in this video I will reveal every single
detail about my case study of Bing ads
plus Clickbank product that I've tested
over the last few weeks hi guys Alex
here and welcome to my channel money is
also why sure how to succeed online and
I also document my own journey so in
this video I want to reveal every single
detail about my case study that I've
tested as you already know being as Plus
Clickbank product that I was testing
over the course of last few weeks I will
show you in this video my landing page
is my website where I was driving my
traffic to the product itself every
single detail pretty much and from the
very beginning a disclosure I stopped
testing this particular product with
Bing ads and I don't run these campaign
anymore this is one of the reasons why I
decided to share every single detail
about this project and show it to you
why exactly I decided to stop this
campaign I will tell you at the end of
this video so stay tuned guys and now
let's get started so the product that I
was promoting with his Bing ads campaign
is sciatic SOS and those of you who
watched my older videos already familiar
with this product I was shooting a video
showing how to create a video without
showing your face and I was using this
particular product because I
experimented with this product Plus
YouTube videos as well so why I chose
this particular product to promote there
are two main reasons first I'm familiar
with the vendor of this product with the
Creator let's say and the second reason
support of affiliates it has different
landing pages like affiliate links -
landing pages then there is a rebrand of
all report free PDF that we can give
away in exchange of the email addresses
and contact details of the visitors to
your website then there are banners and
D covers that you can put on your
website or use in other websites that
you can partner with
and the most important that it provides
articles and emails it comes like with
five to seven articles I can't remember
the exact way I will show you those
articles because I used exactly these
articles that were provided by the
vendor to publish on my website because
these articles provide kind of like they
created with the thought to convert
visitors to the buyers email swipes as
well in case you are running through the
autoresponder so you can set up the
email campaign using both these articles
and English works then there are
testimonial videos that you can use to
put on your website as well or to send
as an ultra sponsored email and in other
last thing that it provides also PPC
keywords and ads already actually I was
doing my own keyword research to find
those longtail keywords that had lower
CPC cost per click because these
keywords work like had CPC bought like
60 70 cents and that went down to the
average CPC of like 15 cents per click I
will show you the stats of my being
asked campaign as well yeah so you can
download all these materials and use it
for your purposes to promote the product
so now let me show you the website that
I created for my phone for the promotion
of this product this is my Micronesia
website and this website is created
completely using those articles that was
were provided by the vendor and as you
can see I created this kind of tiny
small really minimalist minimalistic
kind of style website to engage the
visitors with the content and convert
them make them click through to my
affiliate link to go to the sales page I
used all the Articles that were provided
by the vendor most of the pictures
depart from the product ones I used or
the one that you can get for free on
pixabay
pixels those are two websites that you
can use to get free pictures and as you
can see there are articles of different
levels in theory this product were like
should work really well because this is
a physical pain that people can live
with it's not like urgency that people
have to go to the hospital all of a
sudden like as if they broke something
or because this pain is you know like a
lot of people live with this pain and it
can appear then disappear then get back
and eventually people stop looking for
the solutions and some of some kind of
like treatments and that's why I chose
this product that it's kind of like
solution to the lasting pain the people
trying to get rid of so more about this
product I will tell you in a few moments
and before that let me show you my
another landing page that I used so this
is not another one this landing page in
particular I built myself if you are as
you can see is like really fancy and
stuff and if I click to activate coupon
then I will get ready right here is
basically my affiliate link I will get
redirected to the sales page as you can
see this landing page is fancy looks
beautiful neat with beautiful share
buttons with even discuss comment
section and all that round picture and
stuff and all these landing pages the
whole on the landing page I built myself
and those of you who are curious to know
how to build these kind of beautiful
neat and stylish landing pages and not
to pay ninety seven dollars a month for
click funnels the answer to you is
thrive architect I will drop the link
below in the description of the video
the principle of thrive architect is
pretty much the same as clickfunnels
it's really drag-and-drop and you can
