Hey Miles here, milesbecker.com. This video is month three of my affiliate marketing website
build case study where I'm updating every month the progress and process and growing
a website and affiliate marketing website from zero to $3,000 per month with a target
timeframe of being in one year. So I'm three months in at this point and that means the
a fire ready aim. It's all about getting into emotion. It's all about taking action starting
as the most difficult part. And so many people stay stuck in research mode and they'll just
research forever. They won't take any action and of course they're never going to make
any money. So I just pulled the trigger and bought a site to get things going. And now
at month three we are just stuck in the aim phase so we are just aim, aim, aim.
We are going to learn in this video some of the content challenges I've been dealing with,
some of the HR challenges I've been dealing with. You're going to get the specific data.
Um, some data insights from within the analytics and the search console about how I'm starting
to get picked up on the search engines and then ultimately how much I've spent on the
site and how much I've earned on the site. So first at this phase, right? The aim, aim,
aim phase a, we're still dealing with the backlash from a poor decision on my part to
buy 12 posts from one content team. Now I've used this first content team for other types
of content projects and it worked. This affiliate site is a different type of content. Review
content is simply different. So I bought a batch of 12 posts from them a months ago and
they came out terrible.
They did not work, they, they missed the boat. So the big key is when you're testing new
teams and when you're testing new service providers, start with small projects. Even
if you've, you're use those service providers for other types of tasks. If this is a new
task for a current service provider that you've been using for a while, be sure to start with
a small amount of content or a small job at first. Because what's happening is my main
editor is actually having to rewrite each and every one of these so it's doubling my
cost on this first batch of content and it's over doubling the amount of time to get these
things live. So that's a mistake that I've learned at this point. I think next time I
do a site like this, I'll be able to condense the first three months down into one month
because I kind of get an idea of what the mistakes I made and this is why the fire ready,
aim approach works is I didn't know how to build this or do this from where I was three
months ago.
Right? I now know hindsight, looking back based off the mistakes that I've made, I now
have a really clear understanding of a better way to do it. I didn't learn the better way
before I started. I learned the better way by trying the best and giving it my best and
looking back and thinking, oh man, if I would've done that and then that and then that and
then that we probably would already be a lot farther along than we are. This is how we
actually learn, right? You don't learn from courses you learned from doing. So that's
really the, the first key. Um, last month we were able to publish two blog posts per
week for two consecutive weeks. Now this is a big momentum shift for that. We're, we're
getting that consistent publishing machine going. Our goal for this next month is three
posts per week each and every week for this next month.
That's a lofty goal since we've only done two posts per week twice. Um, we have 15 posts
on the website total. So now I'm at um, week 12 or give or take, right with 15 posts. That's
a little bit over an average of one post per week on average. If you're doing this all
yourself, you should easily be able to mimic that approach. You probably could do two posts
per week. My goal is to build systems and teammates that will allow me to publish five
posts per week and possibly build out two or three sites like this. So I'm looking at
it from a little bit different perspective. I'm looking at it from the perspective of
an investor who's willing to invest money on teammates and systems, but if you're building
your first site, your first affiliate site on your own, just note, stay in the trenches,
keep putting out the content.
We had some HR issues, some challenges with some teammates I had brought on individual
who has a lot of domain knowledge in the space of the niche of this website and he was doing
our reviews for us. He wasn't writing the reviews, but he was going through and choosing
all of the different products because he knew these products and he was able to compare
which ones were best and which ones was the best budget option, which one was the second
best, third best, et cetera. Uh, he disappeared, right? He's busy. He had a couple of jobs.
This was the extra side thing and he just has not kept up to pace at this point. So
we're yet again, building another system around how do we get the actual reviews? Because
this is the value I or you as an affiliate offer your audience is really taking the time
to actually do a quality review.
It's not good enough to just go choose five random things and say, cool. Here they are.
There should be actually some helpful information and insight for your audience member because
that's what they want, right? Your income is a byproduct of helping other people get
what they want. So our goal is not just to publish reviews on anything. We actually do
want to know what's good and what's not, and we want to help steer our audience in the
right direction. So that's another challenge, right? And you probably have noticed me as
someone who's leveraging my money and my income from my other businesses to build this right?
