hey what is going on you guys welcome
back to the channel hope you're having a
great day so far so I'm very excited
about this video here because what I'm
going to be showing you is like a
step-by-step guide for how you're going
to begin making money online now I know
that's kind of a broad topic because
there are literally thousands of
different ways you can make money online
but specifically what we're gonna talk
about in this video is how I'm making
money online which is what you're
watching right now by creating YouTube
videos now it doesn't have to be
specific to YouTube but the basis of the
method that I make money online is
around building a following around
something that you enjoy and are
with that following so if that doesn't
interest you at all this is not the
video for you but if you're even
remotely interested in building a
following helping others looking for
knowledge and information they've been
searching for and making money in the
process that's exactly what I'm gonna
outline here in this video now the first
point I want to make is one of the
biggest issues that I see with people
today and that comes down to when
they're looking to make money online and
that is the fact that people are way too
focused on what people like me are doing
and I know this because when I post
videos like $10,000 a month of passive
income or $20,000 a month or recently I
had a month in January here I did almost
$30,000 in passive income I know those
videos are going to get a lot of views
because it's a really exceptional amount
of money but the thing is I've been
doing this for two and a half years now
is that a crazy long amount of time I
don't think so but it isn't you know a
good amount of time here that I've spent
building this channel I've made over 500
videos a lot of them were crappier
videos that I've taken down since then
but I have dedicated you know a
reasonable amount of time to this
YouTube channel and that is why I am
making the money that I am but if you're
just getting started whether it's a
YouTube channel or a blog or whatever it
is you're doing you don't want to be
comparing yourself to people that have
been doing it for two or three years
maybe you're gonna look at that and say
okay I would love to be in that
situation two or three years from now
but you shouldn't go into it expecting
that you're gonna have those results
from day one
one of my friends explained it very well
to me he said don't become
airing your chapter one to someone
else's chapter 25 and that is the
biggest thing I want to stress here in
this video is even though you've seen
people making five six seven figures
online it's probably not gonna happen
for you for a little while but if you
put in the same amount of effort as them
and you mirror the strategies they've
followed that is going to be your best
chance for achieving those results so
what I want you guys to focus on instead
is $100 $100 bill what can you do to
start making $100 online and I'm not
talking about $100 a day I'm talking
about just a hundred bucks how can you
make a hundred bucks online what is it
that you can do to begin making money
because if I looked at my youtube
channel but when I started it and I had
this goal of making ten thousand dollars
or twenty or thirty thousand dollars a
month I would have said I have no idea
how to do that that's impossible
and I never would have started but
instead you know looking for ways to
just simply make a hundred bucks I said
I can probably do that with a YouTube
channel so I want that to be your goal
to get started at least it's how you're
going to make $100 online because if you
haven't made $1.00 online if you haven't
even made your first any amount of money
online why are you trying to make a
thousand dollars or ten thousand dollars
that's like trying to run a marathon
when you haven't even run a mile you
need to run that mile first and earn
that first dollar and then that first
ten dollars and then that first 100
online to get that momentum going and
begin understanding how all of this
works but that being said we're gonna
cover quite a bit in this video going
over the strategies and really the
process to follow here of building an
online following but I did want to
mention if you're interested in going a
little bit deeper here I've been working
on an entire course for the last couple
of months on my strategies here with my
youtube channel my blog and my Instagram
account investing simple how I'm able to
intertwine all these things and earn
passive income and as I said last month
it was close to thirty thousand dollars
in passive income not counting any ad
revenue from YouTube videos that I
earned from these different sources so
what I'm looking for currently is a test
group of ten to fifteen people
who
want to go through that course and share
their feedback with me and help me make
sure it's the best course possible
before I launch it so if you're
interested in signing up for that test
group that's going to be the top link in
the description below I mean even if you
guys are not accepted in that group of
ten to fifteen people you are going to
be getting a massive discount when that
course launches and you're going to be
among the very first people that
actually find out about it and be the
first group going through it
anyways that being said let's get into
it and talk about what are the steps
involved with making money online number
one the very first thing you have to do
is decide on your niche what is your
niche going to be and I want to stress
this as well here you don't necessarily
have to know exactly what you're going
to be doing when you start your YouTube
channel and you can kind of test out
different ideas if you're one of my
earliest subscribers you may remember
when I used to talk about nutrition and
