3 Things Every Digital Marketer MUST Master To Succeed #Best Education Page #Online Earning

Hey, Miles here, milesbeckler.com. In this video,

you're going to learn the three things that every digital marketer must master

in order to achieve success.

It's these three things that I was able to pull together in order to catapult

this channel over 100,000 subscribers and over $30,000 per month.

So if you don't have all three of them,

if you've only got two of them or one of them in place,

this is why you're not achieving the success that you desire.

So we're going to
get in.

I'm going to talk about the three things and then I'm going to give you two

examples.

If you're doing the organic traffic path or the paid traffic path at the end.

So you could see extremely clearly how this all works out. Ready? Let's jump in.

So number one is mastery over the subject or the topic.

So this is what my friend Tim Conley calls "domain knowledge". Now,

when I launched this channel in 2016 I had 13 years of experience making money

online. You know, there's a commonly thrown around phrase. It is document,

don't create.

And documenting your path of getting there will eventually attract an audience

and I beg to differ in many niches.

You see someone who wants to learn digital marketing,

someone who wants to learn how to make money online.

You don't want to learn from someone who's broke and struggling just like you

are.

You want to learn from somebody who's been there and who's done that before.

Now, in some spaces like the weight loss space,

if you're documenting your journey from 240 pounds down to 190 pounds and you're

updating and talking about it as you go, there can be value added.

So it's kind of niche specific. Either way,

whether you're in the process of becoming the expert or whether you have 15

years of experience like I did before you started and you're bringing that

expertise to the table. The number one thing is the expertise itself.

You must have that. So what does it take? Well,

at first it takes study and practice and then you must apply the knowledge.

Okay, we're talking basic fundamentals of learning things.

It's not enough to just know how all the digital marketing world works.

I'm going to teach it because I know it because I've watched enough videos.

You actually have to put it into practice because there's so many nuances that

we learn from the doing and that's how we can become better teachers.

It's the hands on experience that is absolutely key. That's number one.

You have to have hands on experience,

whether that's playing a game with as losing weight, whether that's gardening,

crocheting, quilting,

whether that's building in-home water purification systems, whatever that is.

The domain knowledge is number one.

Number two is mastery of communicating what you know in a way that it's actually

received by your audience. Now, this is a totally different skill,

which means we're entering a totally new learning curve here.

This is learning curve number two, and it's how to be an effective communicator.

In my past, I've been in drama class.

I have studied and recited and rehearsed up monologues and dialogues and scenes.

So I did that for many years. In high school, I've taken a of public speaking.

I've been on college radio during my, uh,

community college days for three years.

I was on college radio and then I worked for about 10 years in call centers.

Literally doing inside sales and customer support,

explaining relatively complex things. At one point I was selling web hosting,

uh, explaining them in simple terms.

I got a lot of practice in my life about how to be an effective communicator

because if you're looking to be a digital marketer,

you want to work in the online world. You have to be an effective communicator.

So there's, this is going beyond the knowledge, right?

This is how to transfer your knowledge to your audience in a way that they're

actually going to be able to take the steps and to be able to get the results

that they desire, that they're looking for you for. It's one thing to do it,

it's another thing to teach it and you have to learn that. So, um,

now teaching is one thing. K. so learning digital marketing skills,

it's pretty technical. It's pretty follow along on my computer.

There is a whole world on some platforms of what I would call vlogging and

lifestyle and in this world you're not necessarily teaching,

but you're learning how to connect with your audience.

You're learning how to build a relationship with them.

You're learning how to build likability and how to be engaging as a communicator

in that format.

So it doesn't matter if you're doing tactical nuts and bolts teaching.

Here's how to go step ABC type stuff like I do or whether you're doing lifestyle

stuff.

This still applies really the ultimate goal and the second learning curve that

you way to summarize this is how do you create impact in the life of your

audience? If they're searching for a how to, that means they want a result.

Can your content give them the result?

Can you actually help them get a result remotely with a prewritten, prerecorded,

premade piece of content?

That's really the goal and it's a challenge and it again is a learning curve.

It takes time to work on how do you learn it? How do you go, well,

there's Toastmasters.

You might be able to enroll at a local community college and get on the radio

station and there's just starting,

this is why I was such a proponent when I started, I did a 90 day challenge.

I put up 90 pieces of content in 90 consecutive days.

And that really was because I wanted to master the art of communicating.