This is an investment for me. Um, there's all kinds of HR challenges left and right.
If you're doing all of the work yourself, you buy press that 100% and that's what my
wife and I did in the beginning.
That's what I did with this channel and this brand, right? All of the work was done by
me and my wife on her site as well, uh, in the early days. And it's actually easier in
many senses because you can just do the work. It's not as scalable, but you can just do
the work. So now let's go into some data. At this point. Um, in Google analytics we
are showing our first visitors coming in from the search engines and they're coming in from
three separate search engines. So Google is driving traffic being is driving traffic and
duck duck go is driving traffic. Um, if you don't know about duck duck go, it's a privacy
based browser on your phone and it's a privacy based, a search engine that doesn't track
everything you do, like all the scary other ones. So we're seeing that we're getting traffic
is great.
So then I went and looked in search console and we're definitely seeing spikes in our
impressions. Now Impressions, pre-seed Clicks, right? So when you're seeing impressions from
Google search console, this means that Google is indexing your site and it's starting just
to display you as relevant search results. So in the last week, week over week, um, the
impressions are up 46% on Google, which is awesome. In the last month, month over month,
our impressions are up 59% on Google and clicks or up on Google a hundred percent month over
month. Now the numbers are small, right? Momentum is slow to build, but the power of compounding
is real. And I have a video on the power of compounding. If you haven't seen it, you've
got to watch it. I'll have the link pop up above my head on a card. The link will be
in the description because it really helps you understand that as your compounding grows,
as your content grows, as your impressions grow and your clicks grow and you keep adding
new content, that's really how you build a website or even a cashflow that can reach
very, very high levels.
It's not one big thing. It's a lot of little things that all add up and compound on each
other. So that's the path that we're on. Um, and then another data point that's very exciting
is I'm seeing my first clicks to Amazon, so we haven't seen a purchase yet. So I've made
$0 million with this site at this point. I'm gonna tell you how much I've spent on it this
month in total. Um, but we're seeing the clicks over to Amazon haven't reached a hundred percent
clicks yet, or a hundred clicks yet, which means that, you know, one in a hundred buys,
that's a 1% conversion rate. I'd expect somewhere around there as an ongoing conversion rate.
So I'm not earning the income yet, but it, all of these signs, these little data points
are proving that the model is working. And I really just need to compound my efforts
to get more exposure for more keyword phrases relevant to my audience members.
And I do that through more content. I'm at this point in this month, I've already purchased,
um, another eight posts from the second team. I'm going to purchase another four from them.
And I'm hopeful we're going to post purchase a second run of eight this month, which means
in the fourth month that I'm talking about now, this is my plan kind of moving forward.
My goal is to get 20 new posts published, which would be an average of about five per
week if we can get that all done. Um, that's what I'm saying. I'm hopeful that we hit the
three per week mark and I'm buying enough content to get to hopefully 25 per week. Um,
giving us some, some wiggle room if something goes awry in there. So what are the costs
actually before the cost and I'll get into them and again, I have this month and the
total, I want to share a conversation that I have with my project manager on this.
Again, I'm not the point person on this. My, my wife and my main site is, is my number
one priority, this channel and my inner circle membership. Here is my other number one priority.
And then this, this kind of case study is something that literally I'm completely outsourcing
and I was talking to my project manager and he's like, man, this is just boring at this
point. It's, it's arduous to keep going. At this point. We're three months in. The honeymoon
phase is over, right? There's a a moment when you get started that you're filled with excitement.
You're like, yeah, I'm going to do this. I'm fired up, but boy, month three, that excitement
is completely gone and the numbers are tiny. Right? The challenges that we're facing on
what teammates and who do we hire to do the reviews and all those HR challenges and getting
content back, that's terrible.
