How's it going today guys?
Welcome back to the channel.
I hope you're having a great day so far.
So today in this video, we're gonna be talking about
how to make more money on YouTube.
I'm kind of making this as a early Christmas present
because I know a lot of people on my channel
have YouTube channels, whether it's related to investing,
or entrepreneurship or whatever it may be,
I know a lot of people that comment on my videos frequently
have their own YouTube channels.
And as somebody who's been a full-time YouTuber
for almost 18 months now, I think I have
a fair amount of insight to share with you guys
about how to actually make good money with a YouTube channel
and I'm going to go with you guys,
go through that today and tell you guys
exactly what I'm doing to be making
the money I'm making here on YouTube.
So first of all, for those of you
who are not familiar with me, I want to go ahead
and cover a brief backstory of myself.
I started this YouTube channel back in October of 2016
and then in June of 2017 I quit my job,
back when I had about 10,000 subscribers on this platform.
At that point and time I was only making $1000 per month.
So I was not making a lot of money at all on YouTube.
I had to scale up this YouTube channel
in order to replace my income from my job
and that is exactly what I did over the next year or so.
So from that point forward, I scaled up
from about $1000 per month to $10,000 per month
over the course of the next six months to one year or so.
Now at this point and time, I'm closing in
on the $1000 per day mark on YouTube
which is absolutely amazing that
there's this much money to be made online.
But again, the reason why I share
these numbers with you guys is not to brag,
not to show you guys, hey look what I'm doing out here,
not to sell anything.
Merely all I'm sharing that for
is to show you guys what is actually possible
when you work hard and I think a lot of people
just have no idea how much money
you can make with a platform like YouTube.
Now you might be somebody like myself
where you're looking to replace
your income full-time with a YouTube channel.
Or probably more frequently you're gonna find people
who are doing a YouTube channel
as a side hustle of some kind, you know
to look into making some money on the side
and they're just looking to make some extra money
on the side for their hobby here which is making videos.
But wherever you stand, I think the advice in this video's
going to help you as far as making
the most money possible from this platform.
What we're going to talk about first,
is the bad way to make money on YouTube
and this unfortunately what every single person out there
does and that is what you can see here on the right
and that is to rely 100% on ad revenue from Google.
So most people think the only way to make money on YouTube
is to upload videos that get a lot of views
and then every single one of those views
has ads run on them and then you're making money
from YouTube from the ad revenue.
But there's a big problem with solely relying
on ad revenue for income from your YouTube channel
and that is the fact that views
can be incredibly inconsistent on your channel.
So if we take a look at the data from my channel,
I can't remember off the top of my head
but I know the best month on this channel
we were close to two million views if not a little bit over.
And the worst month in this calendar year was 400,000 views.
So if you can imagine there, my income from ad revenue
was also really high in that month
where I had close to two million views
and it was really low in that month
when I had about 400,000 views.
So that is what happens if you solely relied
on ad revenue as the income source from a YouTube channel.
Some months it's going to be really good
when you're getting maybe one or two or five million views
depending on your niche and other months
you're not going to get as many views
and your income is going to be cut proportionally.
So you can not solely rely on ad revenue
as an income source for your channel
unless you're just doing this part-time for fun and you
don't really care about how much money you're making.
But for me personally, I live off of my YouTube revenue,
I live off of this online business I've created,
so I can not solely rely on ad revenue
as the income for my channel.
So on the right here, that is actually
if you were to take the income from my YouTube channel
and break it up into segments where it is all coming from.
As you can see, about 40% of the money I'm making
from my YouTube channel and my online business
is from ad revenue paid by Google.
Now don't get me wrong, I made that mistake before
of solely relying on ad revenue
and then I realized I had to transition
into a much better business model
which is when I started incorporating
these other pieces here which I'm going
to teach you as we go through this video.
Without a doubt, still ad revenue
is the biggest source of revenue for my channel
and that is about 40% of the money I am making.
Now 30% comes from either my own digital products
or digital products I am affiliated with.
A lot of people are not familiar with a digital product,
but it's something like an online course,
an online membership site, any kind of paid guide
or paid resource.
It is something intangible that
you're creating and then you are selling.
Am I personally selling these courses?
I didn't personally create them,
but I am affiliated with a lot of different people
that have their own online courses
and when somebody purchases one of those courses,
I earn a commission in the process.
So, that is the second largest
source of revenue for my channel.
It's either digital products I've created
or digital products I am affiliated with.
Number three, the next largest is
other affiliated relationships
I have established with brands
and that's going to be direct relationships
with companies within your niche.
Obviously every niche is going to be different
and so I can't tell you exactly
who you should be contacting as far as
the companies within your niche
that are going to have relationships with you
and give you commission on the
traffic you're referring to them
but what you need to do is take a step back and say
okay, what are the brands in my niche?