I would also talk about personal
development because when I started this
YouTube channel back in 2016 I focused
on three core areas number one investing
number two self development and number
three nutrition and fitness because
those were the three core areas I was
focusing on in my own life now after I
did that for about a month or two I
found that I was trying to talk about
way too much stuff and the investing in
stock market related content was the
only content that was getting views and
so I decided to cut out those other
pieces and only focus on the investing
side of things which has obviously been
quite successful for me but when you're
starting out you don't necessarily have
to pigeonhole yourself and say I'm going
to talk about exactly this because you
can kind of flex and grow and kind of
figure out what is it that you're going
to talk about and you can test different
ideas and see if there's any interest in
that content but you do want to have a
general idea of what the niche is that
you want to focus on by the time you get
to around 1,000 subscribers at that
point people should have an idea of what
content you're going to be creating and
what to expect from you so maybe for
example your niche is going to be buying
and selling stuff on Craigslist maybe
you're going to do those ASMR videos if
that's what interests you
[Applause]
or maybe you're gonna do something
totally different like how to make vegan
meals from home without breaking the
bank
whatever it is figure out a general idea
of the niche you're going to be involved
with and then you can begin to simmer
that idea down as you start making
content for that niche and the number
one piece of advice I've ever been given
is that the riches are in the niches I
can't remember exactly where I heard
that before but it is so true you want
to establish expertise within a certain
niche you don't want to try to be this
jack-of-all-trades covering all these
different things at once you can start
broad but I want to encourage you to
narrow down as you begin to see where
you want to go with this and what
specific niche you want to get into so
once you've figured out what niche that
you want to go after or a general idea
of what you want to create content about
the second step is to decide on a
platform where are you going to host
your content and you might be saying to
me right now well wait a second why
don't I just do everything why don't I
do YouTube and I'll also do you know
Instagram and I'll do Pinterest and I'll
do Twitter and I'll also do snapchat and
a Facebook page in and all this other
stuff well the problem again is you're
trying to be a jack-of-all-trades and
you're going to become a master of none
and the number one piece of advice I can
give you is master one platform first
pick one platform and go all-in on that
platform for me this was YouTube early
on I pretty much solely did my youtube
channel
I may have dabbled a little bit with
Twitter and a Facebook page but I was
putting 99% of my effort into this
YouTube channel not so much these other
social media platforms and I suggest
that you do the same thing otherwise
you're gonna be spreading yourself way
too thin and you're not going to be
gaining traction on any of these
platforms now after a while once you've
built the following on one platform you
can begin to build a following on a
different platform myself personally I
started investing a lot of my time and
energy into my personal Instagram at the
beginning of 2018 and I've built up a
modest following there in the process
and then also spinning off and having my
blog the investing simple blog and the
investing simple Instagram those are
just different platforms that I'm
building followings on but it's because
I've been dedicated to you
for two and a half years now and I have
enough momentum build up I can begin
focusing on different areas but if you
try to do everything at once
it's just not gonna work out for you
unless you have a massive team of people
behind you or you just don't plan on
sleeping and if you do that then you're
probably gonna burn yourself out so
focus on one core platform to go all-in
on and I'm gonna help you guys decide
what might be the best platform for you
now so first of all if you are
interested in Instagram what you have to
understand that in my opinion it is the
fastest platform for growth because
there's not as much attention in that
space and if you follow some basic
Instagram growth strategies it's really
not that hard to grow an Instagram page
the only issue with that is I found the
traffic from Instagram to be very low
converting people are on their phones
they're looking to kill time and you're
not going to get somebody to click over
onto a sales page and watch a 15 minute
sales video or a webinar from Instagram
I have yet to convert a single person
through a webinar from my Instagram page
investing simple or my personal page so
if you're looking to do any kind of
internet marketing like that where
there's going to be a webinar involved
you're not going to have people's
attention or patients on Instagram and
the other issue with Instagram is
there's no direct monetization on the
platform there's no way that Instagram
can send you a check for creating your
posts you're gonna have to figure out
how to make money on the back end
through merchandise or patreon or you
know affiliate marketing some other
method it's totally doable and we go
through a number of different methods of
doing this in my course that I'm coming
out with soon but even just doing a
little bit of research online you can
figure out a couple of different ways to
make money with an Instagram following
even just doing paid shoutouts certainly
not the best way to make money but it
can definitely get the ball rolling for
you number two let's talk about a
