87,000 people raged for $15 check that
out right there now I'm gonna show you
an advanced Facebook strategy that you
can use to get paid by businesses okay
businesses will pay you big amounts of
money to use this strategy to get the
more clients and help build their brand
get more brand awareness out there so
let's go ahead and jump on my computer
right now or I'm gonna show you I'm
gonna walk you step by step on how to
set this up with Facebook advertising
let's go
[Music]
here is my Facebook Ads manager account
okay and what I'm about to show you
today is a social proofing method okay
and what is social proofing well we have
to understand human psychology when you
go drive down the street right let's
just say it's midnight okay it's a late
at night you're with your partner or
you're with your friends whatever you're
going down the road okay and you guys
want to eat right there's two
restaurants on the side of the road but
one of them is kind of like the lights
are kind of dim there's like two cars in
the parking lot and it just looks kind
of vacated and then across the street
there's a restaurant where you know the
lights are popping there's like people
you know hanging out outside there's a
line out the door you know 50 cars in
the parking lot which restaurant are you
most likely going to go to well probably
the one that's more lit up you know the
one that has more people out front in
that social proof right there it could
have the shittiest food it could have
you know crappy service and actually the
place with the dim lights and no cars in
the parking lot could be a nice
mom-and-pop restaurant but they don't
understand human psychology they don't
understand that the outside appearance
of their business is what attracts
people to actually come in and find out
more about the business right like is
the food actually good as a service good
you have to have that good social proof
on the front end so with marketing
you're always gonna want to social proof
your ads and this is something that I
didn't do when I first started out and
when I started doing it and started
adding more you know flashy things in my
ads or you know social proofing my ads
meaning I get more people to view it
like it share it comment write that
engagement only promotes my add even
more in Facebook even will you know put
more traffic to your ad if you have more
social proof so this is something that
if you're not currently doing for your
business whether you have a drop
shipping store or you sell digital
products or coaching services or maybe
you have
clients right maybe you have your social
media marketing agency or maybe you
don't even know anything about Facebook
Ads this is gonna be perfect for you
okay this is gonna help you either way
and this is gonna put more money in your
pocket as it has for me okay so this is
my ad manager account this is an ad that
I'm running for my program one of my
programs social media marketing mastery
we have tons of students in there and
obviously I show a lot of techniques
just like this one that you're about to
see obviously a lot more because it is a
paid program but this technique right
here is something that I could show you
that you can get results with right away
so this ad right here okay I'm running
to generate leads okay so I'm paying
about if you look I'm paying about let
me scroll over think about a $5 per lead
on this one about three dollars and four
dots so three to five dollars per lead
for these ads right here okay and as you
can see I'm getting a one cent play
through so people are viewing my video
longer than 15 seconds for and I'm only
paying one penny for that now how am I
able to do that well it's because I was
paying like five to ten cents but then I
started social proofing my ad with this
one right here and as you can see I'm
getting point zero zero zero four cents
per engagement so I'm paying like a
fraction of a penny for someone to like
my like my video engage with the video
share it comments view it and I've
reached about you know about eighty
thousand people I know it's not showing
right here but if we go to the post
let's go to the page post and I'll show
you exactly where it is if we go here
and then we click on posts you can see
that I've reached eighty two thousand
seven hundred fifty one people with this
ad alone and how was I able to do that
well I basically and I'm gonna walk you
through it okay and look how many people
reached five thousand engagements 5556
post clicks okay so a lot of people have
clicked on this and the reason why I was
able to only pay fifteen bucks to get
this much
engagement was because I set up an
engagement ad with special parameters so
if we go back to the ads manager account
what you're gonna want to do is take
your original ad the one that you're
paying more money for to generate leads
emails right emails are the lifeline of
your business or your clients business
you're gonna go to that ad okay and this
is just the regular one that we're
paying for you know we're paying more
per lead and we're gonna go - we'll just
click on edit on one of these ads okay
and basically I'm gonna go up here and
