SOCIAL MEDIA MARKETING: Landing Your FIRST Client [Student S #Best Education Page #Online Earninguccess Story]

what is up YouTube this is Ryan Hildreth

here with one of my students Matthew

Groppi he is a social media marketer who

has you know went full time with this is

building his agency and I just wanted to

give his perspective on someone that was

brand new to social media marketing and

just took that leap of faith and you

know went after his ambition so what's

up Matthew want to introduce yourself to

everyone just let everyone know what

you're about hey guys I'm Matthew Rafi

with red beard marketing agency I

decided to form coming into this was

really wanting to do something to define

myself and really follow my passion and

where that passion led me was to helping

businesses perform better with digital

media social media their web presence in

general and realizing that businesses

themselves they don't really have time

to focus on that and that's something

that we do have the time to do it so

that we can do most effectively and

efficiently for them so but you know

that's what a passion what led me to

this and let me - Ryan's course where it

started me out giving me the tools and

tips that I needed so I could move

forward and have a successful clientele

base and a successful base for building

the rest of my business going forward

nice so what was your background before

getting started like what made you take

that final leap well so I went to

Clemson University for four years and

graduated marketing and data analytics

so you think you'll doing all the right

steps and you have gone through and the

world has told you that you're going to

be successful because you've gone to

college and you have had the degree now

but mmm more often than not within the

first five years you're still gonna be

stuck in that that job that you don't

really like doing something that you

don't really enjoy doing and that's

where I was I was stuck in a job where I

wasn't getting to meet with people

because being someone that really truly

cares

about my relationships with individuals

being the clients I wasn't getting to

fulfill that and so I decided I needed

to look for other outlets so that I

could be happy and the work I was doing

nice and came to this for sure I think a

lot of people can relate to your story

especially me as well you know I think

we have similar background stories on

not enjoying the job that we were

currently at but um what what was your

biggest struggle and I think this is

what a lot of people what deters a lot

of people from taking action is getting

their first client like what was your

biggest struggle with getting a first

client how did you overcome that and

then once you landed that client like

how did it feel well so you know one of

the biggest struggles of course is just

getting out there and doing it because

you're always there's always this

feeling of nagging and self-doubt and

what if I fail what happens you know but

you have to realize that even the

failures are opportunities to learn

going forward so developing your

conversational tactics with a customer

or a potential customer that's something

that you're gonna learn especially if

you haven't done this in the past you

know you might be like what do I even

say how am I even going to introduce

myself and really just dive back into

well why am I doing this am i doing it

for money and if it's just through money

then you're not gonna be able to really

sell yourself because people can see

through that you know if this is what

you're passionate about and you saying I

really want to help these people do this

better they'll be able to see that and

how you have a conversation with them

and the tools that you bring to the

table to say let's let's build this up

together and that's what I really want

to help you to do so you know when I

I've been building my business behind

the scenes for about a month and a half

before I actually went out even spoke to

the first client and that's really what

you need to do you need to take time to

make sure that you're prepared do your

research you know like in the course

they show you how to do research on your

client familiarize yourself with who

is doing what when you go out to talk to

them because if you come in and you have

no idea about the business yeah and

they're like well what do you know about

us and you're like well you know that's

not that's not really gonna fly so you

need to familiarize yourself with what

services they provide or the type of

products that they sell so when you come

in you can really have an educated

mindset when talking to them even go

back and analyze some of their past

social media efforts insane well what

are they trying to do here you know

where are they struggling and tried to

identify that beforehand and so what I

did after I launched you know I just

decided to go downtown as companies that

I had researched and just go in

introduce myself

but not going straight to hey this is me

I have a service I want to give it to

you really just go in and befriend them

and say hey how are you doing how's the

business going what are some things that

you see in your day-to-day that you

would like to see improved in the

business and just ask some really

thought-provoking questions to make

yourself as more of a a partner that

they can lean lean on and say oh yeah

you know this person's actually

interested in what we're doing and then

through that conversation you can learn

how to interject the tools and services

you provide to build that up so it can

be questions maybe about social media

