#1 Best Free Keyword Research Tool For 2020! Best Education Page #Online Earning

Hey, Miles here, milesbecker.com in this video, you're going to learn how to do keyword research

for free. In just a second, I'm going to jump on my computer and share my screen. You're

going to get to follow along and see exactly how to use the #1 best free keyword research

tool available today, and ultimately you're going to get everything you need to be more

effective with your content marketing and your search engine optimization strategy.

Now be sure to hit the subscribe button because I have some keyword suggestion tools. I'm

going to teach in a future video, so hit subscribe and hit the bell if you want to get notified

when that video comes out. Of course, I appreciate any likes, thumbs up, shares, all of that,

but here is the tool, so the tool is Uber suggest and you can get to it by simply going

to UberSuggest.com U-B-E-R-S-U-G-G-E-S-T, and it's a quite simple tool.

Now this is built by Neil Patel. I've got a little story. I was hanging out with him

in Vegas at the affiliate summit. And I know a bit of the backstory here that I'll share

in a little bit, but let's jump in. Now, the simplest way to start is by just going into

the search bar and typing in a keyword phrase based on something you're looking for. So

I've got a few examples down here and we're gonna start with best kitchen knife. Now this

is, you know, if I'm doing a, an affiliate blog, if I'm a mom blogger who does a lot

about cooking and recipes, this is where I'm going to go. Now you're going to notice the

first thing in the top right corner. You can register for free and get more keyword suggestions.

You're going to see where that comes into play. And I don't actually use that.

This is that next video that I'm talking about. I've got five separate keyword suggestion

tools that blow the doors off of this. Um, it's probably good to just sign in and get

it since you're using this tool, but be sure to subscribe so you get that next video. Now,

the first thing you see right up top is a search volume. Though. The reason you want

to pay attention to the search volume when you're doing content marketing is if you title

your blog, posts your videos correctly, they're going to be in alignment with what people

are searching. If you title them incorrectly, that means no one's gonna be able to find

what you're doing because you simply chose the phrase that no one's actually searching.

So that's the first metric we're paying attention to here is what is the actual search volume

and then there's the S E O difficulty.

Now the SEO difficulty is an organic number. The pay difficulty is obviously paper click.

This is obviously the cost per click and the SEO difficulty is the other factor that you

want to keep in mind. So you're always playing a little bit of a mental balance game. You

want high search volume, but you also want low keyword difficulty or low SEO difficulty

as he calls it here. And then he gives you a little heads up that the average page ranks

has 51 backlinks and a domain score of 79 now he doesn't exactly say how he calculates

the difficulty and the domain score, which is one of my challenges and why the paid premium

tool that I still personally use. They give me more insight so I can get a little bit

more surgical with my data to know what I need to do to overtake the competition.

But this is great if you're on a budget, if you don't have 50 bucks a month to invest

in a proper tool, this is a great place to go. Now we searched down in the bottom and

you're going to see he has additional keywords suggested here, but they're all extremely

similar and that's one of the flaws of this tool is how similar they are. Now you notice

right here on keyword ideas, these tabs on the right will actually bring you more keyword

suggestions. So I just went from suggestions to related and they're still very similar.

Okay, we get best kitchen knife sharpener at this point, but then we can get into the

questions and these questions are related to the best kitchen knife. So who makes the

best kitchen knives? But if you notice the keyword volume, we're down pretty low at this

point for still having a relatively high SEO difficulty score.

Okay. And then you get to the prepositions where they start adding the N of and all of

the, the different words do it. And then comparisons. These are the types of phrases they're used

for comparisons. Um, so if you probably noticed as I flipped through these, the suggestions

don't change all that much, which is okay. Now below this is really valuable data here.

This is showing you what is currently ranking for our main keyword phrase that we typed

in, which was best kitchen knives. Now one of the things that he does add that's really

smart is this Facebook social shares. And it gives you at a glance, an understanding

of which post actually gets the most shares. Now you might think, Oh, of course the first

one does. It's not always the first one. And what that tells you is you actually want to

go look at the type of content that gets shared a lot because that means they did something,

the hook, the angle, uh, what they did in that post for some reason went mildly viral.

I mean if you look at the numbers, there's well over 10 X more social shares than number

two, and there's like 50 X almost compared to the number three results up 25, 30 X. So

it's drastically more shared. So this is where you can understand out of what's ranking on

the first page of Google, which ones got shared. And that's the type of content you want to

study and you want to model because you want to create the kind of content that people

love enough to share it. Hopefully you like this video enough to grab it and share it

out on Twitter or share it in a Facebook group where you know, they're digital marketers.

