All right, so what is the fastest possible way out there
to go from zero dollars to $100,000?
That is what I'm going to be showing you guys
in this video today.
And I can almost guarantee you guys it's a business model
that you've seen before, but you've probably never really
thought about it in this way that I'm gonna
show you guys today.
And I know what you guys are probably thinking;
you're guessing that what I'm gonna talk to you guys
about is affiliate marketing, or blogging,
or one of my businesses, and while I am making
multiple six figures per year with these businesses,
that's not the fastest way to start making $100,000
or get to that six figure level.
So, affiliate marketing for example, I make well over
six figures per year with affiliate marketing alone,
but this is my third year of running my YouTube channel
and leveraging affiliate marketing for the last
two years or so, maybe year and a half.
So that's definitely not the fastest way to do it,
while it's possible it's not the fastest.
Blogging, definitely not the fastest.
I'll tell you right now my blog that I'm working on,
Investing Simple, while we are scaling that up
it's nowhere near the six figure level just yet.
Is it social media marketing?
That's actually probably a pretty decent way to get
to six figures, but that's not the one we're gonna talk
about in this video, it's not dropshipping,
it's not Amazon FBA, it is a totally different business
that you've probably seen before, but you've just never,
again, thought about it in this particular way.
society tells you about how to make $100,000 per year,
or how to get to that six figure level.
And I'm sure a lot of you guys know the answer
to this question, if I were to say to you,
how do you become a six figure earner?
Well, what most people are going to say is to become
a doctor or to become a lawyer.
So basically if you go ask somebody in a traditional
environment, hey, how do I get to that $100,000 level?
They're gonna tell you to go to school to become
a doctor or a lawyer, or maybe an engineer,
or something like that.
But there's a number of problems with that strategy
of going to school, getting this formal education,
to then make a six figure income.
And I wanna point you guys towards this number right here,
170,000, and then I have a second number here for you guys,
122,000, and as much as I would like to say that these
are the average starting salaries for lawyers and doctors,
that's not what these numbers indicate right here at all.
$170,000 is the average cost of medical school
if you wanna come out and be a doctor and then be
a six figure earner.
$170,000 in debt when you walk out of the door
of medical school in most cases.
Not including interest payments, that is literally
just how much you owe walking out of the door.
So when you calculate the interest on top of that
as well, and this is after accounting for
any kinds of scholarships and grants.
The actual true cost is a lot higher,
I'm using the most generous number here possible.
And the second number, 122,000, again, we would hope
that the average salary of a lawyer, it's not.
That is the average cost of law school, $122,000
in debt, not to mention, if you're talking a doctor,
you're talking six to eight years in order
to get to that level, and if you're talking a lawyer
we're talking probably four to six years of time.
So, that is what society tells you, if you're trying
to make $100,000, they say, go $170,000 into debt,
and spend six to eight years accruing
this college education.
Meanwhile, you're not working, you're not making any money,
how are you supporting yourself while you're in school
for six to eight years?
Well, you're supporting yourself probably with debt.
So, factoring in housing costs and all that,
this number could be easily a quarter of a million
to half a million dollars, or they say go to law school
for four to six years, go 122,000 into debt on average,
and then come out and then get a job,
and then work in this super high stress environment.
I mean, let's be honest, who wants to be a lawyer
and a doctor at the end of the day?
Some people do.
Some people are very passionate about that,
and no offense to them at all, but I know in terms of me,
I wouldn't want a job that is that stressful.
So basically what society tells you here about making
six figures, well we're just gonna cross this out
because that's not the way that I'm gonna show you guys
how to get to a six figure earnings level.
This, it would take you six to, well, four to eight years,
what I'm gonna show you guys in this video
you could pretty much get this done in six months
if you really buckle down.
So let me get into what that is right now.
And so what this business is that I'm going to be showing
you guys is the business of selling a digital product.
Now, some of you guys have seen digital products
being sold out there, some people have never heard
of a digital product and they're saying, how can you
have a digital product if it's not a physical product?
But it is this realm of business that is insanely
profitable, and there's also a number of perks
to this type of business as opposed to other
opportunities out there.