it's like I saw you know I saw this post

on your social media account about what

you were doing in store or if they you

don't even have something like that in

store a lot of the times they have

promotions that they have listed and

you're like oh you know did you put this

on social media then have you gotten

this out to your client base and a lot

of the times they're gonna be like no I

hadn't done that at all and then you're

like oh dang well so if somebody doesn't

come in the door they're not gonna be

able to see this and they're like oh

yeah yeah that that's right you know if

I don't put it anywhere else and say

you're like okay well there's actually

ways that you can take care of that and

it's just starting that conversation

with them and with my first client I

probably

and just talk to them three three or

four times before I even was like I have

this service and I can help you with

your problems because if you just go in

straight off and say I have the service

they're most likely going to be turned

off yeah

- what you're trying to do so again you

know building building that friendship

and someone that really is trying to

learn about their business is they're

passionate about about it and if they

see somebody that is equally as

passionate about what they're doing it's

it really means a lot these business

owners and providing value without

asking for money is key you know just

giving them tips and tricks and even

just suggestions letting them educating

them about things that they can do

without saying no I'm not gonna I'm not

gonna tell you any of this before

you know we signed a contract but just

say hey you know there's outlets out

there look let me tell you about them

and then through the education of what's

available you can really present

yourself and say well I can do that for

you actually I have actually pieces that

and you know going forward so the

biggest hurdle just getting out there

and doing it the second biggest is

figuring out what you say to these

people and it will take time if you

haven't done it before but keep

persevering keep having conversations

there's millions of businesses out there

and you know you can a trial and error

until you get the point where you're

like this is this is how I need you

approach the situation for sure I it's

so crazy like what you just said I think

is this is the most valuable interview

I've ever had because of what you just

said that I think a lot of people don't

understand is like the social dynamic

going into the business and not selling

them something like just providing value

because when you switch the table right

like when you go into a business and you

try to offer them something for a

thousand bucks or two thousand bucks

right away like they don't even know who

you are number one right but if you play

the role like you just

you go in you provide value they might

just ask like so what do you do right

how do you know all right or they might

even say what are you trying to sell me

on and you can be like oh no I wasn't

selling you on anything I was just

coming in like you know what I mean like

you could just play it that way you'd be

like I don't have any services I was

just coming in to check out the business

that's it coming in to check it out just

learn more about it yeah you know offer

tips because again you know a lot of

these business centers you know they may

be older or they just don't have time to

focus on these new technologies that we

think are part of our everyday so it's

definitely just going in there and

providing them with some some value

educating them on more available tools

to grow their business and then they're

intrigued yeah exactly and also like

because I think what you do is better

it's a better approach because you're

actually like you are qualifying the

client you are sent you are figuring out

what their business is about like if you

even want to work with them like you

wouldn't you probably wouldn't want to

work with someone that's like what do

you want here you know like that's very

like yeah yeah you've got the client to

because yeah again you you don't want to

be a generalist in this area either and

as you meet with more people and just

get to talk with more people you're

gonna figure out for yourself where you

really want to hone in on and you know

of course at first you know when you

start out yes you want to have several

different clients and a couple different

categories you know I have a college

apparel shop I have a couple of hair

salons I have a photography studio but

already I'm noticing that where I want

to focus is not in any of those sure

like I will do it for them and I enjoy

helping them but I know that my niche is

still to be found and there's tons of

other businesses to still check out like

tons of other categories yeah and so

yeah just don't be don't be afraid of

just having

having a conversation exactly Justin no

it's like just a normal conversation you

know what I mean you're just getting to

know them they're getting to know you

that's awesome what what would like I

guess on top of that what would be the

number one advice for someone that's

just getting into it I guess from your

experience from what the the trials and

errors that you went through what would

you say to the newbie getting into it

into social media marketing well

realizing that any question you have you

have the power of Google at your

fingertips you know like really though

you know you don't have to be an expert

or go to college to figure out all this

stuff you know in addition to Ryan's

course I probably watched countless