That's my goal with my content. And that should be your goal with your content too. So this

is really kind of the, the basic level of working with it.

Now I want to show you what I usually do is I want to go deeper. So for me, I'm not really

doing best kitchen knife. I'm going to do best kitchen knife for vegetables because

I like specificity, right? And my goal here is to lower the SEO difficulty, which we did,

but at this point we only have 10 searches per month. And this is the path, right? This

is the pattern. This is the game that we're playing as search engine marketers is we're

really trying to find those keyword phrases that have low difficulty and also a high search

volume for us to go after. I really like keyword phrases that are between 505,000 searches

per month with low difficulty because I can often go after them and rank really well.

Um, so let's do best gift for, so as we're recording this, we're, we're in the holiday

season and of course best gift for, I'm missing some things, right?

Like I literally didn't that sentence. So what I want to see is what are the most common

phrases? So best gift for a friend. Best gift for men. Best gift for a man, best gift for

mom. So it giving me an understanding of what actually, who's actually searching for the

best gifts. And this gives me the types of gift guides I could potentially meet. And

then again, you can search through right to the right to the right to all of the different,

um, types of keyword suggestions that they do offer. And this is a really great way to

go with this, to get the keyword ideas and to get different ideas. Um, let's go into

the keyword ideas on the left panel here. So I just click the left panel and here's

where it gives you the opportunity to obtain even more keyword phrases. And it takes a

minute for this to load because it's pulling data from a number of different sources.

When I was speaking with Neil, he actually said this tool when we last talked was costing

him $16,000 per month to run. So the question becomes, is this going to be free forever?

And also why is he doing this? Why is he putting out all this money? And I've got a his answer

that he told me after I asked him that, and you can see here, it will give you up to 435

more suggestions for free. You just need to sign in for Google, but I'm just trying to

show you all of the different ways that you can use this tool and it gets us all the way

down to best gift for a one-year-old best gift for mom, et cetera, et cetera. Lots of

different phrases here. Now on the right we have the best gift for search results page

and what gets the most social shares.

So I'm going to go down to the best gift for one year old and I am going to click the little

arrow. What this does is it re actually searches the main page. Now I can see on this main

page over here to the right that this top post right here on today, I've got 1400 shares

and then this post here got 90 shares. This is the kind of content you want to look into.

And maybe you're doing, I'm first person view drones or racing drones and maybe you're just

exploring, you know that that's your niche. That's where you're at. You're in the racing

drone world. So you're just trying to come up with new ideas. And again, we're, we're

noticing here that that most of the keywords that are suggested are actually including

the exact phrase. So it's not going out and finding me the FPV even though FPV is in here,

but it always seems to come back to racing drones.

And this is a perfect example right here. So racing drone league has actually sir 16

difficulty score with 4,400 volume. These are the types of numbers that I really like

to look for because this means that I can get onto the first page with a relatively

new website and I could probably gobble up a bunch of traffic. But then that becomes

a question of like, is this relevant to your audience? Okay. That, that actual like the

relevance, the um, the search intent behind this is this actually something that's, that's

worthwhile to your audience. If you're teaching people how to build and race drones and talking

about finding a local racing drone league does definitely make sense. Clearly people

are searching for that. So it's a great way to meet your audience where they are and introduce

them to your brand and your content, et cetera.

So let's just kind of flip through some of these other keyword phrases here. You can

see as I go to related, it's still, it's all racing, drone based content. Um, then you

have the questions that people all often ask. Um, then you add the prepositions and the

comparisons, et cetera, et cetera. So what I want to do now is I'm going to open, we're

going to go kind of do some reverse engineering of a competitor through this keyword tool.

So on racing drones, I'm going to [email protected] so you notice the number two actually has

a ton of social shares, right? 16,000 social shares by the number two. And I'm going to

pull this URL here and we're going to go right back to the top to the homepage and I'm going

to start and lead by the domain name now. So the first time we use this tool, we went

in from the standpoint in the view of here's my keyword phrase, I know what I want to talk

about.

I know the topic that I'm looking to cover. This is reverse engineering, what's working

for your competitors. So I'm just typing in that one. Get FPV. Obviously we're assuming

I'm in the a first person drone. This is a drone niche if you don't know what FPV is.

Um, and then now what we're able to do is we're able to see essentially what this person

ranks for. And you can see that they're ranking for over 66,000 keywords and they're getting

almost 200,000 monthly visits. They have a very high domain score and they have a lot

of backlinks. So this is a very strong website, which is exciting for us to know. Now what

you can do is you can look at their top S E O pages here and you can see by country

it's showing us literally what are their best pages that they're getting the most number

of visits from.

