7 Step Sales Funnel Checklist - How To Launch A Million Dollar Funnel #Best Education Page #Online Earning

Miles here, milesbeckler.com. This video reveals my seven steps sales funnel checklist after

making millions of dollars online through sales funnels. I know the importance of going

back through double checking all of my work, making sure I got the right bits and pieces

in the right places. So I put together this little checklist for myself that I'm going

through with this brand new funnel that I'm launching and I figured I'd share it with

you so you can kind of run your processes against it and help you identify anything

you might be missing in your sales funnels. Let's jump right in. Number one, we're starting

at the optin level now. The sales funnels that I run, these are cold traffic funnels

that I'm running right now that I'm testing most of my work on. So it's an opt in page,

it's a sales page, it's a One-Click Upsell and all the little bits and pieces that go

with it.

So the per first place I focus is at the opt in page level and I want to make sure that

I have a new big idea coming out right, which means a new lead magnet of sorts but not just

the lead magnet. I want to be split testing the actual funnel itself. So I want to be

split testing this opt in page. Then I have to go back in and make sure I've got my Facebook

tracking and my Google tracking installed correctly so I can note and kind of push the

data back into both of those systems so I can analyze the progress, right? If I'm not

feeding the data back into Facebook or in the analytics, how would I be able to analyze

how well that funnel's doing? I wouldn't therefore getting all of that in place. So on the opt-in

page level, it's most important for me right now that I'm testing a new big idea.

I want to test something totally different on the opt in page and then I'm running a

smaller split test on the verbiage of the opt in page to see which performs better.

Second up is the autoresponder sequence. Now obviously the optin page must be connected

to the autoresponder sequence, but since this is a brand new lead magnet, there needs to

be a new followup sequence. I use tags in my autoresponders, so I add a new tag so I

can identify the individuals who come in through this, um, new kind of form, if you will, those

new opt in page. And then I want to make sure that I have a transition from the autoresponder

sequence, either back to my old autoresponder sequence that leads them to the broadcast

list or directly to the broadcast list. Now, for email marketing, I run people through

an autoresponder sequence.

Generally it's between three and 10 days, but after that they get put onto a broadcast

list where they get all of those kind of ongoing updates. And that's what I want to make sure

is in place before I start sending lots of traffic to the opt in page and people start

opting in. I wanna make sure that that system is built in a way that I don't have to think

about it. And it kind of automated delivers that which they requested. It then gets them

caught up on our bit. What we do, what we offer some additional free value and eventually

make sure it lands them on my broadcast list because that is where we make the bulk of

our income. Number three is the delivery page, so this is a page on our website and we needs

to actually deliver the item. Now this follows the email list portion.

That first email that goes out to the individual who just opted in. That first email is what

delivers the thing that they asked for, right? That lead magnet is actually delivered via

email, so I need to have that hosted on my site so it's a page on my site, but the actual

item is hosted elsewhere. If it's a video system hosted on Vimeo, Vimeo pro, so you

can kind of manage the video delivery elsewhere. If it's an MP3, you can use Libsyn or Amazon's

s three service. If it's a pdf, you can also use Lipson or Amazon's S3. You don't really

want your web server to, um, have to actually deliver the content itself. It could potentially

slow down your web server. So use a third party kind of CDN for that. Um, kind of a,

a delivery, uh, a hosting service specifically designed to deliver, uh, information to deliver

PDFs to deliver mp3s or videos.

So that's the delivery page. The one question you might want to ask yourself on that delivery

pages, do you have an offer on that page? Um, we are showing them a one time offer,

which we'll talk about in a minute, but on the delivery page you have the ability to

a repeat that one time offer. If you choose or B, you could show them an additional item

that would be a great supplement for them. It's kind of like how a server at a restaurant

we'll offer you dessert after you get the thing that you ordered, right? Here's your

entree. Did you like it? Great. By the way, would you like some dessert? That's kind of

the approach here and you might as well stick that extra offer there on the delivery page.

So number four is the Oto page and the offer. Okay. So the Oto that sends for one time offer,

this is the page that the user reaches after they opt in.

So they land on an optin page that says, hey, enter your email and get a free thing. Then

once they complete that action, they go to an Oto page, a onetime offer page. We don't

deliver the item right away. We give them an offer to purchase something of ours at

a very, very discounted price. On this current product, we're going to be testing a couple

of price points, uh, but we're offering about 50 to 60% off is what we're offering here.