hours of other videos about other

subjects so you know like I said Ryan's

course gives you the basis and a great

starting point to get you to that point

where you can say alright I have myself

established like beforehand I had no

clue what to do something LLC I had you

know no clue really what I needed to do

as far as contracts and things like that

like that stuff was foreign to me

and so after that point knowing these

are the tools that I want to utilize

this is where I can go you start to be

able to branch out and build upon that

base so you know with let's just say

Facebook for example posting on you know

peoples pages and doing their management

for them and maybe doing some

advertising there's a lot of other

information that you're going to need to

learn to do it most effectively and it

might seem scary but take it in small

just bite-size pieces so maybe one day

research and just watch a video on a

step by step how to create a Facebook ad

and then that's gonna prompt some more

questions from you you're like okay well

there's a campaign then there's an ad

set and then there's an ad what goes

into each of those and so you'll have

questions that you would like to answer

and so the Internet is a powerful

resource to be able to answer those

things for yourself so best tip of

advice is determine you'll take the

course get your base started and then go

out have some questions just write them

down to yourself and say alright these

are some of the things that I really

want to get answered today and find

resources to answer those questions do

not though have a million questions on

your mind and try to get them answered

in one day you will get overwhelmed you

need to set small goals for yourself if

that's that's absolutely key because I

found myself when I first started trying

to answer every question that I had

every single one all in one day and I

was like I can't stop until I get them

answered and even one night like I

couldn't sleep I was just I'm just like

I have so many things running through my

mind so many potential scenarios more

things that I could potentially learn

and I was just like I need to satisfy

this craving for knowledge that I have

so don't do that really like I said just

take some time start out with some

simple questions and then go from there

in bite-sized pieces until you feel

adequately prepared to go out and talk

to your first client is like you know

another thing you don't really want to

do is get in the situation where you're

talking to a client and they ask you how

to do something and you're not sure how

to do it and that's still gonna happen

but at least when you get that point you

will have developed the critical

thinking and an analytical skills needed

to go find the answer you know you may

have found a great resource online where

you're like oh wait I remember seeing an

article about that

or they had some similar instructional

videos on this subject okay I'll go

check that out and you say well you know

to the client I'll be happy to I'll be

happy to learn about that now go home do

some research and come back to you with

an educate

answer don't try to ad-lib if you don't

know what you're talking about

because then that's just going to set

you up for a sticky situation later on

down the road where you've told the

client something and then you come back

and say well actually that's not the

case let me kind of back trace and then

you lose credibility yeah so yeah that's

powerful man yeah I think that's a

number one entrepreneurship it's just

say yes I'll get it done they'll figure

it out when you're at home you don't

mean yeah awesome dude well I know

you're starting your YouTube channel I

don't know if you already have it up but

where can people reach out to you if

they have any questions about social

media marketing entrepreneurship life in

general

so I have several different outlets you

can reach out to me on facebook at red

beard marketing and you have to type in

red beard marketing solutions that's my

username and then I have website red

beard marketing solutions you can go on

there email me contact me Twitter as

well same thing and I do have a youtube

channel in the works right now it's

going to be wayward red beard so waa why

wo ard

red beard where I'm going to be talking

about online business tech tips going

over some of the tools I found after

going through the course answering some

of those questions where I'm just gonna

be going over that and helping other

people that are doing the exact same

thing that me and Ryan are doing do it

more successfully so yeah definitely

when I get some of those videos I would

really appreciate if you guys checked

them out and I would expect to really

have that out probably the next couple

couple weeks as I was telling Ryan

before we started the call I'm actually

moving to Minneapolis in the next week

so a lot of things just kind of

everywhere yeah but I'll be setting

things up I got my tools ready I've done

my research and I'll be ready to produce

some content and bring value to your

hungry souls who are looking for

information

awesome Matthew I appreciate you I jump

in on the call and you know I look

forward to the next one thanks

appreciate it and I look forward to

talking to you more in the future as

well yeah guys if you have any questions

Ryan's great resource and certainly do

you join the course check out the

different pages that he's created for it

ask questions and they're really helpful

people and you know look forward to

seeing how you guys are doing your

business cool

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