Create Your Online Course Template - Swipe My Proven Process For Creating Great Online Courses! Best Education Page #Online Earning

Hey Miles here, milesbecker.com this video is all about creating your online course.

Specifically, you're going to learn my process that I've used to create over a dozen online

courses. It's going to help you organize your thoughts, organize your curriculum, and really

get your course created very quickly. We're going to jump on the computer and you're going

to follow along while I go through this process. At the end, I'm going to share a solution,

a location. You can go actually launch your courses online for free. You can put up to

three different courses up on there and you can start selling them and earning income

before ever having to invest in the technology or any specific software, which is great.

And before we get in, I just want to cover the prerequisite to launching an online course.

And the theory is that you already know exactly how to help other people get a very specific

result.

Now, what does this result Moz? What your course is about, right? It can be anything.

It could be how to podcast, it could be, um, how to quilt. It can be how to knitting. It

can be how to build a shed. It could be how to hit a golf drive, 200 yards. There's a

lot of different things that you could be teaching people. How do you know what to teach

them? Well, number one, you should already have been able to create this result for yourself.

And number two, you should have already worked with individuals one on one coaching, whatever

type sessions you do to help other people get this result. The key here is that you

actually can help people get a result. That's when you're ready to lay out an online course.

That's when you're ready to scale your kind of online business. So make sure you honor

the fact that you need to be able to actually help people get results.

With that said, let's jump on the whiteboard here on my computer and let's map this all

out. So I use what's called a three by three matrix, which essentially in its kind of simplest

form is just a tic tac toe box to be honest, and you can modify from this. This is the

starting point. You don't have to follow this exactly. If yours has four phases, that's

okay. If you have five lessons and one of them, that's okay. But generally down the

left side we have the different phases and then up here we have the different modules

k. So we would have phase one, phase two, phase three and then we would have modules

one, two and three but it works to where you got modules one, two, three on phase one after

phase one there ready for phase two so it goes module four, module five, module six.

After that they hit phase three which is module seven eight, nine. Now this is totally abstract.

I get it. I have a real example we're going to be working through here, but you need to

understand this philosophy first, that you're helping people go through a series of phases

and in each of those phases there's different modules and these are the milestones. So this

is the prerequisite to part two and part two is a prerequisite to part three. And you've

got to have phase one done before you can start phase two, which you go to number four,

and so on and so forth. Is this making sense? Let me go ahead and clear the screen here

so we can jump into an actual real world example. A, because I want you to see how this is gonna

work in a real world example. So, uh, starting a social media marketing agency is what I'm

gonna use as the example here.

So s m m a. So if somebody wants to start a social media marketing agency, I've had

extreme successful social media marketing. We reach millions of people each and every

month from social media. And I have run a very successful agency, um, before. So, so

I have the expertise, I know how to teach people how to do this, which is the prerequisite.

So then we have the three phases. Okay. So I'm just gonna write out the phases first.

So phase one is how it works. Now this is like the foundation of everything, right?

I can't teach somebody how to start a social media marketing agency if they don't understand

how social media marketing works, right? That's the very first part. Number two is to create

a result. Now again, this is specific to what I'm doing. You have to come up with your different

phases and we're going to map out the modules from here in a moment.

So how to create a result, there's for themselves and for others because if someone hasn't gone

and built an Instagram of following up to 50,000 followers or built a Facebook fan page

up to 250,000 fans or whatever that result is created a successful Facebook advertising

campaign, then how would they help someone else do it? So phase two is about helping

them get the experience, learning how to create a result. Cause that's what they're selling

as a social media marketing agency. And the number three would be how to sell, right?

And this is so key for an agency. This is what takes you from somebody who understands

social media marketing to actually having an agency, how to sell it and in probably

systematized delivery. Okay, so these are my phases. These are the different pieces

that I'm going to have to teach them. And again, you might have four phases and that's

fine.