adjust everything manually but it
doesn't cost you
fortune you pay I think the cheapest
version is like six to seven dollars a
year you pay $67 for one year and you
can use it to build planning pages like
this I didn't even try that much hard I
just you know put it as fast as possible
this is the landing page that I was
telling you about in one of those videos
in my blogging video series where I was
sharing with you this experiment and as
you can see I created this kind of
coupon website that I was providing the
47% of discount
why exactly 40% off and how I created
this kind of discount how I got the
discount actually I didn't have a
special promotion special offer for my
visitors this discount I got like this
discount is already exists to any
visitor who would go to sciatica SOS
sales page so if you visit this website
if you type into Google San Eureka SOS
com into your browser and you will go to
this sciatica source page you will see
this discount as well it's like for
everybody and I use this kind of like
trick and pretended that this discount
you get only if you click to this kind
of activity open button so if you
clicked up to this button you will
arrive to exactly the same page right
here and you will see kind of like 47%
of 37 dollars the final price if you
deduct 47 percent discount from $69.99
it will end up being roughly 37 dollars
so I thought that this might work really
well and for some products it works
really really well but as you can see
this landing page can work well if you
redirect for example from the let's say
informational article like that our
sciatica exercises and
the end of the article instead of just
click here kind of like two sales page
you offer to your readers like there is
a this product to like with more
information and here is special discount
of for example sent off to all our
readers and then you can redirect to
this kind of landing page to activate
coupon and then they click activate
coupon and land to the sales page and
see this kind of discount so why these
additional step kind of like in theory
should work because it creates an
additional step of commitment for
example if you redirect straight from
your article to the sales page people
will perceive it as a kind of like
promotion and they will have more level
kind of higher higher level of a doubt
and they can check out that landing like
sales page and then click back and never
come back and stop but when you read
direct from the article to the coupon
site then they see this for absent of
discount they click activate coupon and
they get redirected to the sales page
they kind of committed to quite a lot of
steps well they're just too but they
kind of committed to arrive finally to
the sales page and they committed to get
the discount and they feel kind of like
already ready to spend these money with
a discount so it kind of like in theory
should work like that for me didn't work
at all and the only sale that I created
with this whole project was the direct
link from the content article that was
describing the exercises I think it was
in strumming the exercises yeah so one
of the ways that I was testing I was
driving traffic to the text to my
articles to the content then from
content I was directing to this activate
coupon article and then to the sales
page then I was driving traffic directly
to this activity
this was the worst results that I had
drawing traffic directly to this
activate Cuban because people didn't
like we're not familiar with sciatica
source product they didn't understand
what this coupon is for they see this
discount for the product that they are
not familiar with and they don't know
what kind of information it provides and
so it's basically I don't recommend that
if you will decide to drive traffic
directly to the Cuban website then I
recommend you to create more let's say a
landing page with additional information
something similar to the sales page like
this so it provides like additional key
points of the product some pain points
and you basically have to create kind of
pre sell sales page on your coupon
website and the end or at the end of the
pre sale coupon website you add this
activate coupon button key things here
is that you have to have a picture of
somebody you can take these people these
kind of pictures of kind of real looking
people on free code rights
pictures like Paxos calm pixabay.com
there are some websites where you can
find just normal looking person not a
model not I don't know not a kind of
studio pictures just get them from then
you can use it on your website this
creates some kind of like a human patch
and yeah hold it over kind of
personalization of the of the page then
it's good to have the comment section as
well and this comment section should
work not for visitors to drop a comment
it's not the main purpose the main
purpose is to create this kind of social
proof well I have only one comment here
that I created myself to create this
kind of like social proof a little bit
but ideally you can have like more like
five I mean three at least and something
nice and maybe questions as well and you
know and lastly I was running traffic
directly from the Bing ads
the sales page of the product using my
affiliate link it was a great direction