So on this, on the Oto page, you can either split test the product itself. So after the

opt in, you could show half of the people product a, you could show half of the people

product B and you could understand which product gets a higher conversion rate. Or if you just

have one product that you want to offer. After this, you could test two separate price points

and you'll be surprised at what testing a different price point can do for your conversion

rates and ultimately for your earnings per click.

And that's what I really truly monitor here is either my earnings per lead or my earnings

per click because that's ultimately what I want to maximize through this kind of a funnel.

So you need to have an offer that works, it needs to be complimentary to the item. So

if you're giving away a pdf cheat sheet, you might be offering a video course to help them

implement what you taught them on the cheat sheet. Uh, make sure it's that next logical

step generally, um, done for you, done with you are great types of offers to make as OT.

Oh, split testing the product or split testing. The pricing is the big thing on this page.

Then we have the checkout in the delivery. So I mash these up together because I can't

actually make my checkout page until I have my delivery page completed. Uh, so I, I matched

those up together.

So on the delivery page, I just want to make sure it's delivered well. It's clean, it's

easy to access, and that they get access in an automated fashion, that it's all done through

automations, that they get the emails, they get their username, their password, whatever

it is that they purchased, they have to get it quickly via automation. Um, so not automated

delivery. And then I want to be split testing my checkout page. Now I use Samcart for this.

You could see the link to Sam Cart in the, in the link below. Um, Samcart has got some

really cool features that allow us to completely customize the actual checkout page itself

so we can reinforce the sales messaging on the checkout page and we can split test the

checkout pages. So they'll show variation, one to half of the users who click on the

checkout link and they'll show variation too.

So I can test a very different looking checkout page to optimize my conversion rates because

ultimately that's the most key point in this entire funnel is when that user is prompted

to take out their credit card and enter their credit card for that item. If I can get it

go from a 10% to a 20% conversion rate through split testing, that checkout page, I will

actually double the number of sales that I get, which is pretty remarkable and that's

why I focus in on running split tests on the checkout page. Um, then number six is the

one click upsell. So after they check out, they go to another offer. This is a one click

upsell. The transaction remains open, which means if they choose to take the OneClickUpsell,

they don't have to re enter their credit card information. It's got a button below that

says, yes, I want to take you up on the upgrade.

And then it also has a link that says, no thanks, I want to pass on this offer. So that's

the functionality of it. And I run videos on this page. The Oto offer for this one for

me is a written text letter. So there's that copywriting required there. I do have some

videos on my oto, I use video sales letters for my oto, but for this particular funnel

I'm starting with a written sales letter in that position. And then for the one click

upsell, it is a video. Now you need to be testing this as well. You can be testing different

price points with the same offer or you can be testing totally different offers. Now if

you dif, if you test different price points, be sure you're not speaking out the price

in your video sales letter for that one click upsell. But on this one for us, we're actually

testing to separate one click upsells to see which one again helps us get the highest,

uh, earnings per lead.

That's, that's ultimately what we're looking for here. And, uh, I host these one click

upsell videos on Vimeo so I can control the player window so it doesn't have the youtube

links above and that all those escape routes for the user. I don't want them to be able

to leave that page unless they choose the yes or no options. So it completes the transaction

effectively. Number seven is the Facebook ad getting all of the Pixel and the custom

conversions set up. I again, group this all together because at this point in time I'm

inside of the Facebook ads manager and I just make sure to get all of my bits and pieces

done there. So I need to make sure that I've got the custom conversions set up correctly.

So Facebook knows when a click becomes a lead and when a lead becomes a customer, I push

all of that data back in.

I do use their advanced pixel component, the, uh, the event, part of the Pixel component

to push back the data into Facebook. But I also use the custom conversions based on the

URL. So I have two separate ways that I'm showing Facebook when a specific user takes

that action because I run conversion campaigns and the more data I can seed Facebook with

on my conversions, the more people similar to those who converted Facebook will go find

for me. So I make sure that all of that conversion tracking is set up. I've goofed that up enough

times to know that needed to check and reject. There's a plugin for the chrome browser called

the Facebook pixel helper. Um, it's great for you to test to see if your pixel shows

up, but you can always right click view source and make sure your pixel is in the right place.