Asking them to rewrite it. They said, no, they told us no, we won't rewrite it. That's
just what you get. So then having to hire an editor to work on a second one and to feel
behind the ball and like, we don't have enough time and we don't have enough content going
out. It's like, it's not just like there's a pile of manure here that we need to shovel.
It's like an entire mountain of manure that we need to shovel and it's, it's feeling daunting,
right? Cause the struggles feel heavier than the victories do at this point in time. And
he was honest with me and my project managers like, dude, like if I was on my own on this
and I wasn't earning, you know, hourly like he is to actually keep this on track, he's
like, this is the moment when I would give up and this is probably the moment when I
would jump to something else and go to some other shiny object or start watching other
webinars thinking there's an easier way, but there's not an easier way.
Um, the path to create a successful business online is filled with challenges. You need
to have a really big why. You need to have a huge reason why you're doing this. And my
why is very strong publicly to show you that it's possible publicly to detail these parts
of the process, right? These emotional challenges. No one is selling you a course on how to make
money online or how to do this or that online selling you a thousand, $2,000 courses from
the Webinar. No one's going to tell you the real talk that you just got, that this stuff
is tough. It will push you and make you think, man, why am I doing this? Well, you really
need to have a big why that's going to get you to persevere my hats over the fence with
this 12 month case study so I can't stop, right?
I'm, I'm committed and I'm rocking and rolling on this. So, um, you know, you got to build
the willingness and the capability to persevere in the face of challenges. And as an entrepreneur,
that's what we do. We seek out problems to go solve them. Okay. So with an affiliate
site, the problem is my audience members want to get a thing. They don't know which one
and they don't have time to do all of that research. So my team and I are spending all
of our time, money, energy, and resources to do all of that comprehensive research to
create the absolute best posts to show them, here are the best ones. Here's the absolute
best, here's the runner up, here's the best budget option. Here are some other ones for
you to consider. And they can read our posts and they can feel the trust and they can be
like, wow, I'm so glad I found this post that did all that research for me.
I'm just going to click and buy. And that's when I earned my income is when they click
and buy on the other side. But for us to be able to build this out to a real machine that's
going to get thousands of visits per month, tens of thousands of visits per month, you
know, sell hundreds and hundreds if not thousands of individual products each every month. It
is an incredibly long and challenging path. So with that said, just if you're on the path
yourself, if you're feeling low, if you're feeling like, man, this is boring. It's very
arduous. It's the same work over and over. It's keyword research as content. It's keywords,
it's content layout, keyword, content, layout. Um, it's just, it's not fun and exciting.
It's not hammocks and my ties. There's no fancy supercars going on behind us, but this
is the truth of entrepreneurship, right? It's dirty. We're in the messy middle right now.
It's very messy. It's kind of chaotic. Uh, but we're, again, we're focusing on building
systems, so we're not just putting out the content, we're building systems that ultimately
should be able to be leveraged to build an entire portfolio of sites, which is my ultimate
goal as a, um, an investor who knows a lot about this world of digital marketing. So
costs, costs us money, um, fixing the bad content. We're still doing that and we still
have more to do. So this is not the first fixing bad content costs $489 last month,
uh, research from a research guy, he did show up, he got a few posts done, but not nearly
as many as we had hoped or wanted. $168 from the researcher. Um, $750 from my project manager
who's just keeping it all on track and moving the keywords between the content teams and
the editors and the layout designers and double checking all of everything, right?
So he was 750 bucks, uh, $80 in the month to lay out our blog posts, all of the different
blog posts. And then we bought four new blog posts, which is $598 total expense in month
three was 2080 $5. My total overall expense at this point, including buying the site and
all of the activity that we've done to this point is $7,611. My budget, I didn't mention
that in the beginning. I'm comfortable spending $50,000 to build this out over the course
of the year with the goal of getting a $3,000 per month cash flow positive cash flow for
that $50,000 investment. Um, I've done real estate investing and those numbers are far
superior. Plus there's the, the asset is liquid, right? I could sell it for 30 x, the monthly
cashflow on average of six months. Um, the one other thing that I'm gonna my goal to
step up and start next month is backlink building.