of my domain name I experimented with
both all landing pages with the one with
video sales data and the second one to
the text sales letter because you know
some people like the majority of traffic
is was coming through their mobile and
as you know yourself that when you are
in the cloud space for example you don't
have headphones you when you open the
video on your phone you don't want to
watch it because it will bother other
people or you will not hear anything
what is said in the video so I figured
that video may not work really well on
the mobile traffic so the the second way
I tested the direct traffic to the sales
page with the text sales page exactly
this one and none of them really worked
so now let me show you the stats of my
campaign in the Bing ads you will see
how much money I actually spend on the
ads what was the click-through rate and
all the stuff so here is the Bing ads
campaign it's is the entire time of the
existence of the campaign I tested
different ad sets and different ads and
play around with keywords and I was
saying to you that my first attempts
were extremely expensive and what I did
I cut it down to only 16 average
cost-per-click as you can see the first
ones was 47 cost per click on average
and I cut it down to 16 so click-through
rate was 5.24 as I was saying in my
previous video related to this campaign
that anything more than like 2 to 4
percent of click-through rate is very
very well last click-through rate that I
was getting it was 7 like from 5 to 8
actually it was depending on the time
frame and some other factors so I got in
total 17 thousand and a half impressions
so 17
and end a half 17000 and a half people
saw my ass RS 18,000 so my ads and five
like a bit more than 5% click on them
it's 945 clicks in total and I spent in
total $160 also these also saying in my
previous video I got back 75 euros
because I used being as Cuban and I got
one sale of 25 dollars and it's comes
down to 20 euros or so so I'm gonna pay
for for these whole ads about 60 70
euros which is totally fine because when
you're trying to play with paid traffic
you have to be ready to spend money for
tests for experiments because there is
no real business without the investments
so guys having spent 160 euros for this
whole case study for this project I made
only one single sale and go back to any
euros from that sale and what I can say
what are my thoughts I stopped this
campaign as I said at the beginning of
the video and what I can say what are my
thoughts about this first thing that I
think that this product doesn't work as
well as I thought it should out of those
900 clicks to my ads I got about 300
clicks to my Clickbank website to my
clickbank affiliate links so about 300
people clicked through to the landing
page to the sales page and all those
people were pretty much targeted some of
them of course were not highly targeted
although I used negative keywords to
exclude people who were looking for some
free stuff or who were wondering what
sciatica is and stuff but I was aiming
for the keywords with kind of buyers
intent and all that stuff of course I
was trying to use the cheapest keywords
probably that's why
expensive he was cost that much money
because they converse better but I was
thinking that even with cheap key words
because every single keyword that I was
targeting and I was targeting almost
1000 keywords so my list of keywords
that I uploaded to my Bing ads consists
of almost 1000 keywords like 968 if I'm
not mistaken imagine that and every
single one has sciatica word inside of
them so it doesn't matter what exactly
you're looking for out of one of those
keyword phrases it's still related to
sciatic not just not just back pain not
just like pain not just pinched nerve or
nothing like that every single keyword
phrase had sciatica inside of that
phrase yeah I was wondering the people
who are clicking through from like
looking for any kind of keyword sciatica
related and arriving to that sales page
we'd say Eric SOS if the sales page is
really well converting it should have
converted at least more than one time at
least few times I didn't expect to be
kind of profitable from the start
profitable from the very beginning but I
was waiting as I was saying after that
first sale that I didn't see the kind of
trend in sales I thought that that sale
was kind of like coincidence and I was
expecting to make more sales to see what
kind of landing pages is gonna start
creating these kind of sales at least
some sales at least a couple more you
know then I could see that okay this
landing page this kind of set up these
keywords and stuff stop creating sales
so I should work on that I should feel
through the keywords I should kind of
like focus everything and optimize
everything around that set up around
that landing page keywords and all and
ads in particular as well and after I
tried all the setups everything that
could I realized that this sales page
doesn't convert really well to be fair
just as a disclosure I haven't done
everything but I could I could test more
expensive keywords I could try to use
autoresponder for example to drive
traffic to my landing page like opt-in
page collect emails send them these free
report articles like every single day
for example and these might have
