Affiliate Marketing SEO 2.0 - Month 7 Affiliate Site Update #Best Education Page #Online Earning

Hey, Miles here, milesbeckler.com.

This video reveals phase two of my SEO strategy for my affiliate marketing

website.

This is month seven in my affiliate marketing website case study where I'm

building an affiliate site from scratch and I'm documenting the process every 30

days. So at the end of this video, we're going to get into how much I spent,

how much traffic I'm getting, and how many sales I drove this past month.

But first you're going to learn a process. This is a very important process.

I walked my team through it this month and you're going to go through it with me

here on the computer in just a second. Now,

the idea of phase two with the SEO process,

phase one was what I call the shotgun SEO approach.

We went and got a KGR
keyword pack done for us.

That's the keyword golden ratio hat tip to Doug Cunnington who coined that term.

And we essentially found the, the low hanging fruit,

the easiest targetable keyword phrases in my niche that we're able to rank for

quickly. And we went and built out all of that content.

And now we're looking at the logical process of helping the people who landed on

page a find the other similar content or the other similar products they might

not yet know about.

The theory here is that your job and my job as affiliate marketers is to help

people get that which they're searching for. Now,

oftentimes the entrance page they landed on isn't the final thing they get.

So if they can't find their way to find that thing they want,

they're going to hit the back button,

they're going to leave your site and they're going to go to your competitors.

So that's the problem that you're going to learn how to solve here. Ultimately,

it's going to make you more money as an affiliate because your website will be

that much more helpful.

So let's jump on the computer here and I'm going to show you how this is

structured. So first we're going to look at the structure idea plainly,

and then I'm going to go through a niche example for you.

So the idea is that within every website there's kind of a main topic,

maybe one or two main topics.

Under those main topics you've got a few sub category ideas.

And then under each of those there's often one, two, three, four, five,

sometimes even more specific keyword ideas.

Now these are the long tail keyword phrases down here. Okay. So, uh,

the example site we're gonna use for mapping this out to go through the full

process is going to be a, a nice like a knife review site.

And you might be down here at um,

the best paring knife for peeling apples could be the type of content that's

down here. And this is a nested idea. So what we have done,

we started with the KGR pack and all of these low long tail keyword phrases is

what come up in the KGR pack. And now we need to build relevance.

So this can be considered like an SEO silo in one sense,

or other people call them content clusters. Really the name is irrelevant.

People are just trying to coin different phrases.

The goal is to link them together logically.

So your users who enter in a page where they don't exactly know what they want,

they think they know what they want,

you can actually help them find that which they want through internal linking

and through design.

So we're going to talk about bringing this on page through the UI,

through the user experience and the user interface. But first,

let's actually work out a real example how we do it.

And I love whiteboards and I love notepads.

This is a messy process that I do over and over and refine it as we go.

So let's say with knives is the number one top idea, right?

So it's a knife review is what we're doing here at knife review site.

And then we're going to look at the first segmentation we can do off of this is

let's do outdoor and kitchen. Okay,

so now on the outdoor side of things, we're going down the road of camping,

right? So this is like camping knives.

What else do we have on the outdoor staff?

We've got Bush crafting and then we've got hunting knives. Kay.

Let's see how we're doing here.

We're starting to build this out with logical ideas of what are all of the

things our users might actually want.

And then under each of these you're going to have different ideas.

So this could be a whittling knife. This one over here,

it could be like for buttoning wood, um,

this under camp could be a foldable knife or a fixed blade knife is another way

of breaking it apart. And then hunting you could have maybe for, for boning,

maybe for skinning, et cetera, et cetera.

And this is how you're able to come down to all of the different posts that you

have.

And what we do in this process is we map out everything for the website.

If you have a very large divide in your website,

like outdoor versus indoor and outdoor versus kitchen,

sometimes it makes sense to take on one of these first and go all the way

through it because you can really build this out.

And what we want to make sure happens here is that if a Lander,

if a user lands on one of these internal pages here and there like, okay,

this sounds great, this is close to why what I wanted,

but they actually want this,

you need to make sure that you've got the link there and also the link back up

to the higher level so your user can actually work their way through the content

and find the exact thing that they want because that's how you make money.

So I'm going to go ahead and clear this.

We're going to go a little bit deeper into the kitchen just so you know

specifically what we're talking about and how this works.

You need a map out your content. Think of it again,

the process here is no longer thinking that from the algorithms or the keyword

research specifically. I'm thinking about the human beings at this point,

the people who land on at this point when I started I got 60 plus posts on my

website at this point.

So now I'm looking for where are the gaps that will allow me to let someone

follow their own path through my content to get that exact item that they want.

Because when they find it, that's when they buy. And that's when I earn income.

So we're gonna start with kitchen Knights, K, that's what theK stands for here.