And you should be establishing relationships with them
but we'll talk about that more
as we get into the details here.
The next smallest one, about 10% of my income comes from
something totally separate from my YouTube channel
but it's related and it's a separate brand I've started,
or created called Investing Simple.
I didn't actually create the brand,
it was an Instagram page I ended up
purchasing back in July of 2018
and that is both an Instagram account
and a blog that I'm building out.
And that accounts for about 10% of the revenue
for my online business here.
And then that small 5% pie right here
is just the money I make from sponsored posts
either over on my Instagram account
or occasionally I'll do a sponsored video on the channel.
Very infrequently.
I do have one that's probably come out already
but, very infrequently do I do
sponsored videos here on YouTube
but I do a fair amount of sponsored posts over on Instagram.
The reason why it's a good idea
to have all these different components working for you,
is because at this point and time
you are not solely relying on any one source of income.
If all of a sudden, YouTube decided to stop paying ads,
well that's only 40% of my income
and I still have the other 60%
that's gonna pay for my rent and pay for my bills.
And if all of a sudden my digital products
and the digital products I'm affiliated for stopped selling,
well I still have another huge piece of revenue here
coming in from ads and all these other sources.
You know the old saying, don't put
all of your eggs in one basket,
don't rely on one source of income,
that is all true here with your YouTube channel.
You do not want to rely on any one thing too much
and if you're sitting there and you're 100% reliant on ads,
well then you're gonna have a couple of stressful months
at some point when your views are down
and you're just not making enough money to sustain yourself.
So I would recommend starting to build out different
revenue streams before that begins to happen to you.
So that being said, I want to now go ahead and cover
10 different ways you can make more money
with your YouTube channel and I'm going to tell you guys
exactly which ones I'm doing and the ones
that have not worked well for me.
Number one, the very first thing I did the second
income or revenue stream from my YouTube channel,
the easiest one to implement is Amazon Affiliate links.
If you look down on the description of this video,
you're gonna see links to different books that I like.
I used to link to the gear I was recording with.
I think now I only link to books that I like.
You know, my favorite investing or business books,
but this is by far the easiest way to
make more money with your YouTube channel
and that is to simply add Amazon Affiliate links
to the description of your video.
You can do this as an upload default,
that's how I recommend doing it.
That way it shows up in every single new upload
that you post.
But what you're gonna basically do is link to
any products that you use frequently in your videos.
Link to any books that you discuss in your videos,
you could be doing a book review
when you're talking about a particular book.
All you have to do is hold that book
and say hey, if you want to purchase it,
the link's in the description below.
And then anybody who clicks on that link and purchases,
you're going to earn a commission in the process.
So Amazon Affiliate links are the easiest way
to make extra money with your YouTube channel.
It will take you less than an hour to set up.
It'd probably take you 10 minutes to be honest with you
to apply for the Amazon Associates Program
and then toss some links in your description.
For me that was an easy way to make an extra couple hundred
dollars from my YouTube channel with very little effort.
So if you don't Amazon Affiliate links yet,
I would highly recommend that.
A lot of these different points here
I have other videos expanding upon that topic.
I definitely have one talking about Amazon Affiliate links
so I'm going to link it up in the description below.
Number two, the second thing that you should do
or the second way that I began
to make more money with my YouTube channel
is selling my own digital product.
I launched my own stock market investing course,
I also had a membership site for a while,
and these were great revenue streams for my channel.
Now you might be asking yourself
why did I decide to stop in my membership site?
And why did I stop really promoting my online course
and the reason for that is because I like to focus on
passive income with my online business
and having an online course, or a membership site
is definitely not very passive.
It requires a lot of active effort
and I wanted my business to be as passive as possible.
So after having a couple of successful courses
and a successful membership site,
I decided to step away from that as an income source
and the beauty of this system is that I was able to do that
because that was only one small section of my pie here.
But being somebody who had a successful online course,
I can tell you it is one of the easiest ways
to make some more money with your YouTube channel.
If you guys are looking to learn more
about creating your own online course,
I actually put together a completely free course
called Course Creation Companion.
It's about a 50 lesson course that I put together
back in May that walks you through the entire process
of launching, creating, hosting,
marketing your own online course.
It is completely free.
That is linked up in the description below
and that is one of the easiest ways
to add another revenue stream to your YouTube channel
or any kind of online following that you have,
that is by selling an online course,
or selling access to some kind of private membership site.
For me, that is what pushed me through
the five figure a month mark with my YouTube channel,
was selling an online course on the back end.
So there's a tremendous amount of money
to be made by doing that and that is one of the easiest ways
to make more money with a very small YouTube channel.
Number three, the third thing you can do
to make more money on YouTube.