converted better however what I thought
what I realized that this product first
of all doesn't have kind of sales funnel
this is the the only product that
they're selling so if somebody is buying
that product they're not gonna be
promoting anything else
second that landing page of this product
doesn't have their own kind of opt-in
forms to collect the leads because some
of the products they collect free leads
and then they up so during like using
their own autoresponder email marketing
third this probably product doesn't have
a recurrent commission which is also
pretty strong factor because once you
convert one client for example once they
buy the initial product they can be
subscribed and pay monthly fee so you
can get monthly commission this also
adds really big additional value of
every single sale to you and you know
evaluated all that I can say that it's
worth trying with different products
from Clickbank as well
I have plans to try another product I
have something in mind as well I have to
look into that right now I'm busy with
all the other things that I'm not ready
to share with you guys but I will
eventually in some time I will test
another product because I want to make
paid traffic work for me and work for me
really really well and be profitable and
I am looking like I have a product in
mind that has
they're kind of opt-in forms on their
website so as soon as you drive traffic
and so on opt-ins to their form they
will work on conversion or like to
convert those let's say leads into the
buyers and once they buy their product
you will get the Commission or me in in
this case and in addition to that that
project has recurrent commission so
after I get paid my initial Commission I
will be getting paid recurrent
Commission every single month so guys
for those of you who want to learn paid
traffic how to do after that marketer
with paid traffic how to do Facebook as
Google Ads how to set up funnels how to
use solo ads and all that stuff in
details the best course the buyer can
recommend you right at this moment is
called savage affiliates I already
reviewed this course before in one of my
videos on my channel it's called savage
a fearless and the creator of this
course is Franklin Hatchett and if we
scroll down to module number seven and
click on paid traffic right here in
front of you you will see that there are
ten videos on Facebook ads that goes
into the details exactly how to set up
Facebook ads for affiliate marketing not
for dropshipping not for eco for
affiliate marketing in particular then
there are solo ads toll as is basically
when someone else who has email lists
promotes your landing page to their list
and Google Ads has seven additional
videos all about Google AdWords it
doesn't have Bing ads so if you're
looking for being as in particular you
probably should look for another course
but in reality Google ads and Bing gas
is kind of the same thing
they have really really similar
platforms they have the same like
exactly the same concepts PPC kind of
ads in Google in search engines so with
being as it's even easier than Google as
if you watch these Google ads related
leaders you can a master Bing ads as
well in reality if you don't know paid
advertising courses costs like starting
price is nine hundred ninety seven
dollars some of the courses reach up to
five thousand dollars for the course of
paid advertising because paid
advertising is something really like
first of all is the most difficult part
of any marketing
second of all you have to invest a lot
of money to test and learn paid
advertising and the third the potential
of the income with paid advertising is
pretty much unlimited as soon as you
master this you can it's like a tap you
can open it up put some money in and get
more money
thanks to paid advertising that's why
paid advertising courses usually are the
most expensive on the internet in online
marketing kind of world this course in
particular right now is on promotion it
costs only one hundred ninety seven
dollars and apart from paid advertising
module it has everything that you should
know about affiliate marketing I will
drop the link below in the description
of this video so we can check yourself
this course now guys thank you guys for
watching all of you I hope you found
this case study useful as I said that in
future I will be testing more products
more setups maybe just maybe I will test
something with Facebook ads as well I
have an idea maybe I will promote my
youtube channel my let's say my landing
page my whole project with Facebook ads
I'm thinking right now about it and yeah
but first I want to optimize my website
my landing page email marketing campaign
I have some things planned to do so stay
tuned guys will be all continue sharing
with you everything that I'm doing and
with as many details as possible if you
have any questions related to this
campaign in particular Bing ads click
men products anything at all feel free
to drop a comment below the video I
would get back to you as soon as I can
also if you're new here make sure that
you subscribe to my channel because I
upload every single week new videos
sharing cool stuff and thank you guys
for watching stay tuned and see you in
the next year
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