podcast the thing with a podcast is
again there's going to be less
competition than YouTube because not as
many people think oh I'm gonna go start
a podcast as they do okay I'm gonna
start a YouTube channel for some reason
it's just more popular for people to
want to go out and start a YouTube
channel but the thing you're going to
find with podcasting is that there's
again no direct monetization there's no
you know pre-roll ads
happened before podcast you have to go
out there and get your own sponsors or
figure out your own affiliate deals but
the one thing unique to podcasting is
that you're building a massive amount of
trust with people because they're
spending in some cases 45 minutes to an
hour you know listening to you and
you're building a lot of trust with them
and you're also finding that podcasting
is multitask friendly so people can
listen to it while they're at the gym or
they're in their car which just makes it
a really easy content to consume instead
of video where you have to sit down and
watch it on your phone or or on your
laptop unless you have youtube bread and
you can run it in the background which
is not the majority of people third of
all let's talk about a blog a blog is by
far the slowest growth out there I've
been working my butt off with my blog
for the last eight months and we're
right around a hundred hits a day from
search which is a very small amount of
traffic but that's just what it's like
with blogging it takes a massive amount
of effort on the front end but that's
where the most potential money is to be
made with affiliate marketing which is
the core of my business the other thing
about blogging it's not personal unless
you make it personal the investing
simple blog is that's the brand
investing simple it's not a personal
brand it's a standalone brand but if you
wanted to you could make your blog more
personal and maybe you know document
your daily life but if you're gonna do
that I would just say do a youtube
channel instead it's gonna be so much
better for that personal relationship
and then fourth and finally we have the
YouTube channel a little bit faster than
a blog not nearly as fast as Instagram
in terms of growth a lot of effort is
required on the front end you can be
very personal with people and the main
perk here is that there is a direct
native platform for making money which
is running ads before your videos it's
pretty much universally accepted now
that people are gonna see ads before the
videos nobody really complains about
them and it's going to be money in your
pocket once you qualify for YouTube
monetization now I am going to correct
myself there quick you can run ads on a
blog but they're only going to be
display ads and what you're gonna find
is the ad rates typically for these
display ads are nowheres near the ad
rates for these video ads and your ad
revenue for the same amount of traffic
will likely be higher on a YouTube
channel then it
be for a blog so let's talk about your
personality type now okay and no this
isn't at some kind of weird date
question but it's really important to
understand what is your personality type
and what are you going to be comfortable
with if you are very introverted and
you're nervous about putting yourself
out there and you don't want to be on
camera then you can start an Instagram
page or a blog and establish a brand
around what you're doing nobody has to
know that you're running it and you can
just be the one behind the scenes
creating the content and hopefully
eventually collecting the money
investing simple is a perfect example of
this that's the Instagram page that I
own and the blog that I've created and
there's very little mention of my
identity on that blog just because I
like to keep these things separate other
than maybe the About section on the blog
and so if you are not interested in
putting yourself out there you don't
want to record yourself on camera or on
a microphone blogging or Instagram is
probably the best fit for you if you are
extroverted if you love talking to
people if you want to be an influencer
whatever the hell that is then YouTube
is a great platform for you because you
can literally just turn on the camera
and start recording videos but again you
have to have that certain personality
type and be familiar or I guess more or
less comfortable with going on camera
and putting yourself out there and maybe
you're somewhere in the middle you get a
little bit camera shy but you have a
great voice and you're able to be clear
and talk through things maybe a podcast
but fall somewhere in the middle but the
point I'm getting after here is that
there is something for everybody even if
you're trying to make the excuse of oh
I'm afraid of my own voice or my voice
is annoying or I think I'm ugly it's
like great go start a blog go start an
Instagram page a personal brand even if
you want to make youtube videos you
don't even have to be using your own
content if you don't want to you can
make compilation videos you can do all
kinds of different things you can't let
your excuses get in the way of starting
something this year okay now the third
step you're going to want to follow
after you have decided on your niche or
you have a general idea of what you want
to produce content around and you've
also decided on a platform now it's time
to do market research yes this is the
most important part of this process
because you don't want to just go in
there and blindly be guessing about what
kind of content you want to be producing
you want to actually do more
research and prove that there is demand
for this content before you waste your
time and energy producing it and what
we're gonna do we're actually gonna jump
into my computer and I want to show you
guys how to conduct a little bit of
market research on both YouTube and