So essentially when you look at the business model
of selling digital products, which I'm gonna show you guys
the whole business model here in this video,
it basically takes all the things that you don't like
about other businesses out there, like,
maybe Amazon FBA sounds like a great business,
but you gotta deal with inventory and returns,
and all of this other stuff, and customer service.
And sure, dropshipping sounds cool, but again
you have inventory, and you have to actually have
physical products being shipped out to people.
And maybe you like the idea of social media marketing,
but then there's the customer service aspect of it
where you're dealing with clients calling
your phone all the time.
Well, this is a business model where essentially
all those crappy things about these other businesses
they don't exist in this business model.
And I know you may be saying, oh, that sounds
like a scam, but just hear me out and I'll walk
you guys through exactly why this is.
So the first biggest pain in the butt with starting
any kind of business are your overhead costs.
If you start a physical business, for example,
you're gonna be paying for a retail space,
you're gonna be paying for products,
if you open up a coffee shop you gotta buy equipment,
you gotta pay for coffee beans, all kinds of stuff
like that, that's all considered to be your overhead.
Well, with a business of having a digital product,
there is no overhead, other than maybe some very nominal
subscriptions services like an email marketing service,
or for example, a web hosting service,
but it's nowhere near the types of expenses
that you pay with a traditional brick and mortar
business, or some of the other business
opportunities out there.
And even Amazon FBA for example, there are some
overhead costs there, and some initial startup costs
for product research, inventory, et cetera,
that you just don't have in the business model
here of selling a digital product online.
And in case you guys don't know what that means,
a digital product is exactly what it sounds like,
it's a product that lives on the internet.
It could be a membership site, it could be
a course, it could be a guide, anything digital
that's non tangible, information you can package
up online, in one form or another, and then sell
people to get access to that information.
And I know a lot of people are thinking,
who in their right mind would buy online courses?
But you guys would be surprised how many people
are out there, including myself, consistently buying
online courses for continuing education.
And you see it happen all the time now,
with universities, switching to more of an online
education, and that has, I think what paved the road
for this new type of online learning,
was the transition from the university
teaching people in classrooms at the schools
to actually teaching people online where you can learn
at your own pace, and in the comfort of your own home.
So the other big perk to this business is there's
no inventory, you don't have a warehouse full
of digital products and downloads sitting in
an Amazon warehouse, or sitting in your garage.
They're infinitely sellable because there's no inventory.
And as a result, it doesn't cost you any more
to sell 50 copies as it would to sell one copy.
So once you make it, there's no inventory,
you can perpetually sell that product over and over
without ever worrying about running out of that product
or stocking inventory, or paying for the overhead
for any kind of warehouse space.
Another huge piece here is that there's no real
returned products.
You will have refunds, you'll have unhappy customers
in any business, but there's no returned products.
Nobody's mailing back your digital product
and saying, I want a refund.
They may ask for a refund, and there are often
totally legitimate cases where people do want a refund,
but there's nobody mailing you back products
that you then have to open up and send return,
or send refunds to, and then re-warehouse those products,
none of that whatsoever in this business.
And again, since there's no product, there is no
shipping, there is really not much customer service,
and the customer service involved with this business
can be outsourced to virtual assistants.
If you don't wanna handle that day to day customer service
but essentially what you're doing with this business
is taking a, something that you are very skilled about
and then creating an online resource
that teaches people for you.
So if you were to go out there and start
a business where you were tutoring someone,
for example, that business doesn't have the same
scalability as selling a digital product,
because your time is actively involved with that.
And so let's say you're really good at calculous
for example, and you're a calculous tutor,
and you're charging $20 per hour,
well that's the only amount of money you're ever
gonna make per hour, unless you maybe increase
your price a little bit, but it won't be possible
to scale that beyond however many hours
you wanna work per day.
So the reason why this is such an appealing business
model, and the reason why it's infinitely scalable
is because rather than having you physically teaching
this student, you take your lessons, you put them online,
and then they're accessible 24/7, 365, to anybody
who decides to purchase your digital product,
and then enroll in your course, or your membership site,
or whatever it may be.
So that is the business, that is what is the fastest
way to go from zero dollars to $100,000.