I'm gonna copy this post ID okay this
post ID is what you want to keep to run
an engagement ad - because then it'll
take this same ad right and it will add
you know basically anyone that engages
with it it will show up on this ad so
you're having two ads but the same
creative so if someone likes something
on this ad it's gonna show up on this
one as well so that's why you want to
copy your post ID okay we're gonna copy
that and then we're gonna go back to the
ads manager and we can create a whole
new ad together okay and we're that's
what we're gonna do so let's go ahead
and close this go over to ads manager
and we're gonna go create an engagement
ad because now you have that post ID of
your original ad that you're running for
video views but now you're going to run
an engagement ad okay so press
engagement continue post engagement and
you could name the ad set whatever you
want okay so remember you have one ad
that's for lead generation and then you
have another that's for social proofing
and that's this one right here so we're
gonna go to you were gonna cross out the
United States okay we're not going to do
that but we're gonna put countries that
are kind of that have a lot of people in
it okay so India as I think 1.8 billion
people in and the countries around it
like Bangladesh Pakistan these are I
would say lower not lower income but
like I would say they do have the
world parts of that country and people
in that country maybe haven't seen you
know types of of ads like I'm running so
what I'll do is I'll target those
countries because those countries tend
to have people that engage more with
these ads okay
and then I'll put Bangladesh India and
Bangladesh okay so there are about 310
million people alone on Facebook in
these countries okay and there I'd have
tested this and they engage very highly
as you can see post engagement is you
know anywhere from 520 to 3300 obviously
you're gonna get more than that I keep
this all the same eighteen to sixty
five-plus all genders and then obviously
you're going to edit your placements to
Facebook feed suggested video and
Instagram feed is I did that as well so
you can do that so now you have your
video ad okay this is primarily for
video ads if you have an ad that's just
a photo then you can run it to different
placements but I like to stick with
Facebook feed Instagram feed and
suggested videos and then all mobile
devices that's fine daily budget I would
set it to like five dollars a day I
would literally run it for three days
and you spend fifteen bucks and you're
gonna reach anywhere from fifty thousand
to a hundred thousand people
optimization is gonna be for post
engagement we're gonna press continue
all right and then make sure you select
both your Instagram page and your
Facebook page and then when you go to
select posts you're gonna enter that
post ID okay
and oh that's not for some row I didn't
I forgot to copy the post ID but
remember to copy that post ID that we
took from the other from the other post
you could even maybe select it might be
in here yeah their art is a couple posts
in there but grab that post ID that I
showed you on the other previous ad and
push it put it in here press submit and
that that creative is gonna come up okay
and then you're gonna press confirm
and then also you could put your URL in
there to your website as well okay so
that is how I am running an engagement
ad
- this one right here if we look at it
again I'm paying my budgets three
dollars daily I'm paying point zero zero
zero four per post engagement and I'm
reaching you know thousands of thousands
of people and the reason I'm doing this
is to just social proof my ads so that
when someone sees my ad you know my lead
generation ad that's targeting mainly
the United States they're like wow
there's a lot of people watching this
video there's tons of hearts tons of
likes tons of comments maybe actually
check out this video and see what it's
about since there's a lot of other
people checking it out
and that's just human behavior right
when you understand the human psychology
and what we you know how we function I
mean we do have shiny object syndrome
right when we see something that has
more social proof or more people that
use it use the product right then work
more curious about it so that's exactly
how I'm using this to boost my ads get
more leads for my business which in turn
leads to more conversions more profit
you can use this for affiliate campaigns
I've used this for affiliate marketing
campaigns this works great I've used
this for my clients and I've used this
for my own business so if you hopefully
you can take something out of this video
if you have any questions down below
leave them in the comments I'm also
going to link my free Facebook group
where I'm gonna go over more of these
strategies for you for absolutely free
you could join the Facebook group in the
description down below so I look forward
to seeing you in that social media
marketing Facebook group it's a free
group and I'm gonna be sharing
strategies weekly live on a weekly basis
so I look forward to seeing you in there
and take care
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