And I figured if I did it more often, more quickly,

I would get to that level of mastery more quickly and it worked for me.

So at this point you're watching this video.

I'm 596 videos in not to mention my history of a communicator as a communicator.

So, um, it just takes time and that's okay.

The reason I'm looking at these learning curves in this way with you right now

is because you know, when you realize the challenge is this big, you know,

to take the appropriate amount of force. And one of the problems in my world,

in the world of digital marketing and online entrepreneurship is all the fake

gurus are trying to make it sound easy. When you think it's easy,

you apply an easy amount of force, it doesn't work. You're like,

this stuff doesn't work.

But when you realize it's kind of a monumental challenge with multiple learning

curves, you're like, okay, this is going to take a while to get.

Just as if you were learning how to surf, how to play chess,

and how to quilt or crochet all at the same time,

you wouldn't expect to get all three of those things to a level of mastery in a

couple of months. It's just going to take longer.

And that's what we're talking about here.

So number two is the mastery of communicating about your topic,

creating impact through content.

Number three is the mastery of the platform. Now,

every single platform that we have online that we can connect with billions of

individuals has nuances. They all have their own algorithms.

The the post types that work on one platform will not work on another platform.

So it's the nuts and bolts technical things about how to upload a video,

how to optimize a video, how did you tags,

how to get the suggested to pop you up, et cetera, et cetera.

But then really there's the algorithm,

what does the algorithm work and what is the culture on YouTube want versus what

is the culture on Facebook want?

So you have to understand that every platform has its own cultural differences.

This is why I went all in on YouTube for six months.

I didn't even start an email list. I didn't post anything on Facebook.

I did no syndication of my content.

I went into one platform for about 250 videos over the course of six months

before I learned a second one. Why?

Because I was learning what works on YouTube, how does YouTube work?

What videos does the YouTube algorithm pickup and give extra weight to? Why?

How do I replicate that?

And it took a lot of iterations for me to understand that game and now I got a

mastery of that.

What a lot of people do is they see people like Gary V who's kind of promoting

the be everywhere.

You need to be on Pinterest and Instagram and Facebook and you have to have a

blog and you have to have YouTube and you have to do all of the things at this

end. You've got to do stories and Snapchats and Dick docks. I'm 180 hours.

The opposite of that idea.

I think you need to gain mastery over one before adding on another because think

about this, right? You learn,

you need to learn how to communicate your message in a way that gets impact to

your people on the second platform. So when you add on a second platform,

you now have six learning curves. If you add on a third platform,

you now have nine learning curves to go through,

and I wanted to condense that down to just fight three battles at once to get

really good at that before ever syndicating out.

Started syndicating to my blog after a year and I got my podcast turned on after

about a year and a half and I started doing social media marketing at about a

year and a half, two years in, and I grew extremely quickly.

It's partly because of all that focus that I put in on one.

I gain mastery over one first.

So Facebook organic is different than Google organic.

Google organic is different than email marketing.

Email marketing is different than YouTube and so on and so forth.

Spread out these learning curves.

Give yourself the time to really go deep to really gain mastery of it.

And those are the three things.

Now we're going to go into the real world examples.

So you see how this plays out and we're going to talk about the paid world

versus the organic world, but again, mastery over the subject or the topic.

That's domain knowledge.

Number two is how to communicate what you know so it actually gives impact so it

can transform your audience because that's what they're looking for.

And number three is mastery of the platform.

How do you publish in a way that YouTube distributes your videos for you,

that Google puts your blog posts at number one,

that YouTube or that that Facebook or Instagram gives you the most reach and

engagement. How do you publish on the platform itself?

Those are the three things.

So the first example would be like YouTube gardening. So let's be real. Um, I'm,

I'm a total new gardener. My garden, my garden last year got eaten by the deer.

I had one tomato and three Leafs of kale out of lots of attempts.

And this is normal and this is normal. None. A lot of things. Uh,

learning gardening is a process of failing forward.

So really if you're going to teach gardening online,

you probably need to have some gardening experience.

Cause I don't want to watch somebody who's bad at gardening.

If I'm going to watch a YouTube video to learn how to improve my gardening,

which I've been doing a lot of lately,

I want to watch people who know what the F they're talking about because my time

is really valuable. So there's the domain knowledge part.

You've been gardening since you were a kid. Great. Now you move on.

