hey this is Ryan hildreth75 online
marketer and what I'm about to show you
is how you can make a hundred thousand
dollars from Facebook ads this year now
this is a skill set that you can either
use to generate more profit for your own
business for other business or just to
create that extra stream of income for
yourself now this is what I used to go
from broke joke to seven-figure online
entrepreneur in the matter of two years
and I know you can do this too so go
ahead and stay until the end of this
video make sure to subscribe hit that
thumbs up button and comment down below
because I'm going to be giving a free
coaching call to someone who comments
down below so let's go ahead and hop on
my computer and get into this all right
so we're here on my computer and I'm
gonna show you how to make a hundred
thousand from Facebook Ads this year
using it the right way now keyword the
right way there's a lot of you know
false information out there and I want
to show you the right way to use
Facebook Ads to help you get the most
results for your own business for other
people's business right if you have
clients or just to make an extra stream
of income an extra thousand or two
thousand dollars a month so I'm gonna
show you number one I'm going to show
you the Facebook objective funnel
concept okay and this funnel concept is
kind of the backbone of everything that
I've done with my facebook ads to see
you know a great amount of success okay
so this funnel concept is what you want
backbone to your skill set number two
I'm gonna show you Facebook ads that
worked for that work for a low cost and
then number three I'm gonna show you how
to get clients paying you 1,000 to 5,000
per month on autopilot okay
so let's go ahead and get into this so
this is the Facebook objective funnel
concept now this is something that most
people don't talk about here on YouTube
and I want to share this with you so
that you understand how to use Facebook
Ads the right way because it is a
product that was designed to be used you
know a certain way and if you
follow that way it's going to work more
effectively for you okay and this is
information that I'm not just you know
throwing out there based off of opinions
but actually what I've seen that has
worked and also you know what my
Facebook Ads rep has taught me okay so I
have you know I have a Facebook Ads
rep that works for Facebook that has
taught me exactly how to use the product
and I'm gonna show you right now this
full funnel targeting approach okay so a
lot of people you know if you've ever
seen a video on Facebook Ads you
probably you know have seen someone log
into their Facebook Ads manager account
you know set up an ad for traffic target
a specific you know objective let's just
saying they're selling you know dog
leashes right and they they target dog
lovers and you know 18 to 46 years old
and that's fine right that's fine you
know
it's very easy to go into your Facebook
Ads manager and set up an actual ad but
what you don't understand is you know
the marketing objective behind it and
how you're gonna get that ad to actually
convert into money right to convert into
a sale and that's kind of what I want to
teach you today so if you're just
starting out with Facebook ads then this
is gonna be perfect for you now if
you're someone who currently has a
business you have a large email list
maybe your arting running Facebook Ads
then this is also gonna be perfect for
you because you're gonna see how you can
reach new audiences and create new
Facebook ads to you know eventually
convert into sales okay so the we want
to look at Facebook ads as a funnel
okay so there's different marketing
objectives as you probably know if
you've ever used the Facebook ad before
and if you haven't don't worry I'll show
you on the next slide with what it looks
like but you know there's many
objectives and the first objective that
you want to use is brand awareness now a
lot of people weren't using brand
awareness most people just set up a
Facebook ad to run for traffic but the
reason we want to run for brand
awareness
is to get people familiar with our brand
with our product with what we have to
offer with the value that we can provide
to their lives right no one is gonna
purchase I'm not gonna purchase a
t-shirt from you no just some random
Fitness brand that I'd never even heard
of right even if I see them three times
you know advertised to me I'm probably
not gonna purchase something from them
because number one I don't trust them
number two I don't know who they are I
don't know what they're about and number
three I haven't seen them often enough
to be able to you know give them
basically my money all right so how do
you build that brand awareness and that
trust with people well they have to see
your ad multiple times they have to hear
your name being you know used and maybe
they're you know maybe their friends
have referred your brand or maybe
they've seen your ad so many times they
finally decided to click on your link
and check out your website right so
brand awareness is where you want to
start out and that's the top of the
funnel in in the targeting for this is
gonna be you know if you already have an
email list right go ahead and create
your custom audience and your look like
audience and you don't have to you can
kind of skip over this brand awareness
objective but even then you should be
reaching new cold audiences so your
geo-targeting could be maybe you know
where your business does you know where
your business is actually established
maybe you do a 25 mile radius
maybe you do some key research and find
out who your competitors are and you can
target your competitors audience right