I'm on the Facebook ad, I have multiple split tests going down here. I'm testing probably

four different long copy ads. I could probably call it three long copy ads in one medium

copy ad. And then two short copy ads. I consider a long copy ad to be 400 to 800 words, maybe

300 800 words. That medium copy ads going to be right in the 200 words or so mark. And

then the short copy ads or dozens of words, probably under a hundred words, so I've got

like five different pieces of copy that I'm going to be testing on this, and then I've

got images, stock images versus branded images, so a stock image inside of Facebook ads. We

can go right into Shutterstock and I can pull images that are relevant to the emotions around

the ad. They're relevant to the offer itself, but then we're doing some branded ones where

we actually layer on some of our kind of custom imagery to just make sure it's on brand on

point, the right kind of colors, the shapes, et cetera.

That'll help people who are familiar with us identify our brand, or if they're not familiar

with who we are. We kind of reinforce that same type of imagery later inside of this

funnel, through the images on the sales pages, et cetera. Now you probably have noticed that

I've mentioned split testing, different items, many, many, many, many, many, many, many times.

The goal of this funnel is to liquidate my ad spend. I would love to be able to put $1,000

a day into this funnel and get $1,000 out every single day from this funnel. Because

what that means is I would be getting dozens and dozens of new customers every day and

hundreds, if not thousands, actually technically would be about 3000. Based on my other numbers,

I'd be getting about 3000, um, new leads each and every day. And all I'm doing is cycling

the same thousand dollars. Right? I don't have to dig a hole and spend a lot of money

in debt.

I get the same money out that I put in. If you're interested in learning more how to

run Facebook ads this way, there's a really interesting webinar that was just published.

I'm gonna have a link to that pop up above my head. I think it's on this side. Click

on that. You can take a watch on that. Um, it'll be, the link will be down below for

the Facebook ads Webinar. But this is the idea, right? Is I'm getting Facebook to drive

customers and the revenue from the customers. Facebook's driving, because I'm using conversion

campaigns. I put right back into Facebook ads, so I'm not out of pocket. My ad spend,

I just turn that money and maybe add on to it as we grow. But the number of split testing

components is how I'm able to identify the most valuable flow for an individual.

Right? So there's potentially four different images. There's potentially five different

pieces of ad copy. That's something like 20 different combinations or more. I'm off mental

math here of just the ad itself. Then the go to landing page, there's one of two different

options at that landing page. We've got something like 40 plus options going on now. Then they

get to the checkout page. There's two variations of the checkout page. We're up to like 80

different paths. That user could go down at that point. They see the one time offer, which

I've got a split test on. Then they see the a one click upsell, which I've got to split

test on. So as you notice what I've created through having a number of moving pieces at

every step of the funnel is I'm testing literally upwards of a hundred or more different combinations

that a user could go down.

And my ultimate goal here is to identify which one gives me the highest earnings per click

and the highest earnings per lead. And once I've really identified that here within the

first week of running all of this, I turn off all of the variations that aren't working

great and I focus all of my ad budget on the one or few variations that are working the

best. That becomes my control. And at that point I get together with my team, with my

wife, we sit down and we look at what worked, we looked at what didn't work, we analyze

this, and then we come up with a new hypothesis and we continue to try to beat our control.

So we're setting up a lot of variations. At first, we're going to see what comes out and

emerges as our control. And then all of our energy goes to beat that control at every

single level.

We want to create a better ad than we have running as our control. We want to create

a better opt in page that's running compared to what we have currently as our control.

We want a better one time offer. We want a better checkout page. We want a better one

click upsell, always improving every step of our funnel. This is what we've done time

and time and time before to generate millions of dollars online and here I am just doing

the work. You know there's a phrase a, it's like a proverb or something and it says, uh,

before enlightenment, Chop Wood and carry water after enlightenment, Chop Wood and carry

water. That's what I'm doing here. I mean multiple millions of dollars online and I'm

still doing the work. I've got a team helping me with a lot of these bits and pieces, but

this is the work. I hope you've enjoyed this.

If you found this to be helpful, get at me in the comments and let me know. Say yes miles.

This was helpful. Those kinds of comments will let me know to make more of these types

of videos where I track what I do in my day to day business and share it with you. Uh,

if you don't leave comments, if you don't give me a thumbs up, I'll probably come up

with other stuff that I'll make videos on cause I make three videos a week right now.

So subscribe, hit the bell so you get notified. I appreciate you and I look forward to connecting

with you on the next video until we meet again. Be well and go forth. Test new funnels, do

lots of split testing, collect lots of great clear data. Find out what your best performing

variations are though. That's your control. And then go beat those. That's what we professional

marketers do. You can do the same. I thank you again for your time. Any questions get

at me in the comments and I'll see you soon on the next video. Cheers.

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