hey what is up this is Tyler brown in
this video I want to talk to you about
two secrets that are gonna help you
increase your Facebook Ads and be more
profitable and do it like a total boss
so if you come to this channel for the
first time you see my videos it's all
about the total boss lifestyle about
being able to control what you want to
do and being able to do the fun things
and have them and have those fun things
you want in life and do it on your own
terms and you can do that with Facebook
Ads and I'm going to show you a couple
secrets that I'm gonna help your ads
start to become more profitable now
before we do that though hit that
subscribe button also hit that Bell
option below that way you get notified
with to you on a daily basis so Facebook
ads is gonna be one of the best ways for
you to generate leads for traffic it's
just we're all you know there's two
billion people on Facebook your you know
your target audience is going to be on
Facebook and the best way to do that is
going to be taking Facebook Ads and
getting your message in front of the
right audience Facebook will allow you
to segment out your ads for age you know
you can do it by political views you
could do it by um if they're married if
you're single if they're male if they're
female if they're what are their likes
where their dislikes you can segment out
a very small group of people that are
going to be interested in your products
or services they're gonna be interested
in your affiliate offers they're going
to be interested in and everything that
you have going on you know online
okay so Facebook Ads is just going to be
the place that you want to get your
message out there now if you're leery
about placing ads and Facebook ads I can
understand that
you know sometimes when when I first got
started I was struggling to try to make
I was trying to struggle and just to pay
the ads because I was like I'm not
getting I'm not really seeing anything
returned but I understood that I need to
get my message in front of the right
people and I figured out that the back
end sales are gonna be where you're
gonna be making all of your money being
able to take that money and reinvest it
back into ads now there's really two
important secrets with Facebook Ads and
the first one is going to be creating a
video ad for the
the ad itself now what a lot of times
people do is they'll put up an ad and
they'll do like clicks to your website
or they'll do conversions to your
website but if you're first getting
started and you don't really have a lot
of data say you don't have a lot of data
from your website or you don't have a
customer list what you can do is you can
put a video ad up there and you can you
can only pay by video views when you do
video views you're gonna be paying
around one cent per video view now the
cool thing about this is is Facebook is
going to run your video okay and they're
going to only charge you like one cent
per view but they're also going to give
you the data on that video so what
here's what I do with my video ads is I
run a video ad I don't have any links or
I don't have anything on there I just
let that video ad run and I'm and I only
let it I put a budget about a dollar
maybe two dollars per day and I let that
video run but what I'm doing is is I'm
creating an audience from that video I
create an audience of people that watch
that video at least 50% of the total
video so if a video is 10 minutes long
and they've watched five minutes of that
video they're very engaged they're very
active and they're very into that video
so that means they're a very good
audience so I create this audience based
on this video view so 50% of the video
views that's my audience so now what I
do is I take that audience that I've
created that 50% video views and I run
ads just to that small audience and I'll
run another video ad to them that really
promotes the affiliate offer that I have
going on that little small group they
already know me they know my videos and
they know the videos that that they're
gonna be looking at now they're gonna be
likely to click on the link and go to
the offer and they're gonna see the
offer okay so this is gonna be the first
real secret to building data and it's
gonna be the very first secret to help
you get a lot of customer data at very
cheap prices
now many people know that video views is
one of the best ways to get your you
know get a an audience going now if you
do have a customer base list or if you
do have a ton of traffic to your website
then obviously you want to use that
customer list now if you're not familiar
with with how to create a customer list
is Facebook gives you a pixel so it's a
small little piece of code and you put
that on your website and then when you
put it on your website now facebook
starts to create data and what it'll do
is it'll take the IP of somebody's web
you know when somebody visits your
website they'll take that IP and they'll
match it up with somebody in in the
account with Facebook and so what they
do is they'll build an audience and
they'll say okay these people actually
went to your website and now we're
building an audience and now what you
can do is you can retarget and run ads
specifically to the people that came to
your website but I recommend you you
doing video ads all the time okay
because they're very inexpensive they're
very cheap and they just outperform all
of the any other ads that you're going
to put up it's so graphic ads all all
those ads don't perform as well as a
video ad now if you don't want if you
don't know how to make a video ad you
can create a video like this you could
do a screen capture of a your computer
and you could do some some you know some
value adding right there you could find
a video that maybe in your company or
the offer has available and you could
show that you know just make sure the
video doesn't have any claims it doesn't
have any you know doesn't have any
claims like make a million dollars in
two days or lose you know 100 pounds in
the next two hours those are big claims
and and you can't really put those in
the video just give value just teach
people something somebody how to do that
if you're in the fitness niche teach
people how to do CrossFit or how to
workout in the mornings or how to run or
how to stretch or anything like that and
then once they give value in that video
you can ask somebody to click on the
link to go to your page now the second
really big secret is this is what I see
a lot of times is and then I do this a
lot what I would I had my pixel on my
website that I send people to and when I
used to do a lot of times was I would
send straight to a landing page and I
would try to get the email on that and
then and then I would redirect to you
know video or sales page from there but
what I did recently and it's really
worked great in the last six months
eight months is instead of sending to a
leak
for Paige what I've done is sent to a
video on that video okay the link the
the button on that video page actually
is the opt-in okay so somebody watches a
video okay they click on the button
now that opt-in pops up they put it in a
name and email that redirects to
wherever want to go here's here's the
reason why is this is becoming so
successful because Facebook when a lot
of people don't don't understand this
but when somebody goes off Facebook from
the ad and they go to the page Facebook
is looking at that person on that page
and they're looking at the time spent on
that page so if you're if you're sending
somebody from Facebook to this page and
they're and they're only on there for
like a couple seconds because they put
in their name and email and then they
get redirected to another page Facebook
is saying hey this person is just trying
to collect data they're not on that page
very long so when you send somebody from
an ad straight to a page and they they
watch the video they're gonna be on that
page for like two minutes three minutes
maybe four minutes now facebook says hey
wait this person is on this page that's
this ad is actually given a lot of data
or given a lot of value to these two to
the person that went there so that what
they're gonna do is they're gonna give
you very cheap cost per ads with your
ads so instead of paying like a dollar a
click you might be down in the 20 cents
30 cents per click because facebook is
saying hey this ad is actually given a
ton of value to the person so we're
gonna give you very cheap clicks now
we're talking you know 20 cents 30 cents
and when you start getting very cheap
clicks that means you get a ton of more
money on the back end okay so these are
the two seekers again the first one has
always run video ads when you create
videos okay run video ads and you could
do video views and you can create an
audience based on the people that watch
that video so 50% of the people watch
that video create an audience from that
when you send somebody from your
Facebook ad to a page try to do a video
on that page okay you know make sure
it's a different video obviously than
your video ad but that video could be a
sales video and when somebody clicks on
that then they go to wherever you want
to go but on that page people are
staying there they're watching it and
they're
they're engaged in that video because if
you have already have an audience of
people that watched 50% of that video
they're more likely to come to that page
and watch that video hopefully 50% of
that video right they're more engaged in
the video so Facebook's gonna look at
that in there go
this ad is good this page is good we're
gonna give you cheap cheap clicks and
we're gonna you know give and we're
gonna show your ad a lot more that way
you you you get a lion's share of the
clicks and you get a cheaper clicks that
way you get you know you're not paying
as much you're not paying a dollar click
$2 clicks so those are gonna be the two
tricks gonna help you succeed with your
Facebook Ads if you liked this video
like it also share it with your friends
comment below let me know how I can help
your business this is Tyler Pratt hope
you enjoy that and we will see you on
the next one
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