and then you could get into different
ages and genders and interests okay so
you know my for my personal brand you
know I teach many students how to run
Facebook Ads how to get clients you know
if I wanted to run advertisements to my
program or my coaching right then I
could target maybe different business
influencers right and there I could
target their audience to reach a cold
audience maybe people who don't know me
I could target a specific
range maybe 18 to 36 years old because
that's you know who I tend to resonate
with more so you can set up your
targeting I would set up five brand
awareness ads okay five different ads
running at five dollars a day
okay and that's only 25 bucks spent a
day just to get some awareness just to
build your Facebook pixel warm it up and
give Facebook some data to work with
okay and your your KPI your key
performance indicators are gonna be
reaching frequency the Nielsen brand
effects study okay so that's basically
ad recall lift or how many people it's a
metric that shows you how many people
are most likely to remember your brand
after seeing your advertisement okay and
basically basically brand awareness
creates that you know it creates that
that metric for you so it will give you
when you're running an ad for brand
awareness it'll say you know thirty
people are most likely to remember your
ad three days from now
okay so brand awareness first that's
gonna be your first objective to reach a
cold audience most people are saying oh
just run traffic ads or just run
conversion ads you know have people try
to buy your product even though they
don't know who you are they've never
seen your brand before and that is a
major mistake so run brand awareness
first and then you can go ahead and
create a look-alike audience based off
people who have engaged with your ad and
then you could run consideration ads
which would be your marketing objective
would be like traffic okay so brand
awareness first then after you run your
brand to where awareness ads you get
some data in your Facebook pixel run
your traffic ad okay and basically your
traffic ads targeting is going to be
based off of people that engaged with
your previous brand awareness ad and the
KPI key performance indicator is going
to be cost per click because now you
actually you want people to be clicking
on your ad to go to your website okay
and check out what you have to offer
you know brand awareness we're not too
worried about that we just want people
to watch our video for you know more
than 15 seconds or you know just
remember our ad and then once we go for
consideration we run a track traffic
objective we want to get clicks right we
want to get people seeing our landing
page and then after we do that okay so
now we're deeper in the funnel now we
could create another custom audience
based off of people who clicked our ad
viewed our landing page and we could now
run a retargeting campaign for
conversions now this is where we
actually sell our product okay because
now people are they the people know who
we are they clicked on our advertisement
landing on our web page and now they're
a warm audience so now we can go ahead
and pitch our sale we can pitch our
product to them now it's not gonna be a
weird barrier where you know we pitch
our product and they're like whoa whoa
whoa who are you I don't even know who
you are
right it's gonna be like okay yeah I've
clicked on your advertisement before
you're pitching your product you know
and I'll consider purchasing I'll
consider taking out my credit card and
purchasing your product for a conversion
okay so that is your KPI your KPI is
gonna be now conversions maybe getting a
lead giving getting someone to give you
their email or you know making a sale
okay so this is I want you to think
deeper about this funnel concept when
you're choosing your marketing
objectives because this is the backbone
and so many people are teaching Facebook
Ads here on YouTube or just in general
and they're not talking about the
backbone and this is kind of you know
the most important part is understanding
how to use Facebook Ads the right way so
now that you know this now that you know
this concept I showed it to you you can
run ads the right way and get the best
conversions the most sales the most
brand awareness the most traffic to your
site because you're running it in the
right order
okay so again choosing the correct
objective based off the funnel concept
so this is what it
like in the ads manager I'm not gonna
log into my ads manager right now but I
do have a screenshot here on the right
that you can see okay so we're gonna
create a look-alike audience for each
step after gathering data so step number
one you're running brand awareness right
step number two you're running traffic
to the look-alike audience of people who
engage with your ad on through brand
awareness or watch more than 15 seconds
of it okay and then after step number
two we're running traffic ads getting
people to click onto our website then we
could run for conversions getting people
to give us their email getting people to
pull out their credit card and purchase
our product right so after trapped after
we run traffic we create another
look-alike audience based off of people
who click the link viewed our landing
page okay and that's how we're gonna get
conversions and then also engagement ads
can be ran with a chat bot for lead
generation now this is kind of a bonus
I'm not gonna dive too deep into this
right now but you can look into
engagement ads and anyone that engages
with your ad you know and you if you
have a chat bot connected and this is
kind of more technical the chat bot will
automatically you know capture that lead
and and follow up with them with an