What is your core medium that you're going to master? Okay,

that would be the next question I would ask and I think YouTube is a wonderful

medium for the world of gardening. Blogging is also a fantastic medium.

You can do very specific image, text, image, text,

step by step by step blog posts. If you're a writer, go the writing path,

do the word prep, WordPress path.

If you're more of a communicator and you're like setting up a tripod and just

talking to the camera and putting on a little mic and going would be fun. Great.

Do videos and then you've got to do it enough times to learn.

How can I actually help my people get it? Okay. You know how to garden,

you're a great gardener and I want to learn how to garden.

How do you teach me what you know in a way that I can quickly and efficiently

while staying engaged.

Get what you know and go implement it in my garden and see positive results

cause that's when I subscribe.

That's when I start looking around for your email list for your membership

program, for your courses,

because I trust you because you helped me get the transformation,

which is going from having a shit garden to having a great garden.

You helped me get there. Therefore you are my trusted advisor.

So that's how it works in the organic world and I think it's most important for

you to be focusing on one of three content platforms. First,

it's either going to be a written blog on WordPress,

it's going to be a YouTube channel with videos,

or it's going to be a podcast spoken out. That's it.

I think social media marketing comes later.

That's a way to syndicate your messages,

but that should not be your core content strategy. So number two,

let's look at the paid world, right?

Because there's this whole world out there that's like, Oh,

but but paid traffic and funnels and you could just do one funnel and you're

there and you'll be a millionaire and your life will be fixed because of one

funnel or one ad. That's totally incorrect.

Let's look at the number of learning curves that you would have to go through.

So first of all, on the paid ad side, there's two sides to that coin.

There's the advertisement and there's where are we sending them?

So on the advertisement side,

the first thing you need to know is what you're talking about.

K you have to have domain knowledge.

If I can sense through the words that you're using on your ad that you really

don't know what you're talking about, I'm not going to engage with your ad.

Number two, you need to learn how to write great advertisements.

This is a life long study.

There are thousands of books created and the masters of advertising and the

masters of this world of direct response advertising, they never stop.

It's a lifelong challenge.

So you've got to commit to that side of the challenge. Number three,

you have to learn the Facebook ads platform. Okay?

You need to learn what the pixel is,

but the custom audiences is how to create the different ad set types,

how to do conversion campaigns, how to read the data, how to analyze the data.

There is a ton of technical stuff and that's three learning curves right there,

but that's only half of your battle.

The other half of your battle is the landing page,

so now you need to learn funnels.

You need to learn the technical bits and pieces of how do I actually create a

landing page and I don't care if you're using lead pages or thrive themes,

which are two tools that I personally use.

There's a learning curve to the actual platform. How do I integrate it?

How do I get a shopping cart involved? How do I use it?

How do I deliver my digital products? Those are the technical aspects of it.

Number two, we're back to copywriting, but it's a different type of copywriting.

You need to learn how to do a webinar or a video sales letter or you need to

learn how to do a written sales letter. Again, these are lifelong challenges.

These are things that I, after 1517 plus years of experience in this world,

I'm still learning.

I still feel like a rookie at this and that's okay because I've,

I've got 25 30,000 customers from the copy I've done,

but I'm always constantly improving.

It's a forever game that I'm playing there and then number three is there's the

world of conversion optimization. Okay, so there's writing your essay,

but then how do I test that?

How do I test that in a way to improve my conversion rates,

which has this whole analytic side capturing the data, analyzing the data,

understanding what's going on, how to set up split tests,

how to measure the different split tests. Yet again,

there's another learning curve that's three learning curves that brings us to

six the Facebook ones and those next ones on the platform,

but we're not done because 98 or 90 if you're great,

95% of people who visit your page aren't going to buy if your average,

99% of people are not going to buy when they land on your page,

which is why you probably want to have an opt in offer,

which means you're going to build a list,

which means you got to learn email marketing at the same time,

so down the Facebook ads route, running the paid traffic,

we now have three more learning curves in the world of email marketing.

How do I write emails? Then there's the technical stuff. What do I use?

How do I integrate? What do I use? How do I keep my deliverability up? Is

[email protected] account?

All of these questions come in. Then how do I build a relationship with people?

How do I give, get the trust going in my direction through emails.

And then finally,

how do I call people to action in a way that I'm not offending them,

that I'm not overdoing it,

that I'm not ruining the relationship by trying to call them to action.

