know particular
copyrights and things like that so we're just gonna grab two of these quickly and
I'm just going to download these I'm just gonna download free here we're
gonna download both of these and once we have these it's very easy to actually go
in and set this up but before we actually add these images to our theme
there's two things that I like to do so one thing that's incredibly important
guys for you to understand is that if a website takes longer than a few seconds
to load people are going to abandon it and the reason that people's websites
load slowly is because they don't optimize the actual size of the images
that they use in their website and that is what takes the longest to load and so
we're gonna grab these two images that we just downloaded from unsplash we're
gonna come through tiny PNG com excuse me so we're gonna upload these
and what tiny PNG does is it actually takes you know larger PNG s or JPEGs I
believe yet and compresses them into you know that it optimizes the size of the
image for quality and file size and so this is going to make your website load
so much faster which gives you such a higher percentage to actually complete
the sale and so once it actually finishes compressing here we're going to
download these images and then we're gonna do one final thing by renaming
them something related to our golf niche just for you know a slight a kind of
improvement for our SEO or our search engine optimization so now that they're
finished we see that it went from four point eight megabytes to one point four
megabytes or a 71 percent reduction in the actual file size so every image I
use guys I do this and it makes your light your website load so much faster
which really makes a huge difference and so now I have these two five
that are the smaller ones so I'm just for you know organizational sake I'm
gonna throw away the old ones and I'm going to name this golf samurai header
image and then I'm going to take this same name and I'm going to name this one
golf samurai header image 1 so now that I have these two this all this does guys
is it helps with your google search rank and it's not a huge deal because most of
the traffic that we're gonna be driving is paid traffic anyways and SEO is kind
of a long drawn-out process that I've never seen a huge you know increase in
my sales from it's always been really focused on Instagram influencers and you
know partnering with youtubers and a lot of Facebook ads and Instagram ads and
things like that but that is for another video we are just setting up our store
right now and so what we're gonna do is we're gonna come in back into our
Brooklyn theme where we were before and if we go to slideshow here we see that
this first slide is actually this was this slide right here and so what we're
gonna do is we're gonna select an image and we're going to upload it and we're
gonna use the golf samurai header first one that we did and voila
so we're gonna go to select here and that is it so we added that first image
then again if we wanted to add the second image we just come into slideshow
and do the exact same thing here with adding the second image here and that is
how you add your home image to your Shopify store so the next thing that we
would want to do is we come into the slideshow here for a main picture and we
want to change this something else so we'd want to say you know the place for
gulfs finest or something like that and then we want the hero banner to say
something like you know the world's best golf products and so if you want to
change the button text you know you can say save now you want it to be SHOP NOW
I think people are used to seeing SHOP NOW so I'll just leave it as shop now
and that is how you update this if you want this to be you know just one line
if you think it looks better you can just say the best golf products or the
best golfers and so it's only one line it's really up to you guys what you want
to do as far as how how you want your store to look I'm just trying to teach
you how to do it in like a very a condensed way to really get something
set up and have a real live you know fully functional ecommerce business in
under an hour and so as we can see here in the theme it kind of goes from top to
bottom so this is our sidebar menu it's kind of like the first thing and then
the header right which is what we see here our header and then next or excuse
me our header up here and then what we see next is our slideshow and then you
know the next section down right here is the rich text so it's all kind of in
sequential order here when you click each thing it comes up so it's
incredibly easy guys this is where we have our collection so this is where our
product collections would be maybe this would be like men's golf polos and this
would be female or golf polos and this could be you know maybe golf accessories
or you know putters or something like that and then it has a featured
collection if you want to you know more prominently kind of show off specific
things and then maybe you know if you wanted this featured collection
appearing before the collection list all you do guys is you literally drag it
above and it changes dynamically the themes and so if you've ever made your
own e-commerce site not on Shopify it's incredibly easy what they've actually
kind of allowed people to be able to do in an incredibly short amount of time
and so that is the theme guys and we go so much more in depth obviously you know
in the course we have a free course we have other Shopify videos obviously on
our channel but I just wanted to kind of give a main intro into how to kind of
manipulate the theme and we're gonna come in here one more time when we
actually do go to add our products but before we do that I do want to add a
logo and so this is kind of the default logo that they give us and if you guys
don't have a logo you know just go over to fiverr.com go to the logo design what
I like to do here is just go to best-selling and then I'll just choose
one you know that is a reasonable price and has a lot of reviews so this guy's
ten dollars he has a thousand plus 4.9 out of five stars so obviously he's
doing a good job you know whichever one that I like the best
I generally pay you know between five and thirty dollars for oh very well and
designed logo and I generally ask for it in both black and white just because you