This is extremely valuable for us as content marketers, so I can see cameras for drones.

HD drone cameras is actually their number one post. So now that I see that, since I

didn't see it on my keywords suggested, I can go back to the top here and I can type

that in, which we'll do in a moment. But I want to show you a little bit more on what's

going on here on this. You can also see that there. I'm a little bit seasonal, right? The

Christmas season probably is a very big season for them and then down here it gives you the

actual keywords for the individuals. So camera for drones as we saw above, is actually one

of their best keyword phrases. FP, drone, FPV, drones, race drones, drone for raising

camera with drone. These are the different keyword phrases that rank well and then all

you gotta do is click on the little arrow and now it actually does a keyword search

for you on that phrase.

It gives you the search volume and it gives you the difficulty and we've found here, and

we can see this is a very difficult keyword phrase, so we would need a very strong site

in order to rank for this, but you can see right down here camera drones at Walmart is

actually a 35 difficulty which comparatively speaking much less difficulty and maybe you're

doing a holiday gift guide and you're going to do the top 10 best camera drones available

at Walmart, 2,900 people a month search for that. Walmart has an affiliate program. There

is a way to make that cashflow positive for your business over time. And really this is

the game. The tool does more than this for sure. And again, you have the ability to see

what kind of content ranks well below. But this is really the ultimate game of keyword

research.

You want to go in and look from a couple of different lenses, right? We start with ideas.

Here's my idea for my topic. You cross reference the keyword research tool to find out. Number

one, is this an extremely difficult keyword phrase? That's not a bad thing if you have

a very, very strong website, but if you have a new website, you want to make sure you're

focusing on low difficulty phrases and then you want to make sure you have the phrase

that has the highest search volume also and that's really the main key. But then once

you get momentum, you can go find your competitors and you'll see them popping up in the search

engines all over every keyword phrase that you want to go after. There's that website

again, boy, they rank for everything. Do some reverse engineering, what are they ranking

for and dig down through that data to find the lower difficulty score phrases they're

ranking for.

And that to me is one of the big things that this tool is missing. You're not able to sort

by the difficulty score, which my favorite tool, I'm all link to that one above. It's

up there. Um, that tool is the one that I use every single day. I don't actually use

this tool, but I wanted to show you how to use this tool because it offers a little bit

more data, a little bit cleaner data, and also it allows me to sort all of the columns

by the difficulty score. Um, I've got more trust. It's helped me build, you know, we

reach 850,000 visits per month and it's because I've been building off of that tool. So, um,

with that said, finally, this is a free tool. Neil Patel told me personally that he is spending

$16,000 per month, and this was a while ago on keeping this tool up and running.

And I asked him, what's your end game here? Why are you doing this? Are you going to turn

it into a paid tool at some point? Because if you've been around on my videos for a while

and if you made it at the end hashtag 1% to you, um, you notice the last free keyword

research tool I showed after about six months, went to a paid model because we were all together

hitting the API so much. It ended up costing him a lot of money and he had to lay that

cost back onto us. The users, Neil said that he has no plans to turn this into a paid tool,

which I give him a big thumbs up for. And his goal is to get people hooked on it at

corporations cause he wants to sell Google enterprise access to this. He wants to sell

major corporations enterprise access to this for 20, 50 a hundred thousand dollars per

a year.

And a few key clients at those higher levels are going to pay for all of the uses of individual.

So the idea is to get us all a, get a lot of people using the tool, loving the tool.

So when you go in at your day job to request a tool, you request this tool and there's

an enterprise level. That was his explanation of it. Um, honestly it works. It's a great

tool if you're on a deep budget, I still think KW finder is a superior tool, but either way,

regardless of what you use, you got to do keyword research on every video, on every

post. You gotta make sure that the titles, the descriptions, the angles, what you're

talking about is indeed what your people are searching for. And when you build content

over the next months and years to come in alignment with what people are searching for,

you'll find that you'll get indexed more quickly, you'll get better rankings and you'll get

more traffic because you are helping Google get the Google searches, get the Google searchers

right.

The user is searching Google, you're helping them get what they're looking for. And it

all comes down to this keyword algorithm and the keyword research. I hope this has been

helpful. Give me a thumbs up if you like it. Any questions? Get at me in the comments below

and of course, be sure to subscribe because they got the keyword suggestion tools coming

out. That'll give you some crazy good keyword content ideas that you won't find from a tool

like this. I'm miles back there. Thank you again for your time and I look forward to

connecting with you on the next video. Until then, be well.

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