Instagram so we're gonna go ahead and
start on YouTube and let's say for
example you want to make videos about
credit score and building your credit
score so what you're going to want to do
is take a look on YouTube and see what
is the existing content out there and
what content is really getting attention
so let's say for example you go here and
you type in credit score just to see
what kind of videos come up and you're
gonna want to pay attention to maybe a
couple of these different channels that
are frequently posting videos as you can
see here how to improve your credit
score is a big video here that's got you
know 106 thousand views that might be a
video that you want to pay attention to
and you also want to be looking at the
thumbnails people are using and what
strategy seems to be working best for
people it seems like a lot of people are
adding that credit score dial in their
thumbnails and that may be something you
want to incorporate in your strategy as
well this right here at Dave Ramsey
video appears to be a very popular one
how to improve your credit score without
debt so let's say for example somebody
has a bad credit score and they want to
improve it but maybe they're afraid of
credit cards because they're once bitten
twice shy
credit cards got them in that situation
they don't want to go back to credit
cards so how can they improve their
score without debt or credit cards that
right there is a video with almost half
a million views credit score is fully
explained you know this isn't a crazy
video but you can tell this channel only
has you know five thousand subscribers
so 3300 views is actually a significant
amount of views for this channel so you
get the idea of what I'm doing here I'm
just looking at what content is out
there and seeing what's working well for
other people what thumbnails are most
interesting to me what titles are
working well what am I seeing is the
common theme among these videos and
you're going to begin to replicate some
of the same content that's working well
for other people you're not going to
copy these videos directly but you're
going to pick and choose different
elements from each one that you can
begin to incorporate in your own videos
so now let's jump over to Instagram and
talk about that and how you can you
look at what's working well for other
influencers so like I said let's say
we're looking to tap into the
Entrepreneurship on Instagram that's
going to be the niche you're going to go
after well one of the very first things
you can do here is just search by the
hashtag lookup hashtag entrepreneur and
see what posts are jumping out to you
and who are the biggest influencers in
this niche now I chose this one
specifically because I'm very
knowledgeable of it and I know of three
pages that are relatively big in this
space and we're just going to take a
look at their content and see what it is
they're posting so first of all we have
clever investor this is a real estate
investor he has 1.2 million followers
and what we're looking at is what kind
of content people are posting here as we
can see a lot of the text with emoji
these short videos people are sharing
type yes if you agree you're just
looking over this content and seeing
what is working what's getting the most
engagement and one of the things I would
recommend as well
when analyzing an Instagram page is take
a look at maybe 15 or 20 posts and
determine the baseline number of how
many likes each post is getting and pay
attention to the ones that are getting
more likes than others that is something
that is called B peepees best performing
posts that might be a little bit
technical for this video but that's
where you're looking for is content that
is working for this page and things that
you can replicate yourself this looks to
be a very simple video of just you know
Bugs Bunny counting money these memes
again it's like pictures that nobody
really owns I know clever investor put
his watermark on there but I'm pretty
sure it probably didn't originate with
him but you're just looking for things
like this posts that have worked well
for this page that might work well for
you in addition moving on let's look at
founder this is an online brand and
magazine for entrepreneurs and you can
see they do a lot of text posts here and
a mixture of different things founder is
very focused on the personal brand and
they want everything to be pretty
consistent so you don't really see them
posting a lot of other people's content
but actually oddly enough for a while
they were posting a lot of investing
simple content which was awesome because
I own that page and every time they
would post that I would gain like three
to five thousand followers so that was
pretty awesome but again what you're
seeing here is all these posts have a
very similar look and feel you can
we're doing here where they have a white
post every other post that way you get
this interesting look here of the white
on the outside then on the inside and
they're pretty consistent with their
branding and their colors and obviously
this has worked pretty well for them
finally we'll look at millionaire mentor
this is probably the biggest page in the
Entrepreneurship space on instagram at
4.1 million followers and this guy does
post mostly his own content with his
logo on there but look at this stuff I
mean this is not very difficult to
produce something like this yourself
looking up stock images of a man in a
suit and saying trust your journey and
slapping your logo on there so this is
by no means rocket science or any
earth-shattering stuff going on here
it's a it's a basically a mix of finding
content that's worked well for other
people and doing reposts and also just
making your own content but you don't
have to go crazy with it something as