This is a very easy thing that so few people are doing.
What you're going to be doing,
is adding mid-roll ads to your longer YouTube videos.
Most people who post videos on YouTube
are posting very short videos.
Maybe they're three to five minutes,
but there's actually a huge advantage to posting long videos
and that is the fact that you can
add multiple ads to that video.
So let's say you post a 20 minute video
where you're teaching a certain lesson on a topic,
you could potentially add two or three video ads
throughout that video that are going to play.
And the more ads that are playing on your video,
the more ad revenue you're going to make in that process.
So if you're looking to make more money from ad revenue,
you can go back through your existing content
that's over 10 minutes, test out some mid-roll ads,
and focus on making longer content going forward.
Now you do want to be careful with this
and make sure you don't go too far with it
and just stuff your video full of ads,
because then nobody's gonna watch it,
the drop-off rate's gonna be high and that's gonna hurt
your search ranking and your viewership.
So you don't wanna go overboard with this
but one of the easiest things you can do
is drop a mid-roll ad at the hook point of a video.
Now what is the hook point?
The hook point is when somebody's about to get to the point.
So let's say I was sitting here and I was gonna say to you
the best way to make money with a YouTube channel is,
you're gonna want to drop that ad right at that point
that way people have to stick around and figure out
what that nugget is that you were about to drop.
That is what you call a hook point.
One of the easiest things you can do is drop mid-roll ads
at the hook point in your longer videos.
Number four, the fourth thing you can do
to make more money with your YouTube channel
is simply to take the existing content that you have
and organize it into playlists.
Now this is gonna be beneficial for two reasons,
number one, it's gonna organize your content
that way somebody who shows up on your channel
is going to be able to say, okay here's all of the videos
related to this topic, or that topic, or that topic
and it makes your content much
easier for the viewer to jump in.
So let's say you did YouTube channel about golfing,
and you had a 15 videos about golfing for beginners,
you can put all of that right in one series,
that way people can click on that
and watch through all of those videos.
Now what that's going to do for you,
is that's going to improve the
session duration for that viewer
and this is kind of complicated.
But let's say that person clicks on your video
and then they watch five more of your videos in a row,
well YouTube or Google is going to see that
and they're going to say, well that must be
a pretty good video and a pretty good channel
if they watched five videos after that and they're gonna
continue to recommend your channel as a result,
whereas if your content isn't really organized
they might click on one video and then end up
on somebody else's channel because
they don't know where your next video is.
Now, the second thing that this can do to help you
is that by creating playlists,
and using good meta-data practices
as far as title and the description of those playlists,
you can actually rank playlists
and get traffic to those playlists.
So if you made a playlist called,
How to Golf for Beginners,
people who are searching for that
might come across your playlist
instead of a video in the search results
and it's just gonna get you more views on your videos
which is gonna be more ads, more clicks on
your affiliate links and everything from there.
So organizing your videos into playlists
is one of the easiest things you can do
to make more money with your channel.
Number five, the fifth thing you can do
that I stress all the time is to conduct
market research before creating content on YouTube.
And what I mean by that, is you should simply be
subscribed to or following all of the big channels
within your niche and looking at
what content they are posting.
If you notice they post a particular video
that's doing extremely well, maybe you should consider
doing your own version of that video.
I'm not saying you should copy it,
but you can kind of take that video
and make your own version of it
using the same kind of title or thumbnail
and it will probably perform equally as well,
or if not pretty well compared to that video.
I have countless examples of this on my channel.
Videos where I've taken a popular video,
made my own version of it and got
a ton of views in the process.
So conducting a little bit of market research
before creating content is absolutely essential,
otherwise you could be wasting your time
making videos that nobody really wants to see.
Number six, the sixth thing you can do,
which is what I did with my channel
is to spin off your channel into a blog
or a Instagram page or an email list
or a Facebook page or all of the above.
The way I did this is by purchasing an Instagram account,
Investing Simple, building out that blog
and kind of combining these things together
that way I get traffic from my blog over to YouTube,
traffic from YouTube to my blog and Instagram
and all like that, sharing traffic between them.
But you don't have to necessarily buy a page,
you could start your own page and build a following
on multiple different platforms
and then leverage that following across all three of these.
So you can make money with your email list,
or your Instagram page, or your Facebook page,
or you could do messenger marketing.
There are so many potential ways
to make money off of YouTube,
but a lot of that has to do with the fact
that you are gathering an audience
on different platforms or in different areas.
Number seven, the seventh thing you can do
to make money with your YouTube channel or online audience
is to host your own live event.
Now you might be looking at me like
who's gonna show up at a live event?
But I actually had my first live event
back in October this year, Passive Income Master Class
and it was actually a really awesome time.
We ended having around 25 people come,
my friend and I taught people for the entire day
at this location in Dallas.
