if you have a business or a brand I want
you to ask yourself what does your value
what a value ladder is basically it's
the full range of products and services
that you offer to your market a lot of
people are making the mistake of having
one or two products at one set price
point right maybe you have a program
that's $500 or maybe you have a
teeth-cleaning service that's you know a
hundred bucks right what other products
and services can you offer on the lower
end of the spectrum and the higher end
of the spectrum to service all different
types of customers right because some
people might not be able to you know
afford your $500 product or you know
make that investment upfront maybe
they're not ready to make that
investment what you can do is walk them
up a value ladder right that's exactly
why I have my book social media closing
it's only seven dollars you can get it
at social media closing com
basically that book I put a million
dollars worth of value in I show you the
blueprint of how I went from zero to
making my first million online right and
it can be accessed by anyone who just
likes to read a good book and gain some
golden nuggets that they can use for
their business right and out of that
client base that I have that have
purchased my book a lot of them have
went on to purchase programs of mine and
get mentorship directly for me because
they know that I gave them so much value
upfront and the ones that you know do
want to invest in this themselves
end up doing it they end up spending the
money with me they take the mentorship
and they get more direct help for me so
I can 10x their business right so I want
to ask you do you have lower ticket
items do you have any free value right I
have three value on my youtube channel
which teaches entrepreneurs like skill
sets like Facebook advertising social
media marketing those are high income
skill sets that you can learn on my free
youtube channel right do you have any
free offerings do you have any $7 to $12
offerings do you have any $30.00 to
$100.00 offerings and then do you have
any 500 to $1000 offerings okay if you
don't have a full range of products and
services
you aren't servicing
the entire community your entire
audience you aren't servicing them
because you don't have anything to offer
people on the lower end that aren't
ready to make that upfront investment
with you maybe they don't know enough
about you right but they want to try
something out or you know maybe you can
really you know monetize that the higher
ticket item like maybe it's a thousand
dollar coaching or a twenty-five
thousand dollar retreat right some
people want to experience that with you
you just don't know it yet because you
don't have that on your value ladder so
I want you to ask yourself right now
what items in products and services can
I add to my value ladder to make my
offerings more broad so I can appeal to
my entire audience okay if you enjoyed
this I want you to comment down below go
check out my new book social media
closing at social media closing comm and
I'll see you in the next one
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