Uh, it's time. So I'm, I'm probably just going to go buy some back links. I'm going to buy
some white hat backlinks. Um, if you've seen my other content about it, I've used the team
reach creator. They're out of the U K uh, Steven Brownlee is his name. So if you reach
out to them, if you want backlinks built a reach out to them, tell them miles said, what's
up. I sent you, I'm not an affiliate, I'm just, I really like their service. It's expensive.
It's $2,500 for 10 links. I don't know if I'm going to jump on that. My team, we've
been trying to ramp up, um, getting my team competent in building back links with the
same methodology, which should drive our costs down. But my project manager is so busy getting
the kinks out of the content side of things. It might be worth it for me just to go spend
more upfront.
Now than I would getting it done by my team, uh, to kick the ball into motion because that's
the one thing we can do to build more authority to our site to really help our site get to
that point where is going to rank all of our posts better, right? So I build a great post
that is a lead magnet or a link magnet post and then we do outreach and we get other people
to link back to that link magnet post. We get all of the domain authority pointed our
way to that one specific page. We use some internal linking to essentially move that
domain authority, that page authority around it increases the page authority of our whole
site, the domain authority of our whole site. And theoretically all of our different posts
rank better. So I'm probably gonna wait until mid month to to launch that.
I'm, I want to have, you know, 2025 posts on the site before turning that on. But that's
where I'm at. And if that doesn't happen this month, it's absolutely going to happen next
month. I'm still just dialing in this content machine and that's, that's the key to it all.
So that's my update for you. I'm, I'm comfortable and confident where we're at right now. I've
built, my wife and I built our first business from scratch. We started with a $95 and 40
cent hosting and domain package and we built it with 100% brute force content. Um, we've,
we've made millions of dollars with that site at this point in time. Uh, it's been running
for 10 years. Then on this channel through youtube, which is also a search engine, right?
Um, I spent three years building just a ton of content, uh, here on the youtube platform
and that has got me 110,000 subscribers.
I've taken 200 of those videos, turn them into blog posts. I got 50,000 visits per month
to my website, but none of that happened quickly, right? It was multiple years getting that
going and that's generating like $30,000 a month from this brand. So I know this path
is proven and I know this is going to work, so I'm confident enough to keep paying my
verge, my my teammate, not my virtual assistant, my project manager, and to keep him on track
moving forward. He's happy to have consistent income while building this out and I do appreciate
his honesty that this was, this was a trying time in the phase. It's now boring is now
monotonous. It's now feeling like a ton of work. It feels like we're getting this much
result for that much work. Welcome to the world of being an entrepreneur. This is what
it actually is.
This is the messy middle. This is the part that fake gurus don't tell you about because
they can't sell you a $2,000 secret system when you know it's just a lot of work and
you actually don't need their system. You just need to do the work for a few years straight.
Cool part is as you do it once or twice, you can look back and you get better at it. So
my wife and I took four or five years to get to that $10,000 a month mark. Um, the miles
back to the brand did it in under 18 months. Right? So, so I've been able to speed up the
process of growing audiences, growing email lists of, of driving, affiliate sales, et
Cetera, et cetera. So you get better at it the more times you do it over. And I guarantee
my next affiliate site that's a pure affiliate site will be even faster than this one.
Not because I'm going through a fancy course that teaches me how, but because I'm doing
the work and I'm observing what I'm doing, in what order, what worked, what didn't. I'm
adapting on the fly. So when I go do it again, I will know the fastest path for me and my
team to get the result that we want. So I really encourage you to get started if you
haven't already. Um, I thank you very much for your time. You have questions about the
site you can get at me in the comments, thumbs up, like, subscribe, do what you do. I appreciate
any sort of engagement here on the channel. Feel free to share this if you want, but to,
I'll keep these coming on, keep these coming out. They come out around the, um, the eighth
or so. Each month is when they come out and, uh, I'll have a correlated blog posts linked
in the description. If you want more info, you can go to the blog post and the description
and all in all, I thank you very much for your time and I look forward to connecting
with you on the next video. So meet again, be well. Cheers.
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