email sequence well not an email
sequence but actually a chat bot
sequence through facebook Messenger okay
so you could create retargeting
campaigns for conversions also you know
maybe you're running one ad for brand
awareness you're running that maybe that
running that same ad for traffic but for
conversions you can create a specific ad
talking with the viewer saying hey I saw
that you landed on my you know I saw
that you landed on Ryan Hills recom I
just wanted to let you know there's a
30% sale going on right now okay that
would be a specific retargeting campaign
because you're talking to someone who is
already a warm lead okay so that is you
know that's basically how to run your
objectives the right way how to follow
step 1 step 2 step 3
the right sequence and get the best out
of your Facebook Ads because I'd hate to
see you you know get bad conversions or
just waste money on Facebook ads like I
did when I first started because I
wasn't taught the right way so let's
talk about Facebook ads that work at a
low cost all right and this is something
that you know I've more recently have
gotten into because when I first started
running Facebook ads I would always edit
my placements that's what I was taught
so I would you know run specific
Instagram story ads or specific Facebook
feed ads and that's it I would just
check you know one box now when I've
been talking to my abs rep when we're
running new advertising right and we're
trying to build that brand awareness
it's best to run automatic placements
because then Facebook is going to place
our ad everywhere and see which one is
more cost-effective and what's working
the best and it's gonna push the ads you
know if they're if in our ad is running
better on instant articles and you know
suggested videos then Facebook is gonna
push more of our ad budget to those
things because you know we're getting
more conversions from those at a lower
costs so when you are running a new
marketing campaign consider running
automatic placements okay when you're
first starting out obviously there's
exceptions to the rule if you're if
you're creating a specific Instagram
story ad with a 15-second video in 1080
by 1920
okay pixelxdimension then obviously you
can't run that ad on the Facebook feed
okay but you know there are exceptions
and this is not an end-all be-all thing
but consider running automatic
placements instead of editing the
placements and then once your converting
you can optimize for a specific
placement now so you're probably
thinking to yourself wow this is this is
like really in-depth this is kind of you
know a lot of theory how am I gonna make
this work okay how am I gonna make this
work well what you learned today is the
backbone of Facebook advertising
so now you have a skill set okay and if
you want to go watch one of my other
videos on you know how to set up a
Facebook ad I'm actually gonna link that
here at the top right hand corner of
this video it's gonna pop up okay you
could watch that video and it'll show
you exactly how to set it up in the
Facebook ad manager and then there's
also a playlist that you can watch with
tons of videos free videos that I've
made but now that you have this skill
set okay Facebook Ads you know how to
run them you know how to get you know
how to get results now you could get
clients paying you on autopilot what
would an extra one thousand to five
thousand a month do for you probably a
lot it did a lot for me when I first
started out so you know even just
getting one client paying you an extra
thousand a month can take care of
groceries and take care of the bills so
you know and I have a new method on how
to get clients paying you on autopilot
there's thousands of businesses out in
your local area that need help with
advertising just like this okay they
don't know how to run Facebook Ads
they need your help but there's no need
to door knock or cold call anymore
those are the old methods of doing
things now those are still good methods
right you could still land clients doing
door knocking and cold calling if you're
good at that
but I found a new method on how to get
clients on autopilot from your home from
your computer and if you want that
method then the link down below there's
gonna be a link the first link in the
description okay below this video you're
gonna click that link watch the master
class and if you attend that master
class I'm going to send you personally
to your email okay within a net within
the hour my clients on autopilot
strategy training video okay I'm gonna
send that to your email so make sure to
check your junk box just in case you
should get it within the hour of signing
up for the free masterclass okay and
then if you have any questions feel free
you know to comment here or you know
message me on Instagram so again this
has worked for many of our students as
you can see Jason Albright landed a two
thousand dollar month
deal Nick Paton he's now doing over
$100,000 in annual revenue from his
agency Jaime Martinez 1,300 a month
Tommy landed $1,000 per month client as
you can see tons of people landing
clients for social media marketing for
Facebook ads like I just taught you
today okay so you know we have over 700
students in our private Facebook group
and it's just amazing at what these
people have done to change their lives
and also help others change their
businesses okay so if you enjoyed this
video make sure to hit the subscribe
button thumbs up and comment down below
for that free coaching call okay so I
will be choosing a winner and I'll
announce that in the next video so I
hope you enjoyed it and I'll see you in
the next one take care
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