It was a really cool, basically a shared workspace we rented
and we had our first live event
and it actually ended up being
a really great experience for everybody
and a very profitable experience for ourselves.
So don't think that you have to be anybody crazy.
You don't have to be Tony Robbins
in order to have a live event and have people show up.
If people value your information, and they want to see you,
they would be very willing to open up their wallets
and pay for a ticket to come see you.
So yes this may be something that
is way down the road for some people
but don't rule out having your own
or hosting your own live event
because it can be an excellent way
to make some money with your channel.
Number eight, one of my favorite ways to make money
with a YouTube channel or any following online,
is to establish affiliate relationships
with different brands within your niche.
Now, I did a three part series on this with ODi Productions.
He has a YouTube channel where
all he pretty much talks about is affiliate marketing
so I'm not gonna talk about it in this video,
but I'm gonna link up that three part series
in the description below and I also have a 5000 word blog
that's all about affiliate marketing.
Like a beginner's guide that I'm gonna
link up as well in the description below.
But understand that affiliate marketing
is simply getting paid for referrals.
What you want to do is align yourself
with the different businesses within your niche
or companies within your niche
and ask them if they have affiliate programs.
Amazon Associates, Amazon Affiliate links,
that's one of the most basic
and simple versions of affiliate marketing
but with that the margins are very low.
You're usually making anywhere from, I don't know
two to five, maybe 6% of that sale.
You can make a lot more money by establishing
relationships directly with these brands
and that is what you would call
affiliate relationships that you've established.
Like I said, every niche is going to be different.
The companies that I affiliate with
are not gonna be the same ones you affiliate with
but what you wanna do is figure out
the biggest companies in your niche
and try to establish relationships with them
and leverage affiliate marketing.
This has been huge for my channel and my blog
and it's one of my main focuses going into 2019.
Number nine is one on one coaching
or even group coaching if you want to.
This can be a great way to make
some extra money with your YouTube channel.
There's a friend of mine who also is a YouTuber,
I'm not gonna name his name.
I'm sure he knows if he's watching this
but he told me about how he frequently has to drive
30, 45 minutes maybe even an hour.
And what he'll do is while he's in the car,
he will do a one on one call
with somebody from his YouTube channel
and do a one on one coaching session
and they usually pay him about $150
for one hour of his time.
He takes time he was going to originally spend in the car,
jumps on the phone with somebody for
a one on one coaching session and makes a quick $150.
There's certainly nothing wrong with that.
But you'd be amazed how many people are willing to pay you
for that personalized attention
and have some of your personal questions being answered.
Of course if you are doing something like that,
you wanna make sure you're transparent
about what it is that you're showing people,
whether or not you're an expert.
You're not gonna obviously wanna jump on there
and be giving somebody tax advice
if you're not a tax advisor or anything like that.
So you, again wanna use common sense.
But if you're talking to people about a certain topic
and you are an expert, then there's absolutely nothing wrong
with doing one on one coaching, or group coaching.
It can be a great way to generate
some extra money from your channel.
And then number 10, the final thing
which I haven't really had success with either of these
is selling merchandise on your channel
or setting up a Patreon account
where you have members only content
that only people who pledge money to you can see.
I don't really have any experience with that.
I know a lot of people do use Patreon.
Usually it's people who are making,
I don't know $500 to $1000 per month.
I don't think there's any huge income potential
with Patreon, but it all depends on your niche.
One of the niche's were Patreon
would work exceptionally well,
is if you are an artist or a graphic designer
or a musical artist and you were basically
having people pledge to see songs or drawings or something
that you're not sharing anywhere else.
All of these different methods of making money on YouTube
some of them are gonna work better for certain niches.
That's just the way that it is.
And then as far as merchandise goes,
again, depending on the channel, depending on the niche,
merchandise makes sense for some people,
it doesn't necessarily make sense for everybody.
I've tried selling merch on my channel about a year ago
and it just wasn't a big seller
because what I am is a personal brand
and so I was trying to sell shirts
that had Bitcoin logos on them
and different investing slogans
and people just weren't really a fan of them
because they weren't really tied to me,
but I'm not exactly gonna take my face
and put it on a shirt either, so my niche is not really one
that works well with merchandise,
but some work better than others.
Anyway guys, that's gonna wrap up this video.
I hope you enjoyed it.
Like I said, I have a bunch of great resources linked up
in the description below of my Course Creation Companion
full length course, I have that 5000 word guide
on affiliate marketing and all kinds of different videos
I've done on these individual subjects
that you guys might enjoy so make sure you guys
check those out in the description below.
If you have any questions about making money on YouTube,
building a following, any of that,
drop me a comment below and I will do my best
to answer those but thank you so much for watching,
and I will see you in the next video.
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