It works really well when you have three by three because if you're doing 10 minute videos

for each module, if you've got 10 minutes, you know you could break it up to have a three

to four and a half hour course. But some things in life take longer than that to learn. So

let it be a function of what they actually need to get the results. How do I know these

are the phases? Well, number one, again, I went through the process myself to create

the result. My wife and I reached millions of people. I've taught dozens, if not hundreds

of people, how to grow large audiences, email lists, and businesses based on social media

marketing. So I now have a system that I used that I've duplicated through other people,

and that's what I'm teaching here is a system. K. So let's clear the screen since I scribbled

all over it yet again, and let's get it down into the actual matrix. So now we're going

to do the matrix. So number one is we're going to call foundation. And I covered these, right?

These are the phases. So then number two is the result. And I probably come up with better

names here. And then three is sell k. So those are the phases. And then I have my three

components off of each. So I'm gonna draw two lines down like this. Now, what are my

different modules for these k? So the first one is which platform? So the foundation,

they need know what the different platforms are, right? Instagram versus snapchat versus

Facebook versus ticktock versus whatever. I have to cover all of those things, the Pinterest

of the world, et Cetera. Then there's paid versus organic. Okay? And then the last one

is metrics versus ROI. I need to make sure they don't get focused on the 50,000 Instagram

followers for the sake of having 50,000 Instagram followers. Because if that didn't bring an

ROI, it's worth nothing, which is very, very common in the world of Instagram. Okay? So

I need to teach that. So these are my different modules. Okay? This is module one, module

two, module three here in this situation. Now, each of these modules are going to have

sub lessons.

Okay? This is not one video each. It could be, but the odds are there's going to be three

different sub lessons in each and we'll talk about that more here, but I want to go deeper

into the results now. So the on the results maybe, I think that for social media marketing,

the best place to focus is on Instagram and Facebook and paid traffic. So result number

one is igg. For Instagram. I'm going to teach them exactly how to get results on Instagram.

Number two is FB, and number three is PPC, k and maybe I decide that this is better to

be Pinterest, whatever it is, right? Whatever that specifically is for them, for my, uh,

to help my people get the result that they want. Then how to sell. I'm going to talk

about my meetup group process. Okay? That's where you run a local social media, media

marketing meetup in your local town.

You start teaching the business owners, you teach people what it is, and that just kind

of naturally gets people thinking, Hey, you're an expert in it. And B, they want to get the

result and they want you to do it for them. Okay? So that's the first thing I would teach.

Um, and then cold outreach, maybe I've got a system on how to email, how to get the email

addresses of local businesses, et cetera. And then number three would be funnels in

PPC. So right here I've got it all built out. And what happens at this point is you pretty

much just make it into a little, it's your Bingo card, right? So you go in and you start

mapping out all the different lessons for each one. And when you have all of your lessons

under the modules, you can cross them out. When you get these all recorded, you can just

cross them out.

And this is how I keep track and I'm going to show you, I've got it right here. Um, I

know it's kind of small right now, but like, so this is actually what I'm working on. For

my people. It's an absolute mess. And you can see that some of them have like four different

modules in there and I'm just crossing them out as I go. And I'm kind of putting a box

around them when I have a mapped out and I just mentally noting where I'm at with each

one as I build out this greater curriculum. So then what ends up happening from here is

you'll take a specific module from here. Let's say this is the FB module, and then what is,

what are the actual components under the FB. So then I'm like, okay, step one is fan page.

Step two is pixel.

Step three is audiences, step four is ads, step five is landing page. And there it is.

So now for my FB module here, I now know that for this module, I need all of these lessons.

So this is less than one, two, three, less than four or less than five. There's all ELLs

for lessons. If you couldn't tell. So what we're doing here is we're leveraging a simple

matrix, a simple kind of step by step. So we started with the phases, right? So it's

phase, I need to teach them how this stuff works. I need to give them the fundamentals.

Step two, I need to teach them how to get a result for themselves so they can potentially

get a result for their clients. It's the same process, right? If I'm helping you get a Facebook

ad running that's successful versus helping you get a Facebook ad running for someone

else, it's the same process as the same ad platform.