And we're going to say prep knives.

We're going to do 'em all around knives and we'll do cooked knives.

Um, I don't really know what you'd call that, but if you're cutting cooked food,

and obviously I'm not an expert on this, this isn't actually my niche website.

If I was, I would know the language patterns, I'd know all of this jargon.

I'm just using this as an example. So for cooked,

what I meant by that specifically is we might have like steak knives, right?

So something that you would actually eat a dinner meal with, um, on cooked,

you might also have a carving knife and kind of,

that's the basic idea there. So the all around knives, we're talking, um,

you know, like a chef's knife, uh, we're talking like a, what is it, a San Toku,

um, et cetera, et cetera.

So there's the different types of kind of all around knives.

And then on the prep,

what we would have is we'd probably end up having a lot more options on the

prep. So let me clear that out here.

And on the prep we could have meat and we could have fruits and vege

and then we would have breads, right?

And so under a bread you'd probably have a serrated knife.

Okay.

And then under fruits and vegetables is where you'd be able to break down.

You'd have a chef's knife, you've had a [inaudible] and like a Nikiri,

right? And these are all different knives. They're super specific.

And then you have a paring knife. Actually, since that was my earlier example,

Kay. So what we do is we draw this all out. And again, this is messy.

I'm going to show you personally. Um,

I've actually got one mapped out right here on my notepad.

I just use my notepad for this.

A lot of times and I'll find out that sometimes I need to write it out and draw

it out and I add things in and then I'll do another one that's cleaner.

And another one that's cleaner. It can often take several revisions. Again,

the idea here is to figure out from a user's perspective who your audience

member is, what are all of the potential things they're looking at,

and then how do you build this into your content, right?

So what we're going to need eventually in this, and I really liked this whole,

um, kitchen prep fruits and vegetables down to these other nights idea, right?

So there's going to need to be a great piece of content here that's going to

talk about all of the different types of prep knives. Okay.

So this is like going to talk about all of the different subsets and this piece

of content is going to link down to all of the different subsets, right?

Because they're going to be parts of it and then they're going to talk briefly

about these. It could possibly link all the way down.

But really we want to make sure that it's linking down to the next lower subsets

through internal links.

And then we linked down to the next and what Google will find when Google enters

your website and their search engine spiders crawl your site is they're going to

say, okay,

this is a knife site and this is their kitchen knife section and this is their

kitchen prep knives. And these are the kitchen prep knives for meat.

And they have specifically um, chef's knife,

seven inch chef's knife might be what they find or the logic will be knife to

kitchen knife to prep to fruits and vegetables to an [inaudible],

which is a very specific, uh, vegetable cutting knife.

So it builds logic through this structure.

Quick edit in here to make sure this is perfectly clear because this is so vital

for your longterm success with affiliate marketing.

I've redrawn this out and we're following one logic chain all the way down to

the bottom. So the idea again is your homepage.

So this might just be kitchen knives online. Okay. That might be your,

your website. And then the next sub level down,

the first level they might go to is again going to be outdoors in the kitchen

and on the kitchen. This post,

this is ultimately going to be a long post and this post could be the seven

kitchen knives that every foodie must have at home. Okay?

It's a great post for someone who knows that they want to get some kitchen

knives but they don't know which knives they want to get.

So you're going to explain to them through content,

here's the seven awesome knives that you have to have and have a proper knife

set at home.

And then underneath that obviously you'll have a post for each of the subs and

one of those sub is having the right fruits and vegetables,

the right knives for fruits and vegetables.

So this might end up being the ultimate guide to kitchen knives for fruits and

vegetables. Okay, so that might be the fruits and vegetable layers.

And then below this in the ultimate guide,

it's going to talk about all of the different knives for this.

But then sub to this is the pairing knife idea that we spoke about and it might

be the best paring knife for under $20 might be what this is or this could just

be a full review.

It could be the 27 best pairing knives that you must have in your kitchen.

And then below pairing and ice, there might be a subset of pairing knife set.

Then there might even be another subset of the best paring knife gift set or the

best paring knife set under $100 and then there's also the best budget paring

knife or the best paring knife for apples or the best paring knife for,

I don't even know what else you would use a paring knife for peeling broccoli.

Nobody peels broccoli. Why would you use that? Who cares?

But this is the main idea. Okay?

There's a logical chain and each post is linking down through the content itself

and oftentimes through the icons.

As I explain in the next segment when we go on page,

and this puts a little perspective into the amount of work required to build a

proper affiliate site because you're not just building out one of these logic

channels,

you're building out all of the content for all of these different logic channels

and this is why I've said time and time again,

it's really a race to hundreds upon hundreds of posts and this proves why you

ultimately to created a really successful website in the world of affiliate

marketing,

you're going to end up writing content for years on end and it's going to take

hundreds of posts and now let's look at how to lay out these posts in a way that

builds this logic into each and every post.