I wanna literally now draw it out for you guys
and show you exactly how you can take action
from this video, and then begin making money
by selling digital products.
So what I wanna tell you guys right now is this;
myself personally, learning this funnel right here,
which is the simplest funnel out there,
and this type of sales funnel can obviously get a lot
more complicated, but this funnel alone,
understanding the concept of how this works,
I can't even put a number on how much money
this has made me.
If I had to, I would say this has made me
well over $250,000 since I've started my online business.
Understanding, I would even say even more,
probably more like half a million dollars.
Basically, this is my entire business model
in a nutshell, and if you look at basically any business
out there, especially in the online digital space,
this is the exact business model people are following.
There's a funnel, and if you guys aren't familiar
with a funnel, this is a means of directing traffic
towards one specific goal.
The outcome in this case is whatever your offer
is going to be, whether you're selling an online course,
selling a membership site, selling coaching.
Whatever it may be.
And so at the top of the funnel, this is where
you're gathering all of your traffic,
and the way that you gather traffic today
with the internet, is with something called content.
Now the best way to do this is with YouTube
because video is one of the best forms
of content to build rapport with people,
but it's still possible to do this with blogging
or podcasting, and other means like that.
But essentially this is what you're doing.
You are putting free content out there
on the internet, and in exchange you are funneling
traffic into your sales funnel here.
And the way that you're collecting leads
is through something called a lead magnet.
I guarantee you every single person watching this video,
unless you've been living under a rock,
you've seen a lead magnet.
This is when you click on someone's website,
and you go to scroll away, and you go to hit
the X in the corner, but just before that,
a pop up shows up, and they tell you, they're gonna give you
all of the secrets you've been looking for,
all you have to do is drop your name and email.
And I know many of us, if not all of us have put
our names and emails in before, gotten the free resource,
and then received marketing emails from
that particular blog or influencer, or whatever
it may be.
And that is how you funnel people into this sales funnel,
is by having free content out there
which adds value, builds rapport with the audience,
and then that lead magnet allows you to capture
that lead and gather that email.
And then if you wanna add some more complexities
into here, you could.
You could have an auto responder that follows up
with them after they join your list,
that's not a bad idea.
But if we're talking as simple as possible here,
literally all you have to do is have free content
out there, have a lead magnet, and then have an offer
at the end of your funnel.
And maybe you're not gonna launch your offer
until you've done this for about six months,
that's gonna be the golden rule here based
on my experience.
So I'm gonna get a little bit ahead of myself here, guys,
and show you the bigger picture of how this simple
funnel turns into $100,000, then I'm gonna circle
backwards and go into a little bit more detail
about each of these levels of the funnel.
But essentially what you're going to be doing
is creating free content, and if you do this
for a period of six months, and you really do it
in an effective and consistent manner,
it's entirely possible to have a six figure launch
when you do eventually launch some kind of digital product.
Particularly this works well with digital courses.
So your goal here in this is to, through your free content,
to gather 10,000 leads.
10,000 emails in this case.
And that may sound like a crazy high number
but it is totally doable in a six month span of time,
if you are very purposeful with the type of content
you're producing, and the type of content
you're putting out there.
And then what you wanna do is have your offer,
and you just want 1% of people to convert.
So if you had a room of 100 people, if you could get
one of those people to buy your course,
and you have 10,000 people that you're reaching
out to, well then you can have a six figure launch
with just 10,000 leads.
And again, for me, for example, when I first started
my YouTube channel, it really didn't take me that long
to get to that 10,000 subscriber level.
Now, I made a bunch of mistakes early on,
I didn't understand this sales funnel,
I wasn't even collecting emails until I had
like 150,000 subscribers, so the lost opportunity
there is something I don't even wanna think about,
because of how much money I left on the table.
But if you build that funnel the right way
from the beginning, and you have your lead magnet
in place, and everything like that,
that is how you wanna go about doing this.
But essentially that's what you wanna do,
create free content, add value and build rapport,
for a period of six months with people,
gather leads, gather 10,000 emails, or 10,000 subscribers.
Email I think is the best way to reach people
because you own that audience, but it works
with subscribers as well, or a blend of both of these,
and then you're going to launch your digital product.
