- (claps) Okay, so it took 11 years,
311 total videos,
but I finally had one of my videos
pass one million views here on YouTube.
- Wow! (festive jazz music)
- So here's what we're gonna do in this video.
I wanna share with you how much money
this one-million-view video has made,
I wanna show you how much money it's made
compared to other YouTubers
who have also hit the one-million-view mark
Several other YouTubers have shared their revenue as well
and I'm not the first to do this
but it's gonna be interesting to compare and contrast
'cause it's kinda all over the place.
And number three, I wanna share with you
how the revenue compares to revenue streams that I have
outside of the YouTube space.
What are those revenue streams?
Are we just talking hundreds, thousands,
tens of thousands of dollars?
Stick around, you'll see.
Now it's time to get inspired.
(logo whooshing)
(electronic buzzing)
Here are my top-performing videos.
As you can see at the top here,
"How to create an Awesome Slide Presentation"
has 1.2 million views.
Two things I wanna talk about related to this,
a big win and a big fail.
The big win here is that over the course of its lifetime,
it's made over $5,000, $5,090.16 to be exact
which was quite unexpected.
This is not a video that I would normally produce.
I speak more about business models and entrepreneurship.
This is about how to create an awesome slide deck
and YouTube just picked it up
and I've been rewarded for that which is really cool.
But here is where I failed.
I failed to capitalize on how much YouTube
was actually supporting this video.
This is the only video I have on my channel
about creating an awesome slide deck.
If I was smarter,
I would have created other videos on this topic too.
This isn't in my wheelhouse
but I should have been listening to YouTube
so if you ever get a video that pops,
the best thing to do is create other videos that are similar
to follow up and cross-promote with each other.
I should have done that and I didn't
and that was a huge mistake.
- Boo!
- [Pat] The other interesting thing about this video
is look at the trajectory here
within its first year after publishing.
A big spike at the top because I had some subscribers,
then nothing, and then all of a sudden, for whatever reason,
YouTube's algorithm said,
hey, we like showing this video to people
and that's what happened.
Unfortunately, I didn't turn on monetization right away,
I turned it on much later,
and still really happy with the results
but could have done much better.
Now, let's see how this revenue of $5,000
for a million-view video compares to other YouTubers.
So first up, we have Shelby Church,
a lifestyle YouTuber out of L.A..
She shared a couple interesting stats here
in this video revealing her income.
She compares and contrasts
two of her videos against each other,
one with 2.2 million views, let me pause this,
2.2 million views making only $743,
and then another video of hers, 370,000 views,
significantly less, but making way much more: $3,015.
This one was about the CEO of Scentbird.
The lower revenue video is about how to pose in photos.
Interesting.
Now, as we go over these different YouTubers,
you're gonna notice some patterns
so see if you can figure them out as we go along.
Next up, we have Roberto Blake,
a creative entrepreneur, a public speaker, business coach.
He shot a video called
"Passive Income: 10 Ways to Make Passive Income Online"
shot back in 2016.
During his report, he said that with 1.4 million views,
he's earned $9,836 which is quite on the high end.
All right, next up,
we have Sunny who is a vlogger from Norway.
She reported members behind a couple of her videos.
She had a video
with over five million views called "Speaking German"
and her revenue on this video was a grand total of,
for the lifetime of this video, $2,054,
significantly less CPM or cost per thousand views.
She had another video called "Trying Mexican Candy"
which had about a half million views
and it generated $1,479.
So like in the case of Shelby,
same channel, different video, higher CPM.
Even though there's less views,
this is gonna make more money.
Next, up we have TechLead.
He used to work at Google and Facebook
and he shared the revenue
behind a million-view video that he came out with
and the title is "My Wife Left Me.
"How Success Destroyed Us".
A little sad.
But the revenue he earned from this video is $4,754
which is a good amount.
The one thing that TechLead did do very right
is when he saw the success of that video,
he came out with a follow-up video
which is what you see here,
something that I didn't do,
and I encourage everybody to make sure they do
if they see a video take off on their own channel.
So you can see, 600,000 views on this one,
and I don't know how much revenue he made
but I'm sure he made a little bit more.
I'm sure this was a tough time in his life for him
but I'm sure that his audience
really appreciated the vulnerability.
I do.
All right, this is Reyes The Entrepreneur.
