hey this is Ryan hildreth and if you're
someone who wants to start a business
primarily a social media marketing
agency which I believe is the number one
business to start with zero startup
more for your clients okay I'm gonna
show you how to charge your clients more
how to generate more revenue for your
agency with these three tips okay but
first I want to congratulate Xavier for
the consultation called giveaway I'm
gonna be giving you a call either today
or tomorrow so congrats on that and if
you want to win the next giveaway call
I'm gonna be picking someone from down
in the comments so go comment down below
watch this video and hopefully you could
win so let's go ahead and get into this
[Music]
maybe you're just starting your first
agency or getting your first round of
clients and you're afraid to charge more
than a thousand bucks right okay and
there's three things that you need to
identify and kind of practice when
charging premium prices okay the only
way you're going to be able to charge
these kinds of prices is by identifying
and practicing these three things okay
so the number one thing is do your
market research okay find out what
social media marketers are currently
charging for their services like
Facebook advertising SEO Instagram and
Google advertising that kind of stuff
right you have to know what the market
is charging for before you decide oh
this is too much to charge right because
I know that my market here in Southern
California is charging anywhere from 500
bucks to $50,000 a month okay and that's
that's just a range
okay there's people that charge a
hundred and fifty thousand even half a
million a month for their social media
marketing services obviously for
corporations that can afford that but I
know that you know people are charging
anywhere from five hundred to fifty
thousand a month so where do I stand
with them within that range at least
that gives me a better range to say okay
well if I go to a client and say you
know this is how much I charge five
thousand a month I'm not gonna you know
overreact when they reject me because
I'm like okay well that's what I charge
and
the current market has this range right
and I fall somewhere lower end on the
range okay
so identifying what the market is
charging so find that out first find out
what your client what they're currently
paying I was talking to one of my
clients and before they use me for their
services they were they were paying two
thousand dollars a month for just SEO
and Google Ads alone right they were
they literally were paying for like just
SEO and Google Ads
like Google AdWords just very basic and
they're charging they're being charged
two thousand a month and they didn't
even know how many leads that are
getting like they didn't know any of
that data so I knew like wow I can I can
really offer more value by offering
Facebook ads and giving them like a
weekly report of how many leads they're
getting you know how many you know their
open rate for their email marketing
sequences building out email marketing
campaigns for them and you know just
offer offering like a full service suite
for them so number two so number one was
identifying what the market charges
number two is identifying your value
right what are you gonna be offering to
your clients and how much of your time
are you going to be utilizing like what
do you value your time at so you're
gonna have to figure that out are you
gonna be outsourcing some of your work
on Fiverr and up work how much are you
gonna have to pay those people right
because if you have to pay if you're
outsourcing you know close maybe $800
worth of Facebook advertising that kind
of work to an assistant
and you charge a thousand bucks you're
giving yourself very very very slim
margins to work off of and really scale
your agency and hire more assistants and
more people that can you know fill your
position so charging a thousand is not
going to be enough right
maybe charging two thousand might even
be on the very low end of what you can
charge for your profit margin in order
to pay your bills in order to live and
scale your agency right so identify what
your value at value is and number three
and this kind of goes along with number
two but being abundant right having that
abundant mindset and knowing that you
setting or you're setting a price right
like if I'm charging no less than two
thousand dollars for a monthly package
of social media marketing that's my
price and I'm not willing to budge below
that right and I qualify my clients I
say hey do you have a couple thousand do
you have two thousand to spend per month
in your ad budget alone if not if they
say oh no I only have like four hundred
bucks to spend on advertising I know
that that client is not going to be best
suited for my agency okay so qualify
your clients ask them how much are you
willing to spend on your advertising
budget
if it's somewhere lower in the you know
300 to $600 range
they're probably only going to be able
to afford $1,000 a month social media
marketing package from you right so I
want you to think about that I know it's
really loud there's like a truck right
down there but think about that and set
your price don't be afraid to charge
more but qualify your clients make sure
that they're the right fit for you not
trying to succumb there to their needs
and and you know lowering your value
because you're like you really need that
client right when you come from a needy
place then that's when you charge less
but when you come from an abundant place
being like you know what I have plenty
of clients even if you don't have any
clients you know maybe this is what like
this is the mindset I had when I first
started I just had to like force myself
to say you know what there's plenty of
businesses out there that I know will
pay me a premium and I know that will
value what I charge because I want to
provide a good service and I want this
to be a close relationship in this long
term thing it's not a short-term fix so
know your value that's number three okay
so number one find out what competitors
are charging
including you know your prospects what
are they paying number two identify your
value what are you willing to charge and
is that gonna cover your monthly
expenses number three have an abundant
mindset do you have an abundant mindset
are you qualifying your clients or are
you just kind of being a yes-man and
saying oh yes no no I'll I'll charge you
two hundred bucks or five hundred bucks
if that's what works with you right
qualify your clients and make sure that
they are the right fit for you not the
other way around
so hopefully you enjoyed this video make
sure to comment for that free giveaway
call subscribe hit the notification bell
hit that thumbs up and I'll see you in
the next video
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