And it's gonna be a formula on 10,000 leads
that looks something like this.
Well, as we said, if you have 10,000 leads here,
and you have 1% converting, which is a very crappy
conversion rate, that means you're gonna have 100 people
opt in to whatever that offer is right there.
So in terms of how much money you wanna make from this,
you just basically work backwards.
So you would set a goal for yourself in terms
of how much money do I want to make?
And that number is gonna go over here,
and then you just divide that number by 100,
which is, you're at 10,000 leads, at a, just a 1%
conversion rate, which is very conservative.
So if you did wanna have that six figure launch,
if you wanna have $100,000, you would simply take that
$100,000, divide it by 100, and you would just then
sell that product for, basically you would do 997,
that's a more appealing number, 997,
maybe 999, you know how that works,
the whole psychology behind numbers,
but you would then work backwards, put that number
in there, and say, okay, if I can sell 100 courses
at $999, well, there's my $100,000 launch.
Maybe you're more ambitious, and you wanna do
200,000, or $500,000, all you do is adjust this number
accordingly, and then of course you have to build
the actual digital product that backs that value.
And I know a lot of you guys are saying,
who's buying courses for $999?
But to be honest with you guys, I've been watching
the trend here with digital products,
and for a while the norm was like, 497 to buy a course,
$497, and then it went to 997,
and then it went to 2,497, and now I'm seeing
many influencers with courses in the five
to $10,000 range.
Now the one thing I do wanna say about this right now,
before we go any further, is that you need
to promise me, if you do decide to actually follow
this business model, you're using it for purposes
of good, and not purposes of evil.
Because the unfortunate thing is that basically anybody
could take this system here and then go out there
and foreseeably make $100,000 or even more
following this exact strategy of providing free content,
offering a lead magnet, selling to 1% of their audience,
and then basically having this digital product.
And while there's nothing wrong with
this business model, there is a problem when people don't
actually do what they're actually selling you on.
And so it's kind of like the analogy here of the gold rush.
So during the gold rush, who made the money?
Was it the people that were mining for gold?
They made some money, but the people who really
made money, for example, Levi, that is where
Levi jeans came from, was the jeans for the gold miners,
and you know who else made money?
Was the people out front selling the pickaxes.
They had this golden opportunity in front of them,
they said, oh, you can go dig for gold over there,
here's your kit, here's your pickax,
here's this, that, and the other,
they were the ones who made the most money
by selling the opportunity.
And so you do oftentimes come across a lot of people
in this digital learning space
that are simply selling shovels and selling
pickaxes for an opportunity that they've never
actually done themselves.
So, I hope nobody watching this video
has that type of intent in mind with this business model,
and it's very difficult to discern,
because you will oftentimes come across people
and you can't really tell if they're actually doing
the business themselves, or are they just
selling the opportunity to other people.
So if you do come across somebody selling a course
like that, do some due diligence on them.
So for me personally I have an affiliate marketing
course that I sell, it's actually closed right now
just because I'm working with my existing students
for a bit, I'm gonna show you guys the numbers
on that course in a little bit,
but that course for example, you guys can see
my affiliate earnings, I was doing monthly updates
for the first half of the year, literally showing
you guys screenshots of my Paypal, of all of my dashboard
showing my affiliate earnings.
So make sure if you do decide to take a course
from somebody that there's that level of transparency there
about their actual earnings, so you know
they're not just selling pickaxes for an opportunity
that they've never actually taken advantage of themselves.
But that being said, this is the model here,
that is how you go and you make $100,000 with this
very simple sales funnel, and now I wanna give you guys
a little bit more detail as to how
this actually works, and how these different components
work, and how you can literally start taking
action on this business model immediately
after this video.
But the one favor I wanna ask of you guys really quick
is if you've learned anything from this video so far,
if anything I've showed you so far
is new information, or something that peaked
your interest, all that I ask is that guys drop
a like on this video, it helps me out a lot
with the algorithm, and I would just certainly
appreciate that, and it also shows me whether or not
this video was immensely helpful to people
or if maybe it needs more work, it's just
great feedback for me.
So if you've learned anything so far, I would
certainly appreciate a like on this video.