He has had a few videos pop on YouTube
related to his vending machine business
and this video in particular,
"How much I made in my vending machine business in 1 month"
did significantly well.
It reached one million views in just nine days.
And in those nine days, he earned $3,706.75.
Definitely not bad for just nine days only.
The question I have for you right now
is have you yet noticed any patterns
between the subject matter of these videos
and how much revenue they're each making?
Perhaps you've noticed a pattern between the more business
or money-related content
versus the non-money related content.
Well, keep watching.
Let's see if that pattern holds true all the way through.
All right, next up, we have Graham Stephan
who shared the numbers behind a viral video of his
that hit over a million views.
- I made $7,300 on a video that got 1.2 million views
and that was the video where I unboxed
the new JP Morgan Reserve Credit Card.
And I gotta say, sometimes, it's so random
which videos YouTube decides to push because wow,
I did not expect that video to get so many views.
- [Pat] And Graham is absolutely right.
Sometimes, you just kinda don't know
which means you should just continue to post content,
quality content that helps people,
but you never know, one of 'em might pop.
Definitely check out Graham's channel.
He's been crushing it lately
with some amazing content about finances and money.
All right, next up, we have Coco Lili
who is a beauty, fashion, and fitness YouTuber.
She had a video about how to take Instagram pictures
with about 860,000 views
and an estimated revenue of $1,834.
She shared the numbers behind another video
called "My Morning Routine" with 1.4 million views
and an estimated revenue of 1,115.
All right, next up, we have Monique Reed
who is a lifestyle and beauty YouTuber.
She created a video that was about
how to create a intro tutorial if you're in the beauty space
and her video had 1.16 million views.
- So I'll tell you guys, this video made $4,151.
- [Pat] That's again $4,151.
Next up, we have Cole Dockter's channel
which is a music-related channel
with entertaining videos like this one,
"Metal Musicians React to Pop Music".
There's also videos like
"Parents Reacting to Heavy Metal".
As you can see, this video has 1.2 million views.
How much revenue do you believe this video made?
Well, let me show you.
This video, when it was at 1.1 million views,
it's still over a million, made only $127.93.
I just gotta throw the cents in there
just to make it sound a little bit better
because oh my gosh, what do you think happened?
Cole's gonna explain.
- So what happened was when I uploaded it,
all the songs were just modified by a little bit,
and they're all sandwiched together
so it was really tough for YouTube
to automatically find this video
or its copyright claim it,
but then, a little bit after I uploaded it,
one of the labels went in and found their material
and claimed all the revenue from it
so that's why there's this big spike
'cause like, oh, your video,
you're making money, you're making money,
and then it got claimed,
and then I've made nothing on it since.
- And this isn't the only video of Cole's
that's been affected.
Multiple videos of his have been affected.
This one with 723,000 views has made $0
and it's because, again, of copyright claim.
You could probably hear it in his voice
and in his intonation just how not fun this is for him
but it's just one of those things
when you play with copyright claim that can happen,
so just be aware of that.
And last up, we have Kevin David,
a YouTuber with a significant following,
almost a million subscribers,
who talks a lot about making money online
and entrepreneurship.
Kevin has a video that has just blown my mind
related to how much revenue he's made
based on the number of views.
With 1.8 million views, he's generated $49,555.
I've never seen a video make this much money
off of YouTube AdSense like this.
Now, why do you think that this video,
along with the other higher revenue-generating videos
outperform the lower ones?
So let me know in the comments section below
why are some videos high and why are some low.
Is it me or am I dropping a flow
on a video about people making dough?
I can't believe I just did that.
And yes, I'm wearing a new shirt.
I got two kids so you can't expect me
to complete a video in just one day, right?
And who am I looking at?
(techno hiphop music)
This is a video of mine called
"How to Start a Podcast: Complete Tutorial".
Now, I know you might be thinking,
Pat, I thought you said outside of YouTube.
Well, I'm gonna take you there in just a second.
The reason this is important is because in this video,
I recommend a lot of equipment in software.
In particular, pay attention to that little microphone
on the lower left-hand side corner.
That microphone, if I scroll down into the description here,
is linked to in what's called an affiliate link.
This is a link that if a person clicks on it,
they go to Amazon,
and then now, within the next 24 hours,
if this or any other items is put into the cart,
I as a creator earn anywhere between four to 8% commission
on that entire cart.