never really know what you're gonna finalize as far as your you know the
background of your products here and so what we're gonna do then is we're going
to actually add our logo so I had one made at prior to this
video just so we get out something here maybe it's not the best logo in the
world but you know I like it and that's what counts
so we're gonna save that so now we have our logo we have our you know main
header image in our slideshow we have our our hero text set up we have our
button set up and so things are starting to kind of come together so the next
thing that I want to talk about is your menus and so if you guys are getting
confused or you know you want some motivation or kind of some ideas of what
you actually want to create your menu structures as I suggest using people's
sites who are proven to be you know incredibly popular so color pop is one
of the most popular Shopify stores and if you haven't I teach you exactly how
to find the biggest and most popular highest trafficked stores in the world
in my product research Shopify video so if you're interested make sure you watch
that after we watch this video of course and it will teach you exactly how to do
that but color colour-pop is one of the most kind of popular sites anywhere and
so we are going to actually model our you know announcement bar and things
like that after what they've done so this is called the announcement bar and
so we're just literally going to do exactly what they're doing right now
we're just gonna do free global shipping over $50 for everything and I'm gonna
teach you exactly how to set that up don't worry
I like these being capitals just as a personal thing and so here we go free
global shipping over 50 and so we're gonna go ahead and save that and now
what we're gonna do is we want to we want to edit these and so what do we
have here so if we look here we see shop and new arrivals best seller so we're
gonna keep it simple and we're just gonna do shop and best sellers for our
menu structure and how we do that is in the settings menu and we're in the
header again right with the announcement bar and the menus right here and so what
we're gonna do is we are going to press edit menu and so when we edit the menu
here we see what we saw before was the home and catalog and just to show you
guys again we see the home and catalog and so what we're gonna change this to
is shop and we're gonna call this one best sellers
and we can talk about you know how to actually make these main menus link to
what you want like for example if you had a collection that you want it to be
your bestsellers we would just all we do is we come in here and we'd go to
collections and we haven't made the collection yet but we could make a
collection called bestsellers and then we could add products to it so we're
gonna do that later on don't worry I'm gonna show you every single step you
know from a very introductory perspective of how to do this and so we
changed it to shop and bestsellers here we're gonna press save menu and now when
we actually preview our store we see that it's changed to shop and bestseller
so now this is starting to look pretty good and I think you guys are probably
excited if you're following along because you know it's really exciting
kind of seeing these things come to life in such a short time without requiring
any type of coding knowledge or anything like that and being able to set up a
fully functioning you know ecommerce store in such a short amount of time is
really a truly exciting thing so I hope you guys are getting excited yourselves
I get excited when I do this and so let's take a final look at the theme
settings here so if we come back and we go to sections so we talked about how
they're organized sequentially here in in sections the header we talked about
the rich text the feature collections but one last thing I wanted to talk
about is the overall general setting so obviously we can manipulate anything we
want here very very easily so if we wanted to change the headings if we
wanted to change the body text maybe we wanted to change the button label to red
or you know if we wanted to change you know anything that we want here we can
we can basically change and if we save it it's going to dynamically update
which is super super easy and super super simple and it just works great so
if you want to change the text maybe we don't like the text that we're using and
we want you know our headings to be a different text we could go ahead and do
that and we see them change you know if you want to make it bigger smaller under
9 thickness they really give you just a ridiculous amount of kind of
customization all extremely easily the current page here this is something that
I always recommend people to actually change the reason for that is drawer
cart pages don't load on all browsers so if you want to you know make sure that
your cart is going to load and look correct on all different types of phone
sizes all different types of computers all different types of operating systems
things like that what we're gonna do is we're gonna change drawer to page and
this way our cart actually loads as its own page and you can actually do some
fun stuff when we talk about some advanced Facebook marketing when we're
only targeting people who visited certain pages but excluding people who
have not visited certain pages so for example maybe we wanted to target people
who got to our cart page but never actually saw our thank-you page meaning
that they almost bought but then they didn't quite do it and so we could
create a retargeting campaign of all of the people who almost purchased from us
but didn't just reminding them hey you know this is where golf samurai we sell
a bunch of fun stuff um come back and actually buy it you were super close and
so we're not gonna talk about um you know the advanced marketing stuff
obviously we go super in-depth on that in the Shopify ninja master class but we
are going to go ahead and save this right here and then we're gonna go back
really quick and this is the social media page and so what this does for
example is you know maybe you set up a golf samurai at Facebook page it's super
easy to set up a Facebook page if you haven't you can use Google Search
Facebook has how to set up a Facebook page if you don't know or I'm just go to