The way I like to think of the content is when your page opens,

you often want to give the users specific access to the different types of

content. Okay, so here this might be, let's say we're on the outdoor one.

This could be camping bushcraft and this could be hunting and this might be a

long piece of copy.

This could be a 2000 word post that talks about all of the best outdoor knives.

Okay, so the idea is a top level navigation.

When this page loads,

we have icons that will allow the user to get into the deeper level.

So if this person who lands on the best outdoor knives page,

because they searched it on my site because I have it on my top navigation or

because they came here from a search engine, we may land on this page.

The first thing I'm doing is giving them the option to go deeper if they already

know what they want. This is the big idea here.

We're making it easy for the humans to go get that next thing. If they're like,

I am totally into Bush crafting, I am totally looking for a Bush grafting knife.

They'll click on this one,

it'll take them to the best Bush crafting knife and you'll have the number one,

you'll have the budget option, you'll have the runner up, et cetera, et cetera.

So they can quickly go from your top navigation. Clicking on outdoor knives.

They can say, yep, I'm into Bush crafting.

And then they land on the post that is going to get them what they want,

whether they want the best of the best or the best budget option there.

We're able to within a couple of quick clicks, get that which they want.

And of course you reinforce these links down here.

So the theory is that this page would have [inaudible], which is your heading,

right? It's a subheading tag and there would be one for best camping knives,

right?

And under there you talk about camping knives and you would have a link over to

your best camping knives.

And then there'd be another age too that would be for the bushcraft.

And you would write about bushcraft and that would link out to the bushcraft

page. And on and on it goes, there'd be a hunting subhead,

you'd have content about the hunting knives,

and in that content there'll be a link to the specific hunting page.

Okay. And then on the top of your homepage,

if your first divider is outdoor versus indoor,

that first split would be right there on your homepage.

What I'm seeing a lot happening inside of my uh, affiliate site.

People are entering on a specific page.

Most people are going back up to the homepage, they're going to a second page.

They're not necessarily always clicking through to one of the items,

which leads me to understand that they're not exactly finding what they're

looking for. So what do I, what can I do? Well, number one,

I could have my main categories up on the top navigation.

So if they land on the page, that's close, but it's not exactly right.

They're like, Ooh, I wanted a kitchen knife,

but I don't think this is the one for me. Or I want to meet knife,

but I don't actually want a Cleaver.

They can click on that top kitchen knives and then they would see meat,

fruits and vegetables. They can click the meat,

they'll get their list of meat knives there.

They can either go straight to the product from there or they can click and go

to a dedicated page about that knife.

And this is how we're able to leverage an internal linking structure in a very

logical way.

That's going to help my audience find what they want because again,

that is your job and my job as affiliate marketers is helping our audience find

that which they desire.

You can also see this in action on my miles beckler.com website.

If you go to miles beckler.com on the, I've got I believe six icons.

It could be eight I think I've got six icons.

Those are my main categories of content. You'll find on my blog,

if you click blog on the top navigation right up at the very top above my actual

blog posts,

you're going to find those categories for all of the sub categories of content

that I create content on.

So if someone lands on my website and they're only interested in marketing

funnels, I'm not hiding that. I'm not burying that.

I'm not making it difficult to find within one click on the homepage,

they could find the actual link to all of my sales funnel content.

Or if they click blogs, they want to go read blog posts about it.

Then they'll find the organization right there on top of my blog roll and making

get to that which they desire more quickly.

When your website becomes a helpful resource that allows them to quickly find

what they're looking for, guess who's website they stay on longer.

The moment your website feels like it's confusing,

they don't know how to get around.

They can't actually find that thing they want.

They landed here on a and they actually want B and they can't find their way to

it. Logically they leave to go find a more user friendly website.

And that's the big key. So my team and I went through this, um, it took,

it takes time, right? This kind of research. Uh,

it took hours upon hours to build this all out.

But now that we have this map structure,

what we did is we went and simply crossed out the ones that we've already

created content on.

We circled the ones we don't have content on and guess what my content team is

working on this month.

Well filling in all those gaps so we can start to build out these icons and that

internal linking, there's going to make sure if somebody lands on a,

that they're going to be able to quickly find their way to the next level up

that has the categories or those other similar products that they might actually

want through internal linking, through icons, through graphics, et cetera.

It's ever, and the navigation, et cetera. So that's the main idea at this point,

we are going to transition into the numbers now.

If you want graphs of the numbers and you want to see how this looks,

go to my blog post on it. It's linked down below.

I'm not gonna flash graphs up here because I ain't got time to edit that.

So my apologies.