This is called affiliate marketing,
and in this case in particular,
it's through Amazon Associates
which is their affiliate program.
You can even be an affiliate for Walmart and Target as well.
But the most important point to know
is just affiliate marketing is completely powerful
and severely underutilized for creators,
especially on YouTube.
So definitely do affiliate marketing if possible.
Now, let me show you just how profitable
this kind of recommendation can be.
So here we are on an earnings report
from all of 2019 for Amazon Associates.
And you can see, over the past year,
I've earned $23,000 in earnings.
And if you look at the product listing down below,
these are the products that are actually bought
through my links.
This single product has earned $7,146.32.
That's the same exact microphone
that I was just showing you.
This is across just one year of earnings.
This is more than that video I made
about slides earned in five years.
And of course, you can see below that
some of the accessories like a shock mount
and a microphone suspension boom arm
and some other kinds of things too to go along with it.
So very powerful, definitely do it.
All right, next up, I'm gonna take you to Amazon
and show you one of my books, "Will It Fly?".
This was published in February of 2016
and it's available on Kindle as a paperback book
and even as an audiobook on Audible as well.
I'm gonna take you into my report right now.
Thanks to those of you who picked it up.
So here's the historical data of earnings
and there's all different kinds of currencies here.
I'm just gonna look at USD, U.S. dollars.
The eBook royalty, $53,000,
paperback a little bit more, $65,000.
Again, this was published after that video was published.
This is February 2016.
And total royalty, $124,000
for a book that was self-published.
Next up, we have a piece of software that I had developed.
I'm not a developer myself but in 2011,
I paid somebody $2,000 to create this tool
that allows anybody for $9.99 to create a clickable map
to place on their website to have a nice little directory
that looks like this.
How much has this made over time?
So here in the data, as you can see across several months,
we've made about 300 to $700 a month consistently
for, oh gosh, the last five or six years,
which is pretty incredible.
And U.S. maps alone, 3,100.
It's about $30,000 in earnings from a $10 software product
that kinda just sits there and does its work.
Next up, we have the smart podcast player.
This is another piece of software that was developed
over the course of a couple of years actually
that now costs $97 annually for people to use
and we have thousands of customers.
So I can't give you specific revenue numbers
'cause this is a separate company,
I have a partner on this project.
However, you can kinda do the math from there.
Here's a niche website that I created back in 2010.
This generates income through ads
like these in the middle here.
These are from Google AdSense, similar to on YouTube.
And as you can see down here,
there's even one of these clickable maps
that we have on its page.
This was created because in keyword research,
I found there was a lot of people
looking for info about security guard training
but there was a lack of information about it
so I just created the definitive website.
I am not a security guard myself so what did I do?
I called security guard companies in each of these states,
asked them how to become a security guard,
I just popped that information here on this website,
and consistently, this website makes anywhere
between 1,000 and $2,500 a month
and it's been doing so for years on autopilot.
And lastly, I wanna talk about a recent invention,
a physical product that me and my videographer created
called the SwitchPod.
It's a tool that allows you to switch
between handheld and tripod mode in just a few seconds
which is really cool,
and this was launched on Kickstarter
back in February of 2019 to 4,000 plus backers
who pledged $415,000.
It's also available now on Amazon
as well as other retail stores online.
And on Amazon only, you can see that
even just the past seven days,
we've generated a gross sales amount of over $10,000,
104 units over the last seven days.
And just so you know,
this eCommerce direct-to-consumer stuff,
very fun, very different.
Physical products, it's a whole new world
manufacturing a lot of costs.
The profit margins are much lower
than the other things that I have
but it's a lot of fun and a great learning experience too.
Now, just share just a fraction
of the things that I do online
to generate an income I haven't shared,
revenue from some of my other books,
my online courses, my coaching programs,
and some other revenue streams,
I will be talking about some of that
as well as looking into,
and I've never shared this before,
some of my stock portfolios as well into the future
so make sure you hit subscribe
if you wanna see those kinds of things.
Oh, and as a reminder,
make sure you leave a comment below.
Let me know what you think makes the difference
between a high revenue video on YouTube
and a low revenue video.
I have some ideas myself
but I'll share those with you later,
and I might even call out some of you in that video
when I share the reasons why.
So leave a comment below, hit that like button,
and as always, thank you, and Team Flynn for the win.
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