THE #1 FB ADS SECRET | HOW FACEBOOK AD EXPERTS GET HUGE SOCIAL PROOF F #Best Education Page #Online EarningOR PENNIES ON THE DOLLAR!

Facebook Ads

experts use to create huge social proof

for pennies on the dollar and I mean

thousands of likes thousands of comments

thousands of shares for all of their

Facebook ads before they spend money in

the expensive USA market so don't even

think about going anywhere okay so I

mean one of my thousands of business

manager Facebook accounts and if we jump

into this campaign here we're gonna go

into an actual ad itself and so this is

just some stuff at me and my buddy are

playing around with we test all types of

different ads that which is probably why

I get so many ad account shut down

because we really want to try to push

the limits see what we can get away with

and you know really get the most reach

and the most results for the smallest

amount of money so we're gonna jump into

one of these actual ads themselves and

then if we go over here and actually

view this Facebook post with comments

what we'll see is you know that it

actually has like a fair amount of

social proof so it has 112 thousand

views 1.8 thousand likes which is you

know a good amount 207 comments and 367

shares so it has a lot of what people

call social proof and so social proof

for those you don't know basically means

you know likes comments shares really

just you know socially proving that

other people are interested in this

specific subject or topic or whatever

this ad is actually you know discussing

cuz I think it was PT Barnum that said

that nothing draws a crowd quite like a

crowd which is really a beautifully

eloquent kind of way of saying that you

know it's like when you walk down the

street and you see a bunch of people

staring at something it's like really

hard not to also stare at it or if

you're on the highway and you see a car

crash everyone's looking at the car

crash and it slows down traffic so

everybody is interested if other people

are interested and that is what we're

gonna play off guys it's always good to

kind of understand your buyers and you

know the human psyche and things like

that and so what we're going to do is

I'm in this ad itself what we see in the

URL here is facebook.com

slash and then we see a slash post slash

and then this is what is known as the

post ID so we are going to copy this you

know we can save it right here but

basically all I'm doing is taking this

last number right here pressing copy and

then we're going to go back and we're

actually going to create a new campaign

so we're going to hop back into power

editor and go to campaigns and we're

gonna create a campaign and so we're

gonna call this social proof and the

campaign objective for those of you so

actually really quick so the campaign

objective for this right here this

campaign if we come in we can see is

reach so the objective for this original

campaign is reach so this is not traffic

which means that Facebook is not

optimizing for people to actually click

the link what they are optimizing for is

this to reach the most amount of people

right so we can make this objective

reach we can make it engagement and then

what we would do on this first round is

we would charge but we would target

countries like Pakistan India the

Philippines just places where it likes

are incredibly cheap and so we could

build up all the social proof for a very

inexpensive price so that would be the

first campaign once we've done that once

we actually built out you know all of

these views all of these likes all of

these comments and all of these shares

for a very inexpensive price by

targeting cheaper regions or countries

then what we were going to do is like

just like I said we're gonna grab this

post ID and we're going to actually come

back and we are going to create a brand

new accounts we're gonna create an

account and instead of what we had

before as reach or you know what we had

what we would have had as post

engagement what we're going to choose

now is either traffic or conversions and

okay so let's explain why you would

choose traffic or why you choose

conversion so if you have a lot of pixel

data if you know you know if you have

pixel data of people who are purchasing

on for example your Shopify site or you

have pixel data you know for purchases

maybe if you have a click funnels page

where you have a you know and a sales

page an order page and a thank-you page

if you have purchase data which means

people are actually seeing your third

and final page your purchase page right

or your excuse me your thank-you page

then you would run a conversions

campaign with the objective of

optimizing for purchases if you don't

have much traffic yet if you don't have

a lot of people actually in your

ecosystem if you don't have a lot of

pixel

data and what we are going to choose for

the second campaign once we have the

social proof that we got from our

engagement or our reach campaign for

this second campaign we're just going to

choose traffic so we're gonna call this

campaign traffic social proof one and

we're gonna call the ad set that and the

ad that as well just because I know what

I'm doing so we are now going to go to

save the draft so once we kind of save

to draft here it's going to open up our

power editor and then we are going to

actually start to build out this ad set

and so the beauty here guys is when we

were originally in that first campaign

we were targeting Philippines right we

probably weren't expecting to get a lot

of sales you know if you're selling a

digital product that might be a little

bit expensive maybe it wouldn't coincide

with their cost of living or you know it

just might be a little bit out of some

of their price ranges or if you're

selling you know products that ship to

the USA or whatever the case may be

obviously I can't address every single

thing that you could possibly be

Facebook advertising for but what we're

going to do now is we are going to treat

this as if we are really going to try to

get sales now when before our objective

was really just getting social proof so