It's the same theory. So as I teach you to get the results, you're learning what you

need to do to get them the results. And then I need to teach you how to sell. And under

each of those there's different les, there's different modules, right? And that's what

goes into this section. And we work left, right? So for the foundation it was which

platform? Pavers, organic and the vanity. And then once we get all of the modules dialed,

we need to work on the different lessons. Okay? And this is how you storyboard out your

course. And it's a powerful way to actually break down something complex, something large

that might feel overwhelming into a bunch of bite sized pieces. So now you keep this

piece, your Bingo card, if you will. That's what I call it. Call it what you want. Um,

you keep your Bingo card around as your greater roadmap.

That's the roadmap. And then you just go through and knock out the different lessons. Now I

prefer to make video lessons because the system for running and launching the courses works

perfectly. Videos, you can upload them, they host them there for you, which brings up the

question of what do you do once you have all of these done. Okay, so in this situation

I've got, these are all videos, so this is video one, video two, video three, so that

I've got five videos here. And if you multiply that out, let's say there's an average of

four videos per one of these. I've got what? Nine Times four? This will be something like

36 videos total. K. Then how do you actually lay this out in a way? This can be logical.

You need to learn, use what's called a learning management system. So in a learning management

system is going to actually build a system to where you can lay all of this out.

Now, personally, I've really been enjoying it. My wife and I use, it's called Thinkific,

and if you go to miles beckler.com forward slash Thinkific you can get a free account

so you can get your first three courses laid out for free. So again, it's miles beckler.com

forward slash, Thinkific you're going to see an orange button that says get started. Free.

Click on that and it'll allow you to actually go in and you lay out your course. You can

circle, lay out your lessons, you can start to lay out your modules. It groups it altogether,

it'll keep your customers on track. So when they're on module one, lesson four and the

kids come home from school and they have to go away. And then they ended up coming back

to their lesson. The system will remember where they're at and it will prompt them to

go right back to where they are so they can pick up, because again, the whole point of

selling courses online, the whole goal of putting out courses online is to help your

audience get a result that they value and when you're good at that, you will earn a

lot of income.

Too many people think the goal of a course is to make the income, but as you really get

good at helping people get results that they value in their lives, income is the byproduct

because people are willing to invest their money, their hard earned time that up, that

value in money, they will exchange that for the specific result that they want. So I've

found that selling online courses has amazing margins. It is a wonderful business model.

It has helped my wife and I create everything we've created in this world. I highly recommend

it for you. You can also use this type of a system to build out a greater membership

program where each month they might get access to a different module with all of the different

lessons. Maybe you do it each week they get access to a different module with all of the

different lessons.

Maybe you do a six week course where they get one module a week for six consecutive

weeks. If you had six modules, whatever it is, be flexible, right? There's no exact rigid

way to do this. I think it's extremely helpful for people when it's very cement symmetrical,

the three by three. It just makes it very easy for people to understand where they're

at within the greater framework, where they're going and what they need to get done. But

sometimes teaching things takes a little bit more than that. If you've enjoyed this video,

give me a thumbs up. I highly recommend checking out teachable. Once again as miles beckler.com

for slash teachable. We use it. We love it. I'm on their highest platform. I'm on their

highest program with how many customers we have. It's absolutely flawless. Fantastic.

I recommend it 100 times more than trying to build out this sort of thing on a wordpress

or using the, the click funnels is just absolutely buggy and terrible for these kinds of courses.

Um, that's the one and only I recommend. And again, you can have three of them for free.

You can start earning income before you ever have to invest in an actual piece of software,

which really kind of puts it in your favor so you can kind of get through the iteration

and the testing to find out what your audience wants, what they respond to before you have

to start investing in the platform and the technology itself. Thank you very much. Any

questions? Get them in the comments. Give you thumbs up, like share, do what you do.

Subscribe, hit the bell. I appreciate you and I will see you on the next video till

we meet again. Be well.

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