facebook.com slash pages I mean so when we actually add this in here we do see
it actually pop up here maybe we're gonna add our Twitter page that doesn't
actually exist yet but slash golf samurai and then when we add that we're
gonna see it populate right here super super easy guys so we're gonna save that
obviously you know I just copy and pasted this one because it's right here
this is not you know my facebook page this would have to say golf samurai
after I made it and so we do all that for all the ones that we want to added
you know I generally recommend for Shopify to have at least a Facebook page
and an Instagram Instagram is such an amazing tool for selling specific types
of products like fashion and you know makeup and cosmetics and things like
that right it's really important to know the demographic of the actual social
media sites that you are using to drive traffic and Instagram obviously is great
for that specific thing so we're gonna save and we're gonna go back the favicon
is this little thing right here so this is the Shopify favicon obviously again
if you want to have your own little you know golf ninja the favicon you could
have one created and fiber is a great way to do that you
can just go to that icon and there's gonna be a ton of people who actually
create favicons for you and again I always do sort by the best-selling it
just saves a lot of time and energy having to find people that you know are
as high-quality as some others so this guy will actually make your brand
identity logo and favicon for five dollars so you know six hundred
sixty-five five star reviews for five dollars for both of those is pretty
insane okay so we're going back here that's the favicon on the checkout page
I leave this the same you don't want to you know add too much customization
people are kind of used to Shopify checkout page so I generally leave this
actually alone and it does tend to convert better so that guys is basically
the entire theme until we come back to actually add in some product images and
really get our site you know 100 percent ready to to have some sales being
generated and so just for the sake of simplicity guys we're actually going to
take out all of our different sections except for our featured collection just
for the sake of this you know if you wanted to add your collection list it's
kind of the same process but we're gonna simplify things just so we make sure
that nobody's getting overwhelmed right because the most important part about
entrepreneurship and Shopify and Amazon FBA and all different types of
e-commerce and you know making money on the internet is just taking action and
getting started so we're gonna try to remove as many of the burial you know
barriers to entry as we possibly can and really make this as simple as possible
to get started and so we're gonna actually erase all of this so the
subscribe to newsletter section you know it is very important but I'm gonna show
you a much better way to actually increase the percentage chance that
people are going to subscribe to your newsletter in a much much stronger way
for actually a very cheap cost so we're gonna delete this news letter section
here and I'm gonna show you guys one of my one of my little secrets that I've
used to really explode the percentage of emails that I actually get for my email
signups which is one of the most important parts of creating a Shopify
store of creating a you know a brand that actually has longevity is building
a customer email list building a group of actual you know really devoted
customers who love your customer service who love the products that you're
selling and things like that so we're going to talk about how to actually make
that that pop-up and how to get crazy conversions
for that specific pop-up as well and so we're gonna save this and so now we have
a very simple store but you know a simple store is not a bad thing at all
guys it really is actually quite good because people you don't want to get
overwhelmed right you just think about if you're going to the grocery store and
you see you know a thousand different choices of cereal it's much harder than
if they had you know two or three and so you know you want to make it very simple
for your customer to make a purchase and that is the the kind of general theme
that we're gonna use right now so that is the theme guys and that you know in a
very short time we talked about exactly how to do that for a beginner we changed
our menu structure we added you know free global shipping over $50 which
we'll talk about in a moment and you know we took that from colour-pop
because they are one of I actually believe they are the most trafficked
Shopify site in the world and so you know you always want to use what these
people who have proven successful actually are doing and we'd like to you
know if I was gonna do it I would probably copy you know as closely as I
could to a lot of things are doing 20% off you know new arrivals bestsellers
and we're gonna talk about how to make discount codes
I don't worry and so let's jump back into the theme here and so we're gonna
go back actually into the menu and now we are going to talk about the actual
settings of your store and so what we're gonna do is we're coming down to
settings here and we're gonna walk through one of these or we're gonna walk
through each of these one at a time so this is our store name and this is you
know our store address so you'd want to put if you had an LLC here if you don't
you can just put your name for now don't worry about it I always recommend that
people don't get bogged down by this type of stuff until they actually start
to see some success right because don't don't worry about all the little tiny
logistics of all of the you know different legal business names and taxes
and stuff until you actually have a viable business so focus on the
important stuff for now and then we'll move on to that when we actually get
there so standard in formats this one's kind of important right you want to make
sure that you use whichever your you're accustomed to whether it's kilograms or
you know if you're actually in you know the USA or something like that use the
one that you feel comfortable with because when we set up shipping plans we
actually are going to have to talk about you know by weight and so that is all
for the general it's not too exciting we're gonna go to