we are gonna pick one of our custom

audiences here we're gonna do a

look-alike that we built out we're just

gonna choose this one the USA one

percent all leads and then what we're

gonna do we're gonna target everyone in

the United States just because this is

our kind of our first our first real

dive into this so we don't know

necessarily what's going to happen from

a traffic campaign perspective since

it's a new objective we're gonna run

this for all ages and all men and women

we're just gonna see let the ad data

actually you know let us kind of hone

down you know cuz once you once you let

this run with all ages and all men and

women you can really see after like

three days or so that maybe men who are

18 to 24 are really clicking through for

a lot cheaper than maybe women who are

24 to 35 or something like that and then

you can really start to split test and

optimize from there but for now and just

for the sake of you know brevity we're

going to just leave this how it is we're

gonna enter English as the language

detailed targeting so this specific

course is about remote work so we're

gonna do Tim Ferriss because he is

probably the king of that with 4-hour

workweek

and things like that so we're gonna

choose Tim Ferriss here and we're just

gonna make sure that we don't need to

click anything else we don't need to say

this audience automatic placements is

fine for now

and lick clinks lick clinks excuse me

link clicks is what we were going to

optimize for and we can with a bit about

be automatic for now a manual bit

impression is a little bit advanced and

we don't need to talk about that right

now and we're gonna change this to being

charged on link clicks rather than

impressions because we're really worried

about actual traffic and by traffic we

want actually people to click on our

links rather than when it's reach and

engagement we're really going to be

charged for impressions literally just

the number of people that we could

possibly show it to in that specific

case so now that we're done here we're

gonna jump up into our last little part

which is the ad itself and so this is

kind of where the old magic happens so

we're gonna actually choose the Facebook

page where the first post originated

from and we are going to instead of

creating an ad here so we're not gonna

add a new ad we're not gonna add any

images we're not going to create any

copy or anything like that we're going

to go to a used existing post and what

we did remember

this post ID right here we are going to

actually go to enter post ID so we're

gonna paste in that post ID that we

grabbed and now it's not showing the the

ad preview here because I have ad block

plus installed so if I was in an

incognito window or I disabled that

extension it would show right here and

so one thing that it's saying is this

post can't be used on Instagram since it

is a Facebook post and so one last thing

we need to do is hop back into the ad

set really quickly and go to edit

placements and remove Instagram as a

placement and so now that we've done

that guys the last thing we're gonna do

is just come back and add make sure

everything is all set up here our

Facebook pixel everything looks good to

go and so now we are good to go and we

are going to review draft items and

we're going to confirm it so now what's

this what is this is going to do is it's

going to set up our campaign our ad set

and the third of the third of three is

going to be the advert itself and so now

what we have done is we've taken a

pose that we got a ton of social proof a

ton of comments likes shares views right

in very cheap markets like the

Philippines Pakistan India those are my

three favorite for very cheap engagement

and once we have all that engagement it

gets a lot of other people interested in

that post we're gonna take that post ID

which we grabbed from right here and we

are going to actually create a brand new

campaign this time with a different

objective this objective that we are

going to do is instead of just wedding

engagement and likes and things like

that we want traffic so now Facebook is

going to optimize and show our ad to

people who are actually more likely to

click when we have when we run

engagement ads Facebook is showing our

ad to people who are likely to like or

comment or share your post but not click

your link it's changing the objective to

link to traffic actually has Facebook's

you know unbelievable line of data

really show your ad only specifically to

people who are more likely to click on

your link and drive traffic to your site

and so this is when we're going to

actually monetize right we spend a

little bit of money up front getting

people interested and then when you see

an ad on your own feed think about it in

your own life if you see an ad with one

life you're probably gonna scroll right

over it even if it's interesting but if

you see one with you know 2,000 likes a

bunch of shares a bunch of comments

you're saying Wow well all of these

other people are interested in it maybe

I would be interested in it too so it

really works guys and I do that for all

of the ads that I build and all of the

pros do this as well they really want to

try to keep it a secret because nobody

wants to kind of share it because it

works so well and so I quickly pause the

video just to actually get this ad

approved and now that it is approved I'm

going to show you really quick that the

campaign we set up traffic social proof

1 is the traffic objective instead of

reach instead of engagement right now

we're trying to actually convert some

sales using Facebook troves of data to

actually you know target people who are

more likely to click our link rather

than targeting people with engagement or

reach who would be more likely to

actually just like our post or comment

on it without actually clicking through

or purchasing or converting and so last

thing just because I never like to skip

any steps for you guys

I like to show you every single piece

and we're gonna go into the ad itself

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