simple as grabbing stock photos and
adding a caption to it can result in you
know thousands of likes and a following
that you can actually monetize but that
right there is a very basic explanation
of what market research looks like
obviously there are methods to go a lot
more in-depth but I want to give you
guys just a general guideline of what
you can follow here and what market
research looks like but again it's very
important to do research on the type of
content that's out there what's working
well for other people and what might not
be working because you don't want to be
wasting your time producing content that
people just aren't interested in that's
the number one thing I want to stress
and the reason I'm stressing it so much
is because I wasted a huge amount of
time early on when I was making YouTube
videos just producing these videos
without doing any market research and a
lot of them didn't get any views because
there just was not a demand for that
content so prove there's demand before
you produce that content and then forth
and finally the last step of this whole
process is just to create valuable
content and creating valuable content I
can't really tell you guys how to do
that look at what other people are doing
and determine where the quality bar is
in that niche if you're looking to make
entrepreneurship related videos and
infographics look at millionaire mentor
look at clever investor look at founder
that's the quality bar
you can meet or exceed that quality bar
then you're in good shape if you're
below that quality bar you probably
don't want to get into that niche
because you can't produce content that's
going to be valuable enough to be shared
and to differentiate yourself and you're
gonna find that some niches are more
competitive than others and as such that
quality bar is going to be higher so
just be honest with yourself if you
can't meet that level of production or
that level of quality you know find a
different niche where maybe it's less
competitive and the quality bar is lower
now in terms of YouTube videos and blog
articles as far as my blog what I can
tell you is we're mostly focusing on
2,000 word articles or more we are not
writing any thin content we're writing
authoritative pieces of content that are
going to be giving us value for long
periods of time and as far as YouTube
goes you want to become the authority on
whatever your niche is and that's gonna
be a different length for any video
maybe you're doing a video talking about
I don't know how to do the dishes that's
not going to take you 30 minutes to do
that video but if you're doing a video
on you know how to begin investing in
real estate that could easily be a 30 or
45 minute video so it's not about the
length of the video it's about the
quality of the information and the
thoroughness of what you're doing and
also just your delivery those are all
the factors that tend to matter
obviously all these things can be
brought out into a much more complicated
way that's kind of what the course is
going to be is going into everything
into more detail but this is the basic
umbrella the four-step process of making
money online with an online following
these are the steps that you have to
follow and then the last thing I want to
mention here is you need to have
realistic expectations when you go into
this I'm sure you've heard this a
thousand times over if you've watched
any Graham Stefan video on passive
income or making money or YouTube he
always stresses this be patient have
realistic expectations but it's so
crucial you know you can't be out there
comparing your chapter one to someone
else's chapter 30 and if you're doing
this you're just gonna get discouraged
and you're gonna say oh I can't do this
this is impossible
you need to stay motivated and figure
out what's going to keep the gears
turning for you to be able to you know
go through something long enough to
actually see it work and the best
comparison I have for the
is your basically planting a seed when
you begin to build any following online
and it's gonna take a while for that
plant to emerge from the ground and for
you to see any results but most people
are gonna plant that seed and then
they're gonna water it for a couple days
then they're gonna go you know what this
doesn't work I'm not seeing any
immediate results and they're gonna walk
away but those who continue to cultivate
that and water that plant every single
day you're going to begin to see that
plant grow and the larger it grows the
faster it grows that is exactly how
online growth is I have found that it
has been exponential growth here on my
youtube channel not necessarily you know
linear growth and when you begin to
understand that you'll be a lot more
patient when it comes to whatever your
side hustle is or whatever you're
starting on youtube or whatever platform
you decide on or any online business you
get involved with you should not be
trying to make money on day one and you
shouldn't be comparing yourself to
people two or three years in the process
and your first goal in my mind should
always be make your first hundred
dollars before you begin looking for a
goal beyond that and with that mindset
that should give you your best chance
for success with making money online but
anyways guys I hope you enjoyed this
video thanks so much for sticking around
to the end like I said if you want to
get in that test group for the course
picture of this video but you know a lot
more lectures like this and going more
into depth on all these topics that's
what the course is going to be if you
want to apply to be a part of that test
group that is the top link in the
description below
but thank you so much for watching I
hope you enjoyed it and I will see you
in the next video
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