Okay, so now what we're gonna do is take that
initial funnel that you guys saw there
from the previous section of the video, we're gonna
break it out into actually six separate sections
that are a little bit more explanatory in terms
of what you would actually need to do to literally take
this and start taking action towards having a six
figure launch with a digital product.
So the very first step, the number one thing
you have to look at is going to be
what is the niche that you're going to be serving?
And this is ultimately gonna come down
to whatever it is that you're good at,
whatever it is that you're passionate about,
because again, like we said, you're using this business
model for the purposes of good, not the purposes of evil,
so you're not gonna go out there and pick some
random money making niche, and say, oh,
I'm gonna teach people how to make money
by opening a franchise, if you don't know
anything about franchising.
So you're gonna take something you're already,
are knowledgeable of, and interested in,
and that is going to be your niche.
And I know a lot of people think, oh, I gotta be
showing people how to make money, or showing them
how to lose weight, or how to find
their ideal relationship, but there are so many people
out there looking for information that you already have,
that you're already an expert on, and you'd be
amazed how much people are willing to pay
for the information.
And essentially what they're paying for
is for you to solve a problem for them.
And let's say somebody is struggling with a certain
area of their life, it could be anything.
Let's say they're trying to increase their
speed for running track, or something like that.
Or they're trying to get better grades on tests,
or how to score higher on the SAT.
If you're able to solve that pain point for them,
it's gonna be extremely valuable to them,
and oftentimes it's gonna be significantly more
valuable than even the price you're paying for that course,
or they're paying for that course.
So that's the number one thing you gotta figure out.
Is what is the niche that you're going to be serving?
I can't help you with that part, but I can
certainly help you guys with the other steps involved here.
Number two, the second thing you're gonna do after that
is you're going to get your lead magnet in place.
And literally guys, all I do for this,
I write my lead magnets, 'cause I like the voice
to be consistent, I like it to be my content,
and I also like my lead magnets to be extremely valuable,
but then what I do, I go on Fiverr, I pay someone
to paginate my lead magnet and make it look pretty,
I pay for a cover on Fiverr, and so basically
for 100 bucks I've got a nice, clean looking lead magnet.
So those are your very first two steps.
Before you begin creating any content,
you put together your lead magnet.
'Cause again, that was one of the biggest mistakes I made,
was I didn't start collecting emails, like I said,
until I had over 100,000 subscribers.
So you wanna have all of this infrastructure in place
for your funnel before you begin working on the top
level of that funnel, which is your free content.
Getting eyeballs and collecting leads.
So that is basically what you do; you take whatever
niche you are in, and you identify a very common
pain point, so let's say for example your niche
was going to be, I'm just gonna pick something
at random, scuba diving.
And so, your lead magnet could be five things
every beginner scuba diver needs to know
before getting started.
And that could be a perfect lead magnet
if you're going after beginning scuba divers,
and maybe that's the niche you're going after,
and that's the course you're going to sell,
is the best scuba diving videos.
And I'm sure there's certification involved,
but maybe you're telling people the best places
to scuba dive, the best equipment, and everything else
involved with that.
How to get certified.
So let's say your lead magnet, like I said,
is that right there; five things that beginner
scuba divers really need to know.
So your niche is scuba diving, lead magnet, you spend
a Saturday afternoon writing out your list.
You put together a three or four page Word document,
you go on Fiverr, you pay someone to paginate that
and make it look pretty, and then you pay someone
50 bucks to make a cover, and so 100 bucks later,
and maybe six hours of your time at the most,
you have a nice, snazzy looking lead magnet
that's going to allow you to begin collecting leads.
So step number three is going to be the email list,
and that's going to tie in directly with your lead magnet.
And this is a very simple step, guys.
Essentially all you're doing is taking that lead magnet,
and you're either gonna host it on Dropbox,
or you're going to send it as an attachment,
and literally all you're going to do is the most
basic thing in the world, I'm not even
gonna cover it in this video, it is so simple,
you take your email marketing software
and you integrate it directly, so when somebody
subscribes to your list, the lead magnet is sent
to them, and their email is then added to your list.
That is all you're doing for now.
If you wanna go a step further, you could setup
an auto responder sequence, which is a series of emails
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