Too often I'll even add another one on there.

How do I sell more things to these people?

Cause maybe they just flat out don't want your gardening course,

but they'd love some of the tools that you use in the garden.

You can make money as an Amazon affiliate or on all these physical product

affiliate programs and there's also promoting other third party, um,

digital products that you can go as an affiliate.

So the whole world of affiliate marketing opens up and under this one simple to

communicate idea of, Oh, just just build a funnel. You're just one funnel away.

We now see that there's nine separate learning curves that you're going to have

to gain mastery over. Is it possible? Of course it is. Absolutely.

Could you learn nine different games and surfing and snowboarding and

skateboarding and gardening? Could you learn all? Of course you can.

The question really is how much time do you have and how big of a budget do you

have for testing?

But this is really one of the reasons why I started focusing first in the early

days on my wife's business with her blog and on this channel you're watching now

direct with the YouTube videos.

I wanted to do organic first because what happens is you can build momentum in

traffic. You see,

I post one video per week right now and I'm reaching hundreds of thousands of

people per month each and every month because of all the videos I did in the

past, right? On a Facebook ads world. If you stop paying your games over and,

and the, the just is up, the, the, it's, it's over.

Your traffic completely dries up the moment you stopped paying.

So I start with organic traffic to build up my skills around how do I

communicate my domain knowledge?

How do I help people actually get impact in their lives?

How do I really master this platform?

And then once I'm gaining profit from my organic marketing,

that's when I reinvest my time, my energy into paid advertising.

And that has been what has literally blown our business through the roof,

is the combination of the two. And it took us years to get there.

And that's okay because my other option was to continue working in call centers

for years. And that was unacceptable to me. So I spent my weekends, my nights,

my early, early mornings.

I used to set the alarm for 4:00 AM to get four hours of work in before I had to

go to my day job.

I made sure that my personal business got the best hours each and every day

because I was so passionately focused on I got to get out of this rat race

thing. And I went all in on my wife's business first.

And then I did the same thing with this channel.

And you may notice that that idea of doing a 90 day channel on the miles Beckler

brand, I waited until I knew I could follow through and I knew I had three,

four, five, six months next year. I could absolutely dedicate.

I built teams around me. I built systems around me in my day job,

which is my wife's business, which I'm still extremely active in today.

What you're watching is my side gig.

This is my kind of fun passion project that I do on the side because I am still

full on running our team of over 20 people and really managing that side of the

business.

So you might need to get yourself in a point where you're ready to commit the

next three months, the next six months,

the next year to going all in and gaining mastery over one platform.

Gaining mastery over how to communicate your idea through that platform.

A way that the users get a positive response.

The users get a transformation and the algorithm picks you up and distributes

your content for you like YouTube does with my videos.

Look around this video. Do you see suggested videos from me around this video?

When you log into YouTube next,

are you going to see some videos from this guy or when you log in?

Normally if you're a regular viewer, do you see my videos pop up?

That's because I've learned how the YouTube game works and I'm leveraging that.

When people in my wife's face search for her topics on any variety of topics,

they find one of her thousand plus Epic blog posts that she's written each one

ranks wonderfully. Okay, so you got to learn all these bits and pieces.

It's okay that this is difficult. If it was easy, everyone would be doing it.

All the millionaires and billionaires in our world would have little divisions

of digital marketing businesses.

The reason they're not able to throw money at it is because it's really actually

quite difficult and once you honor that,

that there's multiple learning curves and you step up and you say,

you know what? There's a challenge here in front of me. I accept that challenge.

I'm going through to the other side and I'm going to dominate because I'm going

to be the most helpful gardening teacher on YouTube,

or I'm going to be the most helpful knitting teacher on Google through my blog.

Whatever it is that you're going all in on for your audience.

When you commit and you stick with it long enough,

the results and the lifestyle are absolutely fantastic.

I truly hope you get there. Every single video I put up on here,

600 videos I put, are designed to help you get the result that you want,

which is the learn all the technical stuff needed to fill in the gaps from this

video. Thank you very much for your time today. I do appreciate you.

If you have any questions getting me in the comments,

thumbs up like I appreciate all the engagement.

I appreciate if you share it and I just appreciate you,

even if you watched it and you got a smile.

So thank you very much for your time. I appreciate you.

I'll see you on the next video. Until then. Be well.

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