If you like these kinds of videos where I'm showing you what I'm actually

working on with my team, definitely give me a thumbs up.

Give me a yes in the comments. So I know to make more of these,

if you would prefer me to just keep it short and tell you the numbers and get

outta here. Um, let me know that in the comments as well.

I'm open to your feedback. I do appreciate it. So in this month,

month number seven, we traffic has gone up 143%.

So traffic is more than doubling. Uh,

traffic from Google is up 163%.

So that's the main source of traffic I want when someone searches, um,

best paring knife for peeling apples.

And I want them to find my post on best pairing and I for peeling apples.

And that happens from Google. So as my Google traffic increases,

the odds of me earning more income increases because that's the kind of content

I have. So my impressions are up over 250%.

Now this is a leading indicator. When your impressions go up,

that means you're being displayed on the engines more often.

I get this number from, uh,

from Google webmasters tool or Google search console.

It's at google.com/webmasters. You need to make sure your sitemaps tied in.

That's how you learn about this data point. Um,

so the fact that the impressions are up 250% and my Google traffics have 163%

says that I'm confident my traffic's going to continue to increase in the next,

um, in the next months to come.

My income was $4 and 55 cents last month. Now if you're like, dude,

seven months in $4 and 55 cents, I got two things. Number one,

that is three times the increase than what it was last month.

This is called exponential growth.

And I have a video that teaches you the power of compounding because that's

what's going to happen here.

Just like this YouTube channel that you're watching.

Three years ago it had maybe 4,000 subscribers.

Today has got over 120,000 subscribers because of the power of compounding.

So we successful entrepreneurs know how to delay gratification.

I understand it's going to take years to get to my maximum traffic level because

all of these efforts are compounding.

So the fact that it has grown three X month over month is huge.

And I can tell you already this month, looked at the data.

Sales are already up quite a bit,

so make sure you subscribe so you get next month update because it's going to be

an exciting month based on the early numbers from this month.

And I'm only 12 days into this month on expenses this month,

$4,622 I spent,

I bought a large backlink package from my friends at reach creator.

Um, they, I've done a lot of backlink work with them.

They're the only people I'm confident in buying backlinks from. Uh,

they don't actually, it's not buying them from them. They do outreach for me.

We create a link magnet posts and then they go do outreach.

So it's 100% white hat approach to the game.

My team is still working out the kinks and getting our backlink machine going

and I really wanted to juice the site's authority.

So I took the leap that was $2,150.

Now if you're thinking mile $4,000 invested, I don't have money for that. Great.

You don't have money for it. You should have time. And what's your time worth?

If your time's worth $40 an hour, that's just a hundred hours of work.

If your time's worth $20 an hour,

that's 200 hours of work that I put in this week,

which is essentially 50 hours a week.

So I've got my team working full time on this project,

just like you could work full time on this project.

Just like I built this channel here with zero money invested in just doing the

work and like we built my wife's previous business, um,

from scratch to multiple millions of dollars again,

with $100 invested in hosting and just doing the work.

So the fact that I'm investing monies in this doesn't mean you can't just roll

up your sleeves and do the work. And yes, it's a lot of work.

So where did the money go? $400 on research.

We're researching new products specifically. I've got a,

a professional in the industry of what I'm working with,

who does all of my research to make sure I'm delivering the absolute best of the

best options for my audience.

So that was 400 the writing team was $674 the editors and publishers with $646

the project manager was $750 to pull it all together again,

run your hourly rate on those numbers.

If you're $15 an hour and that's what your time's worth, cool.

When I spent $450 on something,

that just means it's 30 hours worth of your time is what I actually spent on

that task and that's really where I'm at today.

That's where I'm at with the website. It's growing on pace, on schedule.

I'm super excited about getting these backlinks done because it's going to boost

my authority. That's going to boost my rankings even more.

That's going to give you more impressions,

which means I'm going to get more clicks, more traffic.

My user experience is going to be better.

They're going to find more of what they want.

I'm going to get more click throughs. Amazon today,

I'm going to be making more money and it's a long path.

It's a long process to build a business online,

but it's a worthy path and a worthy process.

I'm about to head out of the country for about six weeks because I don't like

cold weather and I have the freedom in my life to do that because I spent 17

years building businesses online. Nothing happened overnight.

Nothing's passive about this.

It takes a lot of work to get this built and the rewards,

the lifestyle benefits you can achieve and experience once you do put in the

work and you get over that proverbial hump and you start getting the recurring

income and the residual income coming in pretty magnificent.

So on that note, thank you very much for your time today. I do appreciate you.

Let me know what you think in the comments. Thumbs up like, subscribe,

do what you do.

I appreciate you and I will see you on the next video until we meet again.

Be well my friend and I'll see you soon. Cheers.

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