payments here so payments is one that's obviously quite important if you are in
the United States or you're in Puerto Rico Canada UK Ireland Australia New
Zealand and Singapore or it is not available to US territories except for
Puerto Rico so if you are are in one of these locations then Shopify payments is
by far the best way to kind of do things but if you're outside of the of those
you know specific regions you can set up PayPal they also have alternative
payments which we go into you know super super detail obviously in the Shopify
ninja master class but we're going to you know make the assumption that you
are in one of those countries just for the sake of time for this tutorial and
so all we have to do here is just go to complete account setup and they're gonna
ask you you know stuff about your business and stuff like that if you're
an individual you know you could put your name and things like that and so
you just have to fill this out complete the account set up obviously you want to
make sure your banking information is correct and it's very important to have
your statement descriptor be your store name so you don't want people to make a
purchase on your store forget they made it and then they're checking their
credit card statement and they see something you know that they don't
recognize and then they dispute it because the number one thing that you
don't want to have happen guys is get disputes on credit cards from your
customers because Shopify payments will shut you down and it's a really annoying
situation to deal with that and so that is how we do our payments here and so
let's move on to the next section and this is our checkout so this is an
incredibly important part actually I feel very strongly about this that
account should be disabled nobody wants to make an account on a Shopify store
unless it's like a huge store like colour-pop or something like that
potentially where you have like rewards and you know teams of people kind of
looking after people so what I always very very very strongly recommend here
is to do accounts are disabled which means that customers will only be able
to check out as guess it's just at it just removes one step of friction for
the buying process and it's going to increase your conversions I promise you
guys so they can check out using either their phone number or email I prefer to
have customers can only check out using email just because you deal with
three codes and things like that when you are shipping to kind of the big four
countries on Shopify obviously or not obviously but which are that you know
the UK the United States Australia and Canada and so what we're gonna do is
we're going to go to require first and last name so this is very important
because how I prefer to do Shopify and have what I've you know made the most
money by far doing is actually using the drop shipping method and it just makes
things a lot easier when you are actually fulfilling orders on all the
Express which we will talk about very briefly which is kind of the website
that we do order all of the products from that we do ship to our customers
they handle all of the shipping for us and it's a really a beautiful process
but we want to make sure that we choose require first and last name here company
name you can have hidden address you can have optional shipping address phone
number you can hide use the shipping address as the billing address by
default yeah this is fun um enable address autocomplete it's fun this is a
very very important one guys ask for permission to send promotional emails to
customers from your store we want to change this to by default customer
agrees to receive promotional emails this means that if somebody purchases
from you you can actually send them emails you know have them add it to your
email list and you know really just be able to to email them which is super
important you know you occasionally might have somebody who thinks it's
spammy or you know unsubscribes but that's that's completely okay because a
lot of people actually will you know enjoy the the discounts and you know
promos and things that you're running to actually generate more business later on
so we're not gonna automatically fulfill we'll leave this as the default after an
order has been fulfilled and paid automatically archive the order that's
fine checkout pages English obviously refund policy what we can do here which
is fun is we can go to generate sample refund policy we do want to make sure
that we have all these Google and you know all the indexing and search console
and you know if you're running any paid ads ads from Facebook and Google all
their Terms of Service require you to have a refund policy a privacy policy
and a Terms of Service so we're gonna generate a sample refund policy here and
what we do want to make sure we do excuse me if later on we change this you
know may be to support at golf samurai calm it just looks much
professional when you're doing customer service and things like that and you
know it's kind of a complicated process setting up a support at domaine email
which we talked about in obviously the the ninja master class but for right now
I just wanted to point that out as something that you do want to change
later on so we're gonna generate our sample privacy policy again we do we'd
have to do the same thing here where we go and find our actual email address in
this one and change it and we're gonna generate our sample Terms of Service
again we'd have to change the email if we did want that more professional
support at so we're gonna save this so settings are saves and let's hop back to
the next setting we're gonna do shipping laughs just because it's kind of the
most complicated and I just want to super quickly go over these so taxes I
would suggest kind of leaving as the default here depending on where you are
Shopify will kind of populate what it thinks is best again don't get bogged
down here guys you know get a profitable store going get things working before
you worry about all the little stuff not that taxes or little stuff right but
it's just one it's just one more reason so it kind of gets stuck up and you
don't want to let yourself get get stuck you want to keep moving forward and you
want to actually get